澳柯玛股份有限公司 2024 年年度股东大会 会 议 资 料 2025 年 5 月 23 日 澳柯玛股份有限公司 2024年年度股东大会会议材料 AUCMA Co.,Ltd. 文件目录 澳柯玛股份有限公司 2024 年年度股东大会 会议文件目录 三、 会议议程 四、 会议议案及附件 1、 关于公司 2024 年度董事会工作报告的议案 附：《澳柯玛股份有限公司 2024 年度董事会工作报告》 2、 关于公司 2024 年度监事会工作报告的议案 3、 关于公司 2024 年度财务决算报告的议案 附：信会师报字[2025]第 ZA12672 号《审计报告》（内容见公司 2024 年年度报告） 4、 关于公司 2024 年年度报告及摘要的议案 附：《澳柯玛股份有限公司 2024 年年度报告》 5、 关于公司 2024 年度利润分配的预案 6、 关于公司 2024 年度日常关联交易执行情况及 2025 年度日常关联 交易的议案 7、 关于公司 2024 年度融资及担保业务执行情况暨 2025 年度融资及 担保业务授权的议案 一、 股东投票表决注意事项 二、 股东投票表 澳柯玛股份有限公司 2024 年年度股东大会会议材 ...

Core Viewpoint - Aokema, a well-established home appliance company, is accelerating its overseas market expansion by planning to establish a new smart manufacturing factory in Indonesia with an annual production capacity of 500,000 refrigerators, involving a total investment of approximately 360 million RMB [1][2][3]. Group 1: Investment and Expansion Plans - Aokema announced plans to set up a subsidiary in Indonesia and construct a smart manufacturing factory for refrigerators, with a total investment of about 360 million RMB, including approximately 300 million RMB for land acquisition and construction [2]. - The project will be executed by Aokema's wholly-owned subsidiaries, with an estimated total production capacity of 500,000 refrigeration products upon completion [2][3]. - The project is expected to generate an annual profit of 23.85 million RMB at full capacity, with a total investment return rate of 6.61% and a pre-tax internal rate of return of 11.40% [2]. Group 2: Market Strategy and Performance - Aokema's overseas strategy focuses on enhancing its ability to meet local market demands in Indonesia while addressing international trade barriers, thereby improving its competitiveness and profitability [3]. - The company has been actively expanding its export business, achieving a revenue of 2.315 billion RMB in 2024, representing a year-on-year growth of 7.67%, with exports accounting for 29.62% of total revenue [3]. - Aokema's export gross margin increased by 0.88 percentage points to 9.98% in 2024, indicating improved profitability in its international operations [3]. Group 3: Business Transformation and Financial Performance - Aokema is transitioning from a traditional home appliance company focused on freezers to a comprehensive cold chain IoT enterprise, implementing an "Internet + Cold Chain" strategy [4]. - The company has faced profitability pressures in recent years and has initiated asset optimization by divesting non-core businesses to concentrate on refrigeration equipment and smart appliances [5]. - In Q1 2025, Aokema reported a revenue of 2.205 billion RMB, a year-on-year decrease of 13.80%, but net profit and adjusted net profit increased by 29.37% and 47.13%, respectively [6].

证券之星消息，2025年5月13日澳柯玛（600336）发布公告称公司于2025年5月12日召开业绩说明会。 具体内容如下： 问：芯恩集成电路并入集团公司，集团是有新的上市融资计划吗？ 答：您好，该项目与上市公司无关，感谢关注！ 问：请问董事长，您对公司存在管理松懈怎么看？高管是不是有的情绪和行为呢？谢谢 答：您好，公司按照现代企业制度要求，制定了符合公司业务发展的制度管理体系，公司在制度体系下 运行，符合内控及内部管理要求，同时，公司将根据发展要求，积极借鉴行业先进做法，不断进行完善 提高。感谢关注！ 问：张总好，公司净利润已连续四年负增长，2024年更是出现亏损。公司今天公告称投资3.6亿元在印 尼建厂，要 9年 才能收回成本，在印尼大举投资公司认为风险可控吗（例如当地政府政策市场竞争 等）？在当前人工智能浪潮下，澳柯玛这几年每年研发投入都接近 3亿，为什么对于业绩没有带来正增 长？ 答：公司在印尼新建年产 50万台冰箱（柜）智能制造工厂项目，已经过可行性分析，符合公司发展规 划，有利于公司提升核心竞争力。公司持续加大研发投入，成功推出了风冷无霜冷柜、AI智能无人售 货柜、被动式疫苗储存箱 ARKTEK、 ...

今日焦点中国中车：近期签订合计547.4亿元重大合同 中国中车公告称，公司及下属企业于近期（主要为2024年12月至2025年5月）签订了若干项重大合同， 合计金额约547.4亿元人民币。主要合同包括城市轨道车辆、设备销售及维保合同，动车组销售合同， 动车组高级修合同，风电设备销售合同和储能设备销售合同，机车销售合同以及货车修理合同。上述合 同总金额约占公司中国会计准则下2024年营业收入的22.2%。 阳光诺和：拟购买朗研生命100%股权，股票明日复牌 南方财经5月12日电，阳光诺和(688621.SH)公告称，公司拟通过发行股份及可转换公司债券购买资产并 募集配套资金，购买利虔、朗颐投资等38名朗研生命股东持有的朗研生命100%股权。并向不超过35名 特定投资者发行股份募集配套资金。朗研生命专注于高端化学药及原料药的研发、生产和销售，并对外 提供药品生产服务，在高端化学药、原料药等领域深耕多年，已经形成了较为成熟的医药生产体系。公 司股票将于5月13日开市起复牌。 沃尔核材：筹划发行H股股票并申请在香港联交所主板上市 沃尔核材公告称，公司拟发行H股股票并申请在香港联交所主板挂牌上市，以推进国际化战略，提升 ...

证券代码：600336 证券简称：澳柯玛 编号：临 2025－025 澳柯玛股份有限公司关于在印尼设立子公司 暨新建年产 50 万台冰箱（柜）智能制造工厂项目的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 投资项目名称：新建年产 50 万台冰箱（柜）智能制造工厂项目。 项目投资金额：项目总投资约 3.6 亿元人民币，其中：土地购置及建设投资约 3.0 亿元，新设公司注册资金及其他流动资金等 6,000 万元，项目共分两期进行建设。 相关风险提示： 1、投资项目在实施过程中存在一定的风险，主要为行业竞争风险、汇率波动风险、 跨境管理风险、经营风险、印尼政策法规风险、政治风险、文化冲突风险以及环保风险 等。该等风险未来可能会导致项目投资计划根据实际情况进行调整，存在不能达到原计 划及预测目标的风险。 印度尼西亚（以下简称"印尼"）为东盟第一大经济体，经济呈现快速发展态势， 是公司在东南亚最大的商用产品存量市场。现阶段以在国内生产加工为主的传统出口模 式，已很难满足印尼市场发展需求，在印尼本土化生产运营，实现 ...

Core Viewpoint - Aokema plans to establish a smart manufacturing factory in Indonesia with an annual production capacity of 500,000 refrigerators [1] Investment Details - The total investment for the project is approximately 360 million RMB [1] - Land acquisition and construction investment is around 300 million RMB, while the registered capital and other working capital amount to 60 million RMB [1] - The project will be carried out in two phases [1]

Group 1: Market Overview - As of March 31, 2025, there are 11 A-share listed companies in Qingdao West Coast New Area, with a total market capitalization of 197.499 billion yuan, accounting for 24% of the total market capitalization of A-share listed companies in the city [1] - The total assets of these 11 companies reached 201.772 billion yuan in the first quarter, representing a year-on-year growth of 7.8%, and accounting for 10% of the total assets of A-share listed companies in the city [2] - The total operating revenue of these companies was 33.661 billion yuan in the first quarter, with a year-on-year increase of 5.7%, making up 20.5% of the total operating revenue of A-share listed companies in the city [3] Group 2: Company Performance - In the first quarter, the 11 A-share listed companies achieved a net profit attributable to shareholders of 2.996 billion yuan, reflecting a year-on-year growth of 2%, and accounting for 21% of the total net profit of A-share listed companies in the city [5] - Seven companies in the area reported positive growth in net profit, with Qingdao Port and Sailun Tire each exceeding 1 billion yuan in net profit for the first quarter [5] - Notably, Sanxiang Technology reported a significant increase in net profit, with a year-on-year growth of over 320% [5] Group 3: Individual Company Highlights - Hisense Visual achieved an operating revenue of over 13 billion yuan in the first quarter, with a year-on-year growth of 5.3% [4] - Sailun Tire reported an operating revenue exceeding 8 billion yuan, with a year-on-year increase of 15.3% [4] - Huicheng Environmental Protection saw a substantial increase in total assets, with a year-on-year growth of 55% in the first quarter [2]

Core Viewpoint - The white goods industry is entering a "folding era," where major players like Midea Group, Haier Smart Home, and Hisense dominate 95% of industry profits, leaving smaller brands struggling for survival [2][3]. Group 1: Industry Overview - The white goods sector is characterized by a significant concentration of profits among a few large companies, with Midea, Haier, and Hisense leading the market [2]. - Smaller brands face challenges due to cost pressures and technological gaps, leading to a "survival of the fittest" scenario [2][3]. - The competition is intensifying with a focus on smart and scenario-based ecosystems, which raises the entry barriers for smaller players lacking technological depth [2]. Group 2: Financial Performance of Major Players - Midea Group reported a revenue of 407.15 billion yuan and a net profit of 38.54 billion yuan in 2024, marking a 9.44% increase in revenue and a 14.29% increase in net profit compared to 2023 [4][5]. - Haier Smart Home achieved a revenue of 285.98 billion yuan and a net profit of 18.74 billion yuan, with a strong presence in the high-end market [5]. - Hisense's revenue reached 92.75 billion yuan with a net profit of 3.35 billion yuan, but it faces cash flow challenges and increasing debt levels [6]. Group 3: Challenges Faced by Smaller Brands - Whirlpool's revenue declined by 8.85% to 3.65 billion yuan, but its net profit surged by 148.72% due to drastic cuts in marketing expenses [8][16]. - Aucma reported a revenue drop of 15.99% to 7.82 billion yuan, with a net loss of 48.53 million yuan, highlighting its precarious position in the market [18][22]. - Long-term survival for smaller brands is threatened by rising costs and a lack of competitive advantages, as evidenced by their low profit margins and market share erosion [7][8]. Group 4: Market Dynamics and Future Outlook - The white goods industry is witnessing a "Matthew effect," where the rich get richer, and smaller players are increasingly marginalized [2][22]. - The competition is not merely about size but also about technological advancement and operational efficiency, leading to a scenario where "smart manufacturing" outpaces traditional methods [22]. - By 2025, the list of survivors in the white goods industry is expected to shrink further, emphasizing the need for technological depth and strategic focus to avoid obsolescence [22].

Overall Landscape - The top brands in the home freezer market are performing steadily, with Rongshida emerging as a "dark horse" by jumping from 16th to 8th place in the rankings [4] - The total index of brand reputation shows that Aucma, Midea, and Haier occupy the top three positions, while brands like Rongsheng, Xingxing, and Meiling consistently remain in the top ten [4] Data Structure Characteristics - A total of 16,692 million data points were monitored, with social data accounting for the highest proportion at 45.5%, followed by search data at 40.9% and e-commerce data at 36.6%, indicating a consumer preference for discussing freezer products on social platforms [6] Core Dimension Analysis - **Brand Awareness**: Aucma, Midea, and Haier lead in brand awareness, with Aucma having extensive market coverage and marketing volume [7] - **Consumer Interaction**: Midea, Aucma, and Haier continue to lead in consumer interaction, with Rongshida and Xingxing entering the top ten, highlighting the importance of social marketing [9] - **Brand Reputation**: Aucma ranks first in brand reputation, followed by Midea and Haier, with Rongshida and Xingxing entering the top ten due to product innovation and service optimization [12] - **Quality Recognition**: Aucma, Midea, and Haier dominate the quality recognition rankings, reflecting stable quality control and authoritative certifications [15] - **Product Approval**: Aucma leads in product approval due to high cost-performance and durability, with Midea and Xingxing following [19] - **Brand Health**: Aucma, Xingxing, and Tongshuai rank highest in brand health, indicating their ability to manage negative public sentiment effectively [22] Demographic Characteristics - Males account for 56.6% of interest in home freezers, while females account for 43.4%; the age group of 30-39 years constitutes 35.7% of the core audience [25] Insights from Top Ten Brands - The top ten brands for 2024 are Aucma, Midea, Haier, Rongsheng, Xingxing, Meiling, Tongshuai, Rongshida, Hisense, and Xinfeng, with a balanced distribution across six dimensions, particularly in quality recognition and brand reputation [27] Industry Trends and Recommendations - The report indicates a shift in the freezer industry from "functional competition" to "reputation competition," emphasizing the need for brands to strengthen reputation management across all channels, especially on social platforms [28]

证券代码：600336 证券简称：澳柯玛 编号：临 2025－024 澳柯玛股份有限公司 关于参加 2025 年青岛辖区上市公司投资者 网上集体接待日暨 2024 年度业绩说明会活动的公告 为进一步加强与投资者的互动交流，构建和谐投资者关系，并便于广大投资者更全 面深入地了解澳柯玛股份有限公司（以下简称"公司"）2024 年年度经营成果、财务状 况等，公司将参加由青岛证监局指导，青岛市上市公司协会与深圳市全景网络有限公司 联合举办的"2025 年青岛辖区上市公司投资者网上集体接待日暨 2024 年度业绩说明会 活动"，就投资者关心的问题进行沟通与交流。现将相关事项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net）；或关注微信公众号（名称：全景财经）；或下载全景路演 APP, 参与本次互动交流。活动时间为 2025 年 5 月 12 日（周一）15:00-17:00。届时公司董 事长张斌先生、董事会秘书兼财务负责人徐玉翠女士、独立董事周咏梅女士、总会计师 韩冰先生、证券事务代表季修宪先生（如有特殊情况，参会人员可能进行调整）将以在 线交流形式，就公 ...