#贵州茅台未授权申购飞天茅台#【#1499元申购飞天茅台为不实宣传#】1月18日，贵州茅台酒销售有限 公司发布温馨提示：近期，线上平台再次出现冒用茅台名义，发布"开放企业直供通道""企业1499飞天 申购，点击链接获取详情""飞天茅台官方申请入口""无需搭售、点击链接立即申请""1499元企业申购通 道"等虚假招商信息，有关内容均属不实宣传，存在误导消费者、甚至诈骗风险。公司从未授权或委托 任何主体，发布以上信息。目前，公司各省区自营店正在与原有企业团购客户签订2026年销售合同，通 过线下对接，进行资质审核、合同签约，未通过公开链接或社交媒体直接受理申请。温馨提示各市场主 体和广大消费者，认准官方渠道，警惕虚假招商。我公司正积极配合有关部门对相关虚假招商行为调查 处理，依法追究有关责任主体法律责任，切实维护市场秩序和消费者权益。（贵州茅台） ...

Core Viewpoint - The company warns consumers about fraudulent purchasing schemes related to its products, specifically the "Flying Moutai" liquor, and emphasizes the importance of recognizing official channels to avoid scams [2][8]. Group 1 - The company has issued a reminder regarding the emergence of false promotional messages claiming to offer direct purchasing channels for "Flying Moutai" at a price of 1499 yuan, which are misleading and potentially fraudulent [2]. - The company has never authorized any third party to publish such information and is currently signing sales contracts for 2026 with existing corporate group purchasing clients through offline interactions, not via public links or social media [8]. - The company is actively cooperating with relevant authorities to investigate and address these fraudulent promotional activities and will pursue legal action against responsible parties to protect market order and consumer rights [8].

Core Viewpoint - The announcement from Kweichow Moutai emphasizes the crackdown on false promotional messages regarding the sale of its products, particularly the 1499 yuan per bottle offer for the Flying Moutai, and highlights the importance of using official channels for purchases [1][8]. Group 1: Company Actions - Kweichow Moutai has identified and called out two self-media platforms for spreading false information about direct supply channels and promotional offers related to the Flying Moutai [1][8]. - The company is currently signing sales contracts for 2026 with existing corporate group-buy customers, ensuring that sales are conducted through offline interactions and not via public links or social media [2][9]. - The company is actively cooperating with relevant authorities to investigate and address fraudulent promotional activities, aiming to protect market order and consumer rights [1][8]. Group 2: Product Offerings - Kweichow Moutai has opened a purchasing channel for the Flying Moutai at 1499 yuan per bottle (53 degrees, 500ml) specifically for tax-compliant enterprises, allowing them to purchase without needing to buy other non-standard Moutai products [1][8]. - The sales of products will be tailored to the consumption needs of existing corporate group-buy customers, which includes the main products like the Flying Moutai [2][9]. Group 3: Market Impact - The official announcement has been described as a significant move that could disrupt the long-standing speculative trading practices in the market, effectively reducing the cost of corporate purchases by approximately 45% [10][14]. - The new policy is expected to enhance the competitiveness of businesses by lowering costs associated with corporate gifting and hospitality, thereby increasing the occupancy rates in high-end hotels [14].

Investment Rating - The report assigns an "Overweight" rating for the food and beverage industry, indicating a positive outlook compared to the market benchmark [5][23]. Core Insights - The December CPI growth rate has accelerated, suggesting a potential recovery in consumer spending, particularly in the food and beverage sector. The report emphasizes the importance of supply chain recovery and the valuation flexibility of consumer goods [3][9]. - The report highlights the rapid advancement of the product matrix for Moutai, which is leading market reforms [3][10]. Summary by Sections Investment Recommendations - The report suggests focusing on companies with price elasticity, including Guizhou Moutai, Wuliangye, and Luzhou Laojiao. It also identifies potential recovery stocks such as Yingjia Gongjiu and Gujing Gongjiu [8]. - Beverage companies like Dongpeng Beverage and Nongfu Spring are recommended due to favorable market conditions. Additionally, low-valuation, high-dividend stocks such as China Foods and Master Kong are highlighted [8]. - For snacks and food raw materials, companies like Bailong Chuangyuan and Yanjinpuzi are recommended. Beer stocks such as Yanjing Beer and Qingdao Beer are also suggested [8]. - The report notes that the condiment sector is stable, with a recovery expected in the catering supply chain, recommending companies like Qianhe Flavor Industry and Haidilao [8]. White Spirits - Moutai's market-oriented transformation has been officially implemented, focusing on product system, operational model, channel layout, and pricing mechanism. The company aims to enhance consumer engagement and adjust pricing to market conditions [10][12]. - The report indicates that Moutai's recent market actions are expected to stimulate demand and improve sales performance [10][12]. Consumer Goods - The catering supply chain is expected to recover, with leading companies showing positive signals. The report notes that the competition in the catering industry is stabilizing, which may lead to improved market conditions [13]. - Dongpeng Beverage is projected to achieve significant revenue growth in 2025, driven by category expansion and strategic management [14]. Profit Forecast and Valuation - The report provides a detailed profit forecast and valuation for key companies, indicating a generally positive outlook for the food and beverage sector, with many companies rated as "Overweight" [16][17].

Group 1 - Guizhou Moutai issued a statement warning about fraudulent promotions using its name, including offers for direct supply channels and discounted purchases, which are misleading and potentially fraudulent [2][8] - The company clarified that it has not authorized any entity to issue such information and is currently signing sales contracts with existing corporate clients through offline channels, not via public links or social media [8] - Guizhou Moutai is cooperating with authorities to investigate these fraudulent activities and will pursue legal action against responsible parties to protect market order and consumer rights [8] Group 2 - On January 4, Guizhou Moutai announced its first share buyback, repurchasing 87,059 shares, which represents 0.0070% of the total share capital, at a total cost of 120.1 million yuan, with prices ranging from 1,377.22 yuan to 1,385.76 yuan per share [8][9] - The buyback plan was first disclosed on November 6, 2025, with an expected total buyback amount between 1.5 billion yuan and 3 billion yuan, aimed at reducing registered capital and maintaining shareholder value [9] - This marks the second round of share buybacks since the company went public, with the first round occurring from January to August 2025, during which 3.9276 million shares were repurchased at a cost of nearly 6 billion yuan [10]

贵州茅台声明。 1月18日，贵州茅台发文提示：近期， 线上 平台 再次出现 冒用茅台名义，发布 " 开放企业 直供通道 "" 企业 1499飞天申购，点击链接获取详情 "" 飞天茅台官方申请入口 ""无需搭 售、点击链接立即申请""1499元企业 申购 通道 " 等虚假 招商 信息， 有关 内容均属不实宣 传，存在误导消费者、甚至诈骗风险。 贵州茅台从未授权或委托任何主体，发布以上信息。目前，公司各省区自营店正在与原有企 业团购客户签订 2026年销售合同，通过 线下对接， 进行 资质审核、合同签约， 未 通过公 开链接或社交媒体直接受理申请 。 温馨提示各市场主体和 广大消费者 ， 认准官方渠道，警惕虚假 招商 。贵州茅台 正 积极配 合有关部门对相关虚假招商行为调查处理，依法追究有关责任主体法律责任，切实维护市场 秩序和消费者权益。 公开资料显示，这是贵州茅台上市以来第二轮回购，2025年1月—8月，公司进行了首轮回 购，总共回购了392.76万股股份，耗资近60亿元。 综合自：贵州茅台微信公众号、公司公告 责编：叶舒筠 校对：王锦程 版权声明 证券时报各平台所有原创内容，未经书面授权，任何单位及个人不得 ...

Group 1 - The article highlights the launch of a new platform by Sina Finance called "Wine Price Insider," which aims to provide real-time market prices for well-known liquor brands, particularly focusing on the white liquor market [1] - The platform is expected to enhance transparency in pricing and assist consumers and businesses in making informed purchasing decisions [1] Group 2 - The company emphasizes that it has not authorized or commissioned any third party to release information regarding sales or contracts [6] - The company is currently signing sales contracts for 2026 with existing corporate clients through direct offline interactions, ensuring proper qualification checks and contract signing [6] - The company warns market participants and consumers to recognize official channels and remain vigilant against fraudulent recruitment practices, actively cooperating with authorities to investigate and address such issues [6]

贵州茅台发文提示：近期，线上平台再次出现冒用茅台名义，发布"开放企业直供通道""企业1499飞天 申购，点击链接获取详情""飞天茅台官方申请入口""无需搭售、点击链接立即申请""1499元企业申购通 道"等虚假招商信息，有关内容均属不实宣传，存在误导消费者、甚至诈骗风险。公司从未授权或委托 任何主体，发布以上信息。目前，公司各省区自营店正在与原有企业团购客户签订2026年销售合同，通 过线下对接，进行资质审核、合同签约，未通过公开链接或社交媒体直接受理申请。 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The liquor industry is undergoing a transformation with the rise of instant retail, prompting companies to adapt their strategies for full-chain competition [2] - The market for loose liquor is expected to grow significantly, from 800 billion yuan in 2024 to over 1 trillion yuan in 2025, driven by community consumption and the appeal to younger consumers [2] - The trend of low-alcohol liquor is gaining traction, with major brands launching products to cater to the preferences of younger consumers, although challenges remain in maintaining flavor and stability [5] - The white liquor market is experiencing a shift from high-end to mid-range products, with a focus on value and quality rather than brand prestige [6] - The concept of "user co-creation" is emerging as a key strategy for brands to engage consumers and enhance brand loyalty [13] Industry Environment - Instant retail is becoming a new frontier for liquor sales, with leading brands exploring online channels and innovative models like live streaming [2] - The loose liquor market is being targeted by several well-known brands as a response to inventory pressures and price discrepancies [2] - The high-end liquor segment is facing challenges with declining sales and inventory issues, prompting brands to adjust their strategies [9] - The 400-600 yuan price range for liquor is disappearing in many markets, with actual transaction prices dropping to 300-400 yuan [9] - The wedding market is seeing a resurgence, but overall liquor consumption is declining due to economic pressures [14] Top Brand Dynamics - Wuliangye is implementing a "youthful and scenario-based" strategy with the opening of a cultural experience center in Hangzhou [21] - Shede Liquor is collaborating with high-end dining experiences to showcase the value of premium liquor [22] - The introduction of light-flavored liquor by Niulanshan aims to attract younger consumers and adapt to changing market demands [22] - The report highlights the success of Jinjiao liquor in appealing to young female consumers, marking a shift in the health liquor market [28] - Muddy Pit Liquor is achieving growth through a focus on quality and brand empowerment during the industry's downturn [25]

格隆汇1月18日｜"今日酒价"披露的批发参考价显示，1月18日，26年飞天茅台原箱较前一日上涨10元， 报1550元/瓶；26年飞天茅台散瓶较前一日上涨10元，报1540元/瓶。 ...