Investment Rating - The report maintains a "Recommendation" rating for the liquor industry, expecting the industry index to outperform the benchmark index by more than 5% in the next 3-6 months [22]. Core Viewpoints - The liquor industry is experiencing a marginal recovery in demand while supply continues to clear out, with expectations of a 20% year-on-year decline in sales during the holiday period [5][6]. - High-end products like Moutai and Wuliangye are showing better turnover, while mid-range products are performing relatively well in certain regions [5]. - The report suggests prioritizing investments in companies with stable performance, those undergoing significant transformation, and those with quality products that are clearing out inventory [5]. Industry Basic Data - The liquor industry consists of 20 listed companies with a total market capitalization of 31,219.12 billion [2]. - The circulating market value stands at 31,214.28 billion [2]. Relative Index Performance - The absolute performance of the liquor industry over the past 1 month, 6 months, and 12 months is -4.0%, -6.4%, and -15.6% respectively [3]. - The relative performance compared to the benchmark index is -7.2% over 1 month, -24.9% over 6 months, and -31.1% over 12 months [3]. Sales Performance Insights - During the holiday period, liquor sales are expected to decline by approximately 20%, aligning with pre-holiday expectations [5]. - High-end gifting demand has improved slightly before the holidays, while mid-range business group purchases are still under pressure [5]. - Regional performance varies, with provinces like Henan, Shandong, and Sichuan showing slightly better-than-expected results [5]. Brand Performance - Moutai and Wuliangye are performing well, while other brands are experiencing significant declines in sales [5][6]. - The report highlights that brands like Gujing and Jiuzi are expected to confirm performance bottoms and drive growth through market share [5]. Channel and Inventory Insights - Channel inventory is slightly decreasing, with supply and demand remaining in a tight balance [5]. - The report anticipates that Q4 will focus on inventory digestion, with price stability expected despite some downward pressure [5]. Investment Recommendations - The report recommends focusing on companies with low performance risk, those confirming performance bottoms, and those undergoing deep transformations [5]. - Specific companies highlighted for investment include Moutai, Fenjiu, and Gujing, with a focus on dividend yield for Wuliangye and monitoring the performance of Laojiao [5].

Summary of China Spirits Tracker Conference Call Industry Overview - The report focuses on the **China Spirits Industry**, particularly during the **Golden Week holiday season** which includes the National holiday and Mid-Autumn festival - Sales momentum for liquor consumption remained weak year-over-year (YoY) in key regions such as **Hunan, Anhui, and Henan** [1][1][1] Key Insights - **Banquet Demand**: Banquets are identified as the only growth pillar for spirits brands, outperforming other consumption scenarios during the holiday season, especially in **Jiangsu** and **Henan** provinces [1][1][1] - **Gifting Demand Decline**: There was a notable decline in gifting demand, with high-premium moon cakes (priced over Rmb500) market share dropping to approximately **1.8%** in 2025 YTD from **7.2%** in 2023. Pre-festival sales of moon cakes decreased by over **45%** YoY [1][1][1] - **Retail Sales Performance**: Overall retail sales of key enterprises in retail and catering increased by **3.3%** in the first four days of Golden Week, compared to a **6.3%** increase during the Labor Day holiday in 2025 [1][1][1] Regional Sales Performance - **Anhui**: Retail-end sales likely declined by **20%-30%** during the double holiday, with banquet sales still in a YoY downward trend [1][1][1] - **Jiangsu**: Retail-end sales likely decreased by over **20%** YoY, although banquet sales outperformed other consumption scenarios [1][1][1] - **Henan**: Holiday retail-end sales likely saw a **10%-15%** YoY decline, with banquet sales possibly remaining flat [1][1][1] - **Sichuan**: Retail-end sales may decrease by **20%** YoY, with gift-sending/business-related sales down by **20%-40%** YoY [1][1][1] - **Hunan**: Pre-festival shipment volumes for major brands like Feitian Moutai and Wuliangye saw declines ranging from **12% to 31%** YoY [1][1][1] Brand Performance - **Moutai**: - Feitian sell-through remained flat YoY, while non-standard SKUs saw a decline of over **20%** YoY [1][1][1] - Wholesale prices for original case Feitian Moutai decreased from **Rmb1,810** to **Rmb1,780** [1][1][1] - **Wuliangye**: - 1618 and Wuliangchun performed positively YoY, while common Wuliangye sell-through declined by **10%-15%** YoY [1][1][1] - **Laojiao**: Guojiao sell-through declined by over **25%** YTD YoY in some regions [1][1][1] Pricing Trends - Post-festival, wholesale prices for key upper-premium SKUs like Feitian Moutai and Common Wuliangye trended weaker compared to pre-festival prices, marking the weakest performance in the past five years [1][1][1] - Channel inventory levels remained stable, with Wuliangye and Laojiao at less than **2 months** and **3 months** respectively, while Gujing faced high inventory pressure [1][1][1] Additional Developments - **New Retail Initiatives**: - Waima opened its first offline store in **Chongqing**, offering upper-premium spirits brands [1][1][1] - I-Moutai launched insta-delivery services, supporting intra-city delivery in as fast as **30 minutes** [1][1][1] - **Sales Performance in Zhejiang**: Wuliangye management reported stable performance in weddings and celebratory banquets in the Zhejiang market [1][1][1] Conclusion - The China Spirits industry is currently facing challenges with weak demand trends, particularly in gifting and general consumption, while banquet demand remains a critical growth area. Brands are adjusting their strategies in response to changing consumer behaviors and market conditions.

Investment Rating - The industry investment rating is "Overweight" [3][4][59] Core Insights - The overall demand for the liquor industry during the 2025 Mid-Autumn Festival and National Day is expected to decline by 20-30% year-on-year, with inventory increasing by 10-20% [3][7] - The industry is still in a bottoming phase, and patience is required for potential investment opportunities [3][7] - The report highlights that the stock price turning point may occur before the fundamental turning point, suggesting a need for cautious observation [3][7] Summary by Sections Industry Viewpoint - The report anticipates a significant decline in liquor demand, with banquet performance below expectations and gift demand decreasing [3][7] - The current high inventory levels in channels will require time to digest, and the consumption scenarios are still recovering, leading to weak demand [3][7] - Key recommendations include maintaining patience for high-dividend stocks and waiting for potential buying opportunities in quality stocks [3][7] Brand Performance - Moutai is performing the best, while Wuliangye is trading volume for price [8][9] - Moutai's expected sales decline is in single digits, with prices slightly down to around 1780-1835 yuan [8] - Wuliangye's sales are expected to drop by about 15%, with current prices around 810-830 yuan [8] - Guojiao 1573 is controlling inventory to maintain prices, with expected sales declines of 20-30% [8][9] Regional Liquor Situation - Feedback from various regions indicates a general decline in sales, with specific brands like Moutai and Wuliangye showing varying performance [11][19] - The report notes that the business and banquet consumption scenarios are under pressure, with overall sales expected to decline by 30-25% during the Mid-Autumn Festival and National Day [44][49] - The report emphasizes the need for careful monitoring of inventory levels and sales performance across different brands and regions [11][19] Valuation Table - The report includes a valuation table for key companies in the food and beverage sector, highlighting projected net profits and PE ratios for companies like Moutai, Wuliangye, and Luzhou Laojiao [53]

Core Viewpoint - The Chinese liquor industry is experiencing a decline in production, with a notable decrease in output for the year 2025, indicating potential challenges for major companies in the sector [1] Industry Summary - According to data from the National Bureau of Statistics, the production of Chinese liquor (converted to 65 degrees, in commodity volume) is projected to be 236,000 kiloliters in July 2025, representing a year-on-year decrease of 8.9% [1] - From January to July 2025, the cumulative production of Chinese liquor (converted to 65 degrees, in commodity volume) reached 2,146,000 kiloliters, showing a cumulative decline of 5.2% [1] - The report titled "2025-2031 Analysis of the Current Market Situation and Investment Prospects of the Chinese Liquor Industry" by Zhiyan Consulting highlights these trends and provides insights into the future of the industry [1] Company Summary - Major listed companies in the Chinese liquor industry include Kweichow Moutai (600519), Wuliangye (000858), Yanghe Brewery (002304), Luzhou Laojiao (000568), Shanxi Fenjiu (600809), Gujing Gongjiu (000596), Shui Jing Fang (600779), Shede Liquor (600702), Jiu Gui Jiu (000799), and Laobai Gan Jiu (600559) [1]

Core Insights - The company has confirmed that the first phase of the Qionglai full industry chain base project has a designed production capacity of 20,000 tons of raw liquor brewing [1] - The company's greenhouse gas emissions in 2023 increased compared to 2022 due to the inclusion of energy consumption from both the Tujiao factory and the newly constructed Qionglai factory during its phased production and testing [1]

Core Insights - The white liquor market is experiencing significant price fluctuations and promotional activities as the Mid-Autumn Festival and National Day approach, leading to a general decline in product prices [2][3][18] - High-end liquor prices are mostly decreasing, with many products seeing their average retail prices drop, while some products maintain stable pricing [5][8][13] Price Trends - In Guangzhou, over half of the products have seen average prices decline, including high-end brands like Wuliangye and Moutai, with price drops ranging from a few to several dozen yuan [3][6] - The average retail price of Moutai remains stable at around 2,299 yuan in some channels, while other platforms offer it for as low as 1,799 yuan, indicating significant price variation across different sales channels [5][6] - In Shenzhen, the average retail price of Moutai has dropped to 2,038.6 yuan, with some channels reporting prices below 2,000 yuan [8][11] Promotional Activities - Various sales channels are implementing promotional activities to boost sales, leading to price reductions across multiple products, particularly in the high-end segment [10][15] - The increase in sales volume is noted, especially for products in the thousand yuan price range, as consumers purchase for gifting and gatherings [10][18] Regional Variations - In Dongguan, the average price of Moutai has decreased by approximately 74 yuan to around 2,180 yuan, driven by promotional activities [18][20] - In Foshan, while some products like Moutai have seen slight price increases, most products in the market are experiencing price declines due to promotional efforts [13][15] Overall Market Dynamics - The white liquor market is characterized by a dual nature, with some products experiencing price stability while others face significant declines, reflecting the competitive landscape and inventory management strategies among distributors [22][25] - The overall trend indicates a downward pressure on prices as the industry seeks to stimulate demand during the festive season [2][10][22]

Core Viewpoint - The company reported that its total overseas sales for the year 2024 are projected to be 57.82 million yuan, with the South Korean market being a significant contributor to these sales [1] Group 1 - The company has confirmed that South Korea is one of its main overseas markets [1] - The total overseas sales amount for 2024 is 57.82 million yuan [1]

Core Insights - The company reported a significant decline in both revenue and net profit for the first half of 2025, with revenues of 1.498 billion and a net profit of 105 million, representing year-on-year decreases of 12.84% and 56.52% respectively [2] - The second quarter of 2025 saw even steeper declines, with revenues of 539 million and a net loss of 85 million, reflecting year-on-year drops of 31.37% and 251.25% [2] Group 1: Business Performance - The company's liquor business revenue in Q2 2025 was 492 million, down 33.76% year-on-year, despite an increase in sales volume of 8.56% to 1,726.01 thousand liters, indicating a significant drop in price per ton [3] - The average price per ton in Q2 2025 was 284,900 per thousand liters, which is a decrease of 38.98% year-on-year [3] Group 2: Market Dynamics - Domestic revenue in Q2 2025 was 470 million, down 35.18% year-on-year, while international revenue was 22 million, up 24.66%, showing a gradual improvement in international market penetration [3] - The proportion of international revenue increased by 2.10 percentage points year-on-year, indicating successful efforts in expanding overseas markets [3] Group 3: Financial Metrics - The company's gross margin and net profit margin in Q2 2025 were 74.42% and -15.75% respectively, reflecting declines of 7.13 and 22.90 percentage points year-on-year [3] - Selling and administrative expense ratios increased significantly, with selling expenses rising by 19.87 percentage points to 52.10% and administrative expenses increasing by 13.92 percentage points to 35.50% [3] - Operating cash flow for the quarter was 70 million [3] Group 4: Future Outlook - Given the ongoing industry adjustment period, the company has revised its revenue forecasts for 2025-2027 to 4.64 billion, 4.95 billion, and 5.24 billion, down from previous estimates of 5.48 billion, 5.85 billion, and 6.18 billion [3] - The revised net profit forecasts for the same period are 960 million, 1.05 billion, and 1.14 billion, down from earlier projections of 1.42 billion, 1.55 billion, and 1.68 billion [3]

Core Insights - The company reported a decline in revenue and net profit for the first half of 2025, with revenues of 1.498 billion and a net profit of 105 million, representing year-on-year decreases of 12.84% and 56.52% respectively [1] - The second quarter of 2025 saw a significant drop in revenue and net profit, with figures of 539 million and a net loss of 85 million, reflecting year-on-year declines of 31.37% and 251.25% respectively [1] Revenue Breakdown - The company's liquor business generated 492 million in revenue during Q2 2025, down 33.76% year-on-year, despite an increase in sales volume to 1,726.01 thousand liters, which is an 8.56% increase [1] - The revenue from high-end and mid-range products was 454 million and 38 million respectively, with high-end liquor accounting for 92.26% of total revenue, a decrease of 4.68 percentage points year-on-year [1] Market Performance - Domestic and international revenues for Q2 2025 were 470 million and 22 million respectively, with domestic revenue down 35.18% and international revenue up 24.66%, indicating a gradual improvement in international market expansion [2] - The company reported a significant increase in new channel sales, which reached 181 million, up 70.82% year-on-year, with new channels now accounting for 36.88% of total sales [2] Financial Metrics - The gross margin and net profit margin for Q2 2025 were 74.42% and -15.75% respectively, reflecting declines of 7.13 and 22.90 percentage points year-on-year [2] - The sales expense ratio and management expense ratio increased to 52.10% and 35.50% respectively, with year-on-year increases of 19.87 and 13.92 percentage points [2] Future Outlook - The company has revised its revenue and profit forecasts downward for 2025-2027, now expecting revenues of 4.64 billion, 4.95 billion, and 5.24 billion, and net profits of 960 million, 1.05 billion, and 1.14 billion respectively [3] - The company has adjusted its rating to "Accumulate" based on the revised forecasts [3]

Investment Rating - The investment rating for the company is "Accumulate" with a downward adjustment [6] Core Views - The company is currently under pressure during the industry adjustment period, awaiting demand recovery [1] - The company's revenue and net profit for H1 2025 are reported at 1.498 billion and 105 million yuan, respectively, reflecting a year-on-year decline of 12.84% and 56.52% [1] - The company has adjusted its profit forecast for 2025-2027, expecting revenues of 4.64 billion, 4.95 billion, and 5.24 billion yuan, and net profits of 960 million, 1.05 billion, and 1.14 billion yuan, respectively [4] Financial Performance - In Q2 2025, the company's revenue from the liquor business was 492 million yuan, a year-on-year decrease of 33.76%, while the sales volume increased by 8.56% to 1,726.01 thousand liters [2] - The gross margin and net margin for Q2 2025 decreased by 7.13 and 22.90 percentage points to 74.42% and -15.75%, respectively [4] - The company’s domestic and international revenues for Q2 2025 were 470 million and 22 million yuan, showing a year-on-year decline of 35.18% and an increase of 24.66%, respectively [3] Market Dynamics - The high-end liquor segment accounted for 92.26% of revenue in Q2 2025, although this represents a year-on-year decrease of 4.68 percentage points [2] - The company has seen a significant increase in new channel sales, which rose by 70.82% year-on-year to 181 million yuan, with new channels now accounting for 36.88% of total sales [3] - The average dealer scale decreased by 37.51% year-on-year to 9.2766 million yuan per dealer [3]