证券之星消息，1月28日白酒板块较上一交易日下跌0.79%，*ST岩石领跌。当日上证指数报收于 4151.24，上涨0.27%。深证成指报收于14342.9，上涨0.09%。白酒板块个股涨跌见下表： 从资金流向上来看，当日白酒板块主力资金净流出12.38亿元，游资资金净流入13.56亿元，散户资金净流 出1.18亿元。白酒板块个股资金流向见下表： | 代码 | 名称 | 主力净流入 (元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000568 泸州老窖 | | 1.07 Z | 6.89% | -6686.18万 | -4.29% | -4056.45万 | -2.60% | | 600809 山西汾酒 | | 7464.03万 | 5.95% | 1.05亿 | 8.38% | -1.80亿 | -14.33% | | 000995 | 皇台酒业 | 2633.56万 | 12.95% | -253.88万 | -1.25% | -2379.67万 ...

Group 1 - The core point of the article highlights a significant rise in the stock prices of liquor companies, particularly noting that Huangtai Liquor experienced an increase of over 7% [2] - Other companies in the liquor sector, such as Gujing Gongjiu, Zhongrui Co., Shuijingfang, Shede Liquor, and Jinzongzi Liquor, also saw their stock prices rise in tandem with Huangtai Liquor [2]

Core Viewpoint - The A-share market has seen a rise in liquor stocks, with notable increases in several companies, indicating positive market sentiment in the sector [1]. Group 1: Stock Performance - Huangtai Liquor Industry (000995) increased by 6.69%, with a total market capitalization of 2.375 billion [2] - Gujing Gongjiu (000596) rose by 2.90%, with a market cap of 67.1 billion, but has a year-to-date decline of 4.31% [2] - Shede Liquor (600702) saw a 2.73% increase, with a market cap of 18.1 billion and a year-to-date decline of 3.26% [2] - Jinzongzi Liquor (600199) increased by 2.38%, with a market cap of 6.223 billion and a year-to-date decline of 2.27% [2] - Shuijingfang (600779) rose by 2.18%, with a market cap of 18.7 billion and a year-to-date change of -0.08% [2] - Jiugui Liquor (000799) increased by 1.68%, with a market cap of 16.9 billion and a year-to-date decline of 4.53% [2] - Shunxin Agriculture (000860) rose by 1.60%, with a market cap of 10.9 billion and no change year-to-date [2] - Tianyoude Liquor (002646) increased by 1.47%, with a market cap of 4.298 billion and a year-to-date increase of 3.70% [2] - Luzhou Laojiao (000568) saw a 1.32% increase, with a market cap of 167.6 billion and a year-to-date decline of 2.05% [2] - Laobaigan Liquor (600559) increased by 1.30%, with a market cap of 1.43 billion and a year-to-date decline of 2.68% [2] Group 2: Market Signals - The MACD golden cross signal has formed, indicating a positive trend for these stocks [1].

Core Viewpoint - The liquor sector experienced a decline of 0.56% on January 27, with *ST Rock leading the drop, while the Shanghai Composite Index rose by 0.18% and the Shenzhen Component Index increased by 0.09% [1]. Group 1: Liquor Sector Performance - The closing prices and performance of key liquor stocks showed mixed results, with Kweichow Moutai slightly up by 0.08% at 1343.01, while several others like Wuliangye and Luzhou Laojiao saw declines of 1.29% and 0.06% respectively [1]. - The total trading volume for Kweichow Moutai was 48,400 hands, with a transaction value of 6.515 billion yuan, while Wuliangye had a trading volume of 225,300 hands and a transaction value of 2.284 billion yuan [1]. Group 2: Capital Flow Analysis - The liquor sector saw a net outflow of 386 million yuan from institutional investors and 289 million yuan from retail investors, while retail investors had a net inflow of 675 million yuan [2]. - Specific stocks like Kweichow Moutai experienced a net inflow of 39.8 million yuan from institutional investors, while *ST Rock had a net outflow of 68,400 yuan [3]. Group 3: ETF Performance - The Food and Beverage ETF (product code: 515170) tracked the sub-index of the food and beverage industry, showing a decline of 2.01% over the past five days, with a price-to-earnings ratio of 19.31 times [5]. - The Consumer ETF (product code: 510630) tracked the main consumer industry index, with a decline of 1.52% over the past five days and a price-to-earnings ratio of 20.22 times [6].

记者丨肖夏 编辑丨高梦阳 又一家白酒品牌牵手明星。 1月26日，沱牌酒官方账号宣布，刘晓庆和喜剧达人杨雨光担任"沱牌特级嘴替"，刘晓庆还将在1月31日 晚做客沱牌官方旗舰店的抖音直播。 沱牌酒是舍得酒业旗下品牌，也是舍得酒业的品牌基点，在第五届全国评酒会上获评全国名酒，近年其 主推的是沱牌特级T68高线光瓶酒以及主打复古情怀的沱牌曲酒。 随着马年春节渐近，白酒消费即将进入旺季。最近一个多月来，官宣明星代言的白酒品牌越来越多。 前些年白酒不愁卖，明星代言并不多见。但最近一两年，白酒的经营主线转向促进动销，更接近大众消 费品的营销逻辑，越来越需要借助明星的影响力。 于是包括邓紫棋、刘涛乃至已经出道40年梁朝伟，都第一次代言了白酒产品。 去年12月中旬，水井坊宣布梁朝伟成为"水井坊·第一坊"品牌代言人。今年1月，谷小酒宣布罗永浩成为 谷小酒品牌推荐官，牛栏山则找来岳云鹏成为品牌代言人，古井贡酒官宣刘涛成为品牌的"新春派福 官"。 外界感到意外之余，仔细观察又觉得合情合理。去年以来，白酒品牌邀请明星代言，基本上就是两个诉 求。 一是立品牌、树形象。 五粮液的29度一见倾心邀请邓紫棋代言，茅台文旅邀请张艺兴代言，目的都 ...

Core Viewpoint - The article discusses the increasing trend of liquor brands, particularly in the baijiu sector, engaging celebrities for endorsements to enhance brand image and drive sales as the consumption season approaches [3][5]. Group 1: Celebrity Endorsements in Baijiu - Tuo Pai Jiu has appointed Liu Xiaoqing and comedian Yang Yuguang as brand ambassadors, with Liu set to host a live stream on Douyin [1]. - The trend of celebrity endorsements in the baijiu industry has surged recently, with brands like Shui Jing Fang and Gu Xiao Jiu also announcing high-profile endorsements [3][5]. Group 2: Marketing Strategies - The primary goals of these endorsements are to establish brand identity and enhance sales. Brands like Wuliangye and Moutai are targeting younger consumers by collaborating with popular figures [6]. - Tuo Pai Jiu and Gu Xiao Jiu are focusing on more relatable and accessible celebrities to resonate with their target demographic, which is primarily middle-market consumers [7]. Group 3: Changing Consumer Dynamics - The appeal of celebrities does not strictly correlate with age; for instance, Liu Xiaoqing has gained popularity among younger audiences through her candid appearances on variety shows [8]. - Brands are also adopting cost-effective marketing strategies, such as leveraging events like the Australian Open to boost visibility during peak consumption periods [8].

Group 1: Brand Collaborations and Marketing Strategies - Tuo Pai Jiu has announced celebrity endorsements with Liu Xiaoqing and Yang Yuguang, aiming to enhance brand visibility through live streaming on Douyin [1] - The trend of celebrity endorsements in the liquor industry is increasing, with brands like Shui Jing Fang and Gu Xiao Jiu also engaging well-known figures to boost sales and brand image [3][5] - The shift in marketing strategy reflects a move towards more consumer-friendly approaches, with brands seeking to connect with younger audiences through relatable celebrities [6][8] Group 2: Industry Performance and Trends - The white liquor production in China has seen a significant decline, with a 19% drop in December 2025 compared to the previous year, marking the ninth consecutive year of decline [9][11] - The total production for 2025 was reported at 354.9 million liters, a cumulative decrease of 12.1% [9][11] - The changing landscape of the liquor market is evident, with a notable increase in the import of white spirits, particularly vodka and tequila, indicating a shift in consumer preferences [13] Group 3: Company-Specific Developments - Yanghe Co. has projected a significant decline in profits for 2025, estimating earnings between 2.116 billion to 2.524 billion yuan, a decrease of 62% to 68% year-on-year [28] - The company attributes this downturn to intensified competition and reduced market demand, particularly affecting mid-range and high-end products [28] - Yanghe has also announced a new cash dividend policy, committing to distribute at least 100% of the net profit to shareholders from 2025 to 2027 [29]

Group 1 - The food and beverage sector continues to experience a downturn, with the Huabao Food and Beverage ETF (515710) showing a decline of 1.39% as of the latest report [1][2] - Major stocks in the sector, particularly in the liquor category, have seen significant drops, with Yanghe Distillery falling nearly 9% and other brands like Gujinggongjiu and Shuiwangfang dropping over 2% [1][2] - The recent performance reflects broader market trends, indicating a challenging environment for the food and beverage industry [1][3] Group 2 - The addition of new shipping warehouses in Nanjing and Beijing by "i Moutai" is a strategic response to increased order volumes and winter logistics challenges, enhancing customer experience [3] - The food and beverage sector's valuation is currently at a historical low, with the food index's price-to-earnings ratio at 19.39, suggesting a potential opportunity for investment [3][4] - Analysts predict a market trend where sectors like snacks and dairy are favored due to clear growth prospects, while the liquor sector is expected to stabilize as demand increases with the upcoming Spring Festival [3][4] Group 3 - The Huabao Food and Beverage ETF (515710) is heavily invested in leading high-end and mid-range liquor stocks, with significant allocations to brands like Moutai and Yili [4] - The ETF provides a way for investors to gain exposure to core assets in the food and beverage sector, with a focus on high-quality stocks [4][5] - Recent reports suggest that the liquor industry is showing signs of weak recovery, with potential for valuation improvement as economic conditions gradually enhance [4]

Summary of Key Points from the Conference Call Industry Overview - **Sector**: China Consumer Sector - **Key Insights**: The sector shows signs of consumption recovery despite a near-term property market downturn. Valuation remains attractive, approximately 1 standard deviation below 10-year averages, indicating that a consumption recovery is not yet priced in [2][21]. Consumer Staples - **Baijiu**: Anticipated demand support for mid-end baijiu due to easing alcohol bans and private consumption growth. Companies are expected to accelerate channel transformations for sustainable EPS growth [3][8]. - **Beer**: Premiumization continues through product diversification and in-home channel expansion, despite on-trade softness. CR Beer expects low-single-digit volume growth in 2025, with Heineken volumes projected to grow by 20% YoY [3][8]. - **Dairy**: Liquid milk sales are expected to recover modestly in 2026, driven by marketing and innovation, despite a weak 2025. Fresh milk shows resilience with double-digit growth [3][8]. - **Freshly-Made Beverages (FMB)**: Guming is expected to maintain steady SSSG in 2026 through category expansion and dine-in growth, despite the phase-out of delivery subsidies [3][8][19]. - **Condiments**: Sequentially improving demand is expected, with Haitian focusing on multi-product categories and Jonjee anticipating a cleaner 2026 after a weak 4Q25 [3][8]. Consumer Discretionary - **Home Appliances**: Companies like Midea and Haier expect higher overseas growth compared to domestic markets in 2026. Strategies include price hikes and operational efficiencies [4][10]. - **Jewelry**: Brands with unique designs may consolidate post-VAT reform. Laopu is expected to achieve strong sales growth due to increased focus on value-added services [4][10]. - **Restaurants**: Intense competition leads to divergent strategies, with some companies lowering prices while others upgrade offerings. DPC Dash is on track for expansion despite market uncertainties [4][10]. Stock Implications - **Most Preferred Stocks**: CR Beer, Guming, MIXUE, China Foods, YUM China, among others, are highlighted as preferred investments due to their growth potential [5]. - **Least Preferred Stocks**: Companies like Swellfun, Nongfu, and Gree are noted as less favorable due to various challenges [5]. Key Risks - Risks include demand recovery uncertainties, cost inflation or deflation, and changes in the competitive landscape. These factors could significantly impact the consumer sector's performance [21]. Additional Insights - **Pet Food**: The industry is shifting towards online sales, with over 85% of sales occurring digitally. Competition is intensifying, pushing brands towards innovation and product differentiation [13]. - **Snack Sector**: Rapid category diversification and channel restructuring are creating growth opportunities, particularly through snack discounters [9][12]. This summary encapsulates the essential insights and projections from the conference call, providing a comprehensive overview of the current state and future outlook of the China consumer sector.

一宗易主传言，牵出一家低调酒业巨头。 1月20日，水井坊预告2025年业绩，净利大幅下滑超七成。此前，市场上已有大股东帝亚吉欧将其出售 的猜测。 川酒集团，成为"绯闻"买家之一。 1月中旬，川酒董事长曹勇刚刚率队上门考察。曹称，水井坊"为川酒集团建设'中国白酒梦工厂'提供了 经验"。 这家成立仅8年的酒企，志在跻身"中国白酒第一方阵"。2025年末，曹勇抛出蓝图，到2030年，营收突 破450亿元、利税达到30亿元。 若拿下水井坊，其兑现愿景可跨出一大步。 百亿巨头 在大多数酒企艰难过冬的时刻，曹勇高调展露野心。 他的底气来自业绩，2024年，川酒的营收规模达380亿元，资产规模较成立以来增长了26倍。 "过去8年，川酒集团累计营收近2000亿元，已经发展成在全国有一定影响力的酒业大集团。" 曹勇在2025年末放话。 以2024年的380亿营收来看，这一体量超过当年的"行业老三"山西汾酒（360.11亿元），跻身前三。 只是，川酒集团的定位，更像是一家白酒产业整合和服务平台。 其业务收入中，有相当一部分是为其他酒企供应原酒，属于B端业务。官网介绍，川酒是中国最大的原 酒生产商和供应商。 "实现了产能60万吨、 ...