Core Viewpoint - The incident involving a staff member at a Ziyuan Food store in Nantong, Jiangsu, who was caught on video stealing part of the weighed beef, has led to significant public backlash and prompted the company to take immediate corrective actions [2][4][6]. Group 1: Company Response - Ziyuan Food issued an apology on December 25, acknowledging the inappropriate behavior of the staff member and confirming the establishment of a special task force to investigate the incident [2][8]. - The company has taken measures including the temporary closure of the involved store, immediate dismissal of the staff member, nationwide warnings to other stores, and compensation for affected consumers [2][6][8]. Group 2: Public Reaction and Impact - The incident has sparked widespread public attention, with many consumers sharing similar experiences of receiving less than the expected quantity or poor service at Ziyuan stores [4][10]. - The local market supervision bureau has intervened to investigate the matter further [6][12]. Group 3: Company Performance Context - Ziyuan Food, listed on the A-share market under the stock code 603057, has been facing challenging performance, reporting a revenue of 2.514 billion yuan for the first three quarters of 2025, a year-on-year decline of 6.43%, and a net profit of 194 million yuan, down 44.37% compared to the previous year [6][12]. - As of December 25, the stock price was 19.81 yuan per share, with a total market capitalization of 8.192 billion yuan [6][12].

Core Viewpoint - The company, Ziyuan Food, issued an apology following a scandal involving a staff member at a franchise store in Qidong, Jiangsu, who was caught on video stealing a portion of beef during weighing, leading to public outrage and a swift response from the company [2][4]. Summary by Sections Incident Overview - On December 24, a video surfaced showing a staff member at a Ziyuan Bawei Chicken store engaging in inappropriate behavior by stealing beef, which quickly went viral and drew significant public attention [2][7]. - The company acknowledged the incident and confirmed the misconduct after an internal investigation [4][9]. Company Response - Ziyuan Food took immediate action by: 1. Suspending operations at the involved store for rectification [5]. 2. Terminating the employment of the staff member involved [5]. 3. Issuing a nationwide alert to all stores to reinforce service standards [5]. 4. Offering compensation to affected consumers, including a tenfold cash refund of the purchase amount and a 1,000 yuan gift card [5]. Compensation Measures - To further apologize to other customers who visited the implicated store, the company announced a 10-day compensation initiative: 1. Customers who made purchases between December 1 and December 25, 2025, could claim a 100 yuan gift card [5]. 2. From December 26, 2025, to January 4, 2026, customers would receive double the value of their purchase in five-spice beef [5]. Commitment to Improvement - The company emphasized its commitment to food safety and integrity, stating that it would enhance transparency in sales processes and welcome ongoing consumer supervision [6][10]. - Ziyuan Food plans to strengthen internal controls to protect consumer rights and ensure such incidents do not recur [6][10]. Financial Context - The incident occurred during a challenging financial period for Ziyuan Food, which reported a revenue of 2.514 billion yuan for the first three quarters of 2025, a year-on-year decline of 6.43%, and a net profit of 194 million yuan, down 44.37% [10]. - As of December 25, the company's stock closed at 19.81 yuan per share, with a total market capitalization of 8.192 billion yuan [11].

无门槛消费卡一张。 12月25日，针对有门店店员被指为顾客称重后偷偷拿走牛肉一事，紫燕食品发布《致歉声明》。紫燕食品表示，对于此次事件深感愧疚和自责。问题一经核 实，公司已迅速采取以下处理措施：涉事门店停业整顿；涉事店员立即开除；全国门店通报警示；对该消费者进行致歉并进行补偿，将依据该消费者当日消 费金额的十倍进行现金补偿，并赠送1000元的品牌无门槛消费卡一张。同时，为向在南通启东市凯旋路加盟门店消费的其他消费者表达歉意，将开启为期10 天的补偿回馈。此外，紫燕食品将在全国门店加强销售环节的透明化服务培训。 1. 凡是 2025 年 12月 1 日 -- 2025 年 12 月 25 日在该『 100 元的品牌无门槛消费卡; 2.2025年12月26日 -- 2026年1月4日,在该门店3 肉一份(如购买价值 20元任意紫燕产品,赠送价值 40元五 此外,我们将在全国门店加强销售环节的透明化服务培 大消费者的持续监督,相关意见或建议经采纳或核实,我们 食品安全与诚信求实是我们紫燕食品的经营底线。衷心 强化内部管控,以切实行动保障消费者的合法权益。 二、同时,为向在南通启东市凯旋路加盟门店消费的其 回馈: ...

Core Viewpoint - The company, Ziyan Baiwei Chicken, issued an apology following an incident where a store employee was reported for misconduct during a sale, which harmed consumer rights and violated company management protocols [3][4]. Group 1: Incident Response - The company formed a special task force immediately after the incident was reported to investigate the situation [3]. - The involved store was ordered to cease operations for rectification, and a notice was issued to the franchisee based on the franchise agreement and management regulations [4]. - The employee involved in the misconduct was terminated from their position on December 25 [4]. Group 2: Consumer Compensation - The company expressed sincere apologies to the consumer who reported the incident and offered compensation amounting to ten times the consumer's purchase amount, along with a 1,000 yuan brand gift card [4]. - A compensation initiative was launched for other consumers who shopped at the implicated store between December 1 and December 25, allowing them to claim a 100 yuan gift card [4]. - From December 26 to January 4, customers making any purchase at the store would receive a complimentary portion of spiced beef worth double their purchase amount [4]. Group 3: Future Measures - The company plans to enhance transparency in sales processes and provide training to ensure consumer trust in product purchases [5]. - The company encourages ongoing consumer supervision and will reward feedback or suggestions that are adopted or verified with brand gift cards worth no less than 500 yuan [5]. - The company emphasizes that food safety and integrity are fundamental to its operations and commits to strengthening internal controls to protect consumer rights [5].

Core Viewpoint - The company, Ziyan Food, issued an apology statement on December 25, 2025, addressing an incident where a store employee was caught taking beef after weighing it for a customer, which violated company policies and harmed consumer rights [4][9]. Group 1: Incident Details - On December 24, 2025, a consumer posted a video on social media alleging that an employee at the Ziyan Bawei Chicken store in Nantong City engaged in improper behavior during a sale [7]. - The company took the allegations seriously and formed a special task force to investigate the claims, confirming that the employee's actions were indeed inappropriate [4][9]. Group 2: Company Response - The company expressed deep regret and self-blame regarding the incident and implemented several immediate measures: 1. The involved store was temporarily closed for rectification, with a notice issued to the franchisee based on the franchise agreement [5][9]. 2. The employee involved was immediately terminated from their position [5][9]. 3. A nationwide alert was issued to all stores to reinforce service standards and operational protocols [5][9]. 4. The company offered compensation to the affected consumer, promising ten times the amount of their purchase as cash compensation and a 1,000 yuan brand gift card [5][9]. Group 3: Compensation and Customer Engagement - To further express apologies to other customers who shopped at the Nantong store, the company initiated a 10-day compensation campaign: 1. Customers who made purchases between December 1 and December 25, 2025, could redeem a 100 yuan no-threshold gift card with their receipt [9]. 2. From December 26, 2025, to January 4, 2026, customers making any purchase at the store would receive double the value of their purchase in five-spice beef [9]. Group 4: Company Background and Financial Performance - Ziyan Food, the parent company of Ziyan Bawei Chicken, was listed on the Shanghai Stock Exchange on September 26, 2022, and specializes in various marinated products [10]. - As of June 30, 2024, the company operated 6,308 stores in China, with 29 being directly operated [10]. - The latest financial report indicated a 6.43% year-on-year decline in revenue to 2.514 billion yuan and a 44.21% drop in net profit to 248 million yuan for the first three quarters of the year [10].

12月24日，有消费者在社交平台上发视频称，其在紫燕百味鸡（南通市凯旋路店）购买牛肉时，店员在称重后又在打包时偷偷拿走部分牛肉。该消费者称， 这种行为不止一次。 涉事门店位于南通市启东市，12月25日，启东市市场监督管理局的工作人员告诉南都湾财社记者，市场监管局已经介入调查，目前还没有新的进展。记者也 就此事联系了发帖的消费者，截至发稿，尚未收到回应。 紫燕食品前身是在徐州开业的"钟记油烫鸭"卤味店，1996年，紫燕品牌在江苏南京创立。2022年9月26日，紫燕食品登陆上交所主板上市，成为"夫妻肺片第 一股"。紫燕食品主打佐餐卤制品，主要产品有夫妻肺片、百味鸡、紫燕鹅等，同时，兼顾休闲卤制品领域，主要产品有鸭翅、鸭锁骨、凤爪等。 紫燕食品主要依靠经销商销售产品，其通常将产品销售给经销商，经销商再卖给终端的加盟门店。紫燕食品未在最新财报中披露加盟门店数量，其最新一次 披露加盟门店数量是在2024年半年报。截至2024年6月30日，紫燕食品在国内拥有门店6308家，其中29家为直营店。另据第三方平台窄门餐眼，截至2025年 12月15日，紫燕百味鸡门店数为5144家。今年前三季度，紫燕食品营收同比下跌了6.43% ...

Core Viewpoint - The incident involving a staff member at Ziyan Baiwei Chicken stealing beef has sparked significant public outrage, leading to the temporary closure of the store and an internal investigation by the company [1][2]. Company Overview - Ziyan Baiwei Chicken is a brand under Ziyan Food (603057), which specializes in the research, production, and sales of marinated foods, including various meat and vegetable products [3]. - The company was listed on the Shanghai Stock Exchange in September 2022 [3]. Financial Performance - Ziyan Food has experienced a decline in revenue since its listing, with a year-on-year revenue decrease of 1.46% in 2023 and a projected decrease of 5.28% in 2024 [4]. - For the first three quarters of this year, the company's revenue fell by 6.43%, and net profit dropped significantly by 44.37% [4]. - The third quarter financial report indicated a revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, while the net profit attributable to shareholders was 89.54 million yuan, down 40.66% year-on-year [4]. Profitability Metrics - The gross profit margin for the first three quarters decreased from 26.22% in the previous year to 22.52%, and the net profit margin fell to 7.93%, down from 13.10% in the same period last year [5]. Investment Projects - The company has faced challenges with its fundraising projects, leading to delays and adjustments [6]. - In April 2023, Ziyan Food announced the termination and modification of several fundraising projects, including the R&D testing center, reallocating funds to brand building and marketing [7][9]. - The company plans to extend the timeline for the Rongchang Food Production Base Phase II project from April 2026 to April 2028 [11].

(编辑：王璨 林辰)关键字： 食品 紫燕食品 （微博、紫燕食品） 12月25日，#紫燕百味鸡店员偷减牛肉被抓现行#登上微博热搜。对此，紫燕食品客服回应称，公司也关 注到此事，对其高度重视并第一时间进行了处理。对于处理方式，该客服进一步表示，已对经销商进行 处罚，并要求涉事门店进行了停业整顿，涉事店员行为属于严重违纪，已对其进行了解聘，公司也正积 极主动寻求消费者谅解。 ...

Group 1 - The incident occurred at a store located in Qidong City, where customers reported issues of receiving less food than paid for, leading to significant online discussions and complaints about service quality [2] - The store has been temporarily closed on the Meituan app, and previous customer reviews indicate a pattern of dissatisfaction, with many noting that prices have increased while the perceived value has decreased [2] - A customer service representative from Shanghai Ziyan Food Co., Ltd. confirmed that the involved store has been fined and is undergoing corrective measures, including the dismissal of the staff involved in the incident [11] Group 2 - Customers have expressed that the quality of food, such as the "husband and wife lung slices," is good, but there are concerns about the overall value for money as prices rise [4] - Specific complaints include high prices for items like "husband and wife lung slices" costing over 100 yuan per kilogram, with some customers feeling that the quality does not justify the cost [2] - The company is facing reputational challenges due to these incidents, which could impact customer loyalty and future sales [2][11]

Core Viewpoint - A consumer reported an incident of theft involving a staff member at a Ziyuan Baiwei Chicken store in Qidong, Jiangsu, leading to an investigation by local market supervision authorities [1] Group 1: Incident Details - The incident occurred on December 24, when a consumer claimed that a store employee stole beef during a purchase [1] - The consumer filed a complaint with the Market Supervision Administration, prompting an investigation [1] Group 2: Company Response - The brand's customer service stated that the involved store has been temporarily closed for internal review [1] - The company indicated that if the allegations are confirmed, they will take serious action against the individual involved and enhance store management practices [1]