Core Viewpoint - The article discusses the strategic initiatives and goals of Ziyan Food in response to the Central Economic Work Conference's emphasis on expanding domestic demand and optimizing supply, aiming for high-quality and sustainable growth in 2026 [3][4]. Group 1: Strategic Initiatives - Ziyan Food plans to enhance operational efficiency and profitability for each store through improved dealer training, precise marketing support, and efficient supply chain management [3][5]. - The company recognizes the importance of boosting consumer confidence and activating market potential as a shared responsibility between enterprises and society [4][5]. - The core initiative for expanding domestic demand focuses on refreshing the brand and products, particularly targeting the younger consumer demographic [3][4]. Group 2: Goals for 2026 - Ziyan Food aims to achieve healthy and quality scale expansion with a dual focus on deepening domestic operations and breaking into overseas markets [4][5]. - The company intends to develop a richer and more adaptable product matrix centered around consumer needs, including targeted products for various consumption scenarios [5][6]. - In terms of business line expansion, Ziyan Food will diversify its offerings while consolidating its leading position in the prepared food sector, exploring B2B opportunities, and optimizing supply chain efficiency [6].

Core Viewpoint - The company, Ziyan Food, has issued an apology following an incident involving employee misconduct at a franchise store, emphasizing its commitment to consumer rights and internal management standards [3][5]. Incident Response - The company established a special task force immediately after the incident was reported, confirming that an employee engaged in inappropriate behavior that harmed consumer rights and violated company policies [5][6]. - Measures taken include the suspension of the involved store, immediate termination of the employee, and a nationwide warning to all stores to reinforce service standards [6]. - The company will compensate the affected consumer ten times the amount of their purchase and provide a 1,000 yuan brand gift card [6]. Consumer Compensation and Outreach - A 10-day compensation initiative will be launched for other consumers who shopped at the affected store between December 1 and December 25, offering a 100 yuan gift card for purchases made during that period [6]. - From December 26 to January 4, customers making any purchase at the store will receive double the value of their purchase in a specific product [6]. Commitment to Improvement - The company plans to enhance transparency in sales processes and will conduct training to ensure consumer trust in product purchases [7]. - It encourages ongoing consumer supervision and will reward feedback that leads to actionable improvements with gift cards worth no less than 500 yuan [7]. Company Overview - Ziyan Food Group, the parent company of the Ziyan Bawei Chicken brand, is a national chain specializing in cooked food, headquartered in Shanghai, and listed on the Shanghai Stock Exchange since September 2022 [8]. - As of June 2023, the company operated over 6,100 stores, but recent data indicates that the number has decreased to fewer than 5,200 stores by December 25 [9]. Financial Performance - In the third quarter, Ziyan Food reported revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, but the net profit attributable to shareholders fell by 40.66% to 89.54 million yuan [9]. - For the first three quarters, revenue was 2.514 billion yuan, down 6.43% year-on-year, with net profit declining by 44.37% to 194 million yuan [9]. - The company primarily operates through a distribution model, with a diverse marketing network including e-commerce and supermarket channels [10]. Stock Performance - As of December 25, Ziyan Food's stock closed at 19.81 yuan per share, reflecting a year-to-date increase of 1.02% and a market capitalization of 8.2 billion yuan [11].

Core Viewpoint - The company has acknowledged and taken responsibility for inappropriate behavior by staff at a franchise store, leading to immediate corrective actions and consumer compensation initiatives [1][2] Group 1: Incident Response - The company formed a special task force to investigate the reported misconduct and confirmed the inappropriate behavior of the staff involved [1] - The implicated store has been temporarily closed for rectification, with strict measures to be enforced based on the results of the inspection [1] - The staff member involved has been terminated from employment as of December 25, following the franchise agreement and management regulations [1] Group 2: Consumer Compensation - The company expressed sincere apologies to the consumer who reported the issue and will provide compensation equivalent to ten times the consumer's purchase amount, along with a 1,000 yuan brand gift card [2] - A 10-day compensation initiative will be launched for other consumers who shopped at the implicated store between December 1 and December 25, offering a 100 yuan gift card for those with purchase receipts [2] - From December 26 to January 4, customers making any purchase at the store will receive a complimentary portion of five-spice beef worth double their purchase amount [2] Group 3: Future Measures - The company will enhance training on service transparency across all stores to ensure consumer confidence in product purchases [2] - The company encourages ongoing consumer supervision and will reward feedback or suggestions that are adopted or verified with brand gift cards worth no less than 500 yuan [2]

Core Viewpoint - The incident involving a staff member at a Ziyuan Food store stealing beef has sparked significant public outrage, highlighting ongoing issues with food safety and customer trust within the company [1][4][6]. Group 1: Incident Details - A video surfaced showing a staff member at a Ziyuan Food store secretly taking beef from a customer's order, leading to widespread complaints from customers who felt they were receiving less meat than paid for [1][2][3]. - Ziyuan Food responded by forming a special task force to investigate the incident, confirming the misconduct and taking immediate actions such as closing the store, firing the employee, and offering compensation to affected customers [4][6]. Group 2: Food Safety Issues - This incident is not isolated; Ziyuan Food has faced multiple food safety controversies, including previous violations where products failed microbiological tests, with some samples exceeding safety limits by up to 290 times [6][9]. - The company has a history of food safety complaints, with over 600 complaints recorded, including issues of missing weight and contamination [14]. Group 3: Business Model and Management Challenges - Ziyuan Food primarily operates through a distribution model, with 79.32% of its revenue coming from distributors, which limits direct control over franchise operations and contributes to management challenges [15][16]. - The company's reliance on distributors has led to insufficient oversight, as evidenced by recurring food safety issues and customer complaints [16][18]. Group 4: Financial Performance - In the first three quarters of 2025, Ziyuan Food reported a revenue of 2.514 billion yuan, a decline of 6.43% year-on-year, with net profit dropping by 44.37% to 194 million yuan [21][22]. - The company's financial health is deteriorating, with a 39.23% decrease in net cash flow from operating activities and an increase in debt, leading to a rise in the debt-to-asset ratio to 49.31% [24][25]. Group 5: Strategic Transition - Facing a crisis, Ziyuan Food is attempting to transform its business model through strategies focused on youth engagement, globalization, and digitalization, although these efforts have led to increased upfront costs without immediate financial returns [26][27]. - The new management team, which has recently taken over, faces the dual challenge of addressing immediate operational crises while pursuing long-term strategic goals [27][28].

Core Viewpoint - The article highlights ongoing issues with food safety and customer trust at Ziyan Food, particularly following a recent incident where an employee was caught stealing meat, raising questions about management practices and operational integrity [1][5][36]. Group 1: Incident and Response - A video surfaced showing an employee at Ziyan Food's store in Jiangsu secretly taking beef from a customer's order, leading to public outrage and suspicions about the store's practices [1][2][4]. - In response, Ziyan Food established a special task force to investigate the incident, confirmed the misconduct, and took immediate actions including closing the store, firing the employee, and offering compensation to affected customers [5]. Group 2: Food Safety Issues - Ziyan Food has a history of food safety problems, with previous incidents including microbial contamination in products, where five items failed safety tests, with one sample exceeding the safe limit by 290 times [8][10]. - The company has faced multiple complaints regarding food safety, including issues of underweight products and reports of foreign objects in food [20][22]. Group 3: Business Model and Management Challenges - Ziyan Food operates primarily through a distribution model, with 79.32% of revenue coming from distributors, which limits direct control over franchise operations and contributes to management challenges [24][28]. - The company has acknowledged risks associated with its sales channel management, noting that as the number of franchise stores increases, maintaining oversight becomes more difficult [28]. Group 4: Financial Performance - For the first three quarters of 2025, Ziyan Food reported a revenue of 2.514 billion yuan, a decline of 6.43% year-on-year, with net profit dropping by 44.37% to 194 million yuan [36]. - The company's cash flow from operating activities decreased by 39.23%, and its debt ratio rose to 49.31%, indicating financial strain and challenges in sustaining growth [38]. Group 5: Strategic Transition and Leadership - Ziyan Food is undergoing a strategic transformation focusing on youth engagement, globalization, and digitalization, but faces significant upfront costs and cash flow challenges [40]. - The company has recently transitioned to a new management team, which must balance immediate operational crises with long-term strategic goals, amidst increasing competition and market pressures [42].

Core Viewpoint - The incident involving a staff member at a Ziyuan Food store in Nantong, Jiangsu, who was caught on video stealing part of the weighed beef, has led to significant public backlash and prompted the company to take immediate corrective actions [2][4][6]. Group 1: Company Response - Ziyuan Food issued an apology on December 25, acknowledging the inappropriate behavior of the staff member and confirming the establishment of a special task force to investigate the incident [2][8]. - The company has taken measures including the temporary closure of the involved store, immediate dismissal of the staff member, nationwide warnings to other stores, and compensation for affected consumers [2][6][8]. Group 2: Public Reaction and Impact - The incident has sparked widespread public attention, with many consumers sharing similar experiences of receiving less than the expected quantity or poor service at Ziyuan stores [4][10]. - The local market supervision bureau has intervened to investigate the matter further [6][12]. Group 3: Company Performance Context - Ziyuan Food, listed on the A-share market under the stock code 603057, has been facing challenging performance, reporting a revenue of 2.514 billion yuan for the first three quarters of 2025, a year-on-year decline of 6.43%, and a net profit of 194 million yuan, down 44.37% compared to the previous year [6][12]. - As of December 25, the stock price was 19.81 yuan per share, with a total market capitalization of 8.192 billion yuan [6][12].

Core Viewpoint - The company, Ziyuan Food, issued an apology following a scandal involving a staff member at a franchise store in Qidong, Jiangsu, who was caught on video stealing a portion of beef during weighing, leading to public outrage and a swift response from the company [2][4]. Summary by Sections Incident Overview - On December 24, a video surfaced showing a staff member at a Ziyuan Bawei Chicken store engaging in inappropriate behavior by stealing beef, which quickly went viral and drew significant public attention [2][7]. - The company acknowledged the incident and confirmed the misconduct after an internal investigation [4][9]. Company Response - Ziyuan Food took immediate action by: 1. Suspending operations at the involved store for rectification [5]. 2. Terminating the employment of the staff member involved [5]. 3. Issuing a nationwide alert to all stores to reinforce service standards [5]. 4. Offering compensation to affected consumers, including a tenfold cash refund of the purchase amount and a 1,000 yuan gift card [5]. Compensation Measures - To further apologize to other customers who visited the implicated store, the company announced a 10-day compensation initiative: 1. Customers who made purchases between December 1 and December 25, 2025, could claim a 100 yuan gift card [5]. 2. From December 26, 2025, to January 4, 2026, customers would receive double the value of their purchase in five-spice beef [5]. Commitment to Improvement - The company emphasized its commitment to food safety and integrity, stating that it would enhance transparency in sales processes and welcome ongoing consumer supervision [6][10]. - Ziyuan Food plans to strengthen internal controls to protect consumer rights and ensure such incidents do not recur [6][10]. Financial Context - The incident occurred during a challenging financial period for Ziyuan Food, which reported a revenue of 2.514 billion yuan for the first three quarters of 2025, a year-on-year decline of 6.43%, and a net profit of 194 million yuan, down 44.37% [10]. - As of December 25, the company's stock closed at 19.81 yuan per share, with a total market capitalization of 8.192 billion yuan [11].

无门槛消费卡一张。 12月25日，针对有门店店员被指为顾客称重后偷偷拿走牛肉一事，紫燕食品发布《致歉声明》。紫燕食品表示，对于此次事件深感愧疚和自责。问题一经核 实，公司已迅速采取以下处理措施：涉事门店停业整顿；涉事店员立即开除；全国门店通报警示；对该消费者进行致歉并进行补偿，将依据该消费者当日消 费金额的十倍进行现金补偿，并赠送1000元的品牌无门槛消费卡一张。同时，为向在南通启东市凯旋路加盟门店消费的其他消费者表达歉意，将开启为期10 天的补偿回馈。此外，紫燕食品将在全国门店加强销售环节的透明化服务培训。 1. 凡是 2025 年 12月 1 日 -- 2025 年 12 月 25 日在该『 100 元的品牌无门槛消费卡; 2.2025年12月26日 -- 2026年1月4日,在该门店3 肉一份(如购买价值 20元任意紫燕产品,赠送价值 40元五 此外,我们将在全国门店加强销售环节的透明化服务培 大消费者的持续监督,相关意见或建议经采纳或核实,我们 食品安全与诚信求实是我们紫燕食品的经营底线。衷心 强化内部管控,以切实行动保障消费者的合法权益。 二、同时,为向在南通启东市凯旋路加盟门店消费的其 回馈: ...

Core Viewpoint - The company, Ziyan Baiwei Chicken, issued an apology following an incident where a store employee was reported for misconduct during a sale, which harmed consumer rights and violated company management protocols [3][4]. Group 1: Incident Response - The company formed a special task force immediately after the incident was reported to investigate the situation [3]. - The involved store was ordered to cease operations for rectification, and a notice was issued to the franchisee based on the franchise agreement and management regulations [4]. - The employee involved in the misconduct was terminated from their position on December 25 [4]. Group 2: Consumer Compensation - The company expressed sincere apologies to the consumer who reported the incident and offered compensation amounting to ten times the consumer's purchase amount, along with a 1,000 yuan brand gift card [4]. - A compensation initiative was launched for other consumers who shopped at the implicated store between December 1 and December 25, allowing them to claim a 100 yuan gift card [4]. - From December 26 to January 4, customers making any purchase at the store would receive a complimentary portion of spiced beef worth double their purchase amount [4]. Group 3: Future Measures - The company plans to enhance transparency in sales processes and provide training to ensure consumer trust in product purchases [5]. - The company encourages ongoing consumer supervision and will reward feedback or suggestions that are adopted or verified with brand gift cards worth no less than 500 yuan [5]. - The company emphasizes that food safety and integrity are fundamental to its operations and commits to strengthening internal controls to protect consumer rights [5].

Core Viewpoint - The company, Ziyan Food, issued an apology statement on December 25, 2025, addressing an incident where a store employee was caught taking beef after weighing it for a customer, which violated company policies and harmed consumer rights [4][9]. Group 1: Incident Details - On December 24, 2025, a consumer posted a video on social media alleging that an employee at the Ziyan Bawei Chicken store in Nantong City engaged in improper behavior during a sale [7]. - The company took the allegations seriously and formed a special task force to investigate the claims, confirming that the employee's actions were indeed inappropriate [4][9]. Group 2: Company Response - The company expressed deep regret and self-blame regarding the incident and implemented several immediate measures: 1. The involved store was temporarily closed for rectification, with a notice issued to the franchisee based on the franchise agreement [5][9]. 2. The employee involved was immediately terminated from their position [5][9]. 3. A nationwide alert was issued to all stores to reinforce service standards and operational protocols [5][9]. 4. The company offered compensation to the affected consumer, promising ten times the amount of their purchase as cash compensation and a 1,000 yuan brand gift card [5][9]. Group 3: Compensation and Customer Engagement - To further express apologies to other customers who shopped at the Nantong store, the company initiated a 10-day compensation campaign: 1. Customers who made purchases between December 1 and December 25, 2025, could redeem a 100 yuan no-threshold gift card with their receipt [9]. 2. From December 26, 2025, to January 4, 2026, customers making any purchase at the store would receive double the value of their purchase in five-spice beef [9]. Group 4: Company Background and Financial Performance - Ziyan Food, the parent company of Ziyan Bawei Chicken, was listed on the Shanghai Stock Exchange on September 26, 2022, and specializes in various marinated products [10]. - As of June 30, 2024, the company operated 6,308 stores in China, with 29 being directly operated [10]. - The latest financial report indicated a 6.43% year-on-year decline in revenue to 2.514 billion yuan and a 44.21% drop in net profit to 248 million yuan for the first three quarters of the year [10].