Company Response - On December 25, Ziyan Baiwei Chicken issued an apology statement regarding an incident where an employee was caught stealing meat, acknowledging that the employee's actions harmed consumer rights and violated company management policies [1] - The company has implemented four corrective measures: the involved store will be closed for rectification, the employee will be immediately dismissed, a nationwide warning will be issued to all stores, and the affected consumer will receive ten times the cash compensation along with a 1000 yuan no-threshold consumption card [1] Incident Details - On December 24, a video surfaced showing an employee at a Ziyan Baiwei Chicken store in Nantong, Jiangsu Province, stealing beef after weighing it for a customer, with claims that this was not an isolated incident [3] - The official customer service of Ziyan Baiwei Chicken stated they would verify and address the situation, while a staff member suggested that the employee might have taken the beef due to exceeding the customer's requested weight [6] Company Overview - Ziyan Food Group Co., Ltd., the parent company of Ziyan Baiwei Chicken, is a national chain specializing in cooked food, originating from Sichuan and currently headquartered in Shanghai [6] - As of June 2023, Ziyan Food had over 6100 Ziyan Baiwei Chicken stores, but recent data indicates that the number has decreased to fewer than 5200 stores as of December 25 [6] Financial Performance - In the third quarter, Ziyan Food reported revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, but the net profit attributable to shareholders fell by 40.66% to 89.54 million yuan [7] - For the first three quarters, the company achieved revenue of 2.514 billion yuan, a year-on-year decline of 6.43%, with net profit down 44.37% to 194 million yuan [7] - The financial report indicated that profit fluctuations were primarily due to revenue decline and significant gross margin reduction [7] Sales Model - Ziyan Food operates mainly through a distribution-based chain model, complemented by a diversified marketing network that includes e-commerce, supermarket sales, and group purchasing [8] - The company grants distributors the right to sell its products under a franchise agreement, allowing them to establish and manage downstream franchise stores while adhering to the company's operational standards [8] Stock Performance - As of December 25, Ziyan Food's stock closed at 19.81 yuan per share, reflecting a year-to-date increase of 1.02% and a market capitalization of 8.2 billion yuan [9]

Group 1 - The core viewpoint emphasizes the importance of consumer trust and brand management in the face of public opinion crises, highlighting the need for effective response strategies from companies [2] - The article discusses the establishment of a quantitative scoring mechanism for evaluating corporate responses to public opinion events, which includes four primary indicators and 14 secondary indicators [2] - The scoring system aims to provide a comprehensive analysis of companies' response speed, attitude, and effectiveness, serving as a reference for brand management and consumer perception [2] Group 2 - The incident involving Ziyuan Baiwei Chicken, where an employee was caught stealing paid products, led to a public apology and immediate corrective actions, including the termination of the employee and compensation for affected consumers [3] - The company received a comprehensive score of 73 out of 100 for its response, indicating a relatively effective management of the crisis, although some flaws in communication were noted [3][6] - The response highlighted the need for improved transparency and clarity in communication to avoid further damage to the brand's image [6] Group 3 - The "Shanzha Shuxia" incident involved rumors of regional sales restrictions, which were fueled by consumer misunderstandings and led to public outcry regarding potential discrimination [7] - Despite clarifications from customer service, the brand failed to issue an official public response, allowing the situation to escalate and resulting in a low score of 34 out of 100 for its crisis management [8][9] - The lack of proactive communication from the brand contributed to the perception of regional bias and could lead to greater brand damage if not addressed [11]

Core Viewpoint - The company, Ziyan Food, has publicly apologized for the misconduct of an employee at one of its franchise stores, which involved stealing beef from a customer, highlighting the company's commitment to consumer rights and operational integrity [2]. Group 1: Company Response to Misconduct - Ziyan Food has taken immediate action by forming a special task force to investigate the incident and confirmed that the employee's actions were inappropriate and violated company policies [2]. - The company has implemented several measures, including the temporary closure of the affected store, immediate termination of the involved employee, and a nationwide alert to other stores [2]. - Compensation for the affected customer includes ten times the amount spent on that day and a 1,000 yuan brand gift card, along with a 10-day compensation campaign for other customers at the store [2]. Group 2: Business Performance and Market Position - As of June 2023, Ziyan Food had over 6,100 "Ziyan Baiwei Chicken" franchise stores, but recent data indicates that the number has dropped to fewer than 5,200 stores by December 25 [4]. - The competitive landscape in the marinated food sector has intensified, leading to a noticeable slowdown in overall industry growth, affecting even leading brands [5]. - In Q3, Ziyan Food reported revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, but the net profit attributable to shareholders fell by 40.66% to 89.54 million yuan [5]. - For the first three quarters, the company achieved revenue of 2.514 billion yuan, a decline of 6.43%, with net profit down 44.37% to 194 million yuan, primarily due to decreased sales and significant drops in gross profit [5]. Group 3: Sales and Distribution Model - Ziyan Food primarily operates through a distribution-based franchise model, allowing distributors to sell the company's products under a unified brand image while maintaining independent financial accountability [6]. - Distributors are responsible for establishing and managing downstream franchise stores, ensuring compliance with the company's operational standards [6]. Group 4: Stock Performance - As of December 25, Ziyan Food's stock closed at 19.81 yuan per share, reflecting a year-to-date increase of 1.02%, with a market capitalization of 8.2 billion yuan [7].

据报道，12月24日，江苏启东一位市民在一家紫燕百味鸡门店购买牛肉时，发现店员在称重后，又偷 偷从盒子里拿出了一部分牛肉，动作隐蔽却显得尤为熟练。这名消费者称此前曾多次发现店员存在这种 行为，这次终于拍到现行。 声明指出，南通启东市凯旋路加盟门店店员在销售过程中有不当行为。公司对此高度重视，第一时间成 立专案小组，并连夜开展核查工作，确认具体情况，现经查实，确实有店员存在不当行为。该涉事店员 的行为严重失德，直接损害了消费者的正当权益，严重违反了公司的经营管理制度。 声明还表示，公司已迅速采取以下处理措施：涉事门店停业整顿、涉事店员立即开除、全国门店通报警 示。此外，公司将依据该消费者当日消费金额的十倍进行现金补偿，并赠送1000元的品牌无门槛消费卡 一张。同时，为向在南通启东市凯旋路加盟门店消费的其他消费者表达歉意，将开启为期10天的补偿回 馈。此外，公司将在全国门店加强销售环节的透明化服务培训，欢迎广大消费者的持续监督，相关意见 或建议经采纳或核实，公司也会给到不低于500元的品牌消费卡奖励。 12月25日，紫燕百味鸡官微发布致歉声明。 责任编辑：李思阳 据报道，12月24日，江苏启东一位市民在一家紫燕百 ...

Core Viewpoint - A store of Ziyan Baiwei Chicken in Qidong, Jiangsu, faced allegations of employee theft, leading to an official apology and immediate corrective actions by the company [1][3]. Group 1: Incident Details - An employee at the Qidong store was reported to have stolen beef that had already been ordered by a customer, prompting public attention [1]. - The company confirmed the misconduct and stated that it severely violated both consumer rights and the company's operational management policies [1]. Group 2: Company Response - The company has taken several immediate actions: the involved store is closed for rectification, the employee has been dismissed, and a nationwide alert has been issued to all stores [3]. - Compensation measures include a cash refund equivalent to ten times the customer's purchase amount and a gift of a 1,000 yuan brand consumption card [3]. - A 10-day compensation campaign will be launched for other customers who shopped at the Qidong store, and the company will enhance transparency training across all stores [3]. Group 3: Company Background - Ziyan Food Group Co., Ltd., the parent company of Ziyan Baiwei Chicken, is a national chain specializing in cooked food, originating from Sichuan and currently headquartered in Shanghai [4]. - As of June 2023, Ziyan Food operates over 6,100 Ziyan Baiwei Chicken stores [4]. - The company was listed on the Shanghai Stock Exchange on September 26, 2022, and has a current stock price of 19.81 yuan per share, with a market capitalization of 8.2 billion yuan [4][5].

Core Viewpoint - The article discusses the strategic initiatives and goals of Ziyan Food in response to the Central Economic Work Conference's emphasis on expanding domestic demand and optimizing supply, aiming for high-quality and sustainable growth in 2026 [3][4]. Group 1: Strategic Initiatives - Ziyan Food plans to enhance operational efficiency and profitability for each store through improved dealer training, precise marketing support, and efficient supply chain management [3][5]. - The company recognizes the importance of boosting consumer confidence and activating market potential as a shared responsibility between enterprises and society [4][5]. - The core initiative for expanding domestic demand focuses on refreshing the brand and products, particularly targeting the younger consumer demographic [3][4]. Group 2: Goals for 2026 - Ziyan Food aims to achieve healthy and quality scale expansion with a dual focus on deepening domestic operations and breaking into overseas markets [4][5]. - The company intends to develop a richer and more adaptable product matrix centered around consumer needs, including targeted products for various consumption scenarios [5][6]. - In terms of business line expansion, Ziyan Food will diversify its offerings while consolidating its leading position in the prepared food sector, exploring B2B opportunities, and optimizing supply chain efficiency [6].

Core Viewpoint - The company, Ziyan Food, has issued an apology following an incident involving employee misconduct at a franchise store, emphasizing its commitment to consumer rights and internal management standards [3][5]. Incident Response - The company established a special task force immediately after the incident was reported, confirming that an employee engaged in inappropriate behavior that harmed consumer rights and violated company policies [5][6]. - Measures taken include the suspension of the involved store, immediate termination of the employee, and a nationwide warning to all stores to reinforce service standards [6]. - The company will compensate the affected consumer ten times the amount of their purchase and provide a 1,000 yuan brand gift card [6]. Consumer Compensation and Outreach - A 10-day compensation initiative will be launched for other consumers who shopped at the affected store between December 1 and December 25, offering a 100 yuan gift card for purchases made during that period [6]. - From December 26 to January 4, customers making any purchase at the store will receive double the value of their purchase in a specific product [6]. Commitment to Improvement - The company plans to enhance transparency in sales processes and will conduct training to ensure consumer trust in product purchases [7]. - It encourages ongoing consumer supervision and will reward feedback that leads to actionable improvements with gift cards worth no less than 500 yuan [7]. Company Overview - Ziyan Food Group, the parent company of the Ziyan Bawei Chicken brand, is a national chain specializing in cooked food, headquartered in Shanghai, and listed on the Shanghai Stock Exchange since September 2022 [8]. - As of June 2023, the company operated over 6,100 stores, but recent data indicates that the number has decreased to fewer than 5,200 stores by December 25 [9]. Financial Performance - In the third quarter, Ziyan Food reported revenue of 1.041 billion yuan, a year-on-year increase of 1.75%, but the net profit attributable to shareholders fell by 40.66% to 89.54 million yuan [9]. - For the first three quarters, revenue was 2.514 billion yuan, down 6.43% year-on-year, with net profit declining by 44.37% to 194 million yuan [9]. - The company primarily operates through a distribution model, with a diverse marketing network including e-commerce and supermarket channels [10]. Stock Performance - As of December 25, Ziyan Food's stock closed at 19.81 yuan per share, reflecting a year-to-date increase of 1.02% and a market capitalization of 8.2 billion yuan [11].

Core Viewpoint - The company has acknowledged and taken responsibility for inappropriate behavior by staff at a franchise store, leading to immediate corrective actions and consumer compensation initiatives [1][2] Group 1: Incident Response - The company formed a special task force to investigate the reported misconduct and confirmed the inappropriate behavior of the staff involved [1] - The implicated store has been temporarily closed for rectification, with strict measures to be enforced based on the results of the inspection [1] - The staff member involved has been terminated from employment as of December 25, following the franchise agreement and management regulations [1] Group 2: Consumer Compensation - The company expressed sincere apologies to the consumer who reported the issue and will provide compensation equivalent to ten times the consumer's purchase amount, along with a 1,000 yuan brand gift card [2] - A 10-day compensation initiative will be launched for other consumers who shopped at the implicated store between December 1 and December 25, offering a 100 yuan gift card for those with purchase receipts [2] - From December 26 to January 4, customers making any purchase at the store will receive a complimentary portion of five-spice beef worth double their purchase amount [2] Group 3: Future Measures - The company will enhance training on service transparency across all stores to ensure consumer confidence in product purchases [2] - The company encourages ongoing consumer supervision and will reward feedback or suggestions that are adopted or verified with brand gift cards worth no less than 500 yuan [2]

Core Viewpoint - The incident involving a staff member at a Ziyuan Food store stealing beef has sparked significant public outrage, highlighting ongoing issues with food safety and customer trust within the company [1][4][6]. Group 1: Incident Details - A video surfaced showing a staff member at a Ziyuan Food store secretly taking beef from a customer's order, leading to widespread complaints from customers who felt they were receiving less meat than paid for [1][2][3]. - Ziyuan Food responded by forming a special task force to investigate the incident, confirming the misconduct and taking immediate actions such as closing the store, firing the employee, and offering compensation to affected customers [4][6]. Group 2: Food Safety Issues - This incident is not isolated; Ziyuan Food has faced multiple food safety controversies, including previous violations where products failed microbiological tests, with some samples exceeding safety limits by up to 290 times [6][9]. - The company has a history of food safety complaints, with over 600 complaints recorded, including issues of missing weight and contamination [14]. Group 3: Business Model and Management Challenges - Ziyuan Food primarily operates through a distribution model, with 79.32% of its revenue coming from distributors, which limits direct control over franchise operations and contributes to management challenges [15][16]. - The company's reliance on distributors has led to insufficient oversight, as evidenced by recurring food safety issues and customer complaints [16][18]. Group 4: Financial Performance - In the first three quarters of 2025, Ziyuan Food reported a revenue of 2.514 billion yuan, a decline of 6.43% year-on-year, with net profit dropping by 44.37% to 194 million yuan [21][22]. - The company's financial health is deteriorating, with a 39.23% decrease in net cash flow from operating activities and an increase in debt, leading to a rise in the debt-to-asset ratio to 49.31% [24][25]. Group 5: Strategic Transition - Facing a crisis, Ziyuan Food is attempting to transform its business model through strategies focused on youth engagement, globalization, and digitalization, although these efforts have led to increased upfront costs without immediate financial returns [26][27]. - The new management team, which has recently taken over, faces the dual challenge of addressing immediate operational crises while pursuing long-term strategic goals [27][28].

Core Viewpoint - The article highlights ongoing issues with food safety and customer trust at Ziyan Food, particularly following a recent incident where an employee was caught stealing meat, raising questions about management practices and operational integrity [1][5][36]. Group 1: Incident and Response - A video surfaced showing an employee at Ziyan Food's store in Jiangsu secretly taking beef from a customer's order, leading to public outrage and suspicions about the store's practices [1][2][4]. - In response, Ziyan Food established a special task force to investigate the incident, confirmed the misconduct, and took immediate actions including closing the store, firing the employee, and offering compensation to affected customers [5]. Group 2: Food Safety Issues - Ziyan Food has a history of food safety problems, with previous incidents including microbial contamination in products, where five items failed safety tests, with one sample exceeding the safe limit by 290 times [8][10]. - The company has faced multiple complaints regarding food safety, including issues of underweight products and reports of foreign objects in food [20][22]. Group 3: Business Model and Management Challenges - Ziyan Food operates primarily through a distribution model, with 79.32% of revenue coming from distributors, which limits direct control over franchise operations and contributes to management challenges [24][28]. - The company has acknowledged risks associated with its sales channel management, noting that as the number of franchise stores increases, maintaining oversight becomes more difficult [28]. Group 4: Financial Performance - For the first three quarters of 2025, Ziyan Food reported a revenue of 2.514 billion yuan, a decline of 6.43% year-on-year, with net profit dropping by 44.37% to 194 million yuan [36]. - The company's cash flow from operating activities decreased by 39.23%, and its debt ratio rose to 49.31%, indicating financial strain and challenges in sustaining growth [38]. Group 5: Strategic Transition and Leadership - Ziyan Food is undergoing a strategic transformation focusing on youth engagement, globalization, and digitalization, but faces significant upfront costs and cash flow challenges [40]. - The company has recently transitioned to a new management team, which must balance immediate operational crises with long-term strategic goals, amidst increasing competition and market pressures [42].