证券代码：603825 证券简称：华扬联众 公告编号：2025-089 华扬联众数字技术股份有限公司 关于第六届监事会第九次（临时）会议决议的公告 (四) 本次会议应出席监事 3 名，实际出席监事 3 名。 (五) 本次会议由公司监事会主席李辉先生主持。 二、监事会会议审议情况 全体监事经过认真审议和表决，形成如下决议： 1. 审议通过了《关于公司与关联方共同投资设立合资公司暨关联交易的议 案》 同意公司与控股股东湖南湘江新区发展集团有限公司共同投资设立合资公 司。 监事会认为，本次关联交易是双方在自愿、平等、互利的基础上协商确定， 符合交易公平原则。本次关联交易不影响公司独立性，不存在损害公司和股东利 益的情形。 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、 监事会会议召开情况 (一) 华扬联众数字技术股份有限公司（以下简称"公司"）第六届监事会 第九次（临时）会议（以下简称"本次会议"）的召开符合《中华人民共和国公 司法》和《公司章程》的有关规定。 (二) 本次会议通知已于 2025 年 8 月 11 日以书面通知 ...

证券代码：603825 证券简称：华扬联众 公告编号：2025-088 (三) 本次会议于 2025 年 8 月 12 日 10 时以通讯表决方式召开。 (四) 本次会议应出席董事 7 名，实际出席董事 7 名。 (五) 本次会议由公司董事长张利刚先生主持，公司监事及高级管理人员列席 了本次会议。 华扬联众数字技术股份有限公司 关于第六届董事会第十一次（临时）会议决议的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、 董事会会议召开情况 (一) 华扬联众数字技术股份有限公司（以下简称"公司"）第六届董事会第 十一次（临时）会议（以下简称"本次会议"）的召开符合《中华人民共和国公 司法》和《公司章程》的有关规定。 (二) 本次会议通知已于 2025 年 8 月 11 日以书面通知形式发出。 本议案尚需提交公司 2025 年第五次临时股东会审议。 2. 审议通过了《关于提议召开公司 2025 年第五次临时股东会的议案》 同意公司于 2025 年 8 月 29 日召开华扬联众数字技术股份有限公司 2025 年 第五次临时股 ...

Core Points - As of August 1, 2025, Huayang Lianzhong (603825) closed at 12.06 yuan, down 0.9% from the previous week's 12.17 yuan [1] - The company's current total market capitalization is 3.055 billion yuan, ranking 24th out of 29 in the advertising and marketing sector and 4363rd out of 5149 in the A-share market [1] Company Announcements - Huayang Lianzhong has applied for a working capital loan of 40 million yuan from China Construction Bank, with a loan term not exceeding one year [1] - The controlling shareholder, Hunan Xiangjiang New District Development Group, provides joint liability guarantee for the loan, and Huayang Lianzhong has signed a counter-guarantee agreement with Xiangjiang Group [1] - The company’s board of directors and the fourth extraordinary general meeting of shareholders approved a proposal to increase the counter-guarantee limit to 1 billion yuan, with a total guarantee limit now adjusted to 2 billion yuan [1] - The guarantee limit is effective for 12 months from the date of approval by the extraordinary general meeting [1] - As of the announcement date, the total amount of external guarantees by the listed company and its controlling subsidiaries is 267.72 million yuan, accounting for 626.89% of the latest audited net assets, with no overdue external guarantees [1]

通过天眼查大数据分析，华扬联众数字技术股份有限公司共对外投资了55家企业，参与招投标项目198 次，知识产权方面有商标信息181条，专利信息19条，此外企业还拥有行政许可7个。 来源：金融界 资金流向方面，今日主力资金净流出2489.53万元，占比成交额29.35%。其中，超大单净流出2032.73万 元、占成交额23.96%，大单净流出456.79万元、占成交额5.38%，中单净流出流入796.05万元、占成交 额9.38%，小单净流入1693.48万元、占成交额19.96%。 华扬联众最新一期业绩显示，截至2025一季报，公司营业总收入1.75亿元、同比减少72.18%，归属净利 润5564.94万元，同比减少16.62%，扣非净利润5807.88万元，同比减少24.55%，流动比率0.911、速动比 率0.874、资产负债率93.84%。 天眼查商业履历信息显示，华扬联众数字技术股份有限公司，成立于1994年，位于长沙市，是一家以从 事商务服务业为主的企业。企业注册资本25333.6552万人民币，实缴资本11309.5101万人民币。公司法 定代表人为杨家庆。 金融界消息 截至2025年8月1日收盘， ...

Core Viewpoint - The article discusses how AI is reshaping the advertising industry through precision and automation, which is expected to enhance media eCPM in the short to medium term [4][6]. Group 1: Content Production - AI tools for content generation are reducing creative costs and enhancing market competitiveness. For instance, Kuaishou's AIGC marketing material consumption has exceeded 30 million yuan daily, estimated to account for a low double-digit percentage of overall material consumption [4][6]. - The use of AI tools has led to significant cost reductions, with Kuaishou reporting a 70% decrease in material costs for representative clients, while Tencent's Miaosi can reduce production costs by over 50% [4][6]. Group 2: Advertising Optimization - AI-driven advertising systems are optimizing the advertising process by enhancing user insights and achieving precise targeting, which directly impacts eCPM. This involves understanding user behavior data and social media interactions to create detailed user profiles [4][13]. - Platforms like Douyin are integrating multi-modal interaction data to achieve real-time matching of ad content with user scenarios through dynamic creative optimization [4][14]. Group 3: Interactive Innovation - The introduction of AI-powered customer service and digital human live streaming is filling marketing gaps and enhancing professional agent capabilities. For example, Kuaishou's AI customer service has improved local service merchants' lead retention rates by over 20% [5][18]. - Digital humans can operate continuously and support multiple live streaming scripts, significantly reducing initial investment costs and enabling 24-hour coverage [5][19]. Group 4: Industry Landscape Changes - Major platforms are accelerating ecosystem restructuring and transforming service provider roles. Leading platforms are using AI to redefine traditional industry chain divisions, resulting in increased advertising budgets from advertisers [5][28]. - Traditional 4A companies are evolving into "AI strategy service providers," integrating AI tools into their service offerings to enhance value and adapt to industry changes [5][29]. Group 5: eCPM Optimization - The core of eCPM optimization lies in understanding user groups and ad content. Platforms are analyzing these elements to improve advertising monetization efficiency [4][22]. - Key factors influencing eCPM include enhancing precision in understanding user intent, improving efficiency in content production, and increasing value through diverse advertising models [4][27].

Summary of Key Points Core Viewpoint - The company has entered into a guarantee agreement with its controlling shareholder, Xiangjiang Group, to secure a loan of RMB 40 million from China Construction Bank, with the company providing a counter-guarantee of equal amount [3][4]. Group 1: Guarantee Overview - The company applied for a working capital loan of RMB 40 million with a term not exceeding one year, guaranteed by Xiangjiang Group [3]. - A counter-guarantee agreement was signed, with the company paying a guarantee fee of 0.5% per year [3]. Group 2: Internal Decision-Making Process - The guarantee and counter-guarantee were approved in meetings held on July 7 and July 23, 2025, with a new financing guarantee limit of RMB 1 billion, raising the total guarantee limit to RMB 2 billion [4]. - The guarantee can be reused within a 12-month period from the approval date, and no additional board or shareholder meetings are required for specific guarantees within this limit [4]. Group 3: Necessity and Reasonableness of the Guarantee - The guarantee arrangement is deemed beneficial for the company's operational needs and financing efficiency, aligning with the company's overall interests [6]. - The guarantee fee is based on market rates, ensuring fairness and compliance with regulations, with no adverse effects on the company's operations [6]. Group 4: Board Opinions - The board has approved the guarantee matters in the aforementioned meetings, with details published on the Shanghai Stock Exchange website [7].

证券代码：603825 证券简称：华扬联众 公告编号：2025-087 华扬联众数字技术股份有限公司 关于向控股股东提供反担保暨关联交易的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 担保对象及基本情况 湖南 湘 江 新区 发展 集 团 有限 公司 被担保人名称 （以下简称"湘江集团"） ?控股股东、实际控制人及其控制 的主体 被担保人关联关系 □上市公司董事、监管、高级管理 人员及其控制或者任职的主体 担保对 □其他______________ 象 本次担保金额 4,000 万元 实际为其提供的担保余额 104,000 万元 是否在前期预计额度内 ?是 □否 □不适用：_________ 本次担保是否有反担保 ?是 □否 □不适用：_________ ? 累计担保情况 对外担保逾期的累计金额（万元） 0.00 截至本公告日上市公司及其控股 子公司对外担保总额（万元） 对外担保总额占上市公司最近一 期经审计净资产的比例（%） ?对外担保总额超过最近一期经审计净资产 □担保金额超过上市公司最近一期 ...

Core Insights - The average salary of CFOs in the A-share market reached 76.03 million yuan in 2024, with a total of 4.243 billion yuan for all CFOs [1] - In the media industry, the average salary for CFOs was 95.26 million yuan, with a total salary expenditure of 1.08 billion yuan [2][3] - There is a positive correlation between the educational background of CFOs and their salary levels, with master's degree holders earning an average of 105.95 million yuan, while those with bachelor's and associate degrees earned 87.9 million yuan and 61.58 million yuan, respectively [3] Salary Distribution - The highest-paid CFO in the media industry is Ye Wei from 37 Interactive Entertainment, earning 4.9866 million yuan in 2024, an increase of 428,200 yuan from the previous year [4] - The lowest-paid CFO is Yu Yu from Zhejiang Shusu Culture, with a salary of 23,400 yuan due to a short tenure [5] - The fastest revenue growth in 2024 was seen in Jiayun Technology, with a revenue increase of 108.30% to 1.572 billion yuan [5] Age and Tenure - The average age of CFOs in the media industry is 47.4 years, with the oldest being 63 years old and the youngest at 35 years [4] - Some CFOs had short tenures, such as Wang Kuangming from Simai Media, who served less than a year [7] Regulatory Actions - In 2024, media industry CFOs faced five administrative regulatory measures and three administrative penalties for various compliance issues [8][9] - Specific cases include penalties for non-compliance with financial reporting and disclosure regulations, with fines reaching up to 800,000 yuan [9]

证券代码：603825 证券简称：华扬联众 公告编号：2025-087 重要内容提示： 担保对象及基本情况 | | | 被担保人名称 | 湖南湘江新区发展集团有限公司 （以下简称"湘江集团"） | | --- | --- | --- | --- | | 保 | 对 | 被担保人关联关系 | 控股股东、实际控制人及其控制 的主体 □上市公司董事、监管、高级管理 人员及其控制或者任职的主体 | | 担 | | | □其他______________ | | 象 | | 本次担保金额 | 4,000 万元 | | | | 实际为其提供的担保余额 | 104,000 万元 | | | | 是否在前期预计额度内 | 是 □否 □不适用：_________ | | | | 本次担保是否有反担保 | 是 □否 □不适用：_________ | 累计担保情况 | 对外担保逾期的累计金额（万元） | 0.00 | | --- | --- | | 截至本公告日上市公司及其控股 子公司对外担保总额（万元） | 267,722.50 | | 对外担保总额占上市公司最近一 期经审计净资产的比例（%） | 626.89 | 华扬联 ...

Market Performance - The advertising and marketing sector increased by 0.32% on July 29, with Sanrenxing leading the gains [1] - The Shanghai Composite Index closed at 3609.71, up 0.33%, while the Shenzhen Component Index closed at 11289.41, up 0.64% [1] Individual Stock Performance - Sanrenxing (605168) closed at 34.04, up 8.03% with a trading volume of 211,200 shares and a turnover of 708 million yuan [1] - Insai Group (300781) closed at 45.70, up 4.84% with a trading volume of 291,200 shares and a turnover of 1.318 billion yuan [1] - Zhejiang Wenhu (600986) closed at 8.77, up 1.62% with a trading volume of 823,300 shares and a turnover of 712 million yuan [1] - Other notable stocks include Shenguang Group (002400) up 0.90%, Yuanlong Yatu (002878) up 0.81%, and Tianlong Group (300063) up 0.59% [1] Fund Flow Analysis - The advertising and marketing sector experienced a net outflow of 216 million yuan from institutional investors, while retail investors saw a net inflow of 119 million yuan [2] - Sanrenxing had a net inflow of 106 million yuan from institutional investors, but a net outflow of 74 million yuan from retail investors [2] - Insai Group saw a net inflow of 49.83 million yuan from institutional investors, with a net outflow of 56.59 million yuan from retail investors [2]