证券代码：603825 证券简称：ST 华扬 公告编号：2025-111 华扬联众数字技术股份有限公司 关于第六届董事会第十三次（临时）会议决议的公告 (五) 本次会议由公司董事长张利刚先生主持，公司监事及高级管理人员列席 了本次会议。 二、 董事会会议审议情况 1.审议通过了《关于公司向恒丰银行股份有限公司长沙分行申请授信额度的 议案》 为满足公司经营资金需求，同意公司向恒丰银行股份有限公司长沙分行申请 总额不超过人民币 1 亿元的授信额度，授信期限不超过 1 年，最终担保方式及额 度以银行实际审批为准。根据《上海证券交易所股票上市规则》及《公司信息披 露暂缓与豁免管理制度》的规定，公司本次无偿接受关联方担保事项可免于按照 关联交易的方式进行审议和披露。 表决结果：同意 7 票，反对 0 票，弃权 0 票。 2. 审议通过了《关于公司向广东南粤银行股份有限公司长沙分行申请授信 额度的议案》 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、 董事会会议召开情况 (一) 华扬联众数字技术股份有限公司（以下简称"公司"）第六届 ...

Group 1 - ST Huayang held its 13th temporary board meeting of the 6th session on October 13, 2025, via communication voting [1] - The meeting reviewed the proposal for the company to apply for a credit limit from Guangdong Nanyue Bank Co., Ltd. Changsha Branch [1] - For the first half of 2025, ST Huayang's revenue composition was 99.94% from internet advertising services and 0.06% from other income [1] Group 2 - As of the report, ST Huayang's market capitalization is 2.3 billion yuan [1]

Group 1 - The company announced the resignation of its Vice President and Board Secretary, Mr. Guo Jianjun, due to work-related changes [2] - Mr. Guo held 69,304 shares, representing 0.0274% of the company's total equity, and his term was originally set to end on February 9, 2028 [2] - The company confirmed that Mr. Guo's departure will not adversely affect daily operations, and the Board expressed gratitude for his contributions during his tenure [2] Group 2 - During the vacancy of the Board Secretary position, the company appointed Ms. Feng Kangjie, the Vice Chairman and Non-Independent Director, to act as the interim Board Secretary [2] - The company will expedite the process of appointing a new Board Secretary in accordance with relevant regulations [2]

证券代码：603825 证券简称：ST 华扬 公告编号：2025-110 二、副总经理、董事会秘书离任对公司的影响 截至本公告披露日，郭建军先生持有公司股份 69,304 股，占公司总股本的 0.0274%。郭建军先生原定任期届满日为 2028 年 2 月 9 日，其持有的公司股份将 严格按照《上市公司董事和高级管理人员所持本公司股份及其变动管理规则》等 相关法律、法规、规范性文件进行管理。郭建军先生已按公司相关规定做好交接 工作，其离任不会对公司日常经营产生不利影响，公司及公司董事会对郭建军先 生在任职期间为公司发展所做出的宝贵贡献表示衷心感谢！ 根据《中华人民共和国公司法》、《上海证券交易所股票上市规则》以及《公 司章程》等相关规定，在公司董事会秘书空缺期间，公司董事会指定公司副董事 长、非独立董事、总经理冯康洁女士代行董事会秘书职责，公司将按照相关规定 尽快完成董事会秘书的聘任工作。 特此公告。 华扬联众数字技术股份有限公司 关于副总经理、董事会秘书离任的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、提前离任 ...

Core Viewpoint - The recent popularity of the Sora App and advancements in AI video technology are driving a strategic transformation in the advertising and marketing industry, shifting focus from cost reduction to brand value reconstruction [1] Company Summary - ST Huayang has integrated AI technology into its core strategy early on, establishing a systematic methodology for AI video creation that addresses key technical challenges such as character consistency [1] - The company has successfully produced a series of AI video works, including "Drunken Flowers," "Asking for the Top," "Sister Pig in Changsha," and "Mid-Autumn Festival," exploring AI-native narrative modes that align with brand marketing needs [1] - ST Huayang emphasizes the concept of "AI Humanism," advocating that AI technology should serve emotional communication and brand building rather than being used solely for technical applications [1] Industry Summary - The advertising marketing industry is undergoing a strategic shift from a tool-oriented mindset focused on "cost reduction and efficiency" to a new paradigm centered on "brand value reconstruction" [1] - The integration of AI in marketing is seen as a key driver for innovation, providing practical references and transformative directions for the industry's evolution [1]

Core Insights - The Sora App, dubbed the "AI version of TikTok," allows users to generate 10-second AI videos through text prompts and features a "Cameos" function for virtual appearances, leveraging OpenAI's new video generation model, Sora 2 [1][2] - The AI video ecosystem is expected to undergo significant transformation, with market opportunities potentially reaching trillions, as AI evolves from a tool to a new economic model focused on generating revenue [2][3] - The advertising industry is experiencing a shift towards automation and efficiency, with a notable percentage of marketing budgets allocated to AI content generation [3][6] Industry Transformation - The emergence of AI-generated content is seen as a potential disruptor in the advertising sector, with expectations of reduced costs and increased efficiency in content production [6][9] - A significant portion of advertisers (53.1%) plan to utilize AI-generated content in their creative processes, indicating a strong trend towards automation in marketing [6][7] - Concerns about content quality arise as the industry grapples with the implications of mass-produced AI content, leading to potential homogenization and a decline in creative standards [7][8] AI as a Strategic Tool - Companies are beginning to recognize AI not just as a cost-cutting tool but as a means to enhance creative value and brand identity [10][11] - The shift from traditional advertising processes to AI-driven strategies is reshaping the value chain, emphasizing data, algorithms, and prompt engineering [11][12] - The integration of AI into advertising practices is expected to redefine content quality standards and brand value measurement [19][22] Case Studies and Practical Applications - Companies like Huayang Lianzhong are pioneering AI video projects, demonstrating the potential for AI to create unique narratives and visual languages that resonate with audiences [14][18] - Successful AI video projects, such as "Wending" and "Drunken Flower Shade," showcase the ability of AI to blend creativity with technology, pushing the boundaries of traditional content creation [17][18] - The ongoing exploration of AI's capabilities in various sectors, including tourism and entertainment, highlights its versatility and potential for broader application [17][18] Future Directions - The industry is moving towards a model where AI-generated content must align with brand values and engage audiences effectively, emphasizing the need for quality over quantity [21][22] - The concept of "AI humanism" suggests that technology should ultimately serve genuine human expression and emotional connection, guiding the future of content creation [20][21] - As the advertising landscape evolves, companies that adapt early to AI-driven strategies are likely to emerge as leaders in the new ecosystem [22]

Core Insights - The article discusses the transformative impact of AI on content creation and brand building, highlighting the emergence of Sora App as a significant player in the AI video space, likening it to a "ChatGPT for creativity" moment [3][4] - It emphasizes the shift from AI as a mere productivity tool to a new economic model that focuses on generating value and revenue, suggesting a potential market size in the trillions [4][6] - The article raises concerns about the quality of AI-generated content, warning against the risk of homogenization and low-quality outputs, which could lead to a deeper "traffic internalization" in advertising [6][10] Group 1: AI's Impact on Advertising - AI is expected to revolutionize the advertising industry by significantly reducing costs and increasing content production efficiency, with 53.1% of advertisers planning to use AIGC technology for creative content generation [8] - The article notes that while AI can produce content at a fraction of the cost, it may lead to a dilution of brand identity and quality, as brands compete in a landscape filled with low-quality, AI-generated content [9][10] - The shift towards AI in advertising is seen as a double-edged sword, where the focus on efficiency may compromise the creative quality and uniqueness of brand messaging [10][11] Group 2: Evolving Content Creation Practices - The article highlights the need for a new marketing model that transcends traditional efficiency tools, advocating for a focus on value generation and brand building [11][12] - It discusses how leading companies like Huayang Lianzhong are integrating AI into their workflows, transforming the advertising value chain from a linear process to one that incorporates strategy, data, and AI-driven creativity [12][18] - The emergence of AI-generated content is seen as an opportunity to redefine quality standards in advertising, with a focus on personalized, engaging, and brand-aligned content [22][24] Group 3: Future of AI in Content and Brand Strategy - The article posits that the future of advertising will rely on platforms that can continuously generate quality content and foster interaction, positioning AI content as a foundational element of this ecosystem [24][25] - It emphasizes the importance of aligning AI-generated content with brand values and ensuring it meets the evolving expectations of consumers, particularly as generational shifts influence content consumption [22][23] - The concept of "AI humanism" is introduced, suggesting that technology should ultimately serve genuine human expression and emotional connection in brand storytelling [23][26]

关于公司证券事务代表辞职的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：603825 证券简称：ST 华扬 公告编号：2025-109 华扬联众数字技术股份有限公司 华扬联众数字技术股份有限公司（以下简称"公司"）董事会于近日收到公 司证券事务代表卓炤伊先生提交的书面辞职报告。卓炤伊先生因个人原因辞去公 司证券事务代表职务，辞职后将不在公司担任任何职务。上述辞职报告自送达董 事会之日起生效。 卓炤伊先生的辞职不会影响公司相关工作的正常开展。公司董事会将根据 《上海证券交易所股票上市规则》、《公司章程》等相关规定，尽快聘任符合任职 资格的人员担任证券事务代表，协助公司董事会秘书开展工作。 华扬联众数字技术股份有限公司董事会 2025 年 10 月 1 日 卓炤伊先生在担任公司证券事务代表期间勤勉尽责、恪尽职守，公司及董事 会对其任职期间为公司发展所作出的贡献表示衷心感谢！ 特此公告。 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：603825 证券简称：ST华扬（维权） 公告编号：2025-108 ●该案件上市公司所处的当事人地位：被告 ●涉案金额：原诉讼本金为43,227,268.00元。因将其拆分为多个案件，本案诉讼本金调整为374,074.08 元。 一、前期已披露的诉讼案件基本情况 原告北京微梦创科网络技术有限公司向北京市海淀区人民法院提起诉讼，请求华扬联众数字技术（深 圳）有限公司（以下简称"被告一"）、华扬联众数字技术股份有限公司（以下简称"被告二"）、北京火 焰网络科技有限公司（以下简称"被告三"）合计向原告支付未履行的合同款项43,227,268.00元及逾期利 息2,680,090.62元（自逾期之日起暂计至2024年10月30日），并判令三被告承担本案的诉讼费用。详见 公司披露于上海证券交易所网站（www.sse.com.cn）的公告（公告编号：2025-071）。 华扬联众数字技术股份有限公司 关于涉及诉讼案件进展情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 ...

证券代码：603825 证券简称：ST 华扬 公告编号：2025-108 华扬联众数字技术股份有限公司 关于涉及诉讼案件进展情况的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 ●涉案金额：原诉讼本金为 43,227,268.00 元。因将其拆分为多个案件，本 案诉讼本金调整为 374,074.08 元。 一、前期已披露的诉讼案件基本情况 原告北京微梦创科网络技术有限公司向北京市海淀区人民法院提起诉 讼，请求华扬联众数字技术（深圳）有限公司（以下简称"被告一"）、华扬 联众数字技术股份有限公司（以下简称"被告二"）、北京火焰网络科技有限 公 司 （ 以 下 简 称 " 被 告 三 "） 合 计 向 原 告 支 付 未 履 行 的 合 同 款 项 43,227,268.00 元及逾期利息 2,680,090.62 元（自逾期之日起暂计至 2024 年 10 月 30 日），并判令三被告承担本案的诉讼费用。详见公司披露于上海 证券交易所网站（www.sse.com.cn）的公告（公告编号：2025-071）。 二、诉讼案件进 ...