为进一步加强与投资者的互动交流，学大（厦门）教育科技集团股份有限公 司（以下简称"公司"）将参加由厦门证监局、厦门上市公司协会与深圳市全景 网络有限公司联合举办的"厦门辖区上市公司 2024 年年报业绩说明会暨投资者 网上集体接待日活动"，现将相关事项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演APP, 参与本次互动交流，活动时间为2025年5月15日（周四）15:40-17:00。届时公司 董事长兼总经理金鑫先生、独立董事ZHANG YUN先生、财务负责人李玉玲女士、 董事会秘书崔志勇先生将在线就公司2024年度业绩、公司治理、发展战略、经营 状况、融资计划、股权激励和可持续发展等投资者关心的问题，与投资者进行沟 通与交流，欢迎广大投资者踊跃参与！ 特此公告。 证券代码：000526 证券简称：学大教育 公告编号：2025-038 学大（厦门）教育科技集团股份有限公司 关于参加厦门辖区上市公司 2024 年年报业绩说明会 暨投资者网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容 ...

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]

Core Insights - The report highlights that tourism volume is increasing while prices remain stable, with a focus on policy support and advancements in AI applications within the sector [3][9] - The domestic travel market saw 314 million trips during the May Day holiday, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [9][21] - The report suggests that the tourism trend will continue to improve due to consumer experience demands and favorable industry policies, recommending investments in leading companies benefiting from these trends [3][42] Market Review - In April, the consumer services sector outperformed the benchmark by 1.42 percentage points, with strong performances from tourism and education stocks [4][6] - The May Day holiday saw significant gains in the education sector and travel-related stocks, with notable performances from companies involved in AI-enhanced education [4][6] Sub-industry Analysis - **Inbound and Outbound Travel**: Inbound travel saw a 28.7% increase in visitor numbers during the May Day holiday, with significant growth in travelers from Hong Kong, Macau, and Taiwan [16][21] - **Hotel Industry**: The hotel sector experienced a 11.5% increase in revenue per available room (RevPAR) during the holiday, with occupancy rates and average daily rates also rising [24][22] - **Scenic Areas**: Major scenic spots reported strong visitor numbers, with some locations seeing over 50% growth compared to the previous year, aided by favorable weather and local government initiatives [25][28] - **Dining Sector**: Key monitored dining enterprises reported an 8.7% increase in sales during the holiday, reflecting a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, although the average transaction value remained stable [35][41] Investment Recommendations - The report recommends focusing on leading companies that are expected to benefit from policy support and improving consumer sentiment, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others [3][42]

Investment Rating - The report maintains a "Strong Buy" investment rating for the company [3][7]. Core Insights - The company reported a revenue of 2.786 billion yuan for 2024, representing a year-on-year growth of 25.90%, and a net profit attributable to shareholders of 180 million yuan, up 16.84% year-on-year [1]. - The first quarter of 2025 saw a revenue of 864 million yuan, a 22.46% increase year-on-year, with a net profit of 73.77 million yuan, reflecting a 47.00% growth year-on-year [1]. - The company is expanding its personalized education business, increasing the number of learning centers from over 240 to more than 300, and enhancing its offline network [7]. - The financial condition has improved significantly, with contract liabilities reaching 932 million yuan, a 29.76% increase year-on-year, and the company actively repaying loans [7]. - The company has initiated a share repurchase plan of 110 to 150 million yuan, demonstrating confidence in its future development [7]. Financial Data and Valuation - The total revenue for 2023 was 2.213 billion yuan, with projected revenues of 2.786 billion yuan for 2024 and 3.482 billion yuan for 2025, indicating a growth rate of 23% and 26% respectively [2][10]. - The net profit attributable to shareholders is projected to grow from 180 million yuan in 2024 to 234 million yuan in 2025, with corresponding PE ratios of 35.9 and 27.6 [8][11]. - The company’s total assets are expected to reach 3.568 billion yuan by 2025, with a significant improvement in the asset-liability ratio from 81.3% in 2023 to 71.1% in 2025 [9][11]. Performance Metrics - The company’s return on equity (ROE) is projected to be 25.1% in 2024 and 24.8% in 2025, indicating strong profitability [11]. - The gross margin is expected to stabilize around 34% over the next few years, while the net margin is projected to improve from 6.5% in 2024 to 7.6% in 2027 [11]. - The company’s earnings per share (EPS) is forecasted to increase from 1.47 yuan in 2024 to 1.92 yuan in 2025 [8][11].

Core Insights - The article highlights the expanding landscape of reading culture in urban areas, with reading activities permeating various public spaces such as shopping malls, subway stations, communities, and tourist attractions [1] Group 1: Bookstore Business Expansion - Bookstores are diversifying their offerings beyond traditional book sales to include cultural products, coffee, and dining options, creating multi-functional spaces for readers [2] - The "Juxiang Bookstore" in Wuhan has attracted over 27,000 borrowing members and facilitated the borrowing of over 555,000 books, averaging 21 books per member [2] - The bookstore aims to create a "shared borrowing + reading services + culture" business model, planning to conduct over 600 cultural reading events in 2024, reaching nearly 20,000 participants [3] Group 2: Community Reading Spaces - The "Yangwa Youfang: Urban Family Reading Room" in Wuhan has transformed a 600-square-meter space into a multi-functional educational area, promoting family education and community engagement [5] - The community reading room serves as a harmonious link for community governance, organizing family education consultations and activities to resolve family conflicts [6] - A combination of professional cultural service organizations and volunteer teams enhances the reading room's management and service quality, providing a rich cultural experience for residents [6] Group 3: Cultural Events and Activities - The "City Wall Reading Club" in Wuhan has been launched to enhance cultural engagement, featuring themed reading sessions that attract both locals and tourists [7] - The subway system in Wuhan has been transformed into a vast reading space, with 169 self-service libraries established across subway stations, promoting reading through innovative activities [8] - The "Yangtze River Book Garden," set to open in May 2024, will be the first city library on a Yangtze River cruise ship, offering over 3,000 books for tourists to enjoy while experiencing the scenic beauty of the river [8]

Group 1: Financial Performance - In 2024, the company achieved a revenue of approximately 2.786 billion RMB, a year-on-year increase of 25.90% [3] - The net profit attributable to shareholders was about 180 million RMB, up 16.84% year-on-year; excluding stock payment expenses, the net profit would be 225 million RMB, reflecting a growth of 34.04% [3] - As of the end of the reporting period, total assets reached approximately 3.828 billion RMB, a growth of 21.45% compared to the previous year [3] - In Q1 2025, the company reported a revenue of 864 million RMB, a year-on-year increase of 22.46% [3] - The net profit attributable to shareholders for Q1 2025 was 73.77 million RMB, a 47% increase year-on-year; excluding stock payment expenses, the net profit would be 87.71 million RMB, reflecting a growth of 49.67% [3] Group 2: Business Development - The number of personalized learning centers increased from over 240 to more than 300, covering over 100 cities with more than 4,000 dedicated teachers [4] - The company has established over 30 full-time training bases across various provinces, focusing on providing a conducive learning environment for students [5] - The company is actively expanding its vocational education sector, including the acquisition of several vocational schools to enhance its core business [7] Group 3: Strategic Initiatives - The company is focusing on personalized education, vocational education, cultural reading, and medical-education integration to strengthen its core competitiveness [4][6][9][11] - The company has launched a health management brand, "Qianyi Health," to provide personalized education and health services for children and adolescents [11] - The company has established 13 cultural spaces aimed at promoting reading among all age groups, enhancing the reading experience [10] Group 4: Financial Management - In 2024, the company repaid a principal amount of 515 million RMB and interest of approximately 51.28 million RMB [12] - The company has completed the repayment of all remaining loans to Ziguang Zhuoyuan, with a principal amount of 0 RMB outstanding [13] - The company plans to repurchase shares at a price not exceeding 66.8 RMB per share, with a total repurchase amount between 110 million to 150 million RMB [13]

A股教育板块持续走强，豆神教育涨超4%，中公教育、凯文教育、全通教育、华图山鼎、学大教育、 科德教育跟涨。 ...

Core Insights - The education industry in China is undergoing a significant transformation driven by policy adjustments and technological advancements, particularly in AI [1] - Companies are adopting diverse strategies to adapt to market changes, including building comprehensive education ecosystems and leveraging AI technology for breakthroughs [1] Performance Overview: Mixed Results and Growth Strategies - New Oriental reported a net revenue of $4.31 billion for the fiscal year 2024, a 43.9% increase year-on-year, with core education business revenue growing by 21.2% [2][3] - TAL Education achieved a net income of $2.25 billion, a substantial 51.0% increase year-on-year, with a net profit of $102 million, marking a turnaround from a loss [4][5] - Gaotu's revenue reached 4.54 billion yuan, a 53.8% increase, but the net loss expanded to 430 million yuan due to increased operational costs [6] - NetEase Youdao reported a net income of 5.6 billion yuan, a 4.4% increase, and achieved profitability for the first time with a net profit of 83 million yuan [6] - Xueda Education's revenue was 2.786 billion yuan, a 25.9% increase, with a net profit of 180 million yuan [6] - Excellent Education's revenue surged by 125.2% to 1.102 billion yuan, with a net profit of 192 million yuan [6] - Anlong Education's revenue was 1.230 billion yuan, a 27.32% increase, but it reported a net loss of 48.58 million yuan [6] - Thinking乐 Education achieved revenue of 852 million yuan, a 49.4% increase, with a net profit of 146 million yuan [6] - Kede Education's revenue was 795 million yuan, a 3.1% increase, with a net profit of 145 million yuan [6] - Dou Shen Education's revenue declined by 23.77% to 757 million yuan, but net profit increased significantly to 137 million yuan [6] Diverse Ecosystem Builders: New Oriental, TAL Education, Xueda Education - New Oriental focuses on core education business and has increased investment in quality education, particularly in non-subject tutoring and intelligent learning systems [10] - TAL Education is building a "hardware + content" ecosystem, enhancing user engagement and market competitiveness [10] - Xueda Education is expanding its personalized education services and integrating vocational education and cultural reading into its offerings [10] AI Technology as a Core Differentiator: NetEase Youdao, Excellent Education, Dou Shen Education - NetEase Youdao is leveraging AI to enhance content quality and user experience, achieving profitability for the first time [11] - Excellent Education has increased investment in AI technology, developing applications to improve teaching efficiency and student engagement [11] - Dou Shen Education launched its self-developed AI model and reduced operational costs, leading to a significant increase in net profit despite a decline in revenue [11] Differentiated Strategies to Capture Market Share: Gaotu, Thinking乐, Anlong Education, Kede Education - Gaotu's investment in R&D and technology is yielding returns, with non-subject tutoring services seeing over 150% growth [12] - Thinking乐 Education is successfully re-entering the Guangzhou market with a focus on small class sizes and diverse course offerings [12] - Anlong Education is implementing a five-year strategic plan to enhance operational efficiency despite reporting a net loss [13] - Kede Education maintains stable revenue through diversified operations, focusing on vocational education and training [13] Conclusion - The financial reports of education companies in 2024 highlight two main transformation trends: "policy-driven market shifts" and "technology-enabled efficiency revolutions" [14] - Companies like New Oriental and TAL Education are leveraging brand and capital advantages, while others like Xueda and Excellent Education are establishing barriers in niche markets [14]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of over 15% in the next 6-12 months [5][12]. Core Insights - The company reported a revenue of 2.786 billion RMB for 2024, representing a year-on-year growth of 25.9%, with a net profit of 180 million RMB, up 16.8% year-on-year [2]. - In Q1 2025, the company achieved a revenue of 864 million RMB, a 22.5% increase year-on-year, and a net profit of 73.77 million RMB, reflecting a significant growth of 47.0% [2]. - The growth in revenue is primarily driven by personalized education services, with training service fees reaching 2.697 billion RMB in 2024, a 25.64% increase [3]. - The company expanded its personalized learning centers from over 240 to more than 300, covering over 100 cities and employing more than 4,000 teachers [3]. - The company has improved its profit margins, with a net profit margin of 8.07% in 2024, up 0.49 percentage points year-on-year, and a projected increase in profitability due to enhanced utilization of offline learning networks [4]. Financial Projections - The company is projected to achieve net profits of 231 million RMB, 285 million RMB, and 344 million RMB for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.898, 2.342, and 2.827 RMB [5][10]. - The company's current PE ratios are estimated at 28, 23, and 19 for the years 2025, 2026, and 2027 respectively [5].

Core Viewpoint - The company has shown solid revenue growth and profitability in the education sector, with a focus on personalized education and accelerated acquisitions in vocational training, despite some pressure on profit margins due to expansion costs [1][2][4]. Financial Performance - In 2024, the company achieved a revenue of 2.79 billion yuan, a year-on-year increase of 25.9%, and a net profit attributable to shareholders of 180 million yuan, up 16.8% year-on-year [1]. - The fourth quarter of 2024 saw a revenue of 540 million yuan, a 28.6% increase year-on-year, but a significant drop in net profit to 3.96 million yuan, down 89.2% year-on-year [1]. - For the first quarter of 2025, the company reported a revenue of 860 million yuan, a 22.5% increase year-on-year, and a net profit of 70 million yuan, up 47% year-on-year [1]. Business Segments - The company’s education training service revenue reached 2.697 billion yuan in 2024, with a year-on-year growth of 25.64% [1]. - The number of personalized learning centers increased from over 240 to more than 300, covering over 100 cities, with more than 4,000 full-time teachers [1]. - The company completed acquisitions of two vocational schools in 2024, further solidifying its position in the vocational education sector [1]. Profitability Metrics - The gross margin for 2024 was 34.56%, down 1.95 percentage points year-on-year, primarily due to the expansion of personalized learning centers [2]. - The net profit margin for 2024 was 6.33%, a decrease of 0.56 percentage points year-on-year [2]. - In the first quarter of 2025, the gross margin was 32.02%, a decline of 0.4 percentage points year-on-year [3]. Strategic Initiatives - The company announced a stock buyback plan of 110 to 150 million yuan to enhance shareholder value and demonstrate confidence in its long-term growth [3]. - The buyback will prioritize share cancellation, with an amount of 60 million yuan allocated for this purpose [3]. Industry Outlook - The education sector is gradually stabilizing, with the company positioned as a leading player in high school one-on-one training, showcasing a unique market presence [4]. - The company has cleared its debt to a major shareholder, improving its financial cost structure and potentially accelerating growth under the leadership of its founder [4].