Core Insights - The article discusses the rising trend of "Becoming Chinese" among foreign audiences, highlighting the exploration of Chinese lifestyle through everyday products, particularly from Guangdong province [4][5][10]. Group 1: Quality and Lifestyle - Guangdong products, referred to as "广货," play a crucial role in enhancing the quality of daily life for Chinese people, with a focus on their craftsmanship and cultural significance [11][12]. - The article emphasizes the importance of quality in daily products, such as rice cookers and smartphones, which are often manufactured in Guangdong, showcasing the region's industrial strength [10][18][19]. Group 2: Technological Innovation - Guangdong's smartphone production reached 585 million units in the first 11 months of 2025, accounting for approximately half of China's total smartphone output, reflecting the region's technological prowess [19]. - The article highlights the advanced manufacturing capabilities in Guangdong, such as AI integration in smartphone production, which enhances precision and efficiency [20][24]. Group 3: Cultural Significance - The concept of "识叹" (appreciating life) is explored through various products, including tea and furniture, which embody both functionality and aesthetic appeal, contributing to a sense of ritual in daily life [48][66]. - Guangdong's tea industry is significant, with an annual consumption of 270,000 tons and a market size of 63.8 billion yuan, showcasing the cultural and economic importance of tea in the region [54][55]. Group 4: Long-term Value - The philosophy of "襟用" (durability) is emphasized, indicating that Guangdong products are designed for long-term use, providing reliability and comfort to consumers [75][88]. - The article notes that Guangdong's clothing industry produces over 3.44 billion garments annually, representing 16.8% of the national output, highlighting the region's commitment to quality and sustainability in fashion [81][82].

国家知识产权局信息显示，珠海格力智能装备有限公司、珠海格力电器股份有限公司取得一项名为"基 于PLC模块化编程的绕线控制方法、装置、设备及介质"的专利，授权公告号CN115016384B，申请日期 为2022年6月。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 天眼查资料显示，珠海格力智能装备有限公司，成立于2015年，位于珠海市，是一家以从事文教、工 美、体育和娱乐用品制造业为主的企业。企业注册资本10000万人民币。通过天眼查大数据分析，珠海 格力智能装备有限公司共对外投资了6家企业，参与招投标项目78次，专利信息4225条，此外企业还拥 有行政许可86个。 珠海格力电器股份有限公司，成立于1989年，位于珠海市，是一家以从事电气机械和器材制造业为主的 企业。企业注册资本601573.0878万人民币。通过天眼查大数据分析，珠海格力电器股份有限公司共对 外投资了98家企业，参与招投标项目5000次，财产线索方面有商标信息5000条，专利信息5000条，此外 企业还拥有行政许可908个。 ...

2026开年家电圈炸响惊雷：天眼查信息显示，董明珠正式卸任珠海格力电子元器件有限公司法定代表 人、执行董事，由格力老将方祥建接棒。这是继2025年6月退出零边界集成电路后，她在半导体板块的 又一重大调整，71岁的"铁娘子"为何在造芯攻坚期突然放权？这场看似"退隐"的人事变动，实则藏着格 力穿越周期的大棋。 | < | 心天眼查 . ! 变更记录 | | --- | --- | | 变更项目 - | 变更时间 ~ 展开全部 | | 高级管理人员备案(董事、监 01 事、经理等) | 2026-01-23 | | 变更前 | 变更后 | | 刘炎姿(监事) | 刘炎姿(监事) | | 冯尹(经理) | 方祥建 (执行公司事务 | | 董明珠 (执行董事) | 的重事) 【新进】 | | 【退出】 | 冯尹(经理) | 时间回到2018年，中兴事件刺痛中国制造业神经，董明珠掷下"即便投资500亿，也要把芯片研究成 功"的豪言。彼时格力每年花40亿元进口芯片，核心技术被"卡脖子"的困境，让这位企业家下定决心跨 界突围。8年间，她力排众议，在格力业绩巅峰时暂停11年未断的分红，将资金砸向芯片研发，硬生生 在家电巨头的基 ...

Core Insights - The traditional growth logic of "price for volume" is becoming unsustainable as market growth slows and consumer behavior becomes more rational, prompting leading brands to focus on technological innovation and strategic transformation in the home appliance industry [1] Group 1: Industry Trends - Key trends reshaping the home appliance industry include AI empowerment, health concepts, high-end positioning, and cross-industry integration [1] - The current monitoring period shows that Midea, GREE, and Panasonic lead the heat index rankings with scores of 1.92, 1.71, and 1.68 respectively [2][3] Group 2: Technological Innovations - Midea has launched a new dual-air outlet central air conditioning system aimed at providing a revolutionary user experience, while GREE focuses on AI and energy-saving technologies with its new product lines [4] - Haier emphasizes comprehensive air solutions and has introduced several innovative products, including the industry's first AI air conditioning group standard [4] Group 3: Strategic Transformations - The slowdown in industry growth has led brands to pursue high-end and cross-industry strategies for counter-cyclical growth, as seen with Skyworth's significant revenue increase driven by its new energy business [5] - High-end brands like Casarte have shown resilience, achieving positive growth in a challenging market, highlighting the importance of differentiated competitive strategies [5]

Market Overview - The white goods sector experienced a decline of 0.43% on January 27, with Aucma leading the drop [1] - The Shanghai Composite Index closed at 4139.9, up 0.18%, while the Shenzhen Component Index closed at 14329.91, up 0.09% [1] Individual Stock Performance - Major stocks in the white goods sector showed varied performance, with the following notable changes: - Deep Kangjia A: Closed at 5.09, up 0.59% with a trading volume of 271,900 shares and a turnover of 137 million yuan [1] - Midea Group: Closed at 76.10, down 0.33% with a trading volume of 325,800 shares and a turnover of 2.494 billion yuan [1] - Gree Electric: Closed at 38.91, down 0.41% with a trading volume of 461,200 shares and a turnover of 1.803 billion yuan [1] - Aucma: Closed at 7.82, down 4.52% with a trading volume of 311,400 shares and a turnover of 243 million yuan [1] Capital Flow Analysis - The white goods sector saw a net outflow of 175 million yuan from institutional investors and 115 million yuan from retail investors, while retail investors had a net inflow of 290 million yuan [1] - Specific capital flows for key stocks include: - Haier Smart Home: Net outflow of 57.376 million yuan from institutional investors [2] - Aucma: Net inflow of 11.4137 million yuan from institutional investors [2] - Midea Group: Net outflow of 1.9489 million yuan from institutional investors [2]

国家知识产权局信息显示，珠海格力电器股份有限公司取得一项名为"跨平台智能家居控制方法、装 置、设备和存储介质"的专利，授权公告号CN119644785B，申请日期为2025年1月。 声明：市场有风险，投资需谨慎。本文为AI基于第三方数据生成，仅供参考，不构成个人投资建议。 来源：市场资讯 天眼查资料显示，珠海格力电器股份有限公司，成立于1989年，位于珠海市，是一家以从事电气机械和 器材制造业为主的企业。企业注册资本601573.0878万人民币。通过天眼查大数据分析，珠海格力电器 股份有限公司共对外投资了98家企业，参与招投标项目5000次，财产线索方面有商标信息5000条，专利 信息5000条，此外企业还拥有行政许可908个。 珠海联云科技有限公司，成立于2018年，位于珠海市，是一家以从事软件和信息技术服务业为主的企 业。企业注册资本5000万人民币。通过天眼查大数据分析，珠海联云科技有限公司参与招投标项目9 次，专利信息4607条，此外企业还拥有行政许可14个。 ...

Core Viewpoint - Recent changes in leadership at Gree Electric Appliances, with Dong Mingzhu stepping down as the legal representative and executive director of Zhuhai Gree Electronic Components Co., Ltd., marking the first leadership change in the Gree system since the beginning of 2026 [1]. Group 1 - Fang Xiangjian has been with Gree Electric for many years and has served as Vice President since November 2021 [5]. - Zhuhai Gree Electronic Components Co., Ltd. was established in July 2022 with a registered capital of 100 million RMB, focusing on manufacturing and wholesale of electronic components [5]. - The company is wholly owned by Gree Electric Appliances [5]. Group 2 - Prior to this, Dong Mingzhu also stepped down from the legal representative and chairman positions at Zhuhai Zero Boundary Integrated Circuit Co., Ltd. in June 2025, which focuses on integrated circuit chip design and sales [7]. - Gree has been entering the chip industry since 2015, with the first phase of its chip factory planned to have an annual production capacity of 240,000 pieces [9]. - Gree's self-developed chips are significantly applied in home air conditioning products, with approximately 30% of overall self-research application, and are also used in commercial air conditioning, smart equipment, and industrial robots [9].

Group 1 - Zhuhai Gree Electric Appliances Inc. has obtained a patent for a "pedestrian warning method, device, storage medium, and electronic equipment," with authorization announcement number CN115204262B, applied for on June 2022 [1] - Zhuhai Gree Electric Appliances Inc. was established in 1989 and is primarily engaged in the manufacturing of electrical machinery and equipment, with a registered capital of 601,573.0878 million RMB [1] - The company has invested in 98 enterprises, participated in 5,000 bidding projects, and holds 5,000 trademark and patent information records, along with 908 administrative licenses [1] Group 2 - Zhuhai Lianyun Technology Co., Ltd. was founded in 2018 and focuses on software and information technology services, with a registered capital of 50 million RMB [1] - The company has participated in 9 bidding projects and holds 4,607 patent information records, in addition to 14 administrative licenses [1]

Group 1 - The State Intellectual Property Office of China has granted a patent to Zhuhai Gree Electric Appliances, Inc. and Guochuang Energy Internet Innovation Center (Guangdong) Co., Ltd. for a device and air conditioning system for fault location in drive circuits, with the patent announcement number CN115774176B and application date in November 2022 [1] - Zhuhai Gree Electric Appliances, established in 1989, is primarily engaged in the manufacturing of electrical machinery and equipment, with a registered capital of 6,015.73 million RMB. The company has invested in 98 enterprises, participated in 5,000 bidding projects, and holds 5,000 trademark and patent records, along with 908 administrative licenses [1] - Guochuang Energy Internet Innovation Center (Guangdong), founded in 2019, focuses on internet and related services, with a registered capital of 100 million RMB. The company has invested in 1 enterprise, participated in 13 bidding projects, and holds 485 patent records, along with 9 administrative licenses [1]

Group 1 - Zhuhai Gree Electric Appliances, Inc. has obtained a patent for "Power Tube Fault Detection and Location Circuit, Photovoltaic Power Generation System, and Air Conditioning System," with authorization announcement number CN115754659B, applied on November 2022 [1] - Zhuhai Gree Electric Appliances, established in 1989, is primarily engaged in the manufacturing of electrical machinery and equipment, with a registered capital of 6,015.73 million RMB [1] - The company has invested in 98 enterprises, participated in 5,000 bidding projects, and holds 5,000 trademark and patent information, along with 908 administrative licenses [1] Group 2 - Guochuang Energy Internet Innovation Center (Guangdong) Co., Ltd., established in 2019, focuses on internet and related services, with a registered capital of 100 million RMB [1] - The company has invested in 1 enterprise, participated in 13 bidding projects, and holds 485 patent information, along with 9 administrative licenses [1]