Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].

Group 1: Company Strategy and Development - Company emphasizes the importance of low-altitude economy and is exploring a "low-altitude + technology + tourism" development model to enhance visitor experience and management efficiency [1] - Company plans to increase market expansion efforts based on market demand, aiming to establish new performance support points and promote diversified development [2] - Company intends to deepen its presence in the cultural tourism market by scientifically planning tourism elements and enhancing brand recognition and reputation [2] Group 2: Market Trends and Consumer Behavior - The domestic tourism market is experiencing a downward trend and demand upgrade, with lower-tier cities and rural areas becoming significant new growth points for tourism [1] - The tourism industry is entering a new era characterized by diversified, personalized, and quality consumption, with a focus on local and short-distance travel [1] - There is a growing interest in senior tourism, health and wellness travel, and educational and family trips [1] Group 3: International Market Expansion - Company is actively working to expand the inbound tourism market through various strategies, including promoting in regions like Hong Kong and Thailand, and hosting discussions with local government on inbound tourism policies [3] - Company is leveraging visa exemption policies to attract more inbound tourists [3]

Cost Control Measures - The company's operating costs in 2024 decreased by 4.5% year-on-year, with a gross profit margin increase of 0.8 percentage points [3] - Management expenses fell by 5.4% year-on-year due to effective cost control measures, including centralized procurement and energy savings [3] - The company aims to enhance asset utilization efficiency and reduce operational risks through improved monitoring and a performance-based assessment system [3] Product Development and Marketing Strategies - The company is focusing on three main areas to optimize the sales system for Emei Snow Bud tea: developing new products like cold brew tea, increasing franchise development, and creating gift products [4] - A global marketing plan is in place to promote inbound tourism, including initiatives in Hong Kong and Thailand, and leveraging favorable policies to attract more international visitors [4] - The company plans to deepen its presence in the cultural tourism market by developing projects that enhance visitor experience across various tourism elements [5] Marketing Initiatives - The marketing strategy includes an integrated approach to promote Emei tourism products, enhancing market competitiveness through packaging, events, and brand promotion [5] - The company is utilizing new media platforms to engage younger audiences, with a focus on interactive marketing and leveraging events to boost brand visibility [6] - The official WeChat platform for Emei Mountain has surpassed 1.5 million followers, indicating a strong online presence for future marketing efforts [6] Low-altitude Economy Exploration - The company is exploring the low-altitude economy and drone applications to enhance visitor experience and operational efficiency [6] - Low-altitude economy is viewed as a new growth point, with plans to develop this sector based on market demand and thorough analysis [6]

峨眉山旅游股份有限公司（以下简称"公司"）第五届董事 会第一百四十三次会议审议通过了《关于召开 2024 年年度股东 大会的议案》，决定于 2025 年 5 月 19 日召开公司 2024 年年度 股东大会，并于 2025 年 4 月 25 日在《中国证券报》 《证券时报》 证券代码：000888 证券简称：峨眉山A 公告编号：2025-23 峨眉山旅游股份有限公司 关于召开2024年年度股东大会的提示性公 告 本公司及董事会全体成员保证信息披露的内容真实、准确、 完整，没有虚假记载、误导性陈述或重大遗漏。 及巨潮资讯网（www.cninfo.com.cn）上披露了《关于召开 2024 年年度股东大会的通知》（公告编号：2025-16）。本次股东大 会采用现场投票与网络投票结合的方式进行，为确保公司股东充 分了解本次股东大会有关信息，现将本次股东大会的有关事项再 次通知如下： 一、召开会议的基本情况 （一）会议届次 本次股东大会是公司 2024 年年度股东大会 （二）会议的召集人 本次会议的召集人为公司董事会。公司第五届董事会第一百 四十三次会议审议通过了《关于召开 2024 年年度股东大会的议 案》。 （三 ...

证券代码：000888 证券简称：峨眉山A 公告编号：2025-23 峨眉山旅游股份有限公司 关于召开2024年年度股东大会的提示性公 告 本公司及董事会全体成员保证信息披露的内容真实、准确、 完整，没有虚假记载、误导性陈述或重大遗漏。 峨眉山旅游股份有限公司（以下简称"公司"）第五届董事 会第一百四十三次会议审议通过了《关于召开 2024 年年度股东 大会的议案》，决定于 2025 年 5 月 19 日召开公司 2024 年年度 股东大会，并于 2025 年 4 月 25 日在《中国证券报》《证券时报》 及巨潮资讯网（www.cninfo.com.cn）上披露了《关于召开 2024 年年度股东大会的通知》（公告编号：2025-16）。本次股东大 会采用现场投票与网络投票结合的方式进行，为确保公司股东充 分了解本次股东大会有关信息，现将本次股东大会的有关事项再 次通知如下： 一、召开会议的基本情况 （一）会议届次 1 本次股东大会是公司 2024 年年度股东大会 （二）会议的召集人 本次会议的召集人为公司董事会。公司第五届董事会第一百 四十三次会议审议通过了《关于召开 2024 年年度股东大会的议 案》。 （ ...

Group 1 - Shengyi Electronics plans to repurchase shares with a total amount between 50 million and 100 million yuan, at a price not exceeding 43.02 yuan per share, for employee stock ownership plans [1] - Guoyao Modern's subsidiary has passed the consistency evaluation for the quality and efficacy of a generic drug, which is used for treating severe infections [1] - Tianhe Magnetic Materials' subsidiaries have obtained project filing notices for high-performance rare earth permanent magnet projects, with total investments of 100 million yuan and 50 million yuan respectively [1][2] Group 2 - Dream Lily intends to repurchase shares with an amount between 85 million and 170 million yuan, at a price not exceeding 10.90 yuan per share, supported by a loan commitment of up to 150 million yuan [3] - Weifu High-Tech has received a loan commitment of up to 135 million yuan from a financial institution for share repurchase [3] Group 3 - Lu'an Environmental Energy reported a coal sales volume of 4.51 million tons in April, a year-on-year increase of 17.75% [5] - *ST Tianshan reported a significant decline in livestock sales and revenue, with a revenue of 70,500 yuan in April, down 95.68% year-on-year [7] Group 4 - Feirongda announced a cash dividend of 0.38 yuan per 10 shares, with a total distribution of 21.9 million yuan [8] - Zhejiang Rongtai's shareholders and executives plan to reduce their holdings by up to 1.93% of the company's shares [9] Group 5 - Changhua Group's subsidiary won the land use rights for an industrial site in Ningbo for 27.05 million yuan, intended for manufacturing and related business [11] - Zejing Pharmaceutical's new drug application for a treatment for severe alopecia has been accepted by the regulatory authority [13][14] Group 6 - Hainan Mining plans to distribute a cash dividend of 0.8 yuan per 10 shares, totaling 1.59 billion yuan [15] - China Jushi plans to distribute a cash dividend of 0.24 yuan per share, totaling 9.61 billion yuan [16] Group 7 - Zhengzhong Design's subsidiary has obtained a utility model patent for an acrylic signage guide [18] - Rundu Co., Ltd. received approval for a veterinary drug product, which is intended for treating bacterial diseases in livestock [20] Group 8 - Emei Mountain A announced the resignation of its general manager due to work reasons [22] - Tonghua Dongbao's insulin injection has received a registration certificate in Nicaragua, allowing for sales in that market [23] Group 9 - Dizu Fashion's subsidiary has completed the registration of a private equity investment fund [24] - Ningbo Gaofa plans to increase capital by 60 million yuan in its subsidiary for operational needs [26] Group 10 - Haichuan Intelligent has obtained two utility model patents for material handling devices [27] - Newland's subsidiary signed a deep cooperation agreement with Alibaba Cloud for AI model applications [29] Group 11 - Rui Neng Technology's controlling shareholder plans to reduce its stake by up to 2.89% [30] - Guomai Culture intends to repurchase shares between 50 million and 100 million yuan for capital reduction [31] Group 12 - Shaanxi Construction won major construction projects totaling 7.88 billion yuan in April [32] - Hanyu Pharmaceutical signed a joint development agreement for a new peptide drug with a partner [34] Group 13 - Yunnan Copper is planning to acquire a 40% stake in Liangshan Mining, leading to a stock suspension [35] - Haizheng Pharmaceutical plans to repurchase shares between 50 million and 100 million yuan for employee stock ownership [36] Group 14 - Tianqiao Hoisting's controlling shareholder plans to increase its stake by 75 million to 150 million yuan [37] - Tiandi Online's controlling shareholder is transferring shares to introduce a strategic investor [38] Group 15 - Hongchang Technology plans to invest 15 million yuan in a joint venture with a partner [39] - Rabbit Baby's subsidiary is preparing for an IPO in Hong Kong [41] Group 16 - Wol Nuclear Materials is planning to issue H-shares for listing in Hong Kong [42] - Tangyuan Electric plans to raise up to 864 million yuan through a private placement for various projects [43] Group 17 - Tongrun Equipment's major shareholders plan to reduce their holdings by up to 2% [44] - Linzhou Heavy Machinery plans to raise up to 600 million yuan through a private placement [46] Group 18 - China Merchants Securities announced the resignation of its vice president [47] - Shangsheng Electronics plans to issue convertible bonds to raise up to 330 million yuan for various projects [48] Group 19 - Longda Co., Ltd.'s major shareholder plans to reduce its stake by up to 1% [49] - China Medical plans to acquire 100% of Jinsui Technology for 302 million yuan [50] Group 20 - Silek has signed a strategic cooperation agreement with a battery manufacturer [51] - Boyun New Materials' major shareholder plans to reduce its stake by up to 3% [53]

马令先生在担任公司董事、董事会战略与可持续发展 （ESG）委员会委员、董事会薪酬与考核委员会委员及总经理 期间辛勤工作、勤勉尽责，公司董事会对马令先生为公司所 做出的贡献表示衷心的感谢！ 根据《公司法》《深圳证券交易所上市公司自律监管指引 第 1 号一主板上市公司规范运作》以及《公司章程》等有关 规定，马令先生的辞职将导致公司董事会成员低于《公司章 程》规定的董事会成员最低人数的情形，为确保董事会的正 常运作，在股东大会选出的新任董事就任前，马令先生仍将 依照法律法规、规范性文件的要求和《公司章程》的规定继 续履行董事职责。公司董事会将按法定程序尽快完成选举董 事的工作。马令先生辞去总经理职务的报告自送达公司董事 会之日起生效。根据公司《总经理办公会议事规则》等规定， 1 在新任总经理到任前，暂由公司常务副总经理陈学焦先生主 持总经理办公会。 截至本公告日，马令先生未持有公司股份。此外，马令 先生不存在应当履行而未履行的承诺事项。 证券代码：000888 证券简称：峨眉山A 公告编号：2025-22 峨眉山旅游股份有限公司 关于公司董事、总经理辞职的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、 ...

Group 1: Investment and Development Plans - The company is actively exploring the "low-altitude + technology + tourism" development model, viewing low-altitude economy as a new growth point [2] - The company has a cash surplus and will fulfill information disclosure obligations for any strategic planning and capital expenditures [2] Group 2: Cost Control Measures - The company has implemented centralized procurement to significantly reduce purchasing costs [1] - Human resource costs are being controlled through reforms and the establishment of a KPI performance evaluation system [1] - Energy consumption has been optimized, leading to effective cost control [1] Group 3: Marketing and Promotion Strategies - The company has launched an 80 million consumption coupon campaign over three years to promote tourism [3] - New media platforms are being utilized for marketing, with the official WeChat account reaching over 1.5 million followers [8] - The company is focusing on integrated marketing strategies to enhance product competitiveness and expand market reach [8] Group 4: Hotel and Tourism Management - The average room rate and occupancy rate of the company's hotels have declined, prompting upgrades to the Jinding Hotel [4] - The company is exploring partnerships with the Leshan Giant Buddha scenic area to enhance tourism offerings [4] Group 5: Product and Service Innovations - The company is developing new products like cold brew tea and optimizing franchise policies for Emei Snow Bud tea [8] - Plans are in place to design hiking tourism packages to attract more outdoor enthusiasts [8] Group 6: Seasonal and Secondary Consumption Strategies - The company is conducting research on different tourist demographics to enhance service quality and product diversity [9] - Initiatives are being taken to boost off-season visitor numbers through events like the Ice and Snow Hot Spring Festival and targeted discount policies [9]

Group 1 - The 2025 China Mountain Trail Running Open (Leshan·Emei Mountain Station) and the "Emei Travel Co., Ltd." Cup 2025 Emei Mountain Trail Challenge attracted over 4,500 trail runners from around the world to Sichuan Emei Mountain, a UNESCO World Heritage site [1] - Emei Mountain is actively creating new scenarios for the integration of sports and tourism, offering unique tourism routes that include intangible cultural heritage experiences, Zen tea tasting, and specialty cuisine, providing a full-service experience for participants and visitors [1] - Emei Mountain Tourism Co., Ltd. is focusing on transforming from a traditional cultural tourism enterprise to an emerging cultural tourism complex, enhancing its offerings in ticketing, hotels, cable cars, and tea industry, while also developing digital economy, immersive performances, educational tourism, and cultural media [1] Group 2 - The company is promoting the upgrade from traditional sightseeing to leisure vacations, health and wellness retreats, and cultural experiences, while continuously advancing the integration of sports and cultural tourism [1] - Emei Mountain has been actively participating in various sports events, including the China Super Football League, National Bridge Championship, Sichuan Provincial Games, and Leshan Marathon, aiming to build a "National Sports Tourism Demonstration Base" to enhance its influence and competitiveness in the international tourism market [1]

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]