Summary of Emei Mountain Company Conference Call Industry and Company Overview - The conference call pertains to Emei Mountain Company, which operates in the tourism industry, specifically focusing on the Emei Mountain scenic area and its related services such as ticketing, cable cars, and hotel accommodations [2][10]. Key Points and Arguments - **Technological Empowerment**: Emei Mountain is actively exploring technological innovations to enhance visitor interaction and experience, aiming to increase tourist flow and related revenues from tickets, cable cars, and hotels. This initiative is primarily managed by subsidiaries Shitu Network and Lingchuang [2][3]. - **Leshan Airport Development**: The upcoming opening of Leshan Airport is seen as a significant opportunity. The company plans to enhance marketing efforts to improve awareness of travel convenience to Emei Mountain and develop corresponding travel routes, while continuing to promote joint tourism routes with the Leshan Giant Buddha [2][6]. - **Golden Summit Cableway Project**: The approval process for the Golden Summit cableway renovation is complex, requiring national-level approvals. The project is part of the 2025 capital expenditure plan, with no significant changes in investment scale or amount anticipated [2][7][8]. - **High Debt Ratio**: The company's high asset-liability ratio is attributed to its strategic development as a wholly state-owned enterprise, which also undertakes some tourism infrastructure construction responsibilities. Currently, there are no plans for equity pledge financing [2][9][10]. - **Social Responsibility and Marketing**: The company is conducting free ticket and cable car promotions as part of its social responsibility and marketing strategy, aimed at enhancing its market value management, which is a long-term goal [5][10]. - **New Product Launches**: Emei Mountain's tea brand, Emei Snow Bud, has introduced new products like beer, with efforts underway to enhance marketing and brand influence, aiming to make these products a highlight of sales revenue [5][11]. - **Impact of Holiday Policies**: National holiday policies, such as the Spring and Autumn holidays, positively influence tourist flow. The company plans to leverage these policies with targeted marketing activities and develop specific tourism products for these periods [5][12]. - **Visitor Demographics**: Post-introduction of the Autumn holiday, there has been a positive impact on visitor numbers, with approximately 80% of visitors being individual travelers and over 50% being under the age of 45 [12]. Other Important Information - The company is currently in a phase of exploring AI and robotics, which is not expected to yield significant short-term profits but is aimed at attracting younger demographics and enhancing visitor experiences [3]. - The company is not facing any competition issues with its new major shareholder, as per the strategic decisions made by the local government [10]. - The company is committed to ongoing communication regarding project updates and operational timelines through official announcements [7][8].

金顶索道改造推动运力跃升，核心资产价值再强化。索道业务是公司营收与利润提升的核心驱动力， 2023–2024 年毛利率持续高于80%，收入占比约40%，经营韧性强。金顶索道设计运力将从约1200人/小 时提升至 3200 人/小时，运力增幅约167%。高峰排队将明显缓解，游客在金顶停留时间增加，有望提 升索道、门票及衍生消费转化效率。 乐山机场通航在即，助力游客增长。截至2025 年2 月，乐山机场航站楼等主体工程已完工，预计2025 年年底前具备通航基本条件。乐山机场通航后，将衔接现有高速公路网，构建" 航空＋高速"直达主要 景区的联运大通道。乐山机场的设计年吞吐量为260 万人次，有望促进峨眉山旅游客流扩展。 差异化票价政策见效，市场潜力仍有较大挖掘空间。以24 年数据为例，横向对比中，峨眉山客流量为 467.22 万人次，低于 普陀山（1230万人次）、九华山（1050 万人次） 和 五台山（690 万人次），但旅 游总收入高于九华山，2024 年峨眉山旅游总收入为 10.13 亿元，而九华山的收入为 7.64 亿元。峨眉山 具备较强的单位游客价值转化能力，未来有望通过交通改善和产品升级进一步挖掘市场潜 ...

Core Viewpoint - The trend of A-share companies offering unique shareholder rewards is gaining popularity, with companies like Emei Mountain A and Qianwei Yangchu engaging in promotional activities to attract investor attention and boost stock prices [1][2][3] Group 1: Company Activities - Emei Mountain A announced a shareholder reward program allowing individual shareholders holding over 500 shares to enjoy free admission to its scenic area from December 1, 2025, to January 31, 2026, along with discounts for accompanying family members [2] - Qianwei Yangchu quickly followed suit by offering a product gift package worth 200 yuan to shareholders holding at least 100 shares, which led to a temporary increase in its stock price [1] - Over 30 listed companies have engaged in similar shareholder reward activities since 2025, including gifting products and offering discounts, indicating a broader trend in the market [3] Group 2: Market Implications - These shareholder reward initiatives serve as innovative and low-cost investor relations strategies that can enhance shareholder loyalty and public goodwill, although their long-term impact on investment value depends on the company's core business growth and profitability [4] - Such activities can create short-term trading opportunities and significantly boost stock prices, but they often lack sustained fundamental support, leading to potential price corrections after the initial excitement [4] - The emotional impact on investors can lead to speculative behavior, diverting attention from the company's fundamental value and increasing market volatility [4]

旅游类公司为股东提供免门票、免索道费等优惠，食品类公司发放产品礼包，股东在享受实惠的同时， 也能更深入地了解公司的业务和产品特点，增强对公司的认同感和归属感。 从公司宣传的角度来看，这一举措具有显著的积极效果。上市公司的品牌宣传和产品推广对于公司的发 展至关重要，上市公司通过向股东提供产品回馈，能够借助股东的口碑传播，扩大品牌影响力。股东在 亲身使用产品后，若对产品满意，很可能会向身边的朋友推荐，形成一种低成本、高效率的宣传模式。 这种基于真实体验的宣传，比单纯的广告投放更具可信度和说服力，有助于提升上市公司产品的市场认 知度和美誉度，为公司带来更多的潜在客户。 同时，用产品回馈股东对于提升投资者信心也有着重要作用。在资本市场中，投资者信心是影响股价和 上市公司发展的重要因素。当公司通过实际行动向股东表达关怀和重视时，会让股东感受到公司的诚意 和责任感，从而增强对公司未来发展的信心。这种信心的提升不仅有助于稳定公司股价、减少股价的波 动，还能吸引更多的投资者关注和买入公司股票，为公司的发展提供更充足的资金支持。 峨眉山A近期公告称，最低持有500股公司股票的投资者就可以享受免景区门票等福利；千味央厨 （001 ...

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for shareholders holding 500 shares or more, which has positively impacted its stock price, demonstrating a strong market response to the initiative [1][2]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders with 500 or more shares will receive free access to various attractions and discounts for family members, enhancing the appeal of the investment [1]. - The stock price surged to a limit up on the first trading day after the announcement, indicating strong market approval and investor interest in the reward program [1]. Group 2: Cost Management - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs, allowing for efficient utilization of idle capacity [2]. - The initiative is expected to drive additional revenue through secondary spending by shareholders and their families, rather than negatively impacting profits [2]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders and enhance brand loyalty [2]. - These activities serve as a means of market management, transforming shareholders into customers and potentially increasing revenue [2]. Group 4: Long-term Relationship Building - Engaging shareholders through product and service experiences fosters a deeper understanding of the company's value proposition, leading to more informed investment decisions and a stable trust relationship [3]. - The ultimate goal of such initiatives should be to convey company value and ensure long-term shareholder retention, rather than merely boosting short-term stock prices [3][4].

Core Viewpoint - Emei Mountain A announced a shareholder reward program offering free benefits such as tickets and discounts for family members, which led to a significant increase in stock price, indicating strong market approval of the initiative [2][3]. Group 1: Shareholder Benefits - From December 1, 2025, to January 31, 2026, shareholders holding 500 shares or more will receive various free benefits, including tickets and discounts on services [2]. - The stock price surged to a limit up on the first trading day after the announcement, reflecting investor enthusiasm for the reward program [2]. Group 2: Cost Efficiency - The reward program is cost-effective for Emei Mountain A, as the marginal cost of accommodating additional visitors is nearly zero due to fixed operational costs [3]. - The free benefits are seen as an efficient use of "idle capacity," which can potentially increase revenue through additional spending by shareholders and their families [3]. Group 3: Market Trends - Shareholder reward activities have become common in the A-share market, with other companies also offering various incentives to engage shareholders [3]. - These activities aim to transform shareholders into consumers of the company's products and services, enhancing market visibility and driving revenue growth [4]. Group 4: Long-term Relationship Building - The primary goal of shareholder reward programs should be to convey company value and foster long-term relationships with investors, rather than merely boosting short-term stock prices [4][5]. - By allowing shareholders to experience the company's offerings, a more stable and trusting relationship can be established, promoting value and long-term investment [4][5]. Group 5: Strategic Implementation - Companies should leverage these opportunities to showcase their products and services while actively collecting shareholder feedback [5]. - The ultimate aim of these activities is to create a closed loop of operational improvement, market value growth, and enhanced governance [5].

Investment Rating - The report gives a rating of "Outperform the Market" for Emei Mountain [4][14]. Core Views - Emei Mountain, with its unique natural scenery and cultural heritage, is expected to significantly enhance its visitor capacity and accessibility due to the renovation of the Jinding Cableway and the construction of Leshan Airport, leading to increased tourist traffic and improved profitability [10][11]. - The company is projected to achieve a net profit attributable to the parent company of 251 million yuan, 308 million yuan, and 346 million yuan for the years 2025 to 2027, respectively, with corresponding EPS of 0.48 yuan, 0.59 yuan, and 0.66 yuan [4][14]. Financial Summary - Total revenue is forecasted to be 1,045 million yuan in 2023, decreasing to 990 million yuan in 2025, and then increasing to 1,105 million yuan by 2027, reflecting a growth rate of 142.3% in 2023 followed by a decline in subsequent years [3][19]. - The net profit attributable to the parent company is expected to rise from 228 million yuan in 2023 to 346 million yuan in 2027, indicating a growth of 256.2% in 2023 [3][19]. - The company’s PE ratio is projected to decrease from 29.79 in 2023 to 19.63 in 2027, suggesting an improving valuation over time [3][19]. Business Development - The company has established a comprehensive business ecosystem comprising "tickets + cableway + hotels + diversified derivatives," leveraging its unique resources and 5A scenic area advantages to drive diversified development [4][15]. - The renovation of the Jinding Cableway is expected to increase its capacity from approximately 1,200 passengers per hour to 3,200 passengers per hour, enhancing visitor experience and operational efficiency [4][30]. - Leshan Airport is anticipated to facilitate tourist growth, with a designed annual throughput of 2.6 million passengers, significantly improving access to Emei Mountain [4][41]. Market Potential - Emei Mountain's visitor numbers in 2024 are projected to be 4.67 million, which is lower than other major Buddhist mountains, indicating substantial room for growth in both visitor numbers and revenue [4][51]. - The differentiated pricing strategy has shown effectiveness, with ticket prices varying by season, which has contributed to a stable increase in visitor numbers [4][50].

Fixed Income Research - In the current low interest rate environment, real estate bonds have certain yield exploration space, but the fundamentals of the sector still need further improvement. The overall strategy recommendation remains focused on steady defense [2][6]. Paper and Light Industry Research - The operational efficiency and employee motivation of Bohui Paper Industry have improved, backed by Golden Light Paper Industry, enhancing long-term competitiveness [2][10]. Telecommunications Research - Guangku Technology has raised its profit forecast and target price, maintaining a buy rating. Revenue has significantly increased, driven by rapid growth in data communication [2][12]. Retail and Social Services Research - Tongcheng Travel's Q3 2025 performance exceeded expectations, with seasonal growth in hotel and transportation sectors improving sequentially. The company continues to achieve stable profit release through take rate enhancement and efficiency improvements [2][15][16]. Public Utilities Research - In the context of market capitalization assessment, state-owned enterprises with weak stock prices may have buyback demands. There is also potential for thermal power companies to increase dividends or buybacks [2][19][37].

Group 1: Emei Mountain A (峨眉山A) - Emei Mountain A announced a shareholder reward program allowing shareholders holding over 500 shares to enjoy free admission to the scenic area, leading to a stock price surge to 14.16 yuan, a 9.87% increase, with a total market value of 7.451 billion yuan [1][4] - Following the announcement, Emei Mountain A's stock continued to rise, opening at 14.53 yuan on December 2, with a 2.61% increase [1][4] - The shareholder reward program includes various benefits such as free admission, discounts on services, and special offers on products, aiming to enhance shareholder engagement and promote tourism [4][9] Group 2: Qianwei Yangchu (千味央厨) - Qianwei Yangchu announced a shareholder reward program from December 2 to December 16, offering natural person shareholders a product gift package worth 200 yuan and corporate shareholders three packages [1][7] - As of October 31, Qianwei Yangchu had 9,289 shareholders, with an average holding of approximately 10,400 shares and an average investment of about 419,900 yuan [7] - For the first three quarters of the year, Qianwei Yangchu reported revenue of 1.38 billion yuan, a 1% increase year-on-year, but a net profit decline of 34.1% to 53.78 million yuan [2][7]

□四川日报全媒体记者 彭瑀珩 11月28日晚，记者获悉，四川上市公司峨眉山旅游股份有限公司（峨眉山A）公告开展股东回馈 活动，活动期间，持有"峨眉山A"股票500股及以上的个人股东和法人股东代表可享受景区门票、 索道、免费泡温泉等福利，引发市场和广大股民关注。 记者初步统计，今年以来，已有30余家上市公司通过赠送核心产品、折扣券、文旅权益等形式与 投资者互动。 文旅影视企业主推场景化福利。浙江金华的横店影视推出"2025股东回馈"活动，向持股500股以上 的股东赠送观影券、旅游门票及会员卡优惠；安徽的黄山旅游推出股东专属福利，提供旗下景区 免票及餐饮、文创折扣；浙江杭州的宋城演艺主打沉浸式体验，邀请股东免费观看演出并走进后 台，近距离感受品牌魅力。 消费制造企业偏向以实物馈赠传递品牌温度。湖南的水羊集团按持股数分级送福利，持股5000股 以上即可获赠相关美妆产品礼盒；辽宁的盖世食品在夏季推出"消暑礼盒"，在回馈股东的同时又 征集产品改进建议。此外，新疆汇嘉时代向股东赠送自有品牌有机食用油、北京全聚德向股东发 放自营商品折扣券、浙江嘉兴五芳斋也于今年端午期间向股东赠送粽子礼盒…… 记者梳理发现，资本市场"宠股东 ...