福建七匹狼实业股份有限公司 2025 年上半年非经营性资金占用及其他关联资金往来情况汇总表 | 编制单位：福建七匹狼实业股份有限公司 | | | | | | | | | | | 单位：人民币万元 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 占用方与上市公司的 | 上市公司核算 | 期初 | 本期 | 本期 | | 本期 | 期末 | | | | 非经营性资金占用 | 资金占用方名称 | 关联关系 | 的 会计科目 | 占用资金余 额 | 占用累计发生额 （不含利息) | 占用资金的利息 (如有) | | 偿还累计发生金额 | 占用资金余额 | 占用形成原因 | 占用性质 | | 控股股东、实际控制人及 | | | | | | | | | | | | | 其附属企业 | | | | | | | | | | | | | 小计 | | | | | | | | | | | | | 前控股股东、实际控制人 | | | | | | | | | | | | | 及其附属企业 小计 | | | | | | ...

证券代码：002029 证券简称：七匹狼 公告编号：2025-062 福建七匹狼实业股份有限公司 第九届董事会第二次会议决议公告 本公司及董事会全体成员保证公告内容的真实、准确和完整，不存在虚假记载、误导性陈述或 者重大遗漏。 一、董事会会议召开情况 福建七匹狼实业股份有限公司（以下简称"公司"）第九届董事会第二次会议通知 于2025年8月8日以书面形式发出，并于2025年8月20日上午在厦门市思明区观音山台南 路77号汇金国际中心17楼会议室以现场加视频会议的形式召开。会议应出席董事9名， 亲自出席董事9名。会议由公司董事长周少雄先生主持，公司高级管理人员列席了本次 会议。本次会议符合《中华人民共和国公司法》等有关法律、行政法规、规章、规范性 文件（以下合称"法律法规"）及《公司章程》、《董事会议事规则》的规定，表决有效。 二、董事会会议审议情况 本次会议通过认真审议，采取记名投票方式，逐项审议通过了以下议案： （一）以 9 票同意，0 票反对，0 票弃权审议通过了公司《2025 年半年度报告及摘 要》。 本议案在提交董事会审议前已经董事会审计委员会审议通过。 （二）以 5 票同意，0 票反对，0 票弃权审 ...

福建七匹狼实业股份有限公司 第九届董事会独立董事专门会议 2025 年第一次会议决议 福建七匹狼实业股份有限公司（以下简称"公司"）第九届董事会独立董事 专门会议2025年第一次会议通知于2025年8月5日以书面形式发出，并于2025年8 月8日上午以现场方式召开。全部四名独立董事参加会议。全体独立董事共同推 荐吴文华女士召集并主持本次会议，会议的召集、召开和表决程序符合《公司法》、 《上市公司独立董事管理办法》及《公司章程》等相关规定，独立董事基于客观、 独立的立场，对拟提交第九届董事会第二次会议的《关于对福建七匹狼集团财务 有限公司的风险持续评估报告（2025年6月30日）》进行了认真审议，以4票同意、 0票反对、0票弃权审核通过《关于对福建七匹狼集团财务有限公司的风险持续评 估报告（2025年6月30日）》，发表审核意见如下： 1、福建七匹狼集团财务有限公司作为非银行金融机构，其业务范围、业务 内容和流程、内部的风险控制制度等措施都受到中国银保监会的严格监管，不存 在损害公司及中小股东权益的情形。 2、财务公司对公司开展的金融服务业务为正常的商业服务，公司与财务公 司之间发生的关联存款等金融服务业务公平 ...

七匹狼公告，2025年上半年营业收入13.75亿元，同比下降5.93%。净利润1.6亿元，同比下降13.93%。 ...

Financial Performance - The company's operating revenue for the first half of 2025 was ¥1,374,552,379.13, a decrease of 5.93% compared to ¥1,461,132,386.47 in the same period last year[19]. - The net profit attributable to shareholders of the listed company was ¥160,466,825.44, down 13.93% from ¥186,426,831.50 year-on-year[19]. - The net profit after deducting non-recurring gains and losses was ¥29,106,349.61, a significant decline of 61.35% compared to ¥75,299,887.39 in the previous year[19]. - The net cash flow from operating activities was negative at ¥22,598,088.62, a decrease of 245.21% from ¥15,562,475.77 in the same period last year[19]. - The total assets at the end of the reporting period were ¥9,877,950,649.71, down 8.58% from ¥10,805,526,644.90 at the end of the previous year[19]. - The basic earnings per share were ¥0.23, down 11.54% from ¥0.26 in the same period last year[19]. - The diluted earnings per share were also ¥0.23, reflecting the same decline of 11.54% compared to the previous year[19]. - The weighted average return on net assets was 2.43%, a decrease of 0.44% from 2.87% in the previous year[19]. Revenue Breakdown - Revenue from the clothing segment was ¥1,324,601,907.06, accounting for 96.37% of total revenue, down 6.01% year-over-year[46]. - Revenue from the South China region increased by 9.66% to ¥197,464,263.46, while revenue from North China decreased by 28.96% to ¥77,624,083.47[46]. - The T-shirt category generated ¥311,153,820.39 in revenue, representing 22.64% of total revenue, with a year-over-year decline of 2.69%[46]. - Revenue from overseas and Hong Kong, Macau, and Taiwan markets increased by 12.50% to ¥3,934,156.58[48]. Cost Management - Operating costs decreased by 10.72% to approximately ¥656.22 million, indicating improved cost management[43]. - The gross profit margin for the overall business was 52.26%, a decrease of 2.56% compared to the previous year[50]. - The gross profit margin for the clothing segment was 53.79%, an increase of 3.24% compared to the previous year[50]. Store Operations - The company opened 22 new direct-operated stores and closed 54 during the reporting period, resulting in a total of 847 direct-operated stores[52]. - The average store efficiency for direct-operated stores was approximately ¥706,000, remaining stable year-over-year[53]. - During the reporting period, the company opened 46 new stores and closed 128 stores, reflecting adjustments based on internal and external conditions[54]. Investment and R&D - Research and development investment decreased by 41.98% to approximately ¥19.11 million, as the company optimized resource allocation by shifting some R&D activities to front-end supply chain collaboration[43]. - The company reported a significant increase in investment income of 45.64%, amounting to approximately ¥37.95 million, due to gains from trading financial assets[44]. - The company reported an investment income of ¥37,949,699.03, accounting for 21.09% of total profit, primarily from financial products and stock trading[73]. Market Trends and Strategies - The retail sales of clothing, shoes, and textiles increased by only 3.1% year-on-year in the first half of 2025, indicating a slowdown in consumer spending[29]. - The company continues to focus on domestic sales, with minimal impact from export markets due to its business model[32]. - The company is adapting to new consumer trends, emphasizing personalized and functional apparel to capture new growth points[31]. - The company operates through a diversified multi-channel model, combining direct sales and franchise operations[29]. Financial Position - The total cash and cash equivalents decreased to ¥653,483,795.89, representing 6.62% of total assets, down from 8.56% in the previous year[75]. - Accounts receivable stood at ¥299,816,934.71, making up 3.04% of total assets, a decrease from 3.76% year-over-year[75]. - Inventory was reported at ¥754,650,380.29, which is 7.64% of total assets, slightly down from 7.87% in the previous year[75]. - The company’s total liabilities amounted to CNY 1,773,095,498.32, compared to CNY 2,096,991,757.90 in the previous year[164]. Governance and Compliance - The company has undergone a board and management restructuring, with multiple independent directors and executives elected on July 8, 2025, to enhance governance[94]. - The company is committed to improving information disclosure quality and strengthening communication with investors as part of its governance enhancement efforts[92]. - The company has not engaged in any major related party transactions during the reporting period[116]. Shareholder Information - The total number of shares is 705,023,537, with 94.38% being unrestricted shares[141]. - The company plans to repurchase shares with a total fund of no less than RMB 150 million and no more than RMB 300 million, with a maximum repurchase price of RMB 6.40 per share[142]. - The largest shareholder, Fujian Qipilang Group Co., Ltd., holds 36.76% of the shares, totaling 259,136,718 shares[144]. Risk Management - The company faces risks from macroeconomic fluctuations that could affect consumer spending in the clothing sector, necessitating strategic adjustments[88]. - Inventory management poses a risk due to unsold goods, with the company implementing measures to enhance product turnover and reduce markdowns[88]. - The company has a robust cash flow control policy, maintaining ample cash reserves for efficient fund utilization through securities investments and derivatives, while acknowledging risks such as liquidity and credit risks[89].

Core Viewpoint - The incident involving a noodle shop and customers has taken a surprising turn, revealing that the total bill was 140.58 yuan, contradicting initial claims about free refills [1][3]. Group 1: Incident Overview - The noodle shop owner refused to provide free refills after the third request, leading to a dispute with customers who left negative reviews [1]. - The incident escalated, prompting the female customer to consider legal action against the noodle shop, resulting in public backlash against the owner [3]. Group 2: Brand Response - The brand "Seven Wolves" has responded calmly to the situation, emphasizing three key points: the importance of legal and ethical business practices, the need for rational discussion among the public, and a commitment to legal action against any unlawful behavior [10][12]. - The brand has chosen not to engage in opportunistic marketing related to the incident, indicating a preference for maintaining a clear boundary and avoiding controversial public sentiment [10][22]. Group 3: Social Media and Public Reaction - Social media users have actively engaged with the incident, suggesting that "Seven Wolves" should leverage the situation for marketing, but the brand has refrained from doing so [5][10]. - The incident highlights the complexities of public perception in the age of short videos, where narratives can be selectively presented, leading to potential misinterpretations of the truth [16][18]. Group 4: Crisis Management Insights - The situation illustrates the risks of taking sides in social events, as public sentiment can quickly shift, leading to backlash against brands that appear to favor one side over another [19][20]. - Effective crisis management requires empathy without taking sides, allowing brands to maintain their integrity while addressing public concerns [23][24].

这里要批评一下商家。不知道商家将相关视频发布出来是何种考量，是发泄情绪还是为了制造网络轰动 效应，前者的可能性更大一些。无论是哪一点，对商家继续卖面条都没有什么帮助，并且发原始视频具 有将本来简单的事情往道德层面引导的意思，也会很容易成为网暴的"种子"。 双方曾经达成和解，这是问题解决的最好方式。所谓和解，就是双方各退一步，互相之间都不再追究。 但商家继续追着不放，甚至将顾客比喻为"七匹狼"，这就不单是无聊，甚至涉嫌侵权。其中包括对未成 年人面目没做技术处理。更令人难以理解的是，涉嫌侵权的"受害方"还有八竿子都打不着的七匹狼服装 品牌。这是创造条件让网暴"种子"继续发芽。 这一点上需要提醒商家增强法律意识，克服情绪冲动，避免无聊行为，尤其是要避免成为促生"网暴"的 种子。毕竟网络热点只是暂时的，甚至对自己也会造成伤害，成为网络热点远不如多卖几碗面更加实 惠。 商家把顾客比喻成七匹狼，又把网络上一部分无聊看客的情绪调动了起来。媒体报道，8月18日晚间， 多名网友（也有说是数百名）涌进七匹狼的直播间，让七匹狼起诉面馆老板，并称"不起诉不买衣服"。 七匹狼客服应该是哭笑不得，只能呼吁网友保持理性。这其实是"网暴"的 ...

Core Viewpoint - The recent "continuation of noodles" incident has sparked significant public discussion and has drawn attention to the clothing brand "Seven Wolves" due to its association with the incident [1][3]. Group 1: Company Response - Seven Wolves, a national fashion brand with a 35-year history, emphasizes its commitment to legal and ethical business practices and expresses concern over actions that violate social values [3]. - The company appreciates the public's engagement and encourages rational discussion, focusing on its products and services rather than the controversy [3]. - Seven Wolves plans to continue delivering quality products and services while promoting positive energy and a harmonious social environment [3]. Group 2: Financial Performance - Seven Wolves reported a revenue of 3.14 billion yuan for 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [4]. - In the first quarter of 2025, the company achieved a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a year-on-year increase of 40.63% [4].

Core Viewpoint - The incident involving the "endless noodle" service at a restaurant in Zhengzhou has sparked significant public discussion and inadvertently increased attention towards the clothing brand "Seven Wolves" (002029.SZ) [1][2]. Group 1: Incident Overview - On August 13, three adult women with four children visited a noodle restaurant and engaged in a dispute over the "endless noodle" service, leading to a public altercation and negative reviews on social media [7]. - The restaurant owner posted a video referencing the incident, which included a derogatory mention of "Seven Wolves," further escalating the situation [9]. - Following the incident, the restaurant owner issued an apology but faced backlash from the public, resulting in the restaurant closing temporarily [11]. Group 2: Seven Wolves' Response - On August 19, Seven Wolves released a statement addressing the public's interest in the brand due to the incident, emphasizing their commitment to lawful and ethical business practices [2]. - The brand expressed gratitude for the public's attention while urging for rational discussions focused on their products and services [2]. - During a live stream, the brand experienced a surge in viewer engagement, with discussions about the noodle incident dominating the comments [4][6]. Group 3: Financial Performance - Seven Wolves reported a revenue of 3.14 billion yuan for 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [6]. - In the first quarter of 2025, the company achieved a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a significant year-on-year increase of 40.63% [6].

Group 1 - The "续面事件" controversy has impacted the clothing brand "七匹狼" (Seven Wolves), with a significant number of netizens flooding their live stream to demand legal action against the restaurant owner involved in the incident [1] - On August 16, the restaurant owner referred to seven customers as "阴阳" in a video related to the "续面事件," which has led to public backlash against the brand [1] - As of August 19, netizens continued to discuss the "续面" topic in the live stream, with comments suggesting promotional ideas and expressing dissatisfaction with the brand's response [1][3] Group 2 - The incident has generated a notable amount of online engagement, with users questioning if purchases from "七匹狼" would come with free meals, indicating a blend of humor and criticism [3] - The brand's customer service has urged netizens to remain rational amidst the ongoing discussions, highlighting the potential reputational risk for the company [1]