2025 年半年度报告全文 福建七匹狼实业股份有限公司 2025 年半年度报告 2025 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别 和连带的法律责任。 公司负责人周少雄、主管会计工作负责人范启云及会计机构负责人(会计 主管人员)邓添招声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本次半年报的董事会会议。 公司已在本报告中详细描述未来将面临的主要风险及应对措施，详情请查 阅本报告"第三节 管理层讨论与分析"之"十一、公司面临的风险和应对措 施"。 二零二五年八月 1 公司需遵守《深圳证券交易所上市公司自律监管指引第 3 号——行业信息 披露》中的"纺织服装相关业务"的披露要求 公司已在本报告中详细描述纺织服装面临的外部环境情况，详情请查阅本 报告"第三节 管理层讨论与分析"之"一、报告期内公司从事的主要业务"。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 第一节 | 重要提示、目录和释义……………………………………………… ...

Core Viewpoint - The incident involving the "endless noodle" service at a restaurant in Zhengzhou has sparked significant public discussion and inadvertently increased attention towards the clothing brand "Seven Wolves" (002029.SZ) [1][2]. Group 1: Incident Overview - On August 13, three adult women with four children visited a noodle restaurant and engaged in a dispute over the "endless noodle" service, leading to a public altercation and negative reviews on social media [7]. - The restaurant owner posted a video referencing the incident, which included a derogatory mention of "Seven Wolves," further escalating the situation [9]. - Following the incident, the restaurant owner issued an apology but faced backlash from the public, resulting in the restaurant closing temporarily [11]. Group 2: Seven Wolves' Response - On August 19, Seven Wolves released a statement addressing the public's interest in the brand due to the incident, emphasizing their commitment to lawful and ethical business practices [2]. - The brand expressed gratitude for the public's attention while urging for rational discussions focused on their products and services [2]. - During a live stream, the brand experienced a surge in viewer engagement, with discussions about the noodle incident dominating the comments [4][6]. Group 3: Financial Performance - Seven Wolves reported a revenue of 3.14 billion yuan for 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [6]. - In the first quarter of 2025, the company achieved a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a significant year-on-year increase of 40.63% [6].

Group 1 - The "续面事件" controversy has impacted the clothing brand "七匹狼" (Seven Wolves), with a significant number of netizens flooding their live stream to demand legal action against the restaurant owner involved in the incident [1] - On August 16, the restaurant owner referred to seven customers as "阴阳" in a video related to the "续面事件," which has led to public backlash against the brand [1] - As of August 19, netizens continued to discuss the "续面" topic in the live stream, with comments suggesting promotional ideas and expressing dissatisfaction with the brand's response [1][3] Group 2 - The incident has generated a notable amount of online engagement, with users questioning if purchases from "七匹狼" would come with free meals, indicating a blend of humor and criticism [3] - The brand's customer service has urged netizens to remain rational amidst the ongoing discussions, highlighting the potential reputational risk for the company [1]

2025.08.19 作者 |一财产经 河南郑州"续面事件"引发的社会讨论，也引起众多网友对七匹狼品牌的热切关注。七匹狼8月19日回应 称，对于网友在直播间的热情留言，深表感谢，同时也呼吁大家理性讨论，将焦点回归产品和服务。七 匹狼尊重社会多元的价值观。但对于违法乱纪行为，也绝不姑息，必要时一定会依法维权。 第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专 用邮箱：bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 微信编辑| 小羊 ...

Core Viewpoint - The "continuation of face" incident in Zhengzhou, Henan has sparked significant social discussion and increased attention towards the Qipilang brand, with the company emphasizing the importance of rational discourse and product focus while condemning illegal activities [3]. Group 1 - The incident has led to heightened public interest in the Qipilang brand, prompting the company to express gratitude for the enthusiastic comments from netizens [3]. - Qipilang calls for a return to discussions centered on products and services, respecting diverse social values while firmly opposing illegal actions [3].

格隆汇8月19日｜七匹狼就近期舆论事件发布声明称，河南郑州"续面事件"引发社会讨论，也引起众多 网友对七匹狼品牌的热切关注。"感谢公众对七匹狼的关注，同时也借此机会清晰传递品牌的立场：我 们坚持商业行为必须合法合规，坚守社会公序良俗，对任何突破社会价值底线的言行，我们与公众同感 关切。" ...

Core Viewpoint - The incident involving three women and four children at a noodle shop has escalated, inadvertently affecting the clothing brand "Seven Wolves" (002029.SZ) due to social media backlash and demands for legal action against the noodle shop owner [1][4][6] Group 1: Incident Details - On August 13, three adult women with four children visited a noodle shop in Zhengzhou, ordering a bowl of noodles and other items, and took advantage of the shop's "unlimited noodle refill" service, leading to misunderstandings and a heated argument with the shop owner [4] - The shop owner, Mr. Huo, posted a video the next day, which sparked further controversy, as the women later posted a negative review on a group-buying platform, leading to a police involvement [4][6] - A reconciliation agreement was reached on August 15, with the shop apologizing and the negative review being deleted [4] Group 2: Impact on Seven Wolves - On August 16, the noodle shop owner referred to the seven customers as "Seven Wolves," which led to the clothing brand being dragged into the controversy [6] - On the evening of August 18, hundreds of viewers flooded the Seven Wolves live stream, demanding discounts and suggesting the sale of noodles during the broadcast [6] - Seven Wolves' customer service urged viewers to remain rational and highlighted their clothing offerings, despite the ongoing situation [6] Group 3: Company Financials - Seven Wolves was founded in 1990 in Fujian Jinjiang, with its signature product being jackets [6] - According to financial reports, Seven Wolves achieved a revenue of 3.14 billion yuan in 2024, with a net profit of 285 million yuan, reflecting a year-on-year growth of 5.35% [6] - In the first quarter of 2025, the company reported a total revenue of 844 million yuan and a net profit of 150 million yuan, marking a year-on-year increase of 40.63% [6]

"3女带4孩续面"事件持续发酵。8月16日，面馆老板在视频中"阴阳"7名顾客为"七匹狼"。18日，众多网 友涌进服装品牌"七匹狼"的直播间，让"七匹狼"起诉面馆老板，并"扬言"不起诉不买衣服。"七匹狼"客 服回应记者称，已经关注到相关情况，并请网友保持理性。 18日18时许，在七匹狼官方旗舰店的直播间内，女主播在认真地介绍一款黑色T恤，价格每件156元， 下单还送袜子。此时，有700余人涌入直播间，留言持续滚动。 七匹狼直播间（图片来源于网络） 店老板的视频（视频截图） 面 "能无限续短袖吗？" "起诉面馆我们就买！" "吃不起面的能买吗？" 还有网友建议"一件T恤7个人穿"，并"提醒"直播间可以把挂面上链接，建议主播边吃面边播。 主播也在不断引导直播间粉丝可以到其他店面多看看，"分点流量给其他人"。 在七匹狼账号视频作品的评论区，有多人发布面馆老板视频的截图，多名网友支持"七匹狼"起诉面馆， 并表示起诉之后"全家一人买一套"。 记者就此事询问七匹狼官方旗舰店客服，客服回应称："我们有关注到这件事，但还要请大家保持理 性，我们虽然不送面但是直播间也有好的衣服推荐给大家，感谢对七匹狼的关注。" 这款T恤，有网友 ...

Group 1 - The incident involving "three women bringing four children for extra noodles" has sparked significant public interest, leading to a backlash against the restaurant owner who allegedly violated a mediation agreement [1] - The clothing brand "Seven Wolves" became inadvertently involved as numerous internet users flooded their live stream, demanding that the brand take legal action against the restaurant owner [1] - "Seven Wolves" customer service has acknowledged the situation and urged the public to remain rational in their responses [1]

Group 1 - At least seven companies have announced plans to invest over 1 billion RMB in securities, with Liou Co. planning the highest investment of 3 billion RMB [1] - Seven Wolves plans to use idle funds for securities investment, with a maximum limit of 2 billion RMB, effective from the approval date at the 2024 annual shareholders' meeting until the 2025 meeting [1] - In 2024, Seven Wolves reported a net profit of 285 million RMB, a year-on-year increase of 5.35%, but the non-recurring net profit dropped by 60.86% to 73 million RMB [1] Group 2 - Seven Wolves' net profit is heavily reliant on non-core business activities, with 74% of its 2024 net profit coming from non-main business sources [1] - The company reported a fair value change gain of 236 million RMB from financial assets and liabilities in 2024 [1] - Seven Wolves' stock holdings include major companies like Tencent and Kweichow Moutai, contributing significantly to its profits [2] Group 3 - Seven Wolves' revenue has stagnated, with a reported revenue of 3.14 billion RMB in 2024, a decline of 8.84% year-on-year, remaining at a similar level to 2017 [2] - The company has seen a net decrease of 27 stores in 2024, with a total of 1,804 stores [2] - The decision to allocate 2 billion RMB for securities investment raises concerns about the company's strategic focus shifting away from its core business [2][3] Group 4 - Industry experts note that while stock trading can supplement earnings during periods of weak core business growth, it also introduces performance volatility risks [3] - There is a call for regulatory measures to limit the proportion of securities investments by listed companies and to ensure transparency in investment logic and risk control [3] - Companies should prioritize their main business while using investments as a supplementary strategy, establishing sound decision-making and risk management systems [3]