证券代码：002646 证券简称：青青稞酒 青海互助青稞酒股份有限公司投资者关系活动记录表 编号：2015-001 | --- | --- | --- | |----------------|-------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | | □媒体采访 □业绩说明会 | | | □ | 新闻发布会 □路演活动 | | | □现场参观 | | | | √ 其他 （联合调研） | | | 参与单位名 ...

编号：2017-003 证券代码：002646 证券简称：青青稞酒 青海互助青稞酒股份有限公司投资者关系活动记录表 | --- | --- | --- | |-------------------------|-------------------------|------------------------------------------------------------------| | | | | | 投资者关系活动 | √ | 特定对象调研 □分析师会议 | | 类别 | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | √现场参观 | | | | □ 其他 | | | 参与单位名称及 人员姓名 | | 国海证券股份有限公司食品饮料行业分析师余春生 | | 时间 | 2017 年 9 月 21 | 日 | | 地点 | | 青海互助青稞酒股份有限公司会议室 | | 上市公司接待人 员姓名 | | 财务总监陈立山、董事会秘书赵洁、营销中心副总经理陈明峰 | | 投资者关系活动 | | 公司高管陪同调研人员参观了公司生产车间，并就公司生产工艺、上半年 | | 主要 ...

编号：2018-001 证券代码：002646 证券简称：青青稞酒 青海互助青稞酒股份有限公司投资者关系活动记录表 | --- | --- | --- | |------------------------|-------------------------|----------------------------------------------------------------------| | | | | | 投资者关系活动 | □ | 特定对象调研 √分析师会议 | | 类别 | □媒体采访 □业绩说明会 | | | | □ 新闻发布会 □路演活动 | | | | □现场参观 | | | | □ 其他 | | | 参与单位名称及 | 广发证券王永锋等 | | | 人员姓名 | | | | 时间 | 2018 年 1 月 30 | 日 | | 地点 | | 青海互助青稞酒股份有限公司会议室 | | 上市公司接待人 | | 公司董事长李银会，董事、总经理王兆三，财务总监陈立山，董事会秘书 | | 员姓名 | CEO 刘剑晓。 | 赵洁，营销中心副总经理陈明峰，营销中心副总经理姚海青，中酒时代 | | ...

Group 1: Investor Relations Activities - The event aimed to guide investors in participating in decision-making and management, enhancing awareness of shareholder rights and responsibilities [2][3] - The activity was organized by Shenzhen Stock Exchange Investor Education Center and other institutions, focusing on improving communication between listed companies and investors [2][3] Group 2: Financial Management - The company utilizes idle funds for short-term financial management to enhance fund efficiency, balancing shareholder dividends and operational accumulation [4] - The company has made significant upfront investments in brand promotion, channel construction, and R&D to ensure long-term development, despite current slow revenue growth [5] Group 3: Market Expansion - The company is actively expanding in the Northwest market, particularly in Gansu, while also targeting markets in Shenzhen, Zhejiang, Henan, and Guangzhou [5] - Brand promotion efforts are ongoing to address public perception issues regarding barley liquor, which has led to increased expenses impacting profits [5] Group 4: Product Adaptation - The company adjusts its products to meet the taste preferences of consumers in different regions, recognizing the unique characteristics of barley liquor compared to other spirits [6] - The company plans to develop higher alcohol content products (above 50 degrees) to cater to national market demands while maintaining offerings in the 40-50 degree range for the Northwest region [6] Group 5: Value Management - In 2013, the company acquired a winery in the U.S. to diversify its product offerings and strategically position itself in the market [7] - The company anticipates future opportunities for mergers and acquisitions, as well as potential equity incentives to enhance its market value [7]

Sales and Marketing Strategy - The sales expense ratio is closely related to the company's market development stage and product lifecycle, with a current strategy of proportional investment based on sales volume [3] - The company is in the exploration phase of national expansion from 2018 to 2020, focusing on markets in Qinghai, Gansu, and Shaanxi [5][6] - The product layout for markets outside Qinghai is defined as 3+N, with three main products and additional variants [6] Market Positioning and Product Differentiation - The company emphasizes its unique brewing history, raw materials, and natural environment as core competitive advantages [9][10] - The barley used for brewing can only grow above 2700 meters, ensuring a pure and pollution-free product [10] - The health benefits of barley include lowering blood sugar and improving memory, which are not replicable by other grains [10] Financial Health and Future Outlook - The company's asset-liability ratio was 15% as of June 2018, indicating a low level of debt [11] - Future production capacity is sufficient to meet development needs without significant short-term investment [11] - The company is implementing a performance evaluation system combining KPI and OKR to enhance operational efficiency [13] Challenges and Adjustments - The decline in wine sales is attributed to the trade war and its impact on supply chain operations [8] - The company is actively working on reducing losses from its online platform, with expectations of improved sales and profit margins in the future [11]

编号：2018-003 证券代码：002646 证券简称：青青稞酒 青海互助青稞酒股份有限公司 2018 年 12 月 11 日投资者关系活动记录表 | --- | --- | --- | |------------------------|------------------------------------------|------------------------------------------------------------------| | | | | | 投资者关系活动 | √ 特定对象调研 □分析师会议 | | | 类别 | □ 媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □ 现场参观 | □其他 | | 参与单位名称及 | 上海劲邦股权投资管理有限公司周瑾、温金燕 | | | 人员姓名 | | | | 时间 | 2018 年 12 月 11 | | | 地点 | 青海互助青稞酒股份有限公司会议室 | | | 上市公司接待人 | | 董事、副总经理鲁水龙，副总经理、营销中心总经理张芬军，董事会秘书 | | 员姓名 | | 赵洁，证券投资部经理、证 ...

附件：青青稞酒 2020 年年度报告网上说明会问答内容 证券代码：002646 证券简称：青青稞酒 编号：2021-002 | --- | --- | --- | --- | --- | --- | --- | --- | --- | |-----------------------------|------------------------------------------------------------|-------------------------------------|-------------------|-------|-------|-------|-----------------------------------------------------------------------------------|-------| | | | | | | | | | | | | | □特定对象调研 □分析师会议 | | | | | | | | | | □媒体采访 √业绩说明会 | | | | | | | | 投资者关系活动 | □新闻发布会 | □路演活动 | | | | | | ...

证券代码：002646 证券简称：青青稞酒 编号：2021-005 | --- | --- | --- | --- | |-----------------------|-------------------------------------------|----------------------------------------------|----------------------------------------------------------------------------| | | √特定对象调研 □分析师会议 | | | | 投资者关系活 | □媒体采访 □业绩说明会 | | | | 动类别 | □新闻发布会 | □路演活动 | | | | √现场参观 | | | | | □其他 | （请文字说明其他活动内容） | | | 参与单位名称 | | | 中信证券股份有公司艾复君，四川璞信产融投资有限责任公司叶帆、王宁、熊静， | | 及人员姓名 | | 众石财富（北京）投资基金管理有限公司瞿增荣。 | | | 时间 2021 | 年 5 月 25 日 | | | | | 地点 青海互 ...

证券代码：002646 证券简称：青青稞酒 编号：2021-003 | --- | --- | --- | |---------------------------|------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | | √特定对象调研 □分析师会议 | | | 投资者关系活 | □媒体采访 □业绩说明会 | | | 动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | | | | □其他 | （请文字说明其他活动内容） | | | | 易凯明天资产管理有限公司陈懿熹、彭懿，燕园资本颜峰，中信证券股份有限公司 | | 参与单位名称 及人员姓名 | | 王若宁，诚泰（北京）投资 ...

证券代码：002646 证券简称：青青稞酒 青海互助青稞酒股份有限公司投资者关系活动记录表 编号：2022-001 | --- | --- | --- | |--------------|--------------------------------|--------------------------------------------------------------------------| | | √特定对象调研 □分析师会议 | | | 投资者关系活 | □媒体采访 □业绩说明会 | | | 动类别 | □新闻发布会 | □路演活动 | | | √现场参观 | | | | □其他 | （请文字说明其他活动内容） | | 参与单位名称 | | 广发证券王永峰；上海证券于杰；珏岩投资王珏岩；济南江山投资合伙企业（有限 | | 及人员姓名 | | 合伙）郭书捷；尹伯熊、杨丽萍、陈晓征、王目光、周晓博。 | | 时间 2022 | 年 1 月 21 日 | | | | 地点 北京市朝阳区京顺东街 | 6 号院 8 号楼 | | 上市公司接待 | | 董事长李银会，董事、总经理鲁水龙，董事、董事会秘书赵洁 ...