你喝过麦趣尔吗？不同于工业化味道浓重的普通牛奶，麦趣尔凭借那种自带奶油香气、口感醇厚顺滑的 独特体验，被无数消费者誉为"奶中茅台"、"新疆之光"。在各大电商平台和直播间里，它不仅是长期霸 榜的流量之王，更是乳制品行业中代表高品质、小众且高端的标杆。 但谁又能想到，这家曾坐拥50亿市值、被称为"新疆奶神话"的上市公司，最终竟被一笔不足600万元的 欠款推向了破产的深渊。 近期，因一笔595.49万元的设备货款纠纷，供应商铭慧机械正式向法院申请对麦趣尔进行破产清算。这 笔在资本市场甚至买不到一套豪宅的"小钱"，却像一记重锤，彻底击碎了麦趣尔维持已久的经营假面。 从山东枣庄的一名逃荒少年，到身家20亿的A股掌舵人，创始人李玉瑚曾用半个世纪在天山脚下书写了 一段"砍树换盘缠"的创业传奇。麦趣尔曾凭借"国饼十佳"与"黄金奶源"横扫大西北，并在2014年攀上巅 峰。然而，当流量的潮水退去，隐藏在"网红牛奶"光环下的，却是长达三年的亏损黑洞与高达83%的负 债枷锁。 从坐拥3.7亿现金的流量宠儿，到账面仅剩1900万、连600万货款都难以偿还的破产被告，麦趣尔的坠落 令人唏嘘不已。 "砍树换盘缠"，乞丐逆袭成亿万乳业富豪 ...

Core Viewpoint - The leisure food sector experienced a 2.4% increase on February 4, with Wancheng Group leading the gains, while the overall market indices also showed positive movement [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 4102.2, up 0.85% [1]. - The Shenzhen Component Index closed at 14156.27, up 0.21% [1]. Group 2: Individual Stock Performance - Wancheng Group (300972) closed at 209.30, with a rise of 7.33% and a trading volume of 36,300 lots, amounting to 739 million yuan [1]. - Guangzhou Restaurant (603043) closed at 18.15, up 2.83% with a trading volume of 58,500 lots, totaling 10.5 million yuan [1]. - Yanjin Puhui (002847) closed at 69.95, increasing by 2.70% with a trading volume of 49,400 lots, amounting to 344 million yuan [1]. - Other notable stocks include Ximai Food (002956) at 28.12 (+2.18%), Ligao Food (300973) at 44.20 (+2.10%), and Youyou Food (603697) at 13.78 (+2.07%) [1]. Group 3: Capital Flow Analysis - The leisure food sector saw a net outflow of 46.24 million yuan from institutional investors, while retail investors contributed a net inflow of 29.96 million yuan [2]. - Notable individual stock capital flows include Youyou Food with a net outflow of 36.51 million yuan from institutional investors and a net inflow of 3.84 million yuan from retail investors [3]. - Salted Food (002847) experienced a net inflow of 10.05 million yuan from institutional investors, while retail investors had a slight outflow [3].

Group 1 - The core issue is that Maqu Group failed to timely disclose information regarding a bankruptcy petition filed against it, which is a violation of regulatory requirements [1] - The Shenzhen Stock Exchange issued a regulatory letter to Maqu Group, emphasizing the importance of adhering to laws and regulations related to information disclosure [1] - Maqu Group became aware of the bankruptcy petition by January 4, 2026, but did not disclose this information until January 28, 2026, indicating a significant delay in compliance [1]

Market Overview - The leisure food sector experienced a decline of 0.34% on February 3, with "Good Idea" leading the drop [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] Individual Stock Performance - "Maiqu'er" (002719) closed at 9.45, up 3.39% with a trading volume of 163,400 shares and a transaction value of 154 million [1] - "Lihigh Food" (300973) closed at 43.29, up 2.73% with a trading volume of 62,400 shares and a transaction value of 262 million [1] - "Good Idea" (002582) closed at 13.03, down 3.05% with a trading volume of 477,400 shares and a transaction value of 623 million [2] - "Ximai Food" (002956) closed at 27.52, down 2.31% with a trading volume of 33,800 shares and a transaction value of 92 million [2] Capital Flow Analysis - The leisure food sector saw a net outflow of 84.37 million from main funds, while retail investors contributed a net inflow of 79.99 million [2] - "Youyou Food" (603697) had a main fund net inflow of 21.20 million, while retail investors had a net outflow of 28.12 million [3] - "Wancheng Group" (300972) experienced a main fund net inflow of 13.24 million, with a retail net inflow of 27.37 million [3]

Core Viewpoint - The company 麦趣尔 (Maqiuer) is forecasting a significant loss for the year 2025, indicating ongoing financial challenges despite improvements from the previous year [1] Financial Performance - The company expects a net profit loss attributable to shareholders of between 66 million to 79 million yuan for 2025, compared to a loss of 230 million yuan in the same period last year [1] - The expected non-recurring net profit loss is projected to be between 73 million to 86 million yuan, an improvement from a loss of 223 million yuan in the previous year [1]

Group 1 - The company, Maiqiu'er, announced an earnings forecast on January 30, expecting a net profit attributable to shareholders of the listed company to be between -66 million and -79 million yuan for 2025, compared to a loss of 230 million yuan in the same period last year [1] - The basic earnings per share are projected to be between -0.379 yuan and -0.4537 yuan [1]

麦趣尔集团股份有限公司 证券代码：002719 证券简称：麦趣尔 公告编码：2026-011 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 麦趣尔集团股份有限公司（以下简称"公司"、"本公司"）于2026年1月 23日召开公司2026年第一次临时股东会，审议通过《关于公司董事会换届暨提名 第五届董事会独立董事候选人的议案》，徐坚先生当选为公司第五届董事会独立 董事，任期自公司2026年第一次临时股东会审议通过之日起三年。 截至公司2026年第一次临时股东会通知发出之日，徐坚先生尚未取得深圳证 券交易所认可的独立董事培训证明。根据深圳证券交易所的相关规定，徐坚先生 已书面承诺参加最近一期独立董事培训并尽快取得独立董事培训证明。 麦趣尔集团股份有限公司 关于独立董事取得独立董事培训证明的公告 近日，公司董事会收到徐坚先生的通知，获悉其已按照相关规定参加了深圳 证券交易所举办的上市公司独立董事培训，并取得了由深圳证券交易所创业企业 培训中心颁发的《上市公司独立董事培训证明》。 特此公告！ 麦趣尔集团股份有限公司 2026 年 1 月 31 日 ...

Core Viewpoint - The company, Maiqiu'er, anticipates a net profit loss attributable to shareholders of the listed company ranging from 66 million to 79 million yuan for the fiscal year 2025, compared to a loss of 230 million yuan in the same period last year, indicating an improvement of 65.72% to 71.36% year-over-year [1] Financial Performance - The net profit loss, excluding non-recurring gains and losses, is expected to be between 73 million and 86 million yuan, compared to a loss of 223 million yuan in the previous year, reflecting a year-over-year improvement of 61.38% to 67.22% [1] - The basic earnings per share are projected to be between -0.379 and -0.4537 yuan per share, compared to -1.32 yuan per share in the same period last year [1]

Financial Performance - The company expects a net profit in the range of -79 million to -66 million CNY for the fiscal year 2025, compared to a loss of 230.48 million CNY in the same period last year[4] - The net profit attributable to shareholders is projected to improve by 65.72% to 71.36% compared to the previous year[4] - The company reported a basic earnings per share of -0.3790 CNY, an improvement from -0.4537 CNY in the previous year[4] Revenue and Market Conditions - The decline in main business revenue is attributed to cyclical fluctuations in the dairy industry and intensified market competition, impacting sales revenue[7] - The company is focused on maintaining market share without aggressive price competition, which has influenced short-term revenue[7] Strategic Investments and Expenditures - Strategic investments in channel development, brand promotion, and market order maintenance have increased current expenditures, affecting short-term profitability[8] - The company has implemented measures to optimize its revenue structure, with the bakery business contributing stable core income[6] Asset Management - Asset impairment provisions were made for construction projects due to macroeconomic conditions and strategic adjustments[8] Financial Reporting and Investor Guidance - The financial data presented is preliminary and has not been audited, with final figures to be disclosed in the annual report[9] - Investors are advised to be cautious and consider investment risks based on the preliminary nature of the earnings forecast[10]

Core Viewpoint - The company 麦趣尔 is facing a bankruptcy liquidation application from its creditor, 广州市铭慧机械股份有限公司, which may lead to a delisting risk for its stock if accepted by the court [1][4]. Group 1: Bankruptcy and Financial Status - 麦趣尔 has received a bankruptcy liquidation application from its creditor, which is a supplier of machinery, due to unpaid debts totaling 595.49 million yuan [4]. - The company claims it does not meet the legal conditions for bankruptcy, asserting that its operations are normal and it does not have insufficient assets to pay debts [4]. - As of January 28, 2026, 麦趣尔 has been involved in 84 legal cases, with 27 instances of being listed as a defendant since 2022, involving a total amount of 2.21 billion yuan [10]. Group 2: Historical Performance and Market Position - 麦趣尔, once a popular brand due to its online marketing, has faced significant challenges since the "丙二醇" incident in 2022, leading to continuous losses exceeding 7 billion yuan from 2022 to the third quarter of 2025 [3][10]. - The company had previously experienced a turnaround in 2020 and 2021, but the trust crisis from the contamination incident severely impacted its sales and brand image [9][10]. - 麦趣尔's financial performance has shown a net profit of approximately -3.51 billion yuan in 2022, -970 million yuan in 2023, and -230 million yuan in 2024, with a further loss of about -330 million yuan in the first three quarters of 2025 [10]. Group 3: Business Operations and Product Line - 麦趣尔, established in 2002, specializes in dairy product manufacturing and bakery food chain operations, offering over 20 types of products including sterilized milk and flavored milk [6]. - The company initially struggled with brand recognition outside of Xinjiang but gained popularity through collaborations with influencers and effective online marketing strategies [8][9].