鲜啤专门店，究竟是一片待开垦的蓝海，还是一场热闹背后的硬仗？ 近日，蜜雪冰城宣布收购鲜啤福鹿家53%的股权，耗资接近3亿元。投资完成后，蜜雪集团的产品版图也正式从现制茶 饮、咖啡延伸至现打鲜啤赛道。 "雪王"看中的鲜啤福鹿家究竟长啥样？鲜啤专门店究竟是不是一门好生意？ 低至5.9元一斤！"雪王"盯上"啤酒版蜜雪冰城" 近日，红餐网走访鲜啤福鹿家线下门店发现，鲜啤福鹿家的装修风格与蜜雪冰城相似，主打醒目红色和卡通风格，门头 的"外带鲜啤，免费试喝，2公里内免配送费"醒目。 该店面积约20多平米，主打档口自提及外卖，布局与奶茶店相似，前台设有餐牌、收银机和封口机，店内配备了两套露 营桌椅。 在定价模式上，鲜啤福鹿家和蜜雪冰城的价格带也很相似，主打极致性价比。国标鲜啤"福鹿鲜啤"为5.9元/斤 （500ml），果啤、茶啤等风味款多在6.9-9.9元之间。消费者可按需选择1斤、3斤、5斤甚至10斤的大容量规格，覆盖单 人小酌、多人团建等消费场景。 目前，该店鲜打啤酒SKU约16个，包括提供了国标鲜啤、茶啤、奶啤、果啤四大系列。此外，还有福鹿家罐装啤酒，以 及解酒糖、扑克牌和"雪王小豆筋""雪王薯片""雪王小鱼仔"、恰 ...

Investment Rating - The report maintains a "Positive" investment rating for the food and beverage industry, with a focus on structural opportunities within the sector [2][3]. Core Insights - The industry is in a bottoming phase, particularly for the liquor segment, which requires patience as it undergoes inventory destocking and price stabilization. The report emphasizes the importance of identifying structural opportunities in food companies [3][7]. - Key recommendations include high-dividend stocks such as Guizhou Moutai, Shanxi Fenjiu, and Luzhou Laojiao in the liquor sector, and Yili, Qingdao Beer, and Uni-President in the consumer goods sector [3][7][9]. - The report anticipates a 20-30% year-on-year decline in overall liquor demand during the 2025 Mid-Autumn Festival and National Day, with inventory levels expected to increase by 10-20% [8][9]. Summary by Sections 1. Weekly Insights on Food and Beverage - The food and beverage sector experienced a slight decline of 0.15% last week, with liquor down 1.17%, underperforming the Shanghai Composite Index by 0.52 percentage points [6][32]. - The report highlights the performance of various sub-sectors, noting that beverage and dairy products outperformed the benchmark index [32]. 2. Market Performance of Food and Beverage Sectors - The report indicates that the beverage and dairy sector outperformed the benchmark index by 3.16 percentage points, while the liquor sector underperformed by 0.75 percentage points [32][38]. 3. Liquor Sector Analysis - Current prices for Moutai are 1765 RMB for loose bottles and 1795 RMB for boxed sets, both down 35 RMB from the previous period. The report expects continued pressure on liquor companies' financials through Q3 2025 [8][14]. - The report notes that the liquor industry is entering a destocking phase, with a significant time required for inventory digestion and price stabilization [8][9]. 4. Consumer Goods Sector Analysis - The report maintains a positive outlook on the dairy sector, citing cost reductions and supply-demand improvements as key trends. Recommendations include Yili and New Dairy [9][30]. - The snack and beverage segments are highlighted for their structural growth opportunities, with specific recommendations for companies like Uni-President and Wei Long [9][30].

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights structural growth opportunities in new products and channels within the consumer goods sector, particularly in the context of the 25Q3 performance forecast [2] - The performance of various sub-sectors is expected to vary, with specific companies showing significant growth potential due to category advantages and new channel expansions [10][12][14][15][16][19][21][22] Sub-sector Summaries 1.1 Snack Foods - The performance in 25Q3 is expected to be differentiated, with companies like Wanchen Group projected to achieve a revenue growth of 39% and a net profit growth of 382% [2][25] - Emphasis is placed on companies that can leverage category trends and new channel opportunities for sustained growth [10][11] 1.2 Soft Drinks - The energy drink segment is showing improved market conditions, with companies like Dongpeng Beverage expected to see a revenue growth of 31% and a net profit growth of 33% [2][25] - The report suggests focusing on companies with strong brand power and channel capabilities for long-term growth [12][13] 1.3 Dairy Products - The dairy sector is anticipated to experience flat demand in 25Q3, with companies like Yili expected to see only a 2% revenue growth [2][25] - The report indicates that profitability may improve once raw milk prices stabilize [14] 1.4 Tea Drinks - The market is characterized by a leading player, Mixue Group, which is expected to expand its competitive edge through enhanced product offerings [2][15] - The mid-price segment is highlighted as a key growth area, with recommendations for companies like Guming [15] 1.5 Health Supplements - The report notes a trend towards increased concentration in the B-end market, with companies like Xianle Health projected to achieve a revenue growth of 15% [2][25] - The C-end market is advised to focus on high-growth single products [16][17] 1.6 Ready-to-Drink Alcohol - The performance in 25Q3 is expected to be strong, with companies like Bairun expected to see an 8% revenue growth [2][25] - New product launches are anticipated to drive sales growth [18] 1.7 Beer - The impact of the "drinking ban" is expected to be limited, with Qingdao Beer projected to achieve a 2% revenue growth and an 8% net profit growth [2][25] - The report suggests that the beer sector will see stable growth driven by structural upgrades and cost improvements [19][20] 1.8 Condiments - Leading companies like Haitian Flavoring are expected to maintain stable performance, with a revenue growth of 7% [2][25] - The report emphasizes the importance of robust market strategies during periods of flat demand [21] 1.9 Frozen Foods - The sector is facing weak demand, with companies like Anjixin expected to see a 6% revenue growth [2][25] - The report advises monitoring the recovery of the restaurant supply chain for potential investment opportunities [22][23] 1.10 Marinated Products - The focus is on improving store operations as the sector continues to recover from previous challenges [24] Key Company Tracking - The report provides a detailed forecast for various companies across different segments, highlighting expected revenue and net profit growth rates for 25Q3 [25]

Core Insights - The beverage and dairy sector experienced a 2.4% increase on October 10, with Zhuangyuan Pasture leading the gains [1] - The Shanghai Composite Index closed at 3897.03, down 0.94%, while the Shenzhen Component Index closed at 13355.42, down 2.7% [1] Sector Performance - Zhuangyuan Pasture (002910) closed at 11.95, up 10.04% with a trading volume of 259,800 shares and a transaction value of 307 million yuan [1] - Yangyuan Beverage (603156) also saw a significant increase, closing at 34.42, up 10.00% with a trading volume of 377,700 shares and a transaction value of 1.255 billion yuan [1] - Other notable performers included Knight Dairy (920786) with a 3.43% increase, and Xirong Technology (300915) with a 3.42% increase [1] Capital Flow - The beverage and dairy sector saw a net inflow of 341 million yuan from institutional investors, while retail investors experienced a net outflow of 271 million yuan [2] - The main capital inflow and outflow for key companies were detailed, with Yili Group (600887) showing a net inflow of 1.55 billion yuan from institutional investors [3] - Zhuangyuan Pasture had a net inflow of 176 million yuan from institutional investors, while retail investors showed a net outflow of 719,230 yuan [3]

证券日报网讯新乳业（002946）10月10日在互动平台回答投资者提问时表示，截至2025年9月30日公司 股东总户数为17331户。 ...

Core Viewpoint - The acquisition of a 53% stake in Fresh Beer Fulu by Mixue Ice City for approximately RMB 297 million marks a strategic move to enter the fresh beer market, expanding its product offerings beyond tea and coffee [1][6][7]. Group 1: Acquisition Details - Mixue Group will invest RMB 285.6 million to subscribe for new registered capital, acquiring 51% of Fresh Beer Fulu, and will purchase an additional 2% from a third-party shareholder for RMB 11.2 million, resulting in a total ownership of 53% [7][8]. - The market valuation of Fresh Beer Fulu is estimated between RMB 244.7 million and RMB 276.6 million as of August 31, 2025, based on fair negotiations [7][8]. Group 2: Market Opportunity - The fresh beer market in China is projected to reach RMB 58.67 billion in 2024, with a year-on-year growth of 7.3%. The craft beer segment is expected to exceed RMB 80 billion by 2025, with a compound annual growth rate (CAGR) of over 30% [6][8]. - The acquisition allows Mixue to avoid starting from scratch in a new market, leveraging Fresh Beer Fulu's existing network of over 1,000 stores to accelerate growth towards a target of 10,000 stores [6][8]. Group 3: Strategic Fit - Fresh Beer Fulu targets a demographic of 25-40 years old, complementing Mixue's primary audience of 18-25 years old, and expanding into dining scenarios such as barbecues and hot pot [9][10]. - The operational model of Fresh Beer Fulu, which focuses on high-quality, affordable products, aligns with Mixue's brand positioning, enhancing synergies in customer acquisition and cost reduction [10][12]. Group 4: Supply Chain Synergies - Mixue's established logistics and supply chain capabilities are expected to reduce Fresh Beer Fulu's production costs by 15-20% and decrease transportation loss rates from 8% to below 3% through advanced cold chain management [19][20]. - The collaboration is anticipated to enhance Fresh Beer Fulu's product quality and operational efficiency, leveraging Mixue's resources for better market penetration [18][19].

证券代码：002946 证券简称：新乳业 公告编号：2025-044 债券代码：128142 债券简称：新乳转债 新希望乳业股份有限公司 2、债券代码：128142，债券简称：新乳转债； 3、转股价格：17.95 元/股； 4、转股时间：2021 年 6 月 24 日至 2026 年 12 月 17 日 2025年第三季度可转换公司债券转股情况公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完 整，没有虚假记载、误导性陈述或重大遗漏。 特别提示： 1、股票代码：002946，股票简称：新乳业； 根据《深圳证券交易所股票上市规则（2025 年修订）》《深圳证券交易所 上市公司自律监管指引第 15 号——可转换公司债券（2025 年修订）》的有关规 定，新希望乳业股份有限公司（以下简称"公司"）现将 2025 年第三季度可转 换公司债券（以下简称"可转债"）转股及公司股份变动的情况公告如下： 一、可转债发行上市基本概况 经中国证券监督管理委员会"证监许可[2020]2614 号"核准，公司于 2020 年 12 月 18 日公开发行了 718 万张可转换公司债券，每张面值 100 元，发行总 额 71, ...

Core Viewpoint - Mixue Ice City has announced an investment and equity transfer agreement to acquire 53% of Fresh Beer Fulu Family for approximately 297 million RMB, making it a non-wholly-owned subsidiary, with its financial data included in the group's consolidated statements [3][5]. Company Overview - Mixue Ice City, known as the "Snow King," is a leading beverage chain with over 53,000 stores globally, the highest in the world [5]. - Fresh Beer Fulu Family, established in 2021, specializes in providing freshly brewed beer through offline stores, with a price range of 6-10 RMB per 500ml. It is the first brand in China to receive national certification for "fresh beer" [5]. Market Opportunity - The acquisition is driven by the potential of the craft beer market, which is projected to grow from 200 billion RMB in 2020 to nearly 1 trillion RMB by 2025, with expectations to exceed 1.7 trillion RMB by 2030 [7][9]. - The current penetration rate of craft beer in China is only 6.3%-6.7%, significantly lower than the 12.4%-25% in the United States, indicating substantial growth potential [9]. Business Model Synergy - Both Mixue Ice City and Fresh Beer Fulu Family operate on similar supply chain business models, which facilitates the integration of the two companies [9][13]. - Mixue Ice City has a well-established supply chain system, including 29 warehouses and extensive cold chain logistics, which supports its rapid expansion and market share [10][12]. - Fresh Beer Fulu Family also possesses a robust supply chain with a self-built craft beer factory and a nationwide logistics system, allowing for cold chain transportation [13]. Strategic Benefits - The acquisition allows Mixue Ice City to leverage its supply chain and operational expertise to enhance Fresh Beer Fulu Family's efficiency in procurement, production, logistics, and quality management, ultimately reducing costs and increasing effectiveness [13].

Core Insights - Mijue Ice City has acquired a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB, expanding its product offerings to include freshly brewed beer [1][5] - The investment aligns with Mijue's mission to provide high-quality and affordable products, catering to consumer demand [1] Company Overview - Fresh Beer Fulu Family offers freshly brewed beer priced between 6-10 RMB for 500mL and aims to achieve profitability in 2024 with a projected net profit of 1.071 million RMB [5] - As of August 2025, Fresh Beer Fulu Family has established 1,200 franchise stores across 28 provinces in China [5] Strategic Implications - The acquisition is seen as a significant move for Mijue Ice City to diversify its product range and leverage supply chain advantages in the fresh beer sector [5] - Mijue Ice City plans to enhance its domestic market presence, expand Lucky Coffee franchises, and continue growth in Southeast Asia [5] Financial Performance - As of June 30, 2025, Mijue Group operates over 53,000 stores globally, with 48,281 located in China [5] - In the first half of 2025, Mijue Group reported revenues of 14.87 billion RMB, a year-on-year increase of 39.3%, with product and equipment sales contributing 14.49 billion RMB [5] - The gross margin for product and equipment sales was 30.3%, while the margin for franchise and related services was significantly higher at 82.7% [5]

据中国食品报社消息：蜜雪冰城股份有限公司于10月1日发布公告称，其已在9月30日盘后与鲜啤福鹿家达成投资及股权转让协议——以约2.97亿元人民币 的价格获得鲜啤福鹿家53%的股权。完成投资后，蜜雪集团的产品品类将从现制果饮、茶饮、冰淇淋和咖啡延伸至现打鲜啤，进一步满足消费者对高质平 价产品的共同需求，践行"让全球每个人享受高质平价的美味"的使命。 本次交易被视作蜜雪冰城拓品的重要举措，切入现打啤酒赛道可通过依托双方"高质平价"共性，发挥供应链优势以及品牌势能，为鲜啤行业探索一条增长 新机遇。 据红星资本局报道：鲜啤福鹿家与蜜雪冰城、幸运咖一样，采用加盟模式扩张门店网络；产品定价也与蜜雪冰城、幸运咖价格区间相近。除了丰富产品品 类，推进加盟业务或也是本次投资的原因之一。 山西证券研报认为，蜜雪集团未来三大增长点分别为蜜雪冰城国内市场加密、幸运咖加盟发力、东南亚市场持续扩张。 截至2025年6月30日，蜜雪集团全球门店数超过53000家，国内门店数48281家。 2025年上半年，蜜雪集团录得收入148.7亿元，同比增加39.3%；其中商品和设备销售收入144.9亿元，同比增加39.6%；加盟和相关服务的收入3. ...