近日，BOSS直聘信息显示，蜜雪冰城上线了一批与"乐园项目"相关的招聘岗位。消息一出，迅速引发网友热议。不少网友直言："这不像是普通 品牌活动，更像是在为一座主题乐园做准备。" 从具体招聘信息看到，本次招聘岗位其中包括乐园演艺统筹岗、乐园内容编剧岗、乐园项目工程管理岗、乐园周边产品统筹岗等，月薪在10k至 24k之间。 相关岗位将参与乐园整体设计，围绕"雪王"IP搭建完整的故事背景和核心叙事线，把游乐项目、主题区域、互动环节串联成一条沉浸式体验链 路；同时还要针对节日活动、主题企划不断进行内容迭代。 不仅如此，岗位还需要为雪王设计日常互动话术和场景化台词，从NPC互动到宣传口播，统一"可爱、亲切、有记忆点"的核心人设，并将创意真 正落地为游客可参与的现场体验，如巡游剧情、舞台小剧场脚本等，根据游客反馈持续优化。 在任职要求中，不仅要求5年以上剧本创作经验，还明确提出熟悉迪士尼、环球影城等知名IP乐园的演艺逻辑，能将抽象世界观转化为可执行的内 容。 网友@阿枯表示: "上次去总部看见模型还说是不是要建了，果然是真的。" 网友@不老盖表示: "消息这么慢么，地勘已经完成了，位置在中牟。" 除了动漫，雪王还亲自上阵 ...

截至1月30日，新乳业股东户数1.39万，较上期增加4.80%；人均流通股61105股，较上期减少4.58%。 2025年1月-9月，新乳业实现营业收入84.34亿元，同比增长3.49%；归母净利润6.23亿元，同比增长 31.48%。 2月2日，新乳业跌1.59%，成交额9674.55万元。两融数据显示，当日新乳业获融资买入额609.54万元， 融资偿还383.77万元，融资净买入225.77万元。截至2月2日，新乳业融资融券余额合计3654.82万元。 融资方面，新乳业当日融资买入609.54万元。当前融资余额3627.08万元，占流通市值的0.24%，融资余 额低于近一年20%分位水平，处于低位。 融券方面，新乳业2月2日融券偿还600.00股，融券卖出0.00股，按当日收盘价计算，卖出金额0.00元； 融券余量1.55万股，融券余额27.75万元，低于近一年10%分位水平，处于低位。 资料显示，新希望乳业股份有限公司位于四川省成都市锦江区金石路366号新希望中鼎国际2栋8楼2号， 成立日期2006年7月5日，上市日期2019年1月25日，公司主营业务涉及从事乳制品及含乳饮料的研发、 生产和销售。主营业 ...

证券日报网讯2月2日，新乳业（002946）在互动平台回答投资者提问时表示，截至2026年1月30日公司 股东总户数为13922户。 ...

Core Insights - The recent price increases in tea drinks and fast food delivery services are attributed to rising costs across multiple factors, including raw materials, labor, and rent, rather than just platform commission changes [1][2][4] - The shift in consumer behavior towards reliance on delivery services has forced companies to raise prices to avoid losses, leading to a cycle of increasing sales without corresponding profit [1][4][7] Group 1: Price Increases and Cost Factors - Many popular brands, such as "Kawanka" and "Naixue's Tea," have raised prices in response to increased raw material costs, with examples including a price hike from 9.9 yuan to 15.9 yuan for breakfast sets [2][3] - Key raw materials like coconut water and lemon have seen price increases of up to 300% and nearly 100% respectively, driven by supply chain issues and rising shipping costs [2][3] - The Consumer Price Index (CPI) has shown a 0.8% increase, with fresh fruit prices rising by 4.4% [2] Group 2: Delivery Channel Dynamics - The delivery channel has become a primary sales avenue for many tea brands, with some stores reporting over 90% of sales coming from delivery, yet profits are only one-third of in-store sales [4][5] - The reliance on delivery has led to a situation where increased sales volume does not equate to increased profits, with some businesses experiencing losses on delivery orders [4][5] Group 3: Operational Challenges and Strategies - High delivery reliance has resulted in increased operational costs, including platform fees and labor, leading to a significant drop in net revenue per store [5][6] - Companies are now focusing on optimizing their channel structures, such as promoting in-store pickup to reduce delivery costs and enhance customer experience [6][7] - The adjustment in pricing strategies is seen as a necessary step for sustainable operations, moving away from a low-price competition model to a more balanced approach [6][7]

Core Viewpoint - The Chinese dairy product industry is experiencing a decline in production, with a projected decrease in output for 2025 compared to previous years [1][2]. Group 1: Industry Overview - According to the National Bureau of Statistics, the production of dairy products in China is expected to be 2.67 million tons in December 2025, representing a year-on-year decrease of 1.8% [1]. - The cumulative production of dairy products in China for the year 2025 is projected to be 29.503 million tons, which indicates a cumulative decline of 1.1% [1]. Group 2: Companies Involved - Listed companies in the dairy sector include Yili Co., Ltd. (600887), Bright Dairy (600597), San Yuan (600429), New Dairy (002946), Huangshi Group (002329), Yantang Dairy (002732), Zhuangyuan Pasture (002910), and Pinwo Foods (300892) [1].

Core Insights - The beverage and dairy sector experienced a rise of 0.51% on January 28, with Liziyuan leading the gains [1] - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] Sector Performance - Liziyuan (605337) closed at 13.56, up 5.85% with a trading volume of 388,600 shares [1] - Sanyuan (600429) closed at 5.45, up 4.21% with a trading volume of 482,000 shares [1] - Dongpeng Beverage (605499) closed at 254.51, up 3.54% with a trading volume of 47,700 shares [1] - Other notable performers include Weiwe (600300) up 1.65% and Qishi Dairy (920786) up 1.18% [1] Capital Flow - The beverage and dairy sector saw a net inflow of 1.51 million yuan from institutional investors, while retail investors contributed a net inflow of 12.8 million yuan [2] - However, there was a net outflow of 129 million yuan from speculative funds [2] Individual Stock Capital Flow - Liziyuan had a net inflow of 62.55 million yuan from institutional investors, but a net outflow of 17.26 million yuan from speculative funds [3] - Yili (600887) saw a net inflow of 33.78 million yuan from institutional investors, but a significant net outflow of 71.72 million yuan from speculative funds [3] - Sanyuan (600429) had a net inflow of 22.36 million yuan from institutional investors, while retail investors experienced a net outflow of 27.12 million yuan [3]

Investment Rating - The report maintains a "Positive" outlook on the food and beverage industry, particularly in the dairy sector, anticipating a recovery in raw milk prices by 2026 [2]. Core Insights - The current adjustment cycle in milk prices is nearing its end, with the previous cycle lasting approximately seven years, driven by over-expansion of dairy enterprises and weakened demand post-pandemic [4]. - Domestic dairy cow inventory is projected to decline to 6.3 million heads in 2024, marking a 4.55% year-on-year decrease, while raw milk production is expected to be 40.79 million tons, down 2.8% year-on-year [5]. - The report suggests that despite a slight increase in milk production due to improved yield per cow, the overall supply of raw milk is stabilizing and may slightly contract in the coming years [6]. - Demand for dairy products remains weak, with per capita consumption expected to decline to 12.6 kg in 2024, but there is potential for long-term growth as current consumption levels are significantly below global averages [7]. - The report highlights that the dairy industry is experiencing a shift towards higher-end products, with growth in segments like milk powder and cheese, indicating a diversification in consumer preferences [7]. Summary by Sections 1. Raw Milk Price Cycles - The report outlines the cyclical nature of raw milk prices, typically spanning six years, with the current cycle characterized by prolonged adjustments due to supply-demand imbalances [4][20]. - Historical analysis shows three significant U-shaped cycles in raw milk prices since 2008, with the latest cycle beginning in 2021 and marked by a decline in prices due to oversupply [23][30]. 2. Supply-Side Analysis - The supply of raw milk is influenced by factors such as dairy cow inventory, production efficiency, and feed costs, with the latter accounting for over 60% of total costs [32]. - The report notes a significant reduction in dairy cow inventory due to economic pressures, with a shift towards larger, more efficient dairy farms contributing to increased milk yields [41][43]. - The decline in imported dairy products is attributed to price discrepancies, with domestic raw milk becoming more competitive as international prices rise [55]. 3. Demand-Side Analysis - Demand for dairy products has been inconsistent, with per capita consumption fluctuating due to economic conditions and consumer behavior changes [63]. - The report emphasizes the potential for growth in dairy consumption, particularly in rural areas, as current levels remain low compared to global standards [7][63]. - The diversification of dairy products and the rise of high-end segments are seen as positive indicators for future demand growth [7]. 4. Future Price Trends - The report anticipates a recovery in raw milk prices by 2026, driven by declining cow inventories and a potential stabilization of supply [8]. - Short-term demand may see slight improvements, but long-term growth is expected to be modest, primarily driven by deep processing and import substitution [8].

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [5] Core Insights - The upcoming Spring Festival is expected to boost sales in the liquor sector, with Moutai leading the industry towards an unexpected improvement. Short-term focus should be on the demand for the Spring Festival, while medium-term investments should target leading brands across various price segments [1] - In the beer segment, new product launches are being prepared, with a focus on high-growth channels and consumer trends towards personalized and diversified consumption [2] - The baking sector is showing stable performance, with companies like Lihigh Foods preparing for the sales peak and benefiting from favorable policies regarding cream products [3] Summary by Relevant Sections Liquor Sector - The Spring Festival is driving demand, with Moutai expected to lead the market. Key short-term stocks include Guizhou Moutai, Guo Jiu Gong Jiu, and others, while medium-term focus should be on Wuliangye and Shanxi Fenjiu [1] Beer Sector - Current beer sales are in a low season, but new product launches and high growth in instant retail channels are promising. Companies like Chongqing Beer are launching new 1L cans to meet consumer preferences [2] Food Sector - Lihigh Foods is preparing for the sales peak with a focus on quality over quantity, while Anqi Yeast is benefiting from declining sugarcane prices, enhancing profit margins [3] - Yizhi Konjac is experiencing rapid demand growth, with a stable supply chain and product innovation driving its market position [4]

Market Overview - The beverage and dairy sector experienced a decline of 0.18% on January 23, with Miaokelan leading the drop [1] - The Shanghai Composite Index closed at 4136.16, up 0.33%, while the Shenzhen Component Index closed at 14439.66, up 0.79% [1] Stock Performance - Notable gainers in the beverage and dairy sector included: - Quanyangquan (code: 681009) with a closing price of 8.37, up 2.45% and a trading volume of 419,500 shares, totaling 351 million yuan [1] - Huanlejia (code: 300997) closed at 24.80, up 2.31% with a trading volume of 98,400 shares, totaling 242 million yuan [1] - Qiaoyuan Beverage (code: 603156) closed at 33.86, up 1.93% with a trading volume of 108,900 shares, totaling 364 million yuan [1] - Conversely, the following stocks saw declines: - Miaokelan (code: 600882) closed at 23.75, down 3.34% with a trading volume of 153,200 shares, totaling 368 million yuan [2] - Weiweijia (code: 600300) closed at 3.71, down 2.11% with a trading volume of 665,200 shares, totaling 248 million yuan [2] - New Dairy (code: 002946) closed at 19.19, down 1.34% with a trading volume of 45,200 shares, totaling 86.94 million yuan [2] Capital Flow - The beverage and dairy sector saw a net outflow of 141 million yuan from institutional investors, while retail investors contributed a net inflow of 229 million yuan [2] - Detailed capital flow for selected stocks includes: - Yili Group (code: 600887) with a net inflow of 1.10 billion yuan from institutional investors, but a net outflow of 162.69 million yuan from retail investors [3] - Huangshi Group (code: 002329) had a net inflow of 13.98 million yuan from institutional investors, with a net outflow of 5.66 million yuan from retail investors [3] - Liziyuan (code: 605337) saw a net inflow of 8.75 million yuan from institutional investors, with a net outflow of 1.70 million yuan from retail investors [3]

Core Viewpoint - The recent appreciation of the RMB is expected to benefit the food and beverage sector through reduced import costs, improved domestic demand, and increased foreign investment allocation [1][2]. Group 1: Recent Developments - The RMB has accelerated its appreciation, breaking the 7 mark offshore on December 25 and reaching 6.96 onshore by January 22, indicating enhanced economic momentum and improved export competitiveness [1]. - Historical analysis shows that during previous RMB appreciation cycles (May-November 2020 and November-December 2022), the food and beverage sector outperformed the CSI 300 index by 18% and 12%, respectively [2]. Group 2: Cost, Demand, and Valuation Dynamics - Cost: The appreciation of the RMB reduces the converted prices of imported raw materials, leading to lower manufacturing costs and improved profitability. Key raw materials affected include soybeans, palm oil, oats, barley, and tree nuts [2]. - Demand: The recovery of domestic demand is a fundamental support for the strong RMB, which will further lower companies' restocking costs, shifting the industry from passive destocking to active restocking, thus reinforcing demand resilience [2]. - Valuation: The liquidity remains ample during the RMB appreciation cycle, enhancing the inflow of foreign capital into A-shares, which is expected to bring liquidity premiums to the food and beverage sector, known for its high foreign ownership [2]. Group 3: Investment Recommendations - The report highlights three main lines of focus for investment: 1. Cost benefits, recommending companies such as Ximai Food, Lihigh Food, Miaokelando, Qiaqia Food, and H&H [3]. 2. Demand recovery, recommending companies like Anjijia Food, Qianwei Central Kitchen, Youran Dairy, Modern Farming, New Dairy, and Wancheng Group [3]. 3. Valuation recovery, recommending companies including Yili Group, Mengniu Dairy, Xianle Health, Weilong Delicious, and Yanjinpuzi [3].