华图山鼎设计股份有限公司 证券代码：300492 证券简称：华图山鼎 公告编号：2025-076 1、关联方信息 | 关联方名称 | 天津华图宏阳企业管理有限公司 | | --- | --- | | 企业性质 | 有限责任公司 | | 注册地 | 天津开发区信环北街 16 号 103 室 | | 法定代表人 | 易定宏 | | 注册资本 | 113,500 万人民币 | | | 一般项目：企业管理咨询；信息技术咨询服务；信息咨询服务（不含许可类 信息咨询服务）；业务培训（不含教育培训、职业技能培训等需取得许可的 | | | 培训）；组织文化艺术交流活动；物业管理；酒店管理；会议及展览服务； | | 主营业务 | 日用百货销售；人力资源服务（不含职业中介活动、劳务派遣服务）。（除 | | | 依法须经批准的项目外，凭营业执照依法自主开展经营活动）许可项目：住 | | | 宿服务；食品销售；职业中介活动。（依法须经批准的项目，经相关部门批 | | | 准后方可开展经营活动，具体经营项目以相关部门批准文件或许可证件为准） | | 主要股东 | 北京华图宏阳教育文化发展股份有限公司 | | 实际控制人 | 易定宏 | ...

Group 1 - The core viewpoint of the news is that Huatu Shanding has seen a significant increase in its stock price, rising by 5.32% to 71.26 CNY per share, with a trading volume of 110 million CNY and a turnover rate of 0.80%, resulting in a total market capitalization of 14.015 billion CNY [1] - Huatu Shanding Design Co., Ltd. is located in Chengdu, Sichuan Province, and was established on February 13, 2003, with its listing date on December 23, 2015. The company primarily provides architectural engineering design and related consulting services [1] - The main revenue composition of Huatu Shanding is heavily weighted towards non-degree training, accounting for 99.20%, while architectural engineering design services contribute only 0.80% [1] Group 2 - From the perspective of fund holdings, Changxin Fund has a significant position in Huatu Shanding, with its Changxin Quantitative Small and Medium Cap Stock A fund increasing its holdings by 6,060 shares in the third quarter, bringing the total to 60,700 shares, which represents 1.63% of the fund's net value, making it the seventh-largest holding [2] - The Changxin Quantitative Small and Medium Cap Stock A fund, established on February 4, 2015, has a current size of 240 million CNY and has achieved a year-to-date return of 31.28%, ranking 1,227 out of 4,206 in its category [2] - The fund manager, Zuo Jinbao, has been in position for 10 years and 264 days, overseeing a total fund asset size of 2.19 billion CNY, with the best return during his tenure being 135.76% and the worst being -52.72% [2]

Core Insights - The book "Only Words" reflects the 25-year journey of Shanding Design, capturing the essence of architectural design and its evolution in the context of China's real estate boom and its subsequent transformation [2][5][7] Group 1: Company Development - Shanding Design started from a small office in Chengdu and has evolved significantly over 25 years, adapting to project challenges and industry changes [2][5] - The book is structured into three chapters: "Barbaric Growth," "Ambitious," and "Where to Go," outlining the company's development phases from initial struggles to rapid growth and deep reflection on industry transformation [5][7] Group 2: Industry Context - "Only Words" serves as a microcosm of the Chinese design industry's development, reflecting the collective experiences and humanistic aspects of the profession during a period of rapid urbanization [5][7] - The narratives within the book highlight the tension between ideals and reality faced by designers, showcasing both successful and unfinished projects [5][7] Group 3: Themes and Reflections - The book emphasizes the importance of balancing professional innovation with corporate transformation, asserting that design innovation is a core competitive advantage [7] - The discussions during the book launch highlighted the authenticity of the experiences shared, resonating with individuals across various fields who relate to themes of persistence and reflection [7]

Core Viewpoint - The announcement from Huatu Shanding (300492) emphasizes that AI will significantly change user behavior, focusing on enhancing human-machine collaboration rather than complete replacement of human roles [1] Group 1 - AI is expected to take on a substantial amount of foundational teaching and exam grading tasks [1] - Teachers will be able to concentrate more on core explanations, which is anticipated to improve overall efficiency [1]

证券日报网讯 华图山鼎（300492）11月24日发布公告，在公司回答调研者提问时表示，公司计划2026 年推出会员制的AI产品包，面向更广泛的市场，定价策略是普惠和战略性的，公司AI产品的核心优势 是经线下学员，在"人机协同"环境下高频使用和验证过的，构成了最高的数据和反馈壁垒。因此，面向 C端的会员产品，定位是用户体验入口，旨在扩大品牌影响力并为线下基地引流。 ...

Core Viewpoint - The non-degree training industry is experiencing significant changes in customer demand, with a shift towards rural areas for exam preparation and training delivery [1] Group 1: Industry Trends - There has been a notable shift in training delivery locations from first-tier cities to third and fourth-tier cities, driven by longer average training cycles and a trend of students returning to their hometowns for preparation [1] - The ability to establish high-standard delivery bases in regional areas is becoming a critical factor for success in the industry [1] Group 2: Company Strategy - The company is focusing on high-quality "product + delivery" investments and is actively promoting regional operational reforms [1] - The Moganshan base has been designated as a branch base for Huzhou, serving students from surrounding cities such as Hangzhou, Shaoxing, and Jiaxing [1] - Similar bases in Wenzhou, Ningbo, and Jinhua in Zhejiang Province are currently under preparation, with an expected operational start around January 2026 [1]

Core Viewpoint - Huatu Shanding (300492) is accelerating its nationwide base network layout in response to the continuous growth of college graduates in the coming years [1] Group 1: Company Strategy - The company plans to establish over 70 bases in more than 70 cities this year, ultimately aiming for over 320 bases [1] - The bases will provide a fully enclosed, immersive learning environment and are being upgraded to comprehensive communities that integrate "food, accommodation, learning, and supervision" [1] Group 2: Future Outlook - By the first half of 2025, the company aims to expand at a rate of "one base per week" in locations such as Qingdao, Datong, and Mogan Mountain [1]

Core Viewpoint - Huatu Shanding (300492) announced on November 24 that its main non-academic training product, "Kaobian Zhitongche," utilizes a base delivery model to enhance operational efficiency and reduce costs by shifting from a traditional project-based teaching model to an integrated subject-based teaching approach [1] Group 1 - The "Kaobian Zhitongche" product breaks the traditional project-based teaching model [1] - The company ensures quality delivery while maintaining cost advantages through combined classes for the same subjects across different product sequences [1] - This new teaching model significantly improves operational efficiency [1]

证券日报网讯 华图山鼎（300492）11月24日发布公告，在公司回答调研者提问时表示，公司莫干山基 地在2025年6月初开始规划，规模为300人。凭借"华图"的优质口碑、基地的卓越硬件和良好设施，一个 月时间规模已扩展至500人。随后在8月、9月、10月，基地规模持续增长，目前公司莫干山基地设有学 习区共设四层，总面积约为4000平方米，共有13间教室和2间自习室，能够容纳1370名学员，未来规划 的总容量将达到1550人；住宿区有7栋楼房，335套房间，1005间宿舍，未来规划的总容量将达到1350 间，房间正在陆续交付使用中。 ...

证券日报网讯 华图山鼎（300492）11月24日发布公告，在公司回答调研者提问时表示，公司直通车产 品的推广策略是三管齐下：新增、替换、覆盖。新增，即所有新开展的招生项目，原则上只推广"直通 车"这一个产品；替换，即将现有的小周期课程，逐步替换成直通车课程；覆盖，即由公司总部协助各 分校全面转向直通车产品。同时，公司将配套推行师资时薪制改革。通过调整不同任务的时薪系数精准 引导师资力量流向公司最急需的环节，确保直通车战略的快速落地。 ...