证券代码：300729 证券简称：乐歌股份 乐歌人体工学科技股份有限公司 投资者调研接待记录表 编号：2018-010TZZ | --- | --- | --- | --- | --- | --- | --- | |----------------|------------------------------|--------------------------------------|-------|------------------------------------------|-------|----------| | | ■特定对象调研 □分析师会议 | | | | | | | | □媒体采访 | □业绩说明会 | | | | | | 投资者关系活动 | □新闻发布会 □路演活动 | | | | | | | 类别 | ■现场参观 | | | | | | | | □其他（请文字说明） | | | | | | | | | 太平洋证券股份有限公司：陈天蛟 | | | | | | | 长城证券股份有限公司：张潇 | | | | | | | | 华泰证券股份有限公司：张前 | | | | | | | 参与单 ...

证券代码：300729 证券简称：乐歌股份 乐歌人体工学科技股份有限公司 投资者调研接待记录表 编号：2018-006TZZ | --- | --- | --- | --- | --- | --- | |----------------|------------------------------|--------------------|------------------------------------------|-------|----------| | | ■特定对象调研 □分析师会议 | | | | | | | □媒体采访 | □业绩说明会 | | | | | 投资者关系活动 | □新闻发布会 □路演活动 | | | | | | 类别 | ■现场参观 | | | | | | | □其他（请文字说明） | | | | | | | | | 国盛证券有限责任公司：张俊、郑树明 | | | | | | | 浙商证券股份有限公司：陈海明、潘海军 | | | | | 中泰证券股份有限公司：徐偲 | | | | | | 参与单位名称及 | 川财证券有限责任公司：林东岳 | | | | | | 人员姓名 | ...

Group 1: Company Overview and Market Position - Lege Ergonomics Technology Co., Ltd. is focused on developing ergonomic products, with a significant emphasis on R&D and brand marketing to penetrate the domestic market [2][3]. - The company has experienced a rapid increase in sales of computer lift tables, indicating a shift in product demand [3]. - The domestic ergonomic product market is still in its early educational phase, with a projected growth in consumer demand driven by younger demographics and an aging population [3][4]. Group 2: Competitive Strategy and Market Challenges - The company aims to compete internationally by focusing on talent development, product innovation, and marketing system enhancement rather than engaging in price wars [3][4]. - The company acknowledges the challenges posed by established foreign competitors, particularly in terms of cultural integration and policy factors [4][5]. - The overall gross margin has declined due to high sales expenses, which are a result of the current business model [4][5]. Group 3: Financial Performance and Projections - The price of cold-rolled steel, a key raw material, has fluctuated significantly, impacting the gross margin of large screen display mounts [4][5]. - The ergonomic industry in China is expected to grow by over 50% in the next few years, while the U.S. market is projected to grow by over 30% [5][6]. - The company plans to enhance its sales and marketing team to support growth in domestic sales [6]. Group 4: Operational Insights and Future Plans - The company is addressing inventory turnover issues caused by a shift to a cross-border e-commerce model, which requires more stock [6]. - Marketing investments are expected to increase, but the sales expense ratio will depend on sales performance [6]. - The company is committed to continuous improvement in R&D and marketing to maintain competitive advantage [6].

证券代码：300729 证券简称：乐歌股份 乐歌人体工学科技股份有限公司 投资者调研接待记录表 编号：2018-012TZZ | --- | --- | --- | --- | --- | --- | --- | --- | --- | |----------------|----------------------------------|------------------------------------------|-------|-------|-------|----------|----------------------------------------------------------|-------| | | | | | | | | | | | | ■特定对象调研 □分析师会议 | | | | | | | | | | □媒体采访 | □业绩说明会 | | | | | | | | 投资者关系活动 | □新闻发布会 □路演活动 | | | | | | | | | 类别 | ■现场参观 | | | | | | | | | | □其他（请文字说明） | | | | | | | | | | 华 ...

Group 1: Company Overview and Strategy - Lege Ergonomics Technology Co., Ltd. focuses on ergonomic products aimed at enhancing user safety, comfort, health, and efficiency [2] - The company aims to become a global leader in the ergonomic industry, emphasizing the integration of smart and IoT attributes into its products [4] Group 2: Market Performance and Growth - The company experienced a slowdown in export business growth in 2015, followed by a recovery in 2016 and 2017 due to the completion of value chain integration and the implementation of a self-owned brand strategy [3] - Domestic sales growth slowed in 2017 due to increased competition in the online market, prompting the company to adjust its strategy by expanding offline distribution channels [3] Group 3: Competitive Landscape - The company acknowledges the competitive nature of the market, emphasizing the need for enhanced marketing capabilities and product innovation to drive growth [4] - The company does not rule out partnerships with large B-class clients, provided they align with the company's strategic direction [4] Group 4: Future Outlook - The company plans to continue optimizing its personnel structure and integrating supply chain resources to support future growth [3] - The company anticipates that its sales peak typically occurs in the second half of the year, particularly in Q4, as it increases marketing efforts [3]

证券代码：300729 证券简称：乐歌股份 1 乐歌人体工学科技股份有限公司 投资者调研接待记录表 编号：2018-007TZZ | --- | --- | --- | --- | |-------------------------|-------------------------------|------------------------------------------|----------------------------------------------------------| | | □特定对象调研 □分析师会议 | | | | | ■媒体采访 □业绩说明会 | | | | 投资者关系活动 | □新闻发布会 □路演活动 | | | | 类别 | ■现场参观 □其他（请文字说明） | | | | | 证券日报宁波办负责人：方佳 | | | | 参与单位名称及 人员姓名 | 证券日报见习记者：吴奕萱 | | | | | 证券日报见习记者：吴文婧 | | | | 时间 | 2018 年 6 月 4 日 | 10:00 至 11:20 | | | 地点 | | 宁波市鄞州区（南部商务区）奥克斯 ...

编号：2018-003TZZ 证券代码：300729 证券简称：乐歌股份 乐歌人体工学科技股份有限公司 投资者调研接待记录表 | --- | --- | --- | |-------------------------|---------------------------------------------------------------------------|----------------------------------------------------------------| | 投资者关系活 \n动类别 | ■特定对象调研 \n□媒体采访 \n□新闻发布会 \n■现场参观 \n□其他（请文字说明） | □分析师会议 \n □业绩说明会 \n □路演活动 | | 参与单位名称 及人员姓名 | 北京颐和久富投资管理有限公司 | 陈雷、李睿 | | 时间 | 2018 年 5 月 9 日 | 14:00 至 16:00 | | 地点 | | 宁波市鄞州区（南部商务区）奥克斯中央大厦 19 楼会议室 | | 上市公司接待 人员姓名 | 董事会秘书：傅凌志 证券事务代表：白咪 | | | | | ...

Group 1: Company Overview and Market Position - Lege Ergonomics Technology Co., Ltd. has nearly 500 patents, including 31 invention patents, indicating a strong focus on intellectual property protection [3] - The company is a leader in the domestic market for large screen display stands, computer stands, and adjustable desks [4] - The company's ergonomic products, particularly adjustable desks, have seen rapid sales growth, driven by overseas cross-border e-commerce [4][5] Group 2: Sales Channels and Marketing Strategy - The company plans to focus on expanding distributor channels in addition to existing online platforms, without immediate plans for physical retail stores [3] - Marketing efforts are being strengthened to promote sales and achieve scale effects, especially in overseas markets [3][4] - The company has a comprehensive value chain business model, enhancing its core competitiveness through product research, after-sales service, and strong brand power [4] Group 3: Financial Performance and Pricing - In 2017, the company's ergonomic workstation products generated approximately 360 million CNY in revenue, with adjustable desks contributing significantly [5][6] - The pricing strategy varies by product type, with large screen stands priced around 100 CNY, while adjustable desks and fitness bikes are priced above 1,000 CNY [5] - The gross profit margin has been affected by fluctuations in raw material prices, particularly for steel and aluminum [3] Group 4: Future Growth and Product Development - The company anticipates good market performance for adjustable desks and fitness bikes in the current year [5] - The entertainment learning bike, "Le Xiao Bai," is a self-developed product that won the 2018 CES Innovation Award, showcasing the company's commitment to innovation [6] - Future growth is expected in both domestic and international markets, with a focus on maintaining strong performance across all product lines [4]

Group 1: Financial Performance - The company's revenue growth in Q2 2018 showed a year-on-year decline, attributed to a higher base from 2017 and delayed effects from marketing activities, particularly advertising investments [2][3] - Despite the slowdown in growth, the company remains confident in its strategic implementation and will regularly release performance forecasts [3][4] Group 2: Product and Market Strategy - The company has been actively optimizing product structure and enhancing added value, with new product launches expected in Q3 and Q4 [3][4] - Domestic online sales have a high proportion, with major products including large screen brackets, computer stands, and height-adjustable desks [3][4] - The company has established a direct sales business for ergonomic products, expanding its multi-channel and multi-product layout [3][4] Group 3: Competitive Landscape - Key competitors in the large screen bracket market include Milestone, Ergotron, and Humanscale, while competitors for smart height-adjustable desks include Linak and Dewert [4][5] - The company is focused on maintaining its leading position by leveraging trends in the health industry and enhancing R&D and brand marketing investments [4][5] Group 4: R&D and Innovation - The company has over 400 R&D personnel, with a significant increase in R&D investment this year [5] - The R&D process includes market demand research, product definition, patent checks, and feasibility assessments [4][5] Group 5: International Expansion and Trade Impact - The ongoing US-China trade war, particularly the recent $200 billion tariff list, has had some impact, but the company has strengthened its international presence and risk resilience [5] - The company has established subsidiaries in the US, Europe, Hong Kong, Japan, and the Philippines to expand its market share and enhance brand recognition [5]

证券代码：300729 证券简称：乐歌股份 乐歌人体工学科技股份有限公司 投资者调研接待记录表 编号：2018-013TZZ | --- | --- | --- | --- | --- | |-------------------------|--------------------------------------|-----------------------------------------------------------|-------|----------| | | | ■特定对象调研□分析师会议 | | | | | | □媒体采访□业绩说明会 | | | | 投资者关系活动 类别 | | □新闻发布会□路演活动 ■现场参观 □其他（请文字说明） | | | | 参与单位名称及 人员姓名 | | 前海开源基金管理有限公司：刘宏 长城证券股份有限公司：张潇 | | | | 时间 | 7 月 4 日 14:10 至 16:00 | 年 | | | | 地点 | | 宁波市鄞州区（南部商务区）奥克斯中央大厦 | 19 | 楼会议室 | | 上市公司接待人 员姓名 | | 董事会秘书：傅凌志 证券事 ...