Core Viewpoint - The investor relations event held by Aoya Co., Ltd. highlighted the company's significant stock performance and strategic goals, aiming to transform into a global cross-media entertainment group, drawing comparisons to Pop Mart's "IP + experience" model [1][2]. Group 1: Company Performance and Strategy - Aoya Co., Ltd. has seen a stock price increase of 41.6% over the past month, attracting participation from 45 institutions and 52 professionals during the investor relations event [1]. - The company aims to focus on becoming a global cross-media entertainment group, with a strategic shift towards the "AI + IP" dual engine model, targeting a market value of 100 billion [2]. - The core business gross margin is expected to remain in the top tier of the industry, with the children's friendly cultural tourism business contributing 40.37% to revenue [2]. Group 2: IP Development and AI Integration - Aoya has established JoyKey, a dedicated company for IP incubation and operation, to enhance its IP business from project-based models to independent consumer brand operations [3]. - The company plans to launch its independent IP authorization business, with a ceremony scheduled for June 1, leveraging the upcoming opening of the Luojia brand in Zhengzhou [3]. - Aoya has made significant investments in AI, creating the "Aoya City Cultural Tourism Renewal Model," which integrates over 5,000 project experiences and has been applied in more than 30 projects [4]. Group 3: Project Developments and Future Outlook - Aoya has reported a 24% year-on-year increase in contract completion amounts, with ongoing projects like the Yanjia Yu Island construction expected to become new industry landmarks [6]. - The company is optimistic about its revenue and profit outlook for 2025, focusing on quality improvement and efficiency enhancement based on previous year's performance [6]. - The investor relations event provided clarity on Aoya's strategic layout and future planning, reinforcing investor confidence in the company's innovative capabilities and growth potential [6].

Company Overview - Shenzhen Aoya Design Co., Ltd. has a history of focusing on children's growth and natural education, establishing the "Luojia Children" brand in 2011 with a vision to create sustainable happiness for children [2] - The company has transitioned from providing IP design services to independent brand operation with the establishment of JoyKey [2] Market Position and Strategy - The target customer base includes the existing parent-child demographic, particularly "super moms" willing to pay for quality experiences [3] - The company aims to leverage private operations and self-media marketing to enhance resource utilization and drive traffic conversion [3] Financial Performance and Projections - In 2024, the company reported no revenue from its own IP derivative products, with most income coming from secondary sales of cultural tourism projects [4] - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of comprehensive cultural tourism business has increased to 40.37% [5] Business Development and Orders - As of May 9, 2025, the company reported a 24% year-on-year increase in signed contracts, indicating a positive trend in business development [6] AI and Technology Investment - The company plans to maintain its R&D investment to support AI applications, which have shown significant efficiency improvements in project planning [7][8] - The AI model can reduce project planning time from two weeks to a few hours, enhancing design efficiency [7] Risk Management - The company acknowledges uncertainties in market expansion and operational management of its IP business, urging investors to be cautious [4][8] - There is a careful approach to acquisitions in the collectible toy sector, focusing on self-incubation rather than high-cost acquisitions [9] Incentives and Future Plans - The company is exploring various incentive mechanisms to attract and retain talent in the creative industry [10] - Future sales strategies will focus on light asset operations and building a "ToB-toC-toB" industry loop [10]

| 项目 | 工作内容 | | --- | --- | | 1．公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 无 | | 2．督导公司建立健全并有效执行规章制度的情 | | | 况 | | | （1）是否督导公司建立健全规章制度（包括但 不限于防止关联方占用公司资源的制度、募集 | 是 | | 资金管理制度、内控制度、内部审计制度、关 | | | 联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3．募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 次 12 | | （2）公司募集资金项目进展是否与信息披露文 | 是 | | 件一致 | | | 4．公司治理督导情况 | | | （1）列席公司股东会次数 | 次 0 | | （2）列席公司董事会次数 | 0 次 | 光大证券股份有限公司 关于深圳奥雅设计股份有限公司 2024 年度跟踪报告 | 保荐人名称：光大证券股份有限公司 | 被保荐公司简称：奥雅股份 | | --- | --- | | 保荐代表人姓名：杨小虎 | 联系电话：07 ...

关于深圳奥雅设计股份有限公司 首次公开发行股票并在创业板上市之保荐总结报告书 光大证券股份有限公司（以下简称"光大证券"或"保荐机构"）作为深圳 奥雅设计股份有限公司（以下简称"奥雅股份""发行人"或"公司"）首次公 开发行股票并在创业板上市的保荐机构，持续督导期截至 2024 年 12 月 31 日。 光大证券现根据《证券发行上市保荐业务管理办法》《深圳证券交易所创业板股 票上市规则》和《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市 公司规范运作》等相关法律法规的要求，出具本持续督导保荐总结报告书。 一、保荐机构及保荐代表人承诺 光大证券股份有限公司 1、保荐总结报告书和证明文件及其相关资料的内容不存在虚假记载、误导 性陈述或重大遗漏，保荐机构及保荐代表人对其真实性、准确性、完整性承担法 律责任。 2、保荐机构及保荐代表人自愿接受中国证券监督管理委员会（以下简称"中 国证监会"）对保荐总结报告书相关事项进行的质询和调查。 3、保荐机构及保荐代表人自愿接受中国证监会按照《证券发行上市保荐业 务管理办法》及深圳证券交易所（以下简称"深交所"）的有关规定采取的监管 措施。 | 项目 | 内容 | | ...

光大证券股份有限公司 关于深圳奥雅设计股份有限公司 2024 年度内部控制评价报告的核查意见 光大证券股份有限公司（以下简称"光大证券"、"保荐机构"）作为深圳奥 雅设计股份有限公司（以下简称"奥雅股份"、"公司"或"发行人"）首次公开 发行股票并在创业板上市的保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》以及《深圳证券交易所上市公司自律监 管指引第 13 号——保荐业务》等文件的要求，对《深圳奥雅设计股份有限公司 2024 年度内部控制评价报告》（以下简称"评价报告"）进行了核查，并发表如下 核查意见： 一、保荐机构进行的核查工作 光大证券保荐代表人认真审阅了《深圳奥雅设计股份有限公司 2024 年度内 部控制评价报告》，通过询问奥雅股份董事、高级管理人员及外部审计机构等有 关人士，查阅公司股东会、董事会、监事会等会议文件以及各项业务和管理规章 制度等方式，对其内部控制的合规性和有效性进行了核查。 二、公司内部控制评价工作情况 （一）内部控制评价范围 公司按照风险导向原则确定纳入评价范围的主要单 ...

Core Insights - The core viewpoint emphasizes the importance of brand as a living entity that can grow through continuous innovation and iteration, driving sustainable growth for companies [1] - The company aims to become a global cross-media entertainment group, focusing on a dual business model of "creative design + parent-child tourism" and "AI + IP" strategies [3][5] Company Development - Over its 26-year history, the company has successfully transformed from a design firm to a light-asset cultural tourism development and operation enterprise, launching multiple sub-brands [1][4] - The company has established a diverse ecological brand matrix, with a focus on creating value through its various sub-brands, including JoyKey for IP development and LALOT for children's facilities [3][11] Strategic Focus - In 2025, the company will further refine its strategy to become a leading service provider for value-added existing assets and a parent-child tourism brand operator, aiming for significant market opportunities [12][13] - The company has recognized the shift towards a content creation era, leveraging its storytelling capabilities to enhance its market position [7][15] Market Adaptation - The company has shown high sensitivity to market changes, adapting its strategies in response to emerging trends such as the impact of AI on the design industry [5] - The launch of the Urban Flow 3.0 model has received positive feedback and is being applied to over 30 projects, indicating the company's innovative approach to urban renewal [5][15] Competitive Positioning - The company positions itself similarly to Disney, with its sub-brands focusing on different aspects of the entertainment and tourism sectors, creating a synergistic effect [13] - The company aims to activate existing assets through professional techniques in content and brand marketing, which is seen as a significant growth opportunity [13]

中国经济网北京5月13日讯奥雅股份（300949）(300949.SZ)近日披露的2025年一季度报告显示，报告期 内，该公司实现营业收入8892.08万元，同比下降44.04%；实现归属于上市公司股东的净利润-932.57万 元，上年同期为-3859.06万元；实现归属于上市公司股东的扣除非经常性损益的净利润-1089.20万元， 较上年同期1160.96万元下降193.82%；经营活动产生的现金流量净额为3376.83万元，上年同期 为-2773.78万元。 2022年至2024年，奥雅股份实现营业收入分别为4.80亿元、4.79亿元和4.13亿元，实现归属于上市公司 股东的净利润分别为-5168.25万元、-1.77亿元和-2.82亿元，实现归属于上市公司股东的扣除非经常性损 益的净利润分别为-7626.32万元、-2.04亿元和-1.95亿元，经营活动产生的现金流量净额分别为-9080.02 万元、-1.17亿元和-2163.79万元。 上市首日，奥雅股份盘中最高价报143.00元，为该股上市以来最高价。该股目前处于破发状态。 奥雅股份首次公开发行股票募集资金总额为81,345.00万元，募集资金净额 ...

Market Overview - The Shanghai Composite Index closed at 3369.24 points, above the annual line, with a gain of 0.82% [1] - The total trading volume of A-shares reached 1.34 trillion yuan [1] Stocks Breaking Annual Line - A total of 121 A-shares have surpassed the annual line today [1] - Notable stocks with significant deviation rates include: - Kunshan Intelligent (15.93%) - Weier High (10.97%) - Aoya Shares (10.48%) [1] Detailed Stock Performance - The following stocks showed notable performance: - Kunshan Intelligent: Today's increase of 20.02%, turnover rate of 21.68%, latest price at 21.46 yuan [1] - Weier High: Today's increase of 13.41%, turnover rate of 32.07%, latest price at 36.71 yuan [1] - Aoya Shares: Today's increase of 15.77%, turnover rate of 14.86%, latest price at 36.93 yuan [1] - Other stocks with lower deviation rates include: - Zhongke Information and Nanmin Group, which just crossed the annual line [1]

Group 1 - The "2025 China Listed Companies Brand Value List" was released, showcasing the brand value of listed companies in China, with a total brand value of 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [4][5] - Tencent and Alibaba ranked first and second in brand value, with values of 26,824 billion yuan and 18,335 billion yuan respectively, followed by China Mobile, Pinduoduo, and Kweichow Moutai in the top five [4] - The event also introduced the "Yangtze River Delta Listed Companies Brand Value List TOP100," highlighting the brand value and market influence of companies in that region [1][2] Group 2 - The event featured discussions on the integration of brand and cutting-edge digital technology, emphasizing the trend of brand IP (intellectual property) development [5] - A total of 30 companies were recognized as classic brand cases, including Agricultural Bank of China, Yili Group, and GAC Group, while 10 executives were awarded as Chief Brand Officers [5] - The "Daily Economic News" announced its AI strategy, aiming to create a new type of intelligent media group and enhance brand communication through innovative products [6][7]

Core Insights - The "2025 China Listed Companies Brand Value List" was released at a conference themed "Digital Intelligence Upgrading, Brand Resonance" in Shanghai, marking the ninth edition of this event [1][3] - The total brand value of the top 100 companies on the list reached 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [7] - Tencent and Alibaba retained the top two positions with brand values of 26,824 billion yuan and 18,335 billion yuan, respectively [7] Brand Value Rankings - The event introduced a new "Yangtze River Delta Listed Companies Brand Value List TOP100," showcasing the brand value and market influence of companies in this economically significant region [1][12] - The Yangtze River Delta region's listed companies collectively have a brand value of 64,965 billion yuan, with eight companies exceeding 1,000 billion yuan in brand value [12] Brand Development Trends - Media communication is emphasized as a key accelerator for brand building, with companies encouraged to collaborate for mutual growth [2] - The integration of digital technologies and traditional brand promotion is reshaping brand strategies, leading to a trend towards brand IP (intellectual property) development [14][19] Investment Opportunities - The "Everyday Brand 100 Index," launched in May 2022, has shown strong performance, with significant excess returns compared to major indices [13] - The index's sample companies have an average market capitalization of 353.7 billion yuan, indicating a strong large-cap focus [13] Strategic Insights - The conference highlighted the importance of aligning brand values with local culture and consumer engagement for international brands operating in China [16] - The rise of AI in marketing is seen as a transformative opportunity for Chinese brands to expand globally, with companies like BlueFocus leveraging AI to enhance operational efficiency [19][20] Media and Technology Integration - The "Everyday Economic News" is adopting an AI-driven strategy to redefine media boundaries and enhance brand communication [20][23] - The establishment of a national first "Media Intelligence Incubator Platform" aims to create practical media solutions through human-machine collaboration [23]