Group 1: Company Overview and Strategy - The company has developed a comprehensive ecosystem focusing on "scene creation - content operation - IP incubation" over ten years, with significant investment exceeding 100 million yuan in self-branded projects by December 31, 2024 [1] - The operational segment will introduce experienced managers in 2025, aiming for positive GOP throughout the year and enhancing B-end and G-end business opportunities, forming a "ToB-toC-toB" industry loop [1] Group 2: Financial Performance and Projections - The company aims to improve its performance in 2025, focusing on core business areas and leveraging industry advantages accumulated over 25 years, despite not expecting drastic changes [2] - Revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of "child-friendly" cultural tourism business has risen to 40.37% [2] Group 3: Challenges and Losses - The company reported a revenue of 412.62 million yuan in the reporting period, a decrease of 13.77% year-on-year, with landscape design revenue down by 14.88% and cultural tourism revenue down by 14.41% [5] - Factors contributing to losses include government fiscal tightening, economic recovery challenges, project delays, and increased competition leading to lower execution performance [5] Group 4: Future Plans and Adjustments - The company maintains a cautious approach towards acquisitions, focusing on self-incubation of IPs and leveraging designer and artist resources [3] - Plans for adjusting the existing equity incentive scheme will be based on market conditions and company strategy, aiming to create a robust talent incentive mechanism [4]

公司本次回购注销部分限制性股票将涉及注册资本减少，根据《中华人民共 和国公司法》和《公司章程》等相关规定，公司特此通知债权人，债权人自接到 公司通知起 30 日内、未接到通知者自本公告披露之日起 45 日内，均有权凭有效 债权文件及相关凭证要求公司清偿债务或者提供相应担保。逾期未提出权利要求 的，不会因此影响其债权的有效性，相关债务（义务）将由公司根据原债权文件 证券代码：300949 证券简称：奥雅股份 公告编号：2025-041 深圳奥雅设计股份有限公司 关于回购注销2023年限制性股票激励计划部分限制性股票 减少注册资本暨通知债权人的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 一、通知债权人的原由 深圳奥雅设计股份有限公司（以下简称"公司"）于 2025 年 4 月 28 日召开 第四届董事会第十次会议和第四届监事会第八次会议，并于 2025 年 5 月 21 日召 开 2024 年度股东大会，审议通过《关于回购注销 2023 年限制性股票激励计划授 予的部分限制性股票的议案》，决定回购注销 2023 年限制性股票激励计划部分 已授予但尚未解除 ...

深圳市南山区前海周大福金融大厦南塔（HyQ 前坊）10 楼 10/F, HyQ, Chow Tai Fook Finance Tower, Qian Hai, Shenzhen 518052, China 电话 Tel: +86 755 8351 7570 传真 Fax: +86 755 8351 5502 电邮 Email: shenzhen@tongshang.com 网址 Web: www.tongshang.com 北京市通商（深圳）律师事务所 关于深圳奥雅设计股份有限公司 2024 年度股东大会 的法律意见书 致：深圳奥雅设计股份有限公司 北京市通商（深圳）律师事务所（以下简称"本所"）接受深圳奥雅设计股份 有限公司（以下简称"公司"）的委托，委派刘问律师、贺莉莉律师出席公司 2024 年度股东大会（以下简称"本次股东大会"）。本所律师现场参加本次股东大会， 并根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人民共和 国证券法》等中国法律、法规及规范性文件（以下简称"相关法律、法规"，为本 法律意见书之目的，"中国"不包括香港特别行政区、澳门特别行政区和台湾地区） 以及《深圳奥雅设计股 ...

证券代码：300949 证券简称：奥雅股份 公告编号：2025-040 深圳奥雅设计股份有限公司 2024 年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1.本次股东大会无否决议案的情形。 2.本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 （一）会议时间： 1、现场会议时间：2025 年 5 月 21 日（星期三）下午 14:30。 2、网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时间 为：2025 年 5 月 21 日上午 9:15 至 9:25，9:30 至 11:30，下午 13:00 至 15:00。通 过深圳证券交易所互联网投票系统进行投票的具体时间为：2025 年 5 月 21 日上 午 9:15 至下午 15:00 期间的任意时间。 （二）现场会议召开的地点：深圳市南山区招商街道水湾社区太子路 5 号新 时代广场（二期）1 号楼 19 楼会议室。 其中：通过现场投票的股东及股东代理人共 5 人，代表有表决权的公司股份 数合计为 43,020,250 股，占公司有表决权股 ...

Core Viewpoint - The investor relations event held by Aoya Co., Ltd. highlighted the company's significant stock performance and strategic goals, aiming to transform into a global cross-media entertainment group, drawing comparisons to Pop Mart's "IP + experience" model [1][2]. Group 1: Company Performance and Strategy - Aoya Co., Ltd. has seen a stock price increase of 41.6% over the past month, attracting participation from 45 institutions and 52 professionals during the investor relations event [1]. - The company aims to focus on becoming a global cross-media entertainment group, with a strategic shift towards the "AI + IP" dual engine model, targeting a market value of 100 billion [2]. - The core business gross margin is expected to remain in the top tier of the industry, with the children's friendly cultural tourism business contributing 40.37% to revenue [2]. Group 2: IP Development and AI Integration - Aoya has established JoyKey, a dedicated company for IP incubation and operation, to enhance its IP business from project-based models to independent consumer brand operations [3]. - The company plans to launch its independent IP authorization business, with a ceremony scheduled for June 1, leveraging the upcoming opening of the Luojia brand in Zhengzhou [3]. - Aoya has made significant investments in AI, creating the "Aoya City Cultural Tourism Renewal Model," which integrates over 5,000 project experiences and has been applied in more than 30 projects [4]. Group 3: Project Developments and Future Outlook - Aoya has reported a 24% year-on-year increase in contract completion amounts, with ongoing projects like the Yanjia Yu Island construction expected to become new industry landmarks [6]. - The company is optimistic about its revenue and profit outlook for 2025, focusing on quality improvement and efficiency enhancement based on previous year's performance [6]. - The investor relations event provided clarity on Aoya's strategic layout and future planning, reinforcing investor confidence in the company's innovative capabilities and growth potential [6].

Company Overview - Shenzhen Aoya Design Co., Ltd. has a history of focusing on children's growth and natural education, establishing the "Luojia Children" brand in 2011 with a vision to create sustainable happiness for children [2] - The company has transitioned from providing IP design services to independent brand operation with the establishment of JoyKey [2] Market Position and Strategy - The target customer base includes the existing parent-child demographic, particularly "super moms" willing to pay for quality experiences [3] - The company aims to leverage private operations and self-media marketing to enhance resource utilization and drive traffic conversion [3] Financial Performance and Projections - In 2024, the company reported no revenue from its own IP derivative products, with most income coming from secondary sales of cultural tourism projects [4] - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of comprehensive cultural tourism business has increased to 40.37% [5] Business Development and Orders - As of May 9, 2025, the company reported a 24% year-on-year increase in signed contracts, indicating a positive trend in business development [6] AI and Technology Investment - The company plans to maintain its R&D investment to support AI applications, which have shown significant efficiency improvements in project planning [7][8] - The AI model can reduce project planning time from two weeks to a few hours, enhancing design efficiency [7] Risk Management - The company acknowledges uncertainties in market expansion and operational management of its IP business, urging investors to be cautious [4][8] - There is a careful approach to acquisitions in the collectible toy sector, focusing on self-incubation rather than high-cost acquisitions [9] Incentives and Future Plans - The company is exploring various incentive mechanisms to attract and retain talent in the creative industry [10] - Future sales strategies will focus on light asset operations and building a "ToB-toC-toB" industry loop [10]

| 项目 | 工作内容 | | --- | --- | | 1．公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 无 | | 2．督导公司建立健全并有效执行规章制度的情 | | | 况 | | | （1）是否督导公司建立健全规章制度（包括但 不限于防止关联方占用公司资源的制度、募集 | 是 | | 资金管理制度、内控制度、内部审计制度、关 | | | 联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3．募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 次 12 | | （2）公司募集资金项目进展是否与信息披露文 | 是 | | 件一致 | | | 4．公司治理督导情况 | | | （1）列席公司股东会次数 | 次 0 | | （2）列席公司董事会次数 | 0 次 | 光大证券股份有限公司 关于深圳奥雅设计股份有限公司 2024 年度跟踪报告 | 保荐人名称：光大证券股份有限公司 | 被保荐公司简称：奥雅股份 | | --- | --- | | 保荐代表人姓名：杨小虎 | 联系电话：07 ...

关于深圳奥雅设计股份有限公司 首次公开发行股票并在创业板上市之保荐总结报告书 光大证券股份有限公司（以下简称"光大证券"或"保荐机构"）作为深圳 奥雅设计股份有限公司（以下简称"奥雅股份""发行人"或"公司"）首次公 开发行股票并在创业板上市的保荐机构，持续督导期截至 2024 年 12 月 31 日。 光大证券现根据《证券发行上市保荐业务管理办法》《深圳证券交易所创业板股 票上市规则》和《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市 公司规范运作》等相关法律法规的要求，出具本持续督导保荐总结报告书。 一、保荐机构及保荐代表人承诺 光大证券股份有限公司 1、保荐总结报告书和证明文件及其相关资料的内容不存在虚假记载、误导 性陈述或重大遗漏，保荐机构及保荐代表人对其真实性、准确性、完整性承担法 律责任。 2、保荐机构及保荐代表人自愿接受中国证券监督管理委员会（以下简称"中 国证监会"）对保荐总结报告书相关事项进行的质询和调查。 3、保荐机构及保荐代表人自愿接受中国证监会按照《证券发行上市保荐业 务管理办法》及深圳证券交易所（以下简称"深交所"）的有关规定采取的监管 措施。 | 项目 | 内容 | | ...

光大证券股份有限公司 关于深圳奥雅设计股份有限公司 2024 年度内部控制评价报告的核查意见 光大证券股份有限公司（以下简称"光大证券"、"保荐机构"）作为深圳奥 雅设计股份有限公司（以下简称"奥雅股份"、"公司"或"发行人"）首次公开 发行股票并在创业板上市的保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》以及《深圳证券交易所上市公司自律监 管指引第 13 号——保荐业务》等文件的要求，对《深圳奥雅设计股份有限公司 2024 年度内部控制评价报告》（以下简称"评价报告"）进行了核查，并发表如下 核查意见： 一、保荐机构进行的核查工作 光大证券保荐代表人认真审阅了《深圳奥雅设计股份有限公司 2024 年度内 部控制评价报告》，通过询问奥雅股份董事、高级管理人员及外部审计机构等有 关人士，查阅公司股东会、董事会、监事会等会议文件以及各项业务和管理规章 制度等方式，对其内部控制的合规性和有效性进行了核查。 二、公司内部控制评价工作情况 （一）内部控制评价范围 公司按照风险导向原则确定纳入评价范围的主要单 ...

Core Insights - The core viewpoint emphasizes the importance of brand as a living entity that can grow through continuous innovation and iteration, driving sustainable growth for companies [1] - The company aims to become a global cross-media entertainment group, focusing on a dual business model of "creative design + parent-child tourism" and "AI + IP" strategies [3][5] Company Development - Over its 26-year history, the company has successfully transformed from a design firm to a light-asset cultural tourism development and operation enterprise, launching multiple sub-brands [1][4] - The company has established a diverse ecological brand matrix, with a focus on creating value through its various sub-brands, including JoyKey for IP development and LALOT for children's facilities [3][11] Strategic Focus - In 2025, the company will further refine its strategy to become a leading service provider for value-added existing assets and a parent-child tourism brand operator, aiming for significant market opportunities [12][13] - The company has recognized the shift towards a content creation era, leveraging its storytelling capabilities to enhance its market position [7][15] Market Adaptation - The company has shown high sensitivity to market changes, adapting its strategies in response to emerging trends such as the impact of AI on the design industry [5] - The launch of the Urban Flow 3.0 model has received positive feedback and is being applied to over 30 projects, indicating the company's innovative approach to urban renewal [5][15] Competitive Positioning - The company positions itself similarly to Disney, with its sub-brands focusing on different aspects of the entertainment and tourism sectors, creating a synergistic effect [13] - The company aims to activate existing assets through professional techniques in content and brand marketing, which is seen as a significant growth opportunity [13]