Core Viewpoint - American Rebel Holdings, Inc. is actively promoting its patriotic brand and products, particularly American Rebel Light Beer, through media appearances and strategic market expansion efforts [1][3][15]. Company Overview - American Rebel Holdings, Inc. is a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Light Beer [11]. - The company became publicly traded on NASDAQ under the symbol AREB in February 2022 [4]. Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a patriotic beer [12][13]. - The beer is described as all-natural, with no added supplements or sweeteners typically found in mass-produced beers [13]. Marketing and Promotion - CEO Andy Ross is leveraging media exposure, including an appearance on NBC affiliate KSHB 41, to promote the values of the American Dream and the company's products [1][2][3]. - The company is focusing on expanding its presence in the Kansas market, particularly through partnerships with distribution networks like Standard Beverage [6][7]. Strategic Focus - American Rebel aims to share its brand story and expand into new markets, positioning itself as "America's Patriotic Brand" [3][9]. - The company is actively targeting key accounts in eastern Kansas to enhance product availability in both on-premise and off-premise locations [6][7].

Core Viewpoint - American Rebel Holdings, Inc. is expanding its market presence in Iowa through a partnership with Mahaska Bottling Company, aiming to distribute American Rebel Light Beer across the state, which is a key component of its Midwest growth strategy [1][4][12] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [14] - American Rebel Light Beer is marketed as a premium domestic light lager, emphasizing its natural ingredients and patriotic values [10][11] Partnership Details - The collaboration with Mahaska Bottling Company, a well-established beverage distributor in Iowa since 1889, is expected to enhance the distribution of American Rebel Light Beer in local bars, restaurants, and retail outlets [3][4] - Mahaska Bottling Company has a strong reputation for customer satisfaction and an extensive distribution network, making it an ideal partner for American Rebel [3][9] Marketing and Promotion - American Rebel plans to host a series of launch events in Iowa, including beer tastings and live music performances, to promote American Rebel Light Beer [5][6] - The partnership will leverage notable venues such as the Knoxville Raceway and the Dingus Lounge to enhance brand visibility and engage with local consumers [6][7][8] Product Characteristics - American Rebel Light Beer is characterized by approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, positioning it as a lighter option for health-conscious consumers [11] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," appealing to consumers who value these ideals [10][11]

Core Insights - Champion Safe Company has achieved over $2.4 million in year-to-date revenue, surpassing internal sales projections, with more than $610,000 generated at recent buying group shows [1][2][3] Product Innovation - The success is attributed to Champion's latest product innovations, which feature enhanced security, refined aesthetics, and superior craftsmanship, receiving positive feedback from dealers [2][3] Leadership and Growth Strategy - CEO Thomas Mihalek emphasized the importance of quality and attention to detail, stating that Champion is committed to continuous growth and expansion through innovative programming and enhanced manufacturing procedures [3][5] - The company is optimistic about continued growth and market share gains under Mihalek's leadership, following significant improvements since his appointment in April 2024 [5] Dealer Support and Market Position - Champion Safe is dedicated to supporting its dealer network with industry-leading service, reliable inventory, and premium products, aiming to drive retail success [4] - The company values partnerships with buying group members and provides cutting-edge solutions to help dealers grow their businesses [4] Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, offering high-quality safes designed for security and fire protection, trusted by homeowners, gun owners, and businesses [6] Parent Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [7]

American Rebel Light Beer American Rebel Light Beer Now Available Online in 40 US States Nashville, TN, Feb. 13, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is very excited to announce that customers across 40 US states can now order American Rebel Lig ...

Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ’s listing rules. “Maintaining our NASDAQ listing is of utmost importance to ...

Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ’s listing rules. “Maintaining our NASDAQ listing is of utmost importance to ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Registrant's telephone number, including area code: (833) 267-3235 Securities registered pursuant to Section 12(b) of the Act: | Title of each class | Trading Symbol(s) | Name of each e ...

American Rebel Holdings Inc American Rebel Light Appearance Scheduled to Air on Friday, February 7 Broadcast Between 10 – 11 am Eastern Nashville, TN, Feb. 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to announce that its CEO Andy Ross wi ...

Nashville, TN, Jan. 23, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is thrilled to announce that the iconic Nashville honky tonk Tootsie’s World Famous Orchid Lounge (tootsies.net), located on historic Broadway in downtown Nashville, has begun serving Amer ...

Company Expansion and Distribution - American Rebel Holdings Inc has signed a distribution agreement with Tramonte Distributing for a six-county region in northeast Ohio, including Akron, marking a significant milestone in the company's Midwest expansion [1] - The agreement with Tramonte complements the existing distribution network with Bonbright Distributing in west-central Ohio, strategically enhancing the company's presence in the state [2] - The partnership aims to provide a seamless distribution network, ensuring American Rebel Beer is available in local bars, restaurants, and retail outlets, targeting light beer drinkers who align with the brand's core values [2] Strategic Partnerships and Market Reach - Tramonte Distributing, founded in 1940, is the only alcoholic beverage distributor in Akron and is known for its strong community involvement, including sponsoring a Safe Ride program and contributing to charities [3] - The company is leveraging its existing relationships with major networks like Miller/Coors and AB, combined with independent distributors, to build a robust distribution network [2] - American Rebel Beer has expanded its reach to multiple states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, and Missouri, with plans to add more distributors and territories regularly [5] Product and Brand Identity - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, offering a lighter option for beer enthusiasts [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," emphasizing its patriotic values and exceptional quality [6] - The product is all-natural, with no added supplements, and avoids corn, rice, or sweeteners commonly found in mass-produced beers [7] Marketing and Community Engagement - To celebrate the launch, American Rebel Beer and Tramonte Distributing will host Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways, running from early 2025 through the summer [4] - The events aim to engage the community and promote the brand's patriotic identity, offering opportunities for consumers to experience the product firsthand [4] Company Background - American Rebel Holdings Inc primarily designs, manufactures, and markets branded safes, personal security, and self-defense products, and has recently transitioned into the beverage industry with the introduction of American Rebel Beer [8] - The company also produces branded apparel and accessories, further diversifying its product portfolio [8]