Marketing Strategy - The company has observed a cultural shift in travel preferences, with travelers focusing more on experiences rather than just destinations [1] - The company's marketing strategy leverages actor Keegan-Michael Key's relatability and comedic style to showcase the versatility of its hotel options and rewards program [1] - The 2025 media strategy, developed with dentsu X, targets families, young professionals, and business travelers through a video-first approach across connected TV, online video, and social media [3] - The campaign emphasizes personalized messaging and advanced targeting technologies to engage new and existing guests, with expanded partnerships on platforms like Hulu, Disney, Peacock, and Amazon [3] Rewards Program - The Choice Privileges rewards program has 68 million members globally and offers new features such as RewardSaver room rates starting at 6,000 points and expanded booking windows from 14 to 50 weeks [2] - Members can redeem points for premium room features, stays at over 7,000 hotels, and exclusive experiences like college sports and Trackhouse Racing events [2] Brand Portfolio - The company's portfolio includes over 7,500 hotels across 45 countries, offering a range of brands from full-service upscale to midscale, extended stay, and economy [7] - Key brands highlighted in the campaign include Radisson, Cambria, Quality Inn, and Comfort, each offering unique amenities such as modern workspaces, locally inspired designs, free hot breakfast, and spacious rooms [6] Innovative Tools - The company launched the "Time Off Tooolbox," featuring customizable time-off request videos and out-of-office messages created with Keegan-Michael Key's assistance [4] - These tools aim to make the process of requesting time off and setting up out-of-office replies more enjoyable and personalized [4]

NORTH BETHESDA, Md., Jan. 13, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) is announcing a new campaign benefitting the American Red Cross relief efforts to help people impacted by the 2025 California wildfires. Choice Privileges members' donations to the Red Cross will now be eligible for a match from Choice Hotels of up to $25,000. Choice Hotels supports the American Red Cross "We are committed to supporting the communities affected by the wildfires in California. By matching do ...

New logos, which will start to appear at hotels this year, shepherd in a new phase of Radisson upscale brand advancements, including first on-property elements developed by Choice following its repositioning of the brands Download new logos here.NORTH BETHESDA, Md., Jan. 7, 2025 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) begins the next chapter of its reimagination of the Radisson Hotels Americas brands, which it acquired in 2022, with the introduction of new visual identities, including ...

"We are honored to be recognized as one of America's Most Responsible Companies," said Megan Brumagim, Vice President of Upscale Brands and Chief Sustainability Officer for Choice Hotels International. "This accolade underscores our commitment to help make tomorrow even better than today. We remain dedicated to creating a positive impact in the communities we serve and empowering and equipping our owners to continue to advance in their sustainability efforts." Choice Hotels has various initiatives, includin ...

Choice Hotels International, Inc. (CHH) continues to expand its Everhome Suites portfolio to meet rising demand. The company recently announced the opening of two new Everhome Suites properties in Fayetteville, NC; and Cheyenne, WY; alongside a groundbreaking in Clarksville, TN. The expansion highlights Choice Hotels' strategic focus on high-growth markets and its efforts to address an undersupplied extended stay segment.The expansion of Everhome Suites has been backed by a partnership with Highside Compani ...

All three hotels were developed in collaboration with Highside Companies. Choice Hotels and Highside Companies have four Everhome Suites open and 13 under construction as collaborators. "Based on the operations results we've seen, we are thrilled to add more Everhome Suites hotels to our portfolio," said Justin Roberts, CEO, Highside Companies. "We appreciate our strong relationship with Choice and the dedicated attention and support we've received. We look forward to the continued expansion of our collabor ...

For Immediate ReleaseChicago, IL – December 11, 2024 – Today, Zacks Equity Research Marriott International, Inc. (MAR) , Hyatt Hotels Corp. (H) and Choice Hotels International, Inc. (CHH) .Industry: Hotels and MotelsLink: https://www.zacks.com/commentary/2381350/3-hotels-motels-stocks-to-watch-amid-industrys-uncertain-prospectsThe Zacks Hotels and Motels industry faces challenges from rising costs, weakening demand, geopolitical tensions and ongoing economic uncertainty. However, industry participants are c ...

Momentum investing is all about the idea of following a stock's recent trend, which can be in either direction. In the 'long' context, investors will essentially be "buying high, but hoping to sell even higher." And for investors following this methodology, taking advantage of trends in a stock's price is key; once a stock establishes a course, it is more than likely to continue moving in that direction. The goal is that once a stock heads down a fixed path, it will lead to timely and profitable trades.Even ...

A month has gone by since the last earnings report for Choice Hotels (CHH) . Shares have added about 7.4% in that time frame, outperforming the S&P 500.Will the recent positive trend continue leading up to its next earnings release, or is Choice Hotels due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the most recent earnings report in order to get a better handle on the important drivers. Choice Hotels Q3 Earnings Top Estimates, Revenues ...

Investors might want to bet on Choice Hotels (CHH) , as it has been recently upgraded to a Zacks Rank #1 (Strong Buy). An upward trend in earnings estimates -- one of the most powerful forces impacting stock prices -- has triggered this rating change.A company's changing earnings picture is at the core of the Zacks rating. The system tracks the Zacks Consensus Estimate -- the consensus measure of EPS estimates from the sell-side analysts covering the stock -- for the current and following years.Individual i ...