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Google Bolsters Ad Safety Efforts With Enhanced AI Tools
PYMNTS.com· 2025-04-17 00:32
Core Insights - Google has enhanced its use of artificial intelligence (AI) in ad safety, implementing over 50 improvements to its large language models (LLMs) in 2024 [1] Group 1: AI Enhancements and Impact - The updates have accelerated complex investigations, enabling the identification of fraudulent activities, such as illegitimate payment information, during account setup [2] - These measures have prevented billions of policy-violating ads from being displayed to consumers, while allowing legitimate businesses to reach customers more quickly [2] - Google has developed countermeasures against AI-generated impersonation ads, including a new policy that suspends advertisers promoting such scams [2] Group 2: Results and Statistics - The company permanently suspended over 700,000 offending advertiser accounts, resulting in a 90% decrease in reports of scam ads this year [3] - In 2024, Google removed 5.1 billion ads, restricted 9.1 billion ads, and suspended 39.2 million advertiser accounts [4] Group 3: Industry Challenges and Responses - The ad safety landscape is evolving due to technological advancements, emerging abuse tactics, and global events, necessitating continuous adaptability from the industry [5] - Google is addressing these challenges by deploying advanced technology and collaborating with partners to create a safer online environment for users [5]
Google facing £5 bn UK lawsuit over ad searches: firms
Techxplore· 2025-04-16 19:55
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Google called the UK suit 'yet another speculative and opportunistic case' Google on Wednesday said it would "vigorously" defend itself after some 250,000 UK businesses filed a multi-billion-pound legal claim against the US tech giant for allegedly overcharging for online advertising. Law firm Geradin Partners said it had file ...
Google GenAI, AI Cloud Services Drive Analyst Confidence In Long-Term Growth
Benzinga· 2025-04-16 18:02
Over the next three to five years, Google’s primary upside valuation driver will be its proprietary large language models (LLMs). That’s according to Needham analyst Laura Martin, who reiterated Alphabet Inc. GOOGL, Google’s parent company, with a Buy and a $178 price target on Wednesday.She expects GenAI to aid Google’s internal operations and increase revenue growth. Martin adds that Google Cloud will generate revenue from both LLMs and the applications built upon them.Also Read: Google Undercuts Microsof ...
Google used AI to suspend over 39M ad accounts suspected of fraud
TechCrunch· 2025-04-16 10:00
Core Insights - Google suspended 39.2 million advertiser accounts in 2024, more than tripling the number from the previous year, as part of its crackdown on ad fraud [1] - The company utilized large language models (LLMs) and various signals to identify and suspend fraudulent accounts before they could serve ads [1][2] - Google implemented over 50 LLM enhancements and involved human oversight in its safety enforcement mechanisms [2] Ad Fraud Prevention Efforts - A team of over 100 experts from various divisions within Google analyzed deepfake ad scams and developed countermeasures [4] - In 2023, Google suspended over 700,000 advertising accounts and reported a 90% drop in deepfake ad reports due to technical countermeasures and policy updates [5] - The company removed 1.8 billion ads in the U.S. alone, with key violations related to ad network abuse, trademark misuse, and misrepresentation [5] Global Account Suspensions - India saw 2.9 million account suspensions, making it the second-highest after the U.S., with 247.4 million ads removed [6] - Of all suspensions, 5 million accounts were related to scam violations, contributing to the removal of nearly half a billion scam-related ads [7] Election Advertising - Google verified over 8,900 new election advertisers in 2024 and removed 10.7 million election ads, although the volume was relatively small compared to overall ad numbers [8] Overall Ad Management - In total, Google blocked 5.1 billion ads and removed 1.3 billion pages in 2023, indicating improvements in prevention efforts [9] - The company restricted an additional 9.1 billion ads last year, emphasizing the importance of transparency in its suspension processes [10]
Alphabet: Cheap Despite Risks To Its Main Business Model
Seeking Alpha· 2025-04-16 06:04
Group 1 - Alphabet Inc. is recognized as a blue chip stock in the Western market and is currently the cheapest among the Magnificent Seven stocks [1] - There are concerns that Alphabet may lose its primary business model, which could impact its future performance [1] - The company has a significant presence in algorithmic trading and trading strategies, indicating its involvement in advanced financial technologies [1] Group 2 - The analyst has a conservative investment track record, achieving a portfolio yield of 17.5% at the end of 2020 and managing to remain nearly flat during the market crash in 2022 with a loss of only 0.16% [1] - The worst performance year recorded was a gain of only 0.8% while the market was rising, highlighting the challenges faced [1] - A shift towards quantitative trading strategies has led to a portfolio yield of 12.84% last year with a beta of less than 0.6, indicating a more risk-managed approach [1]
Alphabet: Valuation Lags Behind Fundamentals
Seeking Alpha· 2025-04-16 04:33
I am confident that Alphabet (NASDAQ: GOOG ) (NASDAQ: GOOGL ) (TSX: GOOG:CA ) stock certainly merits a strong buy rating due to numerous reasons. There are not so many companies with such a massive fundamental strength: undisputed dominanceWith a decade at a Big 4 audit firm specializing in the banking, mining, and energy sectors, I bring a strong foundation in finance and strategy. Currently, I serve as the Head of Finance for a leading owner and operator of retail real estate, where I oversee complex fina ...
Investors Undervalue Alphabet's Monopoly And YouTube's Streaming Leadership
Seeking Alpha· 2025-04-16 03:39
Group 1 - Alphabet is a dominant player in the internet space with significant market shares in Google Search, YouTube, and Google Cloud, maintaining monopolistic positions for over two decades [1] - The company is exploring emerging product avenues, indicating potential for future growth and diversification [1] - The focus on long-term value investing is emphasized, with a particular interest in undervalued sectors such as Oil & Gas and consumer goods [1] Group 2 - The article reflects a perspective that seeks to identify companies with strong fundamentals that are currently overlooked or disliked by the market [1] - There is a mention of specific companies like Energy Transfer, which have shown resilience and potential for substantial returns despite market sentiment [1] - The author expresses a preference for traditional consumer goods over high-tech investments and skepticism towards cryptocurrencies [1]
AI, Waymo & Wiz: Can These 3 Factors Push GOOGL Stock Up?
ZACKS· 2025-04-15 20:00
Alphabet (GOOGL) is infusing artificial intelligence (AI) heavily across its offerings, including Search and Google Cloud, driving top-line growth. GOOGL dominates the digital advertising and search domains that generate significant advertising revenues, hitting $264.59 billion in 2024. Google Cloud revenues surged 30% year over year to $12 billion in 2024, driven by core cloud products, AI infrastructure, and Generative AI (GenAI) tools like Vertex AI and Gemini. GOOGL’s plan to buy Wiz for a whopping $32 ...
ManusAI:现在与谷歌公司Google Drive融合。用户现在可以直接上传文件到Google Drive或从中下载(之前能从设备上输入/输出文件)。
快讯· 2025-04-15 19:57
ManusAI:现在与谷歌公司Google Drive融合。 用户现在可以直接上传文件到Google Drive或从中下载(之前能从设备上输入/输出文件)。 ...
Google bets on geothermal to power data centers in Taiwan
TechCrunch· 2025-04-15 18:02
In Brief Google will add 10 megawatts of geothermal power in Taiwan to its renewable portfolio, the company announced Tuesday, marking the search giant’s first geothermal investment in Asia.Swedish company Baseload Capital is developing the project through a local subsidiary, which has been mapping the island for geothermal resources since 2019. It’s not the first geothermal deal for Google. In November, geothermal startup Fervo connected a 3.5-megawatt power plant to the grid as part of an agreement with ...