NEWS RELEASE Exhibit 99.1 MATTEL REPORTS THIRD QUARTER 2025 FINANCIAL RESULTS Third Quarter 2025 Highlights Versus Prior Year EL SEGUNDO, Calif., October 21, 2025 – Mattel, Inc. (NASDAQ: MAT) today reported third quarter 2025 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: "While our US business was challenged in the third quarter by industry-wide shifts in retailer ordering patterns, the fundamentals of our business are strong, with growth in consumer demand for our products across every r ...

Core Insights - Mattel reported third-quarter results that fell short of sales and profit estimates, primarily due to weak retail demand for its toys in North America amid increasing economic uncertainty [1] Company Summary - Mattel's sales and profit figures for the third quarter did not meet market expectations [1] - The company is experiencing sluggish retail demand for its toys, particularly in the North American market [1] - Economic uncertainty is cited as a contributing factor to the decline in demand for Mattel's products [1] Industry Summary - The toy industry is facing challenges related to retail demand, especially in North America [1] - Economic conditions are impacting consumer spending on toys, leading to a slowdown in sales for companies like Mattel [1]

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today reported third quarter 2025 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: "While our US business was challenged in the third quarter by industry-wide shifts in retailer ordering patterns, the fundamentals of our business are strong, with growth in consumer demand for our products across every region. Since the beginning of the fourth quarter, orders from retailers in the US have accelerated significantly an. ...

Core Insights - Netflix has partnered with Mattel and Hasbro to become global co-master toy licensees for the KPop Demon Hunters franchise, which is expanding into various media and consumer categories [1][3] - The animated feature has achieved significant success, with 325 million global views and its soundtrack garnering 8.3 billion streams since its June debut [2] - The toy lines are set to launch in 2026, with pre-orders starting next month in preparation for the holiday season [1][4] Company Collaborations - Through the partnership with Mattel, a full range of KPop Demon Hunters-themed products will be developed, including dolls, action figures, and collectibles [4] - Hasbro will also create a product lineup that brings key moments from the film to life, featuring innovative items such as plush toys and youth electronics [4][5] - The collaboration aims to enhance fan engagement by providing immersive play experiences beyond the screen [5] Market Strategy - The toy deal marks a significant step in Netflix's strategy to expand its consumer products offerings, following previous collaborations with Walmart for other franchises [3] - Products from both Mattel and Hasbro are expected to be available at retail starting in spring 2026, continuing through the holiday season of that year [5]

Core Viewpoint - Netflix is collaborating with Mattel and Hasbro to create toys based on its animated film "KPop Demon Hunters," which aims to diversify its revenue streams through consumer goods [1] Group 1: Company Strategy - The partnership with Mattel and Hasbro signifies Netflix's strategic move to expand into the consumer goods market [1] - This initiative reflects Netflix's ongoing efforts to leverage its popular content for additional revenue opportunities [1] Group 2: Industry Implications - The collaboration highlights a growing trend in the entertainment industry where companies are increasingly focusing on merchandise to enhance revenue [1] - By entering the toy market, Netflix is positioning itself to compete more effectively with other media companies that have successfully integrated consumer products into their business models [1]

Core Insights - Netflix is collaborating with Hasbro and Mattel to launch "KPop Demon Hunters" toys, capitalizing on the film's success, which has garnered over 325 million views globally, making it Netflix's most popular film to date [1][2] Group 1: Partnership Details - The partnership will enable Netflix to provide a range of consumer products based on the animated film, with Mattel focusing on dolls, action figures, and playsets, while Hasbro will produce plush toys, electronics, and board games [2] - There may be some overlap in product categories between Mattel and Hasbro, indicating a collaborative yet competitive approach in the toy market [2] Group 2: Product Launch Information - Mattel is currently accepting pre-orders for a three-pack of dolls featuring characters from the film, while Hasbro's initial offering is a "KPop Demon Hunters" themed Monopoly Deal game [3] - Merchandise from both companies is expected to be available in retail stores by spring 2026 [3] Group 3: Market Response - The collaboration is seen as a response to fan demand for related merchandise, as stated by Netflix's chief marketing officer, highlighting the strong consumer interest in the film's characters and themes [4]

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Core Insights - Mattel, Inc. (MAT) is set to report its third-quarter 2025 results on October 21, with previous earnings exceeding estimates by 18.8% while revenues fell short by 3.8% [1] - The Zacks Consensus Estimate for Q3 earnings per share (EPS) is $1.05, reflecting a 7.9% decline from $1.14 in the same quarter last year, while revenues are projected at approximately $1.81 billion, down 1.9% year over year [2] Group 1: Performance Expectations - Mattel's Q3 performance is anticipated to be impacted by global trade dynamics, shifts in retailer ordering patterns, and uncertainty surrounding tariffs, which may limit growth potential [3] - The company has revised its full-year net sales guidance to a growth range of 1% to 3% in constant currency, a broader range than the previous estimate of 2% to 3%, due to increased market volatility and macroeconomic challenges [4] Group 2: Strategic Initiatives and Brand Strength - Despite challenges, Mattel is expected to benefit from strong franchise and licensing partnerships, robust e-commerce sales, and brand strength in action figures, vehicles, and games [5] - Key brands like Hot Wheels and UNO are likely to enhance shelf presence and consumer engagement, while the Girls category is projected to rebound through upcoming innovations and strategic partnerships [6] Group 3: Earnings Prediction Model - The current model does not predict an earnings beat for Mattel, as the company has an Earnings ESP of -0.19% and a Zacks Rank of 3 (Hold) [7][8]

Core Insights - Roblox has announced an expanded collaboration with Mattel, which is expected to enhance user engagement through new games based on popular brands like Barbie and Hot Wheels [1][2] - The stock price of Roblox increased by over 3% to $138.21 following the announcement of the collaboration [2] - Despite the positive news, Roblox's stock has faced challenges due to concerns regarding child safety on its platform, leading to fluctuations in its stock performance [3] Company Developments - The new experiences from the collaboration will include a game based on Monster High, set to launch on October 24 [1] - Mattel's previous success on Roblox includes the "Barbie DreamHouse Tycoon," which has garnered nearly 500 million visits since its launch in 2023 [2] Market Performance - Roblox's stock had previously broken out of a cup-with-handle base at a buy point of $139.97 but later fell below its 50-day moving average, triggering a sell signal [3]

Core Viewpoint - Roblox Corporation's stock increased following the announcement of a partnership with Mattel, which will introduce major brands like Monster High into Roblox games, enhancing user engagement and monetization opportunities [1][2]. Partnership Details - Mattel and Roblox have established a partnership to create multiple standalone games on the Roblox platform, starting with a new Monster High experience set to launch on October 24 [2]. - The initial game will allow players to explore a Monster High world, customize characters, and earn in-game rewards, with plans to introduce additional franchises such as Barbie and Hot Wheels in the future [3]. Content Integration - Mattel's intellectual properties will be integrated into Roblox's License Manager and Licenses catalog, with existing brands like Polly Pocket already available and others like Matchbox planned for future release [4]. - The collaboration aims to enable developers to use officially licensed assets, thereby increasing user-generated content and brand interactions within Roblox [4]. Executive Insights - Executives from both companies highlighted the imaginative potential of Roblox as a platform for fans to engage with Mattel's brands in innovative ways [5]. - The partnership is seen as a means to connect with next-generation audiences through custom experiences and licensed content [5]. Business and Growth Strategy - Mattel's extensive storytelling history combined with Roblox's global reach and creation tools aims to extend physical franchises into interactive digital worlds [6]. - The strategy includes a series of standalone games and licensed assets across various platforms, targeting sustained engagement across different age groups [6]. Market Impact - The partnership is expected to deepen fan engagement and create merchandising opportunities, contributing to long-term brand value for both companies [7]. - Following the announcement, Mattel's stock rose by 0.67% to $17.92, while Roblox's stock increased by 5.2% [7].