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“零售老兵”刘鹏空降山姆:沃尔玛中国下一程的全渠道棋局
Core Insights - Walmart China has appointed Liu Peng as the new president of Sam's Club, effective immediately, succeeding Jane Ewing who will return to Walmart International at the end of the year [2][3] - Liu Peng brings extensive experience from Alibaba, where he held various leadership roles, and is expected to lead strategic upgrades and digital transformation at Sam's Club [3][11] - Sam's Club has been expanding rapidly in China, with nearly 60 stores in over 30 cities and plans to open five more by the end of the year [4][7] Leadership Transition - Jane Ewing is recognized for her significant contributions during her tenure, fostering collaboration between the China team and the international division [4] - Liu Peng will work closely with Ewing to ensure a smooth transition [2][4] Business Performance - Sam's Club has shown strong growth, with Walmart China's net sales reaching $6.7 billion in Q1 2025, a 22.5% increase year-on-year, largely driven by Sam's Club [7] - As of Q2 2025, Walmart China's net sales were $5.8 billion (approximately 41.6 billion RMB), reflecting a 30.1% year-on-year growth [7] Membership Strategy - Sam's Club has shifted its membership strategy, increasing the annual fee from 150 RMB to 260 RMB in 2016, targeting middle-class families with customized products and services [5] - The club operates on a "wide SPU, strict SKU" principle, maintaining a limited selection of high-quality products to enhance customer experience [6][10] Competitive Landscape - The retail environment is becoming increasingly competitive, with instant retail services challenging traditional membership models [9][10] - Walmart China is adopting a "slow and steady" approach, focusing on a multi-channel strategy to enhance customer experience and meet diverse consumer needs [10][11] Future Outlook - Liu Peng's experience in digital transformation is seen as crucial for enhancing the membership lifecycle and improving customer retention [11][12] - The company's ability to leverage global supply chains and meet fragmented consumer demands will be key to its future success [13]
山姆换帅,阿里巴巴前高管刘鹏任会员店业态总裁
Xin Jing Bao· 2025-10-27 07:45
Core Insights - Walmart China has appointed Liu Peng as the President of Sam's Club, reporting directly to the CEO of Walmart China, Zhu Xiaojing. Jane Ewing, the acting president, will return to Walmart International by the end of this year [2] Group 1: Leadership Changes - Liu Peng has a strong background in retail, having held various leadership positions at Alibaba Group, including General Manager of Tmall International and President of Tmall Import and Export Business [2] - Zhu Xiaojing emphasized Liu's international perspective, deep integration capabilities in global supply chains, and extensive experience in Chinese retail and omnichannel strategies as key assets for leading Sam's Club [2] Group 2: Business Expansion - Currently, Sam's Club has nearly 60 stores across more than 30 cities in China, with plans to open approximately 5 new stores by the end of this year [2]
原阿里高管刘鹏“接棒”!担任山姆中国总裁
Shen Zhen Shang Bao· 2025-10-27 06:50
山姆会员店迎来新总裁!10月27日,深圳商报·读创客户端记者从沃尔玛获悉,刘鹏已加入沃尔玛中国 并担任山姆会员店业态总裁,直接向沃尔玛中国总裁及首席执行官朱晓静汇报,即日起生效。山姆会员 店代理业态总裁Jane Ewing将于今年年底如期结束外派任期和代理职责后,返回沃尔玛国际部。 沃尔玛中国称,这是沃尔玛持续加大对中国投资、实现业务战略升级的又一重要举措。 沃尔玛中国总裁及首席执行官朱晓静表示:"我们相信,凭借其国际化的视野、对全球供应链的深度整 合能力和丰富的中国零售及全渠道经验,刘鹏能够带领山姆中国团队实现战略升级,进一步夯实以会员 为中心的核心组织能力,同时推动数字化转型和科技创新,帮助业务行稳致远,为会员带来更好的商品 和体验。" 山姆会员店代理业态总裁Jane Ewing将于今年年底如期结束外派任期和代理职责,返回沃尔玛国际部。 在此期间,刘鹏将与其完成相关交接工作。 今年8月21日,沃尔玛发布2026财年第二季度业绩,第二季度实现总营收1774亿美元,同比增长4.8% (剔除汇率波动影响后,总营收为1789亿美元,同比增长5.6%);第二季度调整后营业利润为80亿美 元,同比增长0.4%。其中, ...
山姆迎来新业态总裁,锚定价值深耕
36氪未来消费· 2025-10-27 06:45
Core Viewpoint - Walmart China has appointed Liu Peng as the new president of Sam's Club, signaling a strategic shift in the membership retail sector in China, emphasizing the importance of refined operations and digital transformation to enhance member experience and value [4][11][23]. Group 1: Leadership Change - Liu Peng's appointment is effective immediately, and he will report directly to Walmart China's president and CEO, Zhu Xiaojing [4]. - Jane Ewing, the former president, will complete her term by the end of 2025 before returning to Walmart's international division [4]. - This leadership change is significant given Sam's Club's strong growth trajectory and increasing membership numbers, with a stable rise in renewal rates and activity levels [4][21]. Group 2: Liu Peng's Background - Liu Peng has nearly 30 years of experience across traditional retail and internet giants, including roles at Haier, Suning, and Alibaba [6][8]. - His expertise includes global resource integration, consumer insights in China, and digital capabilities, which are crucial for Sam's Club's future strategies [7][10]. - At Alibaba, he successfully introduced nearly 25,000 overseas brands to the Chinese market, enhancing cross-border logistics and consumer experience [8]. Group 3: Market Dynamics - The Chinese membership retail sector has transitioned from exploration to competition, with both foreign and domestic brands vying for market share through differentiated offerings [13][23]. - Sam's Club has established strong consumer trust and a unique value proposition through its curated product selection and efficient omnichannel services [13][14]. - The market is projected to grow significantly, with retail sales expected to reach 24.55 trillion yuan by mid-2025, indicating a robust environment for membership retail [21]. Group 4: Strategic Focus - The focus for Sam's Club under Liu Peng will be on enhancing its unique competitive advantages, such as exclusive product offerings and refined member experiences [14][16]. - The organization aims to leverage digital capabilities to improve member engagement and operational efficiency, aligning with the evolving consumer expectations for seamless online and offline experiences [18][23]. - The emphasis on data as a valuable asset will drive deeper relationships with members, enabling personalized marketing and product selection [18][24].
山姆会员店迎来新业态新总裁 阿里巴巴出身的刘鹏正式加入
Sou Hu Cai Jing· 2025-10-27 06:42
Core Insights - Walmart China has appointed Liu Peng as the new President of Sam's Club, effective immediately, as part of its strategy to enhance investment and upgrade its business in China [1][2] Company Overview - Liu Peng has extensive experience in the Chinese retail and internet sectors, having held various leadership roles at Alibaba Group, including General Manager of Tmall Global and President of Tmall Import and Export [2][3] - Prior to joining Alibaba in 2015, Liu held leadership positions at Goodbaby China, Wande City China, Suning Appliance, and Haier Group, covering areas such as procurement and marketing [3] Strategic Direction - Walmart aims to strengthen its commitment to becoming the most trusted omnichannel retailer in China, focusing on high-quality products and an exceptional shopping experience for customers and members [3] - The appointment of Liu Peng is seen as a positive personnel change that signals Walmart's intent to increase investment and organizational upgrades, reinforcing a member-first principle [5] Business Performance - Sam's Club has been experiencing rapid growth, with nearly 60 stores opened in over 30 cities in China, and plans for additional openings by the end of the year [6] - Membership numbers are on the rise, with stable increases in renewal rates and activity levels, while e-commerce now accounts for over 50% of the business [6]
What You Need To Know Ahead of Walmart's Earnings Release
Yahoo Finance· 2025-10-27 06:02
Core Insights - Walmart Inc. is set to announce its third-quarter results on November 20, with a market cap of $846.5 billion and operations across various segments including Walmart U.S., Walmart International, and Sam's Club [1] Financial Performance Expectations - Analysts anticipate Walmart will report a profit of $0.60 per share for the upcoming quarter, reflecting a 3.5% increase from $0.58 per share in the same quarter last year [2] - For the full fiscal year 2026, Walmart's EPS is projected to be $2.60, a 3.6% increase from $2.51 in fiscal 2025, with earnings expected to rise 12.7% year-over-year to $2.93 per share [3] Stock Performance - Over the past 52 weeks, Walmart's stock has increased by 27.9%, outperforming the S&P 500 Index's 16.9% gains and the Consumer Staples Select Sector SPDR Fund's 3.2% decline [4] - Following the release of mixed Q2 results, Walmart's stock price fell by 4.5%, despite a solid sales momentum with global eCommerce revenues showing high double-digit growth and US comparable sales rising by 4.6% [5] Analyst Sentiment - Analysts maintain a "Strong Buy" consensus rating for Walmart, with 31 out of 38 analysts recommending "Strong Buys," six "Moderate Buys," and one "Hold." The mean price target of $114.24 indicates a potential upside of 7.6% from current levels [6]
刘鹏履职山姆业态总裁,以战略升级驱动会员价值增长
Xin Lang Cai Jing· 2025-10-27 05:22
Core Viewpoint - Walmart China has appointed Liu Peng as the President of Sam's Club in China, aiming to enhance the company's strategic capabilities and digital transformation while focusing on member-centric operations [3][10]. Group 1: Leadership Changes - Liu Peng, with nearly 20 years of retail experience, will oversee Sam's Club operations in China and report directly to Walmart China's President and CEO [3]. - The previous acting president, Jane Ewing, will conclude her term by the end of this year [3]. Group 2: Strategic Focus - Liu Peng's expertise in global supply chain integration and understanding of Chinese consumer needs aligns with Sam's Club's strategy of leveraging global resources while co-creating value in the Chinese market [5]. - His experience at Alibaba, where he held various leadership roles, will contribute to building a robust global procurement system and enhancing logistics efficiency [5]. Group 3: Member Value Enhancement - Liu Peng's insights into Chinese consumer demands will help Sam's Club refine its product strategies and service designs, thereby increasing member loyalty and perceived value [7]. - Walmart China reported a net sales figure of $5.8 billion for Q2 2026, reflecting a 30.1% year-on-year growth, indicating the importance of enhancing member value to sustain high growth [7]. Group 4: Digital Transformation and Growth - Liu Peng's appointment signifies Walmart's commitment to increasing investment in China, with Sam's Club currently operating nearly 60 stores across over 30 cities and planning to open five more by the end of the year [9]. - His background in digital transformation and supply chain management is expected to improve Sam's Club's logistics and operational efficiency, ultimately benefiting member value [9][10].
原阿里副总裁刘鹏加入沃尔玛中国 出任山姆会员店业态总裁
Di Yi Cai Jing· 2025-10-27 04:47
Core Insights - Walmart China announced the appointment of Liu Peng as the President of Sam's Club, effective immediately, reporting directly to Walmart China's President and CEO, Zhu Xiaojing [1] - Jane Ewing, the acting President of Sam's Club, will conclude her expatriate assignment and responsibilities by the end of this year, returning to Walmart's international division [1] Summary by Categories Leadership Changes - Liu Peng has joined Walmart China as the President of Sam's Club, effective immediately [1] - Jane Ewing will end her acting role and return to Walmart International by the end of this year [1] Background of New Appointment - Liu Peng previously held several key positions at Alibaba Group, including General Manager of Tmall International and President of Tmall Import and Export Business [1] - His experience includes roles as Vice President of Alibaba Group and President of B2C Retail Business Group, as well as President of Taotian Group's Brand Business Development Center [1]
沃尔玛中国任命刘鹏为山姆会员店业态总裁 直接向CEO朱晓静汇报
Huan Qiu Wang· 2025-10-27 04:16
Group 1 - Walmart China announced the appointment of Liu Peng as the President of Sam's Club, effective immediately, reporting directly to the President and CEO of Walmart China, Zhu Xiaojing [1][3] - This move is part of Walmart's ongoing strategy to increase investment in China and upgrade its business operations [1] - Jane Ewing, the acting President of Sam's Club, will conclude her assignment and responsibilities by the end of this year and return to Walmart's international division [1][3] Group 2 - Liu Peng has extensive experience in the Chinese retail and internet sectors, having held various senior positions at Alibaba Group, including General Manager of Tmall Global and President of B2C Retail Business Group [3] - Zhu Xiaojing expressed confidence that Liu Peng's international perspective and deep integration capabilities in global supply chains will help lead the Sam's Club team in strategic upgrades and digital transformation [3] - Currently, Sam's Club operates nearly 60 stores in over 30 cities, with plans to open approximately five new stores by the end of this year, and e-commerce business accounts for over 50% of its operations [3]
沃尔玛中国任命刘鹏为山姆会员店业态总裁
Xin Lang Ke Ji· 2025-10-27 03:53
Core Insights - Walmart China has appointed Liu Peng as the President of Sam's Club, effective immediately, reporting directly to Walmart China's President and CEO, Zhu Xiaojing [1] - Jane Ewing, the acting President of Sam's Club, will conclude her expatriate assignment and responsibilities by the end of this year, returning to Walmart International [1] - This appointment is part of Walmart's ongoing strategy to increase investment in China and upgrade its business strategy [1]