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人们越捂紧钱包,越是Costco的顺风盘
Sou Hu Cai Jing· 2025-10-11 10:48
越来越捂紧钱包的消费者,却乐意一年给它53亿美元,Costco开市客做对了什么? 从Costco最近发布的2025财年(截至2025年8月31日)业绩看,这个全球会员店巨头,在高关税和经济不确定性等各种变 量里,依然有非常可观的增长。 2025财年,Costco净销售额2699亿美元,增长8%。净利润80.99亿美元,同比增长9.9%。全年会员费收入53.23亿美元, 占净利润的65.7%。 会员费几乎占了净利润2/3,再一次验证了Costco的模式本质:不是一个赚差价的零售商,而是一家为会员精选商品 的"服务商"。 人们越捂紧钱包,追求物美价廉,会员店的模式就更有价值。Costco管理层坦承,其生意的核心吸引力,依旧是高性价 比的日常刚需和平价商品。比如,热狗套餐、烤鸡和KS卫生纸…… 但,我们比较感兴趣的是,Costco过去一个财年的逆势增长,不止依赖模式: 财报成果背后,一些在目前市场堪称教科书 式的操作,也可圈可点。 01 抢眼的基本盘,电商破局引来了年轻人 Costco会员基本盘非常稳,2025财年付费会员总数8100万,同比增长6.3%,总持卡人数1.452亿,同比增长6.1%。 其中,北美续订率 ...
消费者需求稳定 开市客(COST.US)Q4业绩超预期
智通财经网· 2025-09-25 23:19
Group 1 - Costco's Q4 earnings exceeded expectations, indicating that consumers prioritize essential goods and seek discounts, with total revenue reaching $86.156 billion, an 8% year-over-year increase [1] - Net profit for Q4 was $2.610 billion, up from $2.354 billion in the same period last year, with diluted earnings per share at $5.87, surpassing market expectations [1] - Membership fee revenue for Q4 was $1.724 billion, compared to $1.512 billion in the same period last year, reflecting strong membership growth [2] Group 2 - Costco's strong sales growth is attributed to its promotional activities, diverse product offerings, and the popularity of its Kirkland brand, which attracts a wealthier and more loyal customer base [2] - The company has indicated that it will keep certain product prices stable and will stop selling items if prices become too high, while also increasing local sourcing of products [2] - Competitor Sam's Club is also performing well, with stable consumer behavior and a focus on maintaining low prices despite tariff-induced price increases [3]
充了199元会员,山寨山姆劝退武汉中产
36氪· 2025-08-19 13:42
Core Viewpoint - The article discusses the emergence of the WuShang JiangTun membership store in Wuhan, which closely mimics the business model of Sam's Club, highlighting the potential for local brands to capture market share in the membership retail space despite existing competition [4][20]. Group 1: Business Model and Strategy - WuShang JiangTun membership store has adopted a membership model similar to Sam's Club, offering two tiers of membership at lower prices: 199 RMB/year for regular members and 580 RMB/year for diamond members, compared to Sam's 260 RMB and 680 RMB respectively [6][7]. - The store features a total area of approximately 20,200 square meters, comparable to Sam's Club, and aims to attract customers through a variety of exclusive member benefits [6][20]. - JiangTun is developing its own supply chain and has launched a private label "JiangTun Preferred," differentiating its product offerings from traditional supermarkets by over 80% [10][26]. Group 2: Product Offerings and Pricing - The product range at JiangTun includes fresh produce, beverages, baked goods, daily necessities, and imported goods, with some items closely resembling popular products from Sam's Club, such as the "Original Earl Grey Swiss Roll" priced at 59.8 RMB [12][10]. - The store also employs promotional strategies similar to Sam's, such as offering a chance to purchase a bottle of Moutai at 1,499 RMB under specific spending conditions [15][20]. Group 3: Market Context and Company Background - WuShang Group, the parent company of JiangTun, is a well-established retail giant in Hubei, with a history of operating various commercial entities and a focus on mid-to-high-end family consumers [21][22]. - The company has faced challenges in recent years, with a reported revenue decline of 6.6% in 2024, prompting a strategic shift towards membership-based retail to rejuvenate growth [23][25]. - The launch of JiangTun has positively impacted WuShang Group's stock price, which has increased by over 30% since early August [28]. Group 4: Competitive Landscape - Despite the presence of Sam's Club in Wuhan, JiangTun has garnered significant attention, indicating a potential growth opportunity in the membership retail sector [30][31]. - The article suggests that while Sam's Club has a strong global supply chain and product selection, local competitors like JiangTun may find success by catering to specific consumer needs and preferences [31][34].
盒马会员店全部关停!会员制还有前途么?
Jing Ji Ri Bao· 2025-08-16 01:36
Core Viewpoint - The complete closure of Hema's membership stores has sparked widespread attention in the market, reflecting a significant shift in China's retail landscape and prompting discussions on the future direction of the industry [2][3]. Summary by Sections Company Actions - Hema has announced the closure of all its membership stores, with the last remaining store in Shanghai set to close on August 31 [1][2]. - The decision to exit the membership store model is seen as a strategic move to reallocate resources to more profitable areas [2]. Market Context - The competitive landscape of the retail industry is intense, and Hema's withdrawal highlights the challenges faced by local retail enterprises in adapting to market demands [2][4]. - Hema's membership fee was set at 258 yuan, comparable to established players like Sam's Club, but failed to deliver a corresponding value proposition, leading to consumer dissatisfaction [3]. Industry Insights - The closure of Hema's membership stores should not be interpreted as a failure of the membership model in China, but rather as a rational adjustment in response to market conditions [3]. - The evolution of retail in China is driven by changing consumer demands, and successful businesses must innovate and meet these needs effectively [4]. - The case of Hema serves as a reminder that any business model must be rooted in local market conditions to achieve sustainable success [4].
比拼多多还便宜!这个线下门店太懂年轻人了
Sou Hu Cai Jing· 2025-08-11 10:53
Core Insights - The article highlights the success of "鹿岛会员店" (Lushang Membership Store) as a low-cost alternative to established brands like Muji, Ikea, and Uniqlo, attracting 5 million members with a membership fee of 20 yuan and generating an annual revenue of 4 billion yuan [1][3][30] Membership Strategy - 鹿岛会员店 has gained a significant membership base by offering a low entry fee of 20 yuan, making it accessible compared to competitors like Sam's Club and Costco [14][30] - The store allows members to share their membership with friends and family, enhancing its appeal [16] Pricing and Product Strategy - 鹿岛's pricing strategy is aggressive, with products priced significantly lower than competitors; for example, a basic T-shirt is priced at 19.9 yuan compared to Uniqlo's 79 yuan [10][12] - The store focuses on essential items that are convenient and affordable, appealing to budget-conscious consumers [8][30] Store Layout and Experience - 鹿岛's store design mimics successful elements from its competitors while emphasizing low prices, creating a unique shopping experience [10][18] - The store features a flower market at the entrance, attracting foot traffic and enhancing the shopping experience [18][20] Supply Chain and Cost Management - 鹿岛 has developed a robust supply chain by collaborating with over 100 small manufacturers, allowing for cost-sharing and inventory management [34][36] - The company employs a direct purchasing strategy, paying suppliers immediately to secure better prices and quality [40] Market Position and Future Challenges - 鹿岛 has positioned itself as a leader in the low-cost retail segment, capitalizing on consumer trends favoring affordability [30][32] - However, the sustainability of its business model is questioned due to reliance on low prices and potential competition from imitators [42][44]
盒马会员店全部关停,马云的新零售赛道已经失败
Sou Hu Cai Jing· 2025-08-06 16:13
Core Insights - Hema has decided to completely shut down its membership store format, marking the end of its attempt to establish a second growth curve that aimed to compete with Costco [2][4] - The closure of all Hema X membership stores indicates a strategic shift towards focusing on its core business of Hema Fresh and outlet formats [4] Summary by Sections Store Closures - Hema X membership stores in Beijing, Suzhou, and Nanjing will cease operations on July 31, 2023, leaving only one store operational, which is also set to close on August 31, 2023 [2][4] - The first Hema X membership store opened in Shanghai in October 2020, and by October 2023, a total of 10 stores had been established across major cities [4] Customer Experience - Observations from the Beijing store indicated that most shelves were empty, with only a few items left for sale, and minimal customer traffic was noted [4] Membership Structure - Hema X offered two membership tiers: a gold membership at 258 yuan per year and a diamond membership at 658 yuan per year, targeting middle-class and high-end consumers [4] Strategic Shift - The decision to close all membership stores is described as a proactive business adjustment by Hema, focusing on enhancing its fresh produce supply chain and delivery capabilities [4]
全部关门停业!这个网红行当几近“全军覆没”
Xin Lang Cai Jing· 2025-08-06 04:23
Core Viewpoint - The closure of Hema's last X membership store in Shanghai marks the end of its membership store experiment, reflecting a broader trend of membership store failures in China [1][4]. Group 1: Membership Store Closures - Hema's last X membership store will officially close on August 31, 2023, completing the shutdown of all 10 Hema X membership stores nationwide [1]. - Metro has also struggled with its membership model, closing four membership stores in major cities since 2024, indicating a failure to establish a sustainable membership business [3]. - Carrefour has drastically reduced its store count from over 300 to just 4, following its acquisition by Suning, which has seen little success in innovating the brand [3]. Group 2: Comparison with Established Brands - Established membership stores like Sam's Club and Costco have expanded cautiously, with Sam's Club operating around 52 stores in China since 1996, while Costco has only opened 7 stores by 2025 [4]. - In contrast, local brands have aggressively opened membership stores, which has led to high financial demands and unsustainable growth [4]. Group 3: Consumer Behavior and Market Dynamics - Chinese consumers generally prefer free entry and low-margin sales, leading to low acceptance of membership fees, even for established brands like Sam's Club and Costco [4][5]. - The primary consumer base willing to pay for membership is the middle class, but this demographic has shrunk, limiting the potential for large-scale expansion of membership stores [5]. Group 4: Supply Chain and Operational Challenges - The success of membership stores heavily relies on strong global supply chain integration and proprietary brand development, which local brands lack [6][8]. - Local brands often depend on existing supply chains for imported goods, resulting in high product homogeneity and reduced market appeal [8]. - Membership stores typically offer a limited SKU selection to control costs, which can lead to inventory issues if product selection fails [9]. Group 5: Future Outlook - The closures of various membership stores signal a need for local brands to reassess their strategies, focusing on supply chain capabilities, consumer habits, and operational models to potentially develop a successful domestic membership store brand [9].
盒马会员店将“归零”,原因何在?
财联社· 2025-08-06 00:54
Core Viewpoint - Hema's X membership stores are set to close, marking a significant shift in the company's strategy as it focuses on its main store formats and discount models [1][2][4]. Group 1: Closure of Hema X Membership Stores - Hema has begun shutting down its X membership stores, including locations in Beijing, Suzhou, and Nanjing, with the last store in Shanghai set to close on August 31, 2025 [1][3]. - The closure aligns with Hema's strategic focus on its main store formats and discount stores, as indicated by industry insiders [2][4]. - Hema X membership stores were launched in 2020, aiming to compete with Costco's membership model, but have not met growth expectations [3][4]. Group 2: Industry Context and Challenges - The membership store model in China has faced challenges, with Costco experiencing low membership renewal rates of 62% compared to a global average of 90% [5][6]. - Other retailers, such as Metro, are attempting to differentiate themselves by increasing the proportion of unique products offered [5]. - Hema's exit from the membership store segment reflects a broader trend where traditional retailers are moving away from membership models in favor of more established formats [7]. Group 3: Hema's Strategic Shift - Hema is pivoting towards hard discount formats and targeting lower-tier markets to create a new growth avenue [8]. - The company has merged its neighborhood and outlet stores into the "Hema NB Division," focusing on low-cost, high-frequency essential goods [8]. - Hema aims to open nearly 100 new fresh stores in 2025, primarily in third and fourth-tier cities, while expanding its neighborhood and outlet store presence [9].
告别会员店,盒马转舵下沉
Core Insights - The closure of Hema X membership stores marks a strategic shift rather than a mere reduction in scale, focusing on a broader consumer base rather than a limited membership model [2][4] - Hema's rapid expansion of X membership stores initially showed promise, but consumer dissatisfaction and operational challenges led to a decline in sales contribution [3][5] - The retail landscape is shifting towards community-oriented and cost-effective shopping options, with Hema adapting its strategy to target lower-tier cities and broader consumer demographics [7][9] Company Strategy - Hema X membership stores were launched in October 2020, aiming to create a Chinese brand in the warehouse membership model, but faced significant challenges in brand recognition and consumer loyalty [2][3] - The decision to exit the membership store model is seen as a necessary and logical step, given the operational complexities and market challenges faced by similar retailers [4][5] - Hema is now focusing on a dual-track strategy, expanding its Hema Fresh stores and targeting lower-tier cities, with a goal of achieving a GMV of 100 billion yuan in three years [7][8] Market Dynamics - The closure of Hema X stores reflects broader challenges faced by traditional supermarkets and membership models in China, with competitors like Carrefour and Metro also struggling [5][6] - Successful membership models, such as Sam's Club, rely on strong supply chain integration and consumer loyalty, which Hema has struggled to establish [5][6] - The down-market strategy is driven by the significant growth potential in lower-tier cities, where consumer spending is increasing and infrastructure improvements are enhancing shopping convenience [8][9]
从高光到落幕,盒马X会员店将全线关停
Guo Ji Jin Rong Bao· 2025-08-05 09:20
Core Insights - Hema's X membership store model, once seen as a promising new retail strategy, is set to close completely by August 31, marking a significant retreat from the membership store market in China [1][4] Group 1: Store Operations and Closure - As of August 5, only four Hema X membership stores remain operational, with the last one in Shanghai announcing its closure [1] - The X membership store model was launched in October 2020, aiming to create a unique membership shopping experience, but has failed to sustain its presence in the market [1][2] Group 2: Expansion and Membership Statistics - In 2021, Hema X membership stores experienced rapid expansion, with a goal to surpass Hema Fresh, reaching a membership count of 2.97 million by the end of the 2022 fiscal year [2] - Membership fee revenue contributed 588 million yuan, indicating a significant financial input from this segment [2] Group 3: Strategic Shift and Future Direction - In 2023, Hema paused membership renewals, indicating a strategic pivot towards Hema Fresh stores and community discount stores, deeming the X membership store as a non-strategic business [4][5] - Following a leadership change in March 2024, Hema reported nine consecutive months of profitability and a 50% year-on-year increase in customer numbers, contrasting sharply with the declining X membership store segment [5] Group 4: Market Challenges and Competitive Landscape - Experts suggest that the failure of Hema X membership stores stems from a lack of core retail values and service, particularly when compared to established competitors like Sam's Club and Costco [6] - Economic downturns and consumer fatigue have further exposed the weaknesses in Hema's membership model, highlighting issues with product differentiation and supply chain efficiency [6]