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盒马X会员店陆续停业,仅余一家也将于8月31日关闭
Feng Huang Wang· 2025-08-04 14:12
凤凰网科技讯 8月4日,据经济观察报报道,7月29日,盒马X会员店北京世界之花门店的公告显示,该 店将于两天后的7月31日停止营业;7月31日,盒马X会员店的苏州相城店、南京燕子矶店也停止营业。 此后,盒马X会员店在全国仅余一家上海森兰店,但经媒体与上海森兰店客服确认该店也将于8月31日 停业。 盒马的会员店业态在2023年12月开始"摇摆",2024年3月,盒马X会员店上海真如店宣布停业,北京建 国路店在开业仅7个月后,也于2024年5月关闭。 盒马X会员店是盒马集团旗下的会员制商店,是仓储式会员制赛道里首个中国品牌,主要对标Costco和 山姆,首店"上海浦东森兰店"于 2020年10月开业,截至2023年10月,盒马X会员店已经在中国开设10家 门店,分布于上海、北京、南京、苏州等地。 ...
中产被山姆背刺了一刀
创业邦· 2025-06-25 10:10
Core Viewpoint - The article discusses the challenges faced by Sam's Club in China, particularly regarding product quality issues and the impact of rapid expansion on its operations and customer trust [3][4][10]. Group 1: Sales Performance - In 2024, Walmart China achieved sales of 158.845 billion yuan, a year-on-year increase of 19.6%, despite an 8.5% decline in the number of stores [3]. - Sam's Club contributed two-thirds of Walmart China's performance, with sales exceeding 100 billion yuan in 2024 [4]. Group 2: Product Quality Issues - There has been a notable increase in product quality complaints at Sam's Club, with a 65% rise in complaints on the Black Cat complaint platform in 2024 [9]. - Specific incidents include customers finding foreign objects in products, such as plastic pieces in milk and rubber bands in beef patties [6][9]. Group 3: Membership Demographics - Sam's Club primarily targets middle-class consumers with an annual income of over 200,000 yuan, offering a "privilege club" experience for a membership fee of 260 yuan [6][10]. - The membership base has grown to nearly 9 million, generating over 2 billion yuan annually from membership fees alone [12]. Group 4: Expansion Strategy - Sam's Club plans to accelerate its expansion in China, aiming to open 8-10 new stores annually after 2025, following a significant increase in store openings in recent years [12][20]. - The rapid expansion has led to operational challenges, including quality control issues and management inefficiencies [10][12]. Group 5: Competitive Landscape - Sam's Club faces increasing competition from both international brands like Costco and local retailers such as Yonghui and Hema, which are encroaching on its market share [20][21]. - The membership model, while successful, presents challenges in maintaining high renewal rates, especially as consumers have more options [23][24].
中产被山姆背刺了一刀
首席商业评论· 2025-06-24 04:32
Core Viewpoint - The article discusses the rapid expansion of Sam's Club in China, highlighting its significant contribution to Walmart's growth, while also addressing the increasing quality control issues that have emerged as a result of this expansion [3][4][10]. Group 1: Performance and Growth - Sam's Club has attracted nearly 9 million paying members in China, generating over 2 billion yuan annually from membership fees alone [12]. - In 2024, Sam's Club contributed two-thirds of Walmart China's performance, with sales exceeding 100 billion yuan [4]. - Walmart China's total sales reached 158.845 billion yuan in 2024, a year-on-year increase of 19.6%, despite a decrease in the number of stores by 8.5% [3]. Group 2: Quality Control Issues - There has been a notable increase in quality control problems at Sam's Club, with reports of consumers finding foreign objects in products, such as plastic pieces in milk and hair in meat [6][9]. - Complaints related to food safety have surged, with a 65% increase in complaints on the Black Cat Complaint platform in 2024 [7]. - The decline in product quality has led to a loss of consumer trust, with members expressing disappointment over the perceived decline in standards [6][23]. Group 3: Expansion Challenges - The rapid expansion of Sam's Club has exposed weaknesses in its quality control and management systems, as the company struggles to maintain standards while increasing the number of stores [10][12]. - The organizational restructuring initiated by the new CEO aims to decentralize decision-making and improve local responsiveness, but this transition may temporarily impact quality control [16][19]. - The aggressive expansion strategy is driven by the need to maintain competitive pricing and market share amid increasing competition from both international and domestic retailers [19][22]. Group 4: Market Competition - Sam's Club faces stiff competition from other membership-based retailers like Costco, which has been gaining market share in China [19]. - Local competitors such as Yonghui and Hema are also encroaching on Sam's Club's market, offering faster delivery and localized products [19][22]. - The high membership renewal rate of 80% indicates a saturated market, making it challenging for Sam's Club to attract new members [22].
中产被山姆背刺了一刀
36氪· 2025-06-23 10:48
Core Viewpoint - The growth of Walmart in China is significantly driven by the middle class, with Sam's Club contributing two-thirds of Walmart China's performance in 2024, achieving sales of over 100 billion yuan despite a decrease in store count [3][10]. Group 1: Sales Performance and Store Expansion - Walmart China is projected to achieve sales of 158.845 billion yuan in 2024, a year-on-year increase of 19.6%, despite a reduction in store count by 8.5% [3][10]. - Sam's Club opened 6 new stores in 2024, bringing the total to 52, with expectations to exceed 60 by the end of the year [3][10]. Group 2: Quality Control Issues - Sam's Club has faced multiple quality control issues in recent years, with complaints about food safety increasing by 65% in 2024 [10][11]. - Specific incidents include customers finding foreign objects in products, such as plastic pieces in milk and rubber bands in beef patties, leading to a decline in consumer trust [10][11][12]. Group 3: Membership Dynamics - The primary demographic for Sam's Club consists of middle-class individuals with annual incomes above 200,000 yuan, who pay 260 yuan for membership, expecting high-quality products [5][10]. - The membership renewal rate is high at 80%, indicating challenges in acquiring new customers in a saturated market [22]. Group 4: Internal and External Pressures - Sam's Club's aggressive expansion strategy is driven by internal pressures from Walmart's global reliance on its performance and external competition from both international and local retailers [19][20]. - Competitors like Costco and local supermarkets are increasingly encroaching on Sam's market share, prompting the need for strategic adjustments [20][22]. Group 5: Supply Chain and Management Challenges - Rapid expansion has exposed weaknesses in Sam's supply chain and management systems, leading to quality control issues and operational inefficiencies [11][14]. - The recent organizational restructuring aims to improve decision-making and responsiveness to local market demands, but may temporarily exacerbate quality control problems [17][18].
本土化迟缓,美国“一哥”Costco在华难敌山姆
Guan Cha Zhe Wang· 2025-06-05 04:00
Core Insights - Costco demonstrates resilience amid market fluctuations, reporting strong financial results for Q3 of FY2025 [1][3] - The company achieved total revenue of $63.2 billion, an 8% year-over-year increase, and net income of $1.9 billion, up 13% [3][5] - Membership fee income reached $1.24 billion, reflecting a significant increase from $1.12 billion in the previous year, with a global membership renewal rate exceeding 90% [5][6] Financial Performance - Total revenue for the quarter was $63.2 billion, with net sales of $61.97 billion and membership fees contributing $1.24 billion [4] - Operating income rose to $2.53 billion, compared to $2.20 billion in the same quarter last year [4] - The diluted earnings per share were $4.28, surpassing expectations by $0.04 [3] Membership Growth - Costco's global paid membership reached 76.2 million, with a total cardholder count of 137 million, indicating a healthy growth trajectory [5][6] - Membership income grew by 11.4%, with a renewal rate of 92.7% excluding foreign exchange impacts [6] E-commerce Development - The e-commerce segment saw a nearly 16% year-over-year growth, reversing previous negative trends [6][8] - Recent leadership changes have shifted the focus towards technology transformation and enhancing the e-commerce business [7][8] Challenges in China - Despite global success, Costco faces significant challenges in the Chinese market, with only seven stores opened since 2019 and a low membership renewal rate of 62% [9][10] - The company's standardized store model and pricing strategy have not resonated well with Chinese consumers, leading to slower expansion compared to competitors like Sam's Club and Aldi [10][12][16] Competitive Landscape - Sam's Club has rapidly expanded in China, with 56 stores and a strategy that includes flexible store formats and enhanced online services [10][14] - Aldi's community-focused store model has proven effective, achieving high sales volumes and plans for further expansion [16] Strategic Outlook - Costco plans to open nine new stores in FY2025, focusing on markets outside of China, indicating a cautious approach to its expansion strategy [16] - The company must adapt to local consumer preferences and competitive dynamics to improve its market position in China [16]