更多政策解读、城市月报、房企研究报告 ..... 中指云 就在 > 中指 · 政策要闻|岳阳平江县推进现房 销售 (11.3-11.9) 政策要闻丨岳阳平江县推进现房销售（11.3-11.9） 摘要:岳阳平江县通过奖励方式推进现房销售,四川省级财政为房票安置奖励提供补助, 重庆推动要素市场化配置,天津滨海新区落地新政推进盘活存量资产,湖北、驻马店等地 优化公积金贷款政策。 1. 地方:岳阳平江县推进现房销售,天津滨海新区鼓励盘活存量资产 要闻一:岳阳平江县推进现房销售,对实行现房销售的项目给予奖励 11月4日,岳阳平江县出台《全面推行现房销售和"好房子"规划建设的若干措施 (试行)》,其中明确对在新出让土地上新建竣工验收后销售的现房项目,给予七项奖励, 涵盖分期建设、配套设施同步开工、行政事业性收费减半、楼面地价优惠 (150元/平方米) 等多方面。 近日,重庆公开征求《重庆市要素市场化配置综合改革试点行动方案(公开征求意见 稿）》意见,其中规定,"允许企业对符合条件的存量商业办公用地进行用地功能性质合 理转换、置换""低效用地再开发项目涉及土地出让金全部安排给项目所在区县政府,用 于低效用地再开发。探索低效 ...

第一轮第一批公告表示，房票面值包括房票本金、房票奖励，本金部分按刚需商品房市场评估价计算， 第一轮第一批参与房票安置的给予房票本金5%的奖励。 此外，南都记者检索社交平台发现，截至发稿，网络平台上还存在关于净月高新区房票安置房源"5折购 入"与房票交易等信息。 该局表示，网络上传播的净月高新区房票安置相关偷拍办公文件草稿，已涉嫌违反相关法律法规。该局 已就此事正式向公安部门举报，将依法配合相关部门开展调查，坚决追究偷拍人及相关信息传播者的法 律责任。 上述声明还称，部分房产中介及房产经纪人的言论，针对净月高新区房票安置房源所在项目的房价、工 程质量、周边环境等进行无事实依据的恶意揣测与抹黑评论，对房地产市场秩序造成破坏性影响。该局 将配合网信、市场监管、公安等部门依法开展核查，对相关责任主体的违规违法行为严肃追责，绝不姑 息。 南都记者查询发现，9月1日，净月高新区住房保障和房屋管理局公布了既有《房屋安置补偿协议》转房 票安置公告（第一轮第一批），尚未公布第一轮第二批相关信息。第一轮第一批公告规定显示，除2024 年实施的"城中村"项目和农大棚户区改造项目外，其他净月高新区已签订产权调换协议而未安置的协议 所 ...

Core Viewpoint - The article discusses the increasing implementation of "housing vouchers" in major cities, particularly in Guangzhou, as a tool for urban renewal and real estate market stabilization [1][4]. Group 1: Housing Voucher Policy - Guangzhou has expanded the application of housing vouchers to include non-residential properties, encouraging their use in various types of demolition and relocation projects [1]. - Over 90 cities in China are expected to incorporate housing vouchers into their demolition and relocation strategies by 2024, indicating a shift towards large-scale application of this policy [1]. - The housing voucher system allows displaced residents to purchase properties within specified timeframes and locations, enhancing flexibility and attractiveness for users [1]. Group 2: Market Impact - Housing vouchers have become a significant driver of real estate transactions in Guangzhou, with developers actively targeting clients holding these vouchers [2][4]. - In Huangpu District, housing vouchers facilitated the purchase of 1,459 units, totaling approximately 150,000 square meters and valued at around 2.6 billion yuan [4]. - The housing voucher system is seen as a consensus for stabilizing the real estate market, especially as traditional relocation methods face challenges [4]. Group 3: Broader Implications - The government’s emphasis on urban renewal and the use of housing vouchers is expected to support real estate sales and reduce the financial burden of constructing new relocation housing [5]. - Compared to second and third-tier cities, the implementation of housing vouchers in first-tier cities like Guangzhou is anticipated to yield more immediate benefits [5].

Core Insights - The introduction of "housing vouchers" is becoming a new driving force in the real estate market, particularly as urban village renovations progress, leading to a surge in concentrated home-buying demand [1][4] Group 1: Market Dynamics - In Guangzhou's Huangpu District, there has been a notable increase in housing voucher clients since the National Day holiday, with some projects selling out three and four-bedroom units, primarily to these clients [2][3] - Data from Huangpu District indicates that 1,459 units have been purchased through housing vouchers, covering approximately 150,000 square meters and amounting to 2.6 billion yuan [2] - Shanghai is also accelerating the implementation of housing vouchers, with the first project in the city issuing multiple vouchers on its first day of signing [2] Group 2: Developer Strategies - Developers are launching customized promotional schemes to attract housing voucher clients, including incentives like gifts and assistance from dedicated sales staff [3] - Housing voucher clients are seen as desirable due to their clear purchasing intentions and financial readiness, making them a key target for developers [3] Group 3: Policy and Urban Development - The acceleration of urban village renovations is linked to the growing use of housing vouchers, with plans for 1,790 renovation projects across 300 cities by 2024 [4] - Approximately 130 cities have adopted housing vouchers for relocation, aiming to stimulate housing demand and expedite urban village renovations [4] - The Chongqing government has introduced measures to promote the use of housing vouchers in urban village renovations, including financial incentives for developers [4] Group 4: Expert Opinions - Experts believe that the application of housing vouchers can effectively speed up urban village renovation projects, benefiting residents, developers, and the government [5][6] - The successful implementation of housing vouchers relies on local governments having sufficient funds to ensure timely payments to developers [6] - The trend suggests that housing vouchers will likely be adopted in more cities, further releasing potential housing demand as urban renovation projects progress [6]

Investment Rating - The report maintains a "Buy" rating for several companies in the real estate sector, including New World Development (9.70 HK), China Resources Land (35.30 HK), and Yuexiu Property (10.70 HK) [3][4][12]. Core Insights - The overall real estate market showed signs of recovery in September 2025, with total sales from the top 100 developers increasing by 20.9% month-on-month to 266.1 billion RMB [4][12]. - The report highlights that state-owned enterprises (SOEs) dominate the sales rankings, with nine out of the top ten developers being SOEs, and Poly Developments maintaining the top position [4][12]. - The central government continues to implement policies aimed at stabilizing the real estate market, focusing on urban renewal and improving housing standards [4][14][35]. Summary by Sections Market Performance - The report indicates that the stock performance of Chinese enterprises has generally outperformed that of mainland developers, with the industry net asset value discount slightly narrowing to 83.7% [5][12]. Sales Performance - In September 2025, the sales of 21 tracked listed developers increased by 4.4% month-on-month, driven by significant growth from China Resources Land and Jianfa Properties, which saw increases exceeding 30% [12][13]. - The average selling price rose by 13.7% month-on-month, while the sales area decreased by 9.1% [12][13]. Market Dynamics - The report notes a 14.75% month-on-month increase in new home transaction volumes across ten cities in September, with supply rising by 42.5% [21][22]. - The inventory turnover period has expanded to approximately 19.13 months, indicating a need for further market adjustments [21][22]. Policy Review - Central policies in September 2025 focused on stabilizing the real estate market, enhancing housing support, and promoting urban renewal projects [35][37]. - Local governments have introduced measures to lower purchasing thresholds and optimize credit support to stimulate market demand [37][38]. Company Updates - Kaisa Group's offshore debt restructuring became effective, involving the issuance of new notes totaling 6.686 billion USD [39]. - China Resources Land reported a significant increase in contract sales, reflecting its strong market position [4][12]. - Poly Developments is actively engaging in asset-backed securities projects to optimize its capital structure [45].

Group 1: Core Insights - The real estate market showed signs of recovery in September 2025, with total sales from the top 100 developers increasing by 20.9% month-on-month to 266.1 billion RMB [1] - The average sales price for the 21 tracked major listed developers rose by 13.7% month-on-month in September [1] - Central policies aimed at stabilizing the real estate market are expected to continue, with a focus on urban renewal and improving housing standards, leading to a gradual recovery in transaction volumes in October [1] Group 2: Company-Specific Insights - The secondary market demand is anticipated to improve and outperform the primary market, with a positive outlook for China Resources Land (1109 HK) and Yuexiu Property (123 HK), both of which have demonstrated strong sales performance and execution capabilities in recent years [2]

Core Insights - The article discusses the introduction of a new housing compensation method called "housing vouchers" in the urban renewal project of Pengzhao Village, which is part of the Jiading District in Shanghai. This makes Jiading the third administrative district in Shanghai to implement this model after Jinshan and Qingpu [1][25]. Group 1: Housing Voucher System - Housing vouchers are compensation certificates issued by the expropriation department, allowing residents to purchase homes from designated sources, providing a third option beyond cash or direct housing [3][25]. - The housing voucher system aims to offer residents more flexibility and choice in their housing options, with the potential for additional rewards, such as an 8% bonus on the voucher amount [8][27]. Group 2: Community Response and Participation - The initial response from residents has been overwhelmingly positive, with 68% of the first 25 signed households opting for housing vouchers, indicating a strong interest in this new compensation method [6][10]. - Over 140 out of 268 households have expressed interest in using housing vouchers, with many already making advance payments to secure their options [10][12]. Group 3: Developer Engagement - Developers are actively participating in the housing voucher system, offering various incentives such as discounts and additional services to attract residents [13][14]. - The competitive environment among developers has led to significant marketing efforts, including substantial financial incentives to facilitate the sale of existing inventory [15][19]. Group 4: Future Implications - The successful implementation of the housing voucher system in Jiading is expected to serve as a model for future projects across the city, with plans for additional areas to adopt similar strategies [29][30]. - The local government is committed to refining the housing voucher policy based on feedback and operational experiences to enhance the effectiveness of urban renewal initiatives [32].

Core Insights - The article highlights the foresight of Pan Shiyi in 2018 regarding the real estate market, predicting risks that have now materialized, such as supply-demand imbalance and unreasonable return rates [1] - It discusses three future trends in the real estate market that will significantly impact ordinary people [3][5][7] Group 1: Market Trends - The first trend involves the expiration of business loans, which will affect the second-hand housing market as many individuals who borrowed low-interest loans to buy homes will face challenges in refinancing due to declining property values [3] - The second trend indicates a complete differentiation in the housing market, where high-quality properties will appreciate while lower-quality ones will depreciate, influenced by factors such as building age and location [5] - The third trend suggests an increase in demolition efforts to reduce inventory, with a shift towards using housing vouchers instead of cash compensation for displaced residents, which will help developers recover funds and manage inventory [7] Group 2: Market Conditions - The current inventory of unsold new homes exceeds 7.6 billion square meters, requiring approximately 24 months for absorption, which is nearly double the situation in 2018 [7] - The article notes that the real estate market is transitioning from an investment-driven model to one focused on residential needs, with a significant decline in home-buying intentions among younger individuals [7] - It concludes that while the golden era of real estate is over, the market is not collapsing but rather returning to a healthier state, allowing housing to no longer dictate the lives of ordinary people [7]

Core Viewpoint - The joint measures announced by six departments in Ningxiang City aim to promote stable, healthy, and high-quality development of the real estate market, aligning with national and provincial policies to stimulate market vitality through various initiatives. Group 1: Housing Fund Support - The policy enhances housing fund support for first-time homebuyers of new commercial housing, allowing eligible individuals under 35 years with a full-time bachelor's degree to apply for a loan up to 1.5 times the current maximum limit, independent of their housing fund account balance [1]. Group 2: Housing Consumption Subsidies - From October 1, 2025, to December 30, 2025, individuals purchasing new residential, commercial, or office properties will receive a housing consumption subsidy equal to 50% of their actual paid deed tax, contingent on completing the contract signing and tax payment within the specified period [2]. Group 3: Encouragement of "Old for New" Program - Households selling their existing homes between October 1, 2025, and July 13, 2026, and purchasing new homes within the same timeframe will receive a subsidy of 1% of the new home's total transaction price, capped at 30,000 yuan per unit [3]. Group 4: Land Use and Development Policies - The policy allows for the deferral of urban infrastructure fees for new real estate projects under certain conditions, and it enables the repurposing of undeveloped non-residential land for residential use, provided it meets public service and infrastructure requirements [3][4]. Group 5: Promotional Activities - The initiative includes promotional activities such as housing fairs and group purchasing options to reduce costs for specific demographics, including recent graduates and introduced talents, thereby enhancing the affordability of housing [4]. Group 6: Construction Quality and Land Supply - The measures emphasize the construction of high-quality residential projects with a focus on safety, comfort, and sustainability, while also adjusting land supply policies to facilitate easier access to land for developers [5].

Core Viewpoint - The implementation of the housing ticket policy in Huizhou represents an innovative approach to urban renewal and real estate market regulation, facilitating multiple wins for stakeholders involved [3][4][7]. Group 1: Policy Impact on Stakeholders - The housing ticket policy significantly reduces the transition time for displaced residents, allowing for quicker relocation and improved living conditions [4][9]. - For the government and demolition entities, the policy alleviates financial burdens by minimizing the need for relocation fees and transitional costs [4][5]. - The policy aids in the de-stocking of existing housing inventory, promoting a healthier real estate market and addressing the financial challenges faced by property developers [4][8]. Group 2: Market Dynamics - The housing ticket policy is crucial for alleviating the inventory issues in the real estate sector, helping developers maintain cash flow and ensuring the delivery of unfinished projects [4][9]. - The policy accelerates urban renewal and old city renovation by reducing the lengthy relocation cycles associated with traditional compensation methods [4][5][9]. - The introduction of the housing ticket system allows for immediate access to existing homes, significantly shortening the time from relocation to occupancy [9]. Group 3: Recommendations for Improvement - Experts suggest enhancing the flexibility of the housing ticket policy by allowing cross-regional property purchases and exploring mechanisms for ticket transferability [6][7]. - Increased government efforts in policy promotion and clear communication about the benefits of the housing ticket are recommended to encourage early utilization by residents [6][10]. - The establishment of a closed-loop mechanism for the use of housing tickets in the secondary market is proposed to ensure funds flow back into the new housing market [7].