制图：彭章霞 "提升品质"是关键。建设安全舒适绿色智慧的"好房子"，是实现居民"住有优居"的重要举措。随着今年 5月1日国家标准《住宅项目规范》施行，"好房子"标准加速落地。北京优化计容方式，引导住房品质提 升；江苏、浙江等地针对新建住房品质提升发布技术导则；福建、安徽打造保障性住房"好房子"样 板……多地因地制宜建设"好房子"，为房地产市场注入新动力。对企业而言，未来五年的竞争赛道将从 规模、速度和价格，转向产品力、科技力和服务力的比拼。房地产市场的品质提升，也将是一个覆盖新 房和存量房、涉及硬件和软件的系统性工程。 住房问题，既是民生问题也是发展问题。"十五五"规划建议将"推动房地产高质量发展"置于"加大保障 和改善民生力度，扎实推进全体人民共同富裕"的框架下，并从制度建设、住房供给、房屋品质、风险 防控等方面作出部署，进一步凸显了房地产行业的居住属性和民生定位。 房地产发展，民生是最终落脚点。无论是新房子还是老房子，都要努力变成"好房子"。家家户户幸福生 活、老老少少开心快乐，就是人间美景。未来，这美景会越来越靓丽。（中国经济网评论员 年巍） [ 责编：徐皓 ] 过去20多年，我国房地产市场总体呈现上升 ...

21世纪经济报道记者李莎 北京报道 中指研究院指数研究部总经理曹晶晶向21世纪经济报道记者表示，相关政策的落地将有力促进住房租赁 市场高质量发展，推动加快建立租购并举的住房制度，同时也将对盘活存量资产以及培育住房租赁企业 等发挥重要作用。 安居客数据显示，10月全国40城租赁线上需求热度环比下降14%，一线城市中北京、上海需求降幅超 8%，二线城市如天津、太原降幅逾25%。 58安居客研究院院长张波向21世纪经济报道记者表示，租房需求下降的核心原因是三季度毕业季、入职 季等传统租赁旺季结束，新增租房群体（如应届生、外来务工者）规模减少。同时，部分城市产业升级 下劳动力流动放缓，叠加 "职住平衡" 政策下本地租房需求趋于稳定，整体需求进入季节性低谷。 另据中指研究院数据，10月全国重点50城住宅平均月租金为34.57元/平方米，环比下跌0.49%，前10月 50城住宅平均租金累计下跌2.45%，跌幅较2024年同期扩大0.38个百分点。 张波认为，今年以来租金下行主要受两方面因素影响。一方面是租赁房源供给量增多。安居客数据显 示，全国40城个人房源线上新增挂牌量同比上涨超过10%，大量房源集中入市，竞争有所加剧 ...

Core Viewpoint - The article discusses the long-term institutional reforms needed to promote high-quality development in the real estate sector, focusing on a multi-level housing supply system and the need for policy adjustments to stabilize the market and ensure housing security [2][10][14]. Group 1: Multi-level Housing Supply System - The construction of a multi-level housing supply system emphasizes the need for both affordable housing and improved housing options, particularly in first and second-tier cities where housing affordability is a concern [2]. - Affordable housing supply should focus on areas with weaker payment capabilities, while improved housing policies should enhance living standards beyond mere square footage, incorporating safety, comfort, and sustainability [3][10]. - The shift towards a "good housing" concept aims to elevate housing standards across the entire supply chain, which may lead to structural market fluctuations in the short term [3][10]. Group 2: Adjusting Purchase Restrictions - The article highlights the need for localized adjustments to housing purchase restrictions to avoid market distortions while managing market temperatures [6][10]. - Following a period of rising sales and prices, the market is now in a downturn, prompting many cities to lift purchase restrictions and implement housing subsidies, which may have limited immediate effects but contribute to long-term market stabilization [6][10]. - As the market potentially enters an upturn, selective demand restrictions may be necessary in core cities, while most cities should focus on increasing supply rather than limiting demand [6][10]. Group 3: Improving Development and Financing Systems - The article stresses the importance of enhancing the foundational systems for real estate development, financing, and sales to prevent high-leverage operations and ensure project completion [10][14]. - Long-term solutions should include better financial support for healthier equity-debt ratios, improved regulation of pre-sale funds, and mechanisms to encourage a certain proportion of sales to be in existing homes [10][14]. - The establishment of specialized institutions for systematic restructuring of distressed real estate firms is suggested as a means to mitigate credit risks and stabilize market expectations [14][16]. Group 4: Housing Renovation Mechanisms - The article proposes the creation of a sustainable housing renovation mechanism to address the aging housing stock, moving away from large-scale demolition towards more balanced urban renewal strategies [16][17]. - The concept of a housing pension system is introduced to fund ongoing maintenance and upgrades, ensuring that urban renewal can be sustained without excessive reliance on government funding [16][17]. - Pilot programs for housing pensions have been initiated in major cities, aiming to create a framework for managing housing safety and maintenance costs effectively [16][17].

Core Viewpoint - The article discusses the ongoing efforts and developments in China's housing sector, particularly focusing on the transition from merely providing housing to enhancing the quality of living environments during the "14th Five-Year Plan" and the upcoming "15th Five-Year Plan" [1]. Group 1: Housing Development and Quality Improvement - During the "14th Five-Year Plan," approximately 5 billion square meters of new residential properties were sold, and over 11 million units of various types of affordable housing were constructed [1]. - The "15th Five-Year Plan" emphasizes promoting high-quality development in real estate, aiming to upgrade the concept of "having a place to live" to "having a quality place to live" [1]. - The article highlights the importance of affordable rental housing projects in cities like Shanghai, where 395,000 units have been supplied, aiming to provide stability for transient populations [7]. Group 2: Case Studies of Residents - The story of Gan Youzhou, a delivery worker in Shanghai, illustrates the journey from temporary housing to a stable living situation, emphasizing the role of affordable rental housing in improving living conditions [3][5]. - In Guangzhou, the renovation of an old residential building into modern apartments showcases the city's efforts in urban renewal and improving living standards for long-term residents [8][12]. - The experience of Gao Yabin in Beijing reflects the changes in housing design and quality over the past decade, highlighting the shift towards more spacious and user-friendly living environments [14][16]. Group 3: Future Directions and Expert Insights - Experts suggest that the focus of urban development is shifting from rapid expansion to enhancing existing housing quality, with a call for a dual housing supply system that includes both rental and market options [18]. - The need for a comprehensive approach to housing that includes both affordability and quality is emphasized, with expectations for improved living conditions during the "15th Five-Year Plan" [20].

Core Viewpoint - The "Good House" concept promoted by China Resources Land is gaining significant market attention, as evidenced by the enthusiastic visitor turnout at the "Good House Technology Exhibition" [2][3] Group 1: Exhibition Highlights - The "Good House Technology Exhibition" showcased the "Good Maintenance Exhibition Area" and two model apartments that embody the "Good House" philosophy, illustrating a complete ecological loop from "Good House" to "Good District" [2] - The exhibition aims to drive the real estate and construction industries towards high quality, new technology, and better services [2][3] Group 2: Housing Solutions - The "Nest" affordable rental housing model targets new citizens and young people, offering small, low-rent units designed for efficient living [3] - The "All-Cycle Renewal Technology House" model caters to urban middle-class families, adopting a service logic similar to the automotive industry to create a comprehensive product and service system [3][4] Group 3: Technological Integration - The "Good Maintenance" exhibition area emphasizes a complete system from home services to community responses, showcasing a "smart community operation" platform that integrates AI and IoT technologies [5] - The integration of smart home systems with property management allows for proactive responses to issues like water leaks or gas alarms [5][6] Group 4: Business Model and Strategy - China Resources Land operates under a "3+1" integrated business model, combining development, operational real estate, asset management, and ecosystem elements to create a living ecosystem of "Good Products, Good Communities, Good Services" [6][7] - The company focuses on enhancing customer experience through a unified service platform that connects nearly 80 million customers across various touchpoints [6] Group 5: Community and Urban Development - The company emphasizes the importance of community as a basic unit of urban life, innovating in community services to create a 15-minute living circle [8] - The "Run Neighbor" community brand has expanded to cover 118 cities, engaging over 300,000 homeowners and fostering community spirit through various initiatives [8][9] Group 6: Vision for the Future - China Resources Land is transitioning from being a "space maker" to a "life creator" and "city builder," aiming to define the future of "Good Houses" and contribute to sustainable urban development in China [9]

Core Viewpoint - The "Good House Technology Exhibition" held in Beijing showcases the integration of technology in housing, emphasizing the characteristics of a "good house" through practical demonstrations and innovative designs [1][2]. Group 1: Definition of a Good House - A good house is defined by safety, comfort, sustainability, and intelligence, with 18 model rooms presented for public experience [2]. - Innovative designs, such as adaptable spaces in model apartments, allow homes to evolve with family needs over time [2]. - Health considerations are integrated into housing design, featuring eco-friendly materials and advanced plumbing systems to ensure a healthy living environment [2]. Group 2: Construction Standards and Innovations - The exhibition highlights national standards for residential projects, including key indicators like 3-meter ceiling heights and elevator installations in buildings with four or more floors [4][5]. - An interactive voting section allows visitors to express their preferences on construction features, indicating a strong public interest in sound insulation and accessibility [5]. - The "Good Construction" area illustrates the construction process, promoting the concept of industrialized building akin to automobile manufacturing [5][7]. Group 3: Smart Technology in Housing - The exhibition features advanced construction technologies, such as remote-controlled tower cranes, enhancing safety and efficiency on construction sites [7][8]. - Smart home appliances and service robots are showcased, indicating a shift towards more automated and convenient living environments [8][9]. - The event serves as a preview of future living scenarios, demonstrating how technology is deeply integrated into both construction and daily life [11].

Group 1 - The core focus of Shandong's urban development is to transition from "housing for all" to "quality housing" to meet the growing needs of the people [1][3] - The Shandong provincial government has announced the third batch of high-quality residential pilot projects, totaling 102 projects, bringing the total to 213 [3] - Shandong emphasizes that good housing does not necessarily mean large or expensive houses, and aims to improve existing old houses to meet current standards [3] Group 2 - The province has implemented significant housing projects, with 8 million people moving from shantytowns to new buildings and 23,000 communities undergoing renovations [3] - Shandong has constructed 34.05 million square meters of high-quality residential space and developed 12,000 kilometers of urban greenways, with an average park green space of 18.7 square meters per person, ranking among the top in the country [3] - The province is exploring diverse housing solutions, including senior housing in aging areas and student housing in younger cities, while also promoting the renovation of old communities [3]

Core Viewpoint - The introduction of the first provincial policy in Binzhou to support the construction of "good houses" aims to enhance residential quality and meet the new expectations of the public for better living conditions [1][3]. Group 1: Policy Measures - The policy includes five main areas with a total of 28 measures to optimize the supply of high-quality residential land [1]. - New residential projects on premium land must adhere to high-quality residential standards, with 16 premium plots promoted to real estate companies [1]. - The bidding deposit has been reduced to 20% of the starting price, and land payment can be made in installments over a maximum period of one year to alleviate financial pressure on companies [1]. - The policy encourages secondary market transactions of land to activate idle land and resolve issues related to undeveloped land [1]. Group 2: Residential Product Diversity - The policy supports diversification in residential product types and architectural forms, addressing public expectations for living quality [2]. - Residential buildings with a height not exceeding 36 meters can have exclusive courtyards on the first floor, which do not count towards green space and building density [2]. - Rooftop gardens are encouraged to enhance the "fifth facade," and community facilities can be integrated into public sunken courtyards [2]. Group 3: Space Utilization Optimization - The policy optimizes the calculation rules for floor area ratio (FAR) to improve space utilization and increase usable area [2]. - Public space such as ground-level areas with a height of at least 3.6 meters will not be included in the FAR calculation [2]. - Certain residential features, like balconies and entry gardens, have adjusted calculations to promote better living conditions without increasing density [2]. Group 4: Commitment to Quality Housing - Binzhou aims to meet the new demands for residential quality through supply-side structural reforms, focusing on creating more satisfactory "good houses" for families [3].

Group 1 - The core viewpoint of the article is the introduction of the first provincial policy in Binzhou to support the construction of "good houses," aiming to enhance residential quality and meet public expectations for better living conditions [2][4] - The policy includes five main areas with a total of 28 measures, focusing on optimizing the supply of high-quality residential land and ensuring that new residential projects meet high-quality standards [2][3] - The first batch of 16 high-quality land plots was promoted to real estate companies during a provincial land promotion event, indicating a proactive approach to land supply [2] Group 2 - The policy encourages diversification in residential product types and architectural forms, addressing public expectations for improved living quality, including features like private courtyards and rooftop gardens [3] - New regulations on calculating floor area ratio (FAR) are introduced to incentivize space utilization, allowing certain areas to be excluded from the FAR calculation, thus enhancing livability [3] - The initiative aims to upgrade residential quality and meet the new demands of the public, transitioning from "having a place to live" to "having a quality place to live" [4]

Core Viewpoint - The concept of "good housing" is being redefined in China as the Ministry of Housing and Urban-Rural Development implements the national standard "Housing Project Specifications," emphasizing the transformation of old houses into good houses as a key driver for urban renewal [1][5]. Industry Trends - The shift in urban construction from "incremental expansion" to "stock quality improvement" highlights the importance of renovating old neighborhoods and building quality residences as central to urban renewal [3][5]. - Industrialized interior decoration, characterized by standardized production and modular installation, is emerging as a solution to the inefficiencies and environmental shortcomings of traditional renovation methods [3][4]. Market Demand - The demand for industrialized interior decoration is driven by both policy guidance and consumer needs, with a significant shift in residential expectations from "having a place to live" to "living well" [5][6]. - As of 2023, approximately 300 million urban housing units exist in China, with over 40% built before 2000, indicating a substantial market for renovation [6]. Technological Advancements - The industrialized interior decoration sector is expected to evolve towards more intelligent and refined production techniques, enhancing efficiency and reducing costs [7]. - The integration of automation and smart production equipment is anticipated to increase, further driving production efficiency [7]. Competitive Landscape - The industrialized interior decoration market is becoming increasingly competitive, prompting resource integration and optimization within the industry [8]. - Collaboration among upstream and downstream enterprises in the industrialized interior decoration supply chain is expected to strengthen, creating a comprehensive ecosystem that includes design, production, construction, and operation [8].