站在2026年的起点回望，不管出于什么原因，我们在大宗消费上都逐渐趋于务实、低欲望，却依然愿意在细碎的消费品上，为自己的情绪和想象 买单。 过去一年，我们一边在大钱上抠抠搜搜，一边又忍不住时不时花些小钱消费升级，奖励自己。就这样，消费欲望得到了一种微妙又隐秘的平衡。 也许，我们不是在交智商税，而是在治疗焦虑、购买合群、抚慰无奈。 01 动态血糖仪 今年的外卖大战中，最受伤的除了骑手，可能就是打工人的血糖了。 早晚一张大额券，9.9块全款拿下原价二三十块的贵价奶茶。有人实在喝不下了，又忍不住放着便宜不占，就点了放进冰箱，老自一杯，老己一 杯，我一杯，俺一杯，鄙人一杯，喝得不亦乐乎。 和外卖账单一起上涨的，还有年轻人的血糖焦虑。在你用9.9块的羊毛，一边喝奶茶一边刷视频的时候，算法总会适时地给你推荐动态血糖仪：在 这些视频里，减脂人群、健康管理人群、亚健康状态的社畜打工人，统统都有血糖超标的危险。 外卖补贴下，茶饮门店生意火爆，外卖奶茶排队等待配送。（图/IC photo） 美泰公司推出的1型糖尿病芭比娃娃，配备了动态血糖监测仪。（图/IC photo） 02 黄金贴 贴金，再也不只是一个形容词。 2025年，黄 ...

来源：图虫 所谓"玫瑰盐"，是原产于喜马拉雅山脉的岩盐，因含有铁、镁等矿物质而呈现粉红色。不过，这款盐在我国不属食用盐范畴。 《GB/T5461-2016食用盐》明确规定食用盐需满足"色白、味咸、无异味"及"白度≥45度"等硬性指标。而"玫瑰盐"因呈粉红色，色度一项便不符合国标。 青岛海关曾就"进口喜马拉雅岩盐的监管执行标准"答复网友留言称，若进境喜马拉雅岩盐属食用，需参照《GB/T5461-2016食用盐》的相关规定实施进口食 品卫生监督。喜马拉雅盐外观为粉红色结晶体，所以不符合食用盐国标中白度≥45的要求。若为工业用盐，按商品编码显示不需进行法定检验。 除了"玫瑰盐"，"夏威夷黑盐"、"印度黑盐"等同样大行其道，每斤售价也达数百元。它们被商家以天然岩盐、高端调味品之名对外销售，让消费者为"颜 值"支付高额溢价。视觉差异产生的稀缺性，成为价格放大器，"颜值税"由此而来。 "纯天然无污染""富含矿物质""颜值出众"，"玫瑰盐"因粉红色颜值备受市场热捧。商家们给"玫瑰盐"打上无添加、更健康、"最贵食盐"以及"盐中之王"等诸 多标签。 它俨然被包装成"盐中爱马仕"，满足了人们健康、审美以及对高端生活的向往等需求， ...

Group 1 - The luxury brand Hermès has launched a dog bowl priced at 18,300 yuan for the small size and 20,600 yuan for the large size, highlighting the high price point of luxury goods that are often unattainable for average consumers [2][5] - The dog bowl is made of 100% stainless steel, manufactured in France, and features the "Clou de Forge" pattern along with the engraving "Hermès Sellier Paris," indicating a focus on premium materials and craftsmanship [2] - Hermès customer service noted that the dog bowl is a new product for the Spring 2026 collection, with the large size already sold out on the website, suggesting strong demand for luxury pet products [2][5] Group 2 - In addition to the dog bowl, Hermès offers a range of expensive pet products, including dog collars (priced between 8,000 and 29,700 yuan), dog beds (45,700 yuan), pet bags (25,150 yuan), and raincoats (8,600 to 10,850 yuan), further emphasizing the brand's positioning in the luxury pet market [5] - The high price of the dog bowl has sparked discussions online, with some consumers questioning the value and labeling it as a "smart tax," while others defend it as a legitimate luxury item, indicating the polarizing nature of luxury pricing [19]

Core Viewpoint - The article discusses the criticism from Go champion Ke Jie regarding children's programming courses, labeling them as a "tax on intelligence" and suggesting they are largely ineffective for children [2]. Group 1: Parental Perspectives - Many parents enroll their children in programming classes due to anxiety about their children's future, rather than a genuine belief in the educational value of these courses [4]. - Some parents view these classes as a temporary daycare solution, allowing them to relieve stress while their children engage in activities [4]. - A segment of parents believes that programming classes can provide a shortcut for academic advancement through competitions, particularly in major cities [4]. Group 2: Educators' Opinions - Former and current programming instructors express agreement with Ke Jie, stating that many children's programming courses are misleading and do not provide real benefits to children [6]. - Instructors highlight that the focus on competition and the high costs associated with these courses contribute to the perception of them being a "tax on intelligence" [6]. - There is a consensus among educators that unless a child has a genuine interest and talent in programming, these courses may lead to disinterest and frustration [6]. Group 3: Broader Discussions - The controversy surrounding children's programming courses stems from a lack of clarity among parents about their motivations for enrolling their children, coupled with institutions capitalizing on parental anxiety [8]. - Some commentators suggest that children would benefit more from classes that enhance reading and logical expression skills rather than programming [9]. - The article concludes that investing in foundational subjects like language and mathematics, or fostering genuine interests, is more beneficial than enrolling children in potentially unproductive programming courses [9].

Core Insights - The home water purifier market in China, once predicted to reach a scale of 1 trillion yuan, is now projected to only achieve 34.6 billion yuan in retail sales by 2024, indicating a significant shortfall from earlier optimistic forecasts [5][6] - Despite a 21.3% year-on-year growth in retail sales for water purification devices in the first half of the year, the overall market is expected to struggle to surpass 40 billion yuan for the entire year [5][6] - The market is experiencing a polarization effect, with major brands like Haier and Midea gaining market share while smaller brands face declining sales and market exit [7][8] Industry Overview - The water purifier industry was once seen as a "golden track" with high growth potential, but the reality has proven to be more challenging, with many consumers reluctant to invest in purifiers despite the emphasis on water quality and health [5][6] - The market concentration is increasing, with the top three brands holding over 50% of the market share, indicating a trend towards consolidation [5][6] - The average annual cost of replacing filters for mid-range purifiers can range from 8,000 to 20,000 yuan, which discourages many consumers from purchasing these products [7][8] Consumer Behavior - Consumers are increasingly skeptical of the marketing claims surrounding water purifiers, viewing them as a potential "intelligence tax" due to the high costs associated with ownership and maintenance [7][8] - Many households find that boiling tap water is sufficient for safe drinking, given that the quality of municipal water supply meets national standards [7][8] - Alternative solutions like bottled water and instant hot water dispensers are becoming more popular, especially among younger consumers and renters, further challenging the water purifier market [7][8] Marketing and Innovation - Some brands are attempting to innovate by introducing concepts like "filter ID" for traceability and community-based "shared filters" to reduce costs, moving away from flashy marketing towards more practical solutions [8] - The industry is urged to focus on creating real value for consumers rather than relying on extravagant marketing claims that can lead to distrust [8]

Core Viewpoint - The article discusses the controversy surrounding La Roche-Posay's thermal water spray, highlighting consumer skepticism about its high price despite containing only water, which the company defends as being sourced from natural thermal springs in France and processed to retain beneficial minerals and elements [3][6]. Group 1: Product Details - La Roche-Posay's thermal water spray is priced at 119 yuan for 150ml and starts at 129 yuan for 300ml, with the company emphasizing that the cost is justified by production expenses and the quality of the spray nozzle [3]. - The spray is claimed to contain unique minerals and trace elements that can soothe and enhance skin resilience against external factors [3]. Group 2: Expert Opinions - A skin care expert from Tongji University noted that while the spray can provide instant hydration, its effectiveness depends on usage and skin absorption, and it should not be relied upon for long-term moisture retention [6]. - The expert cautioned against excessive use of the spray, which could lead to over-hydration of the skin's outer layer and potentially damage the skin barrier [6]. Group 3: Company Background - La Roche-Posay is a brand under L'Oréal Group, which has faced legal challenges, including over a hundred lawsuits related to contract disputes [6]. - L'Oréal has recently dealt with product recalls in the U.S. due to contamination issues, although these incidents have not affected the Chinese market [7].

Core Viewpoint - The controversy surrounding La Roche-Posay's "Soothing Thermal Water Spray" has sparked discussions online, with critics labeling it as a "smart tax" due to its ingredient list primarily consisting of "water" and questioning its high price point [1][3]. Company Overview - La Roche-Posay's thermal water spray is a flagship product under the L'Oréal Group, which has reported a sales revenue of €224.73 billion (approximately ¥1861.91 billion) in the first half of this year, reflecting a year-on-year growth of 3% [3][4]. - The product is available in three sizes: 50ml, 150ml, and 300ml, with the 300ml two-pack priced at ¥101.5 [3]. Financial Performance - In the first half of 2024, L'Oréal's sales reached €221.2 billion, marking a year-on-year increase of 7.5%, while operating profit grew by 8% to €45.99 billion, accounting for 20.8% of sales [4]. - The professional hair care division has emerged as a growth driver, achieving a 6.5% year-on-year increase in sales, with brands like Kérastase and Color Wow gaining consumer favor [4]. - The mass cosmetics division reported sales of €84.1 billion (approximately ¥697.8 billion), with a year-on-year growth of 2.8%, while the skin science beauty division saw sales of €38.6 billion (approximately ¥320.3 billion), growing by 3.1% [5].

Core Viewpoint - The article discusses the controversy surrounding the effectiveness and pricing of Avene's thermal water spray, questioning whether it represents a "smart tax" for consumers due to its high price and minimal active ingredients [2][12]. Group 1: Product Composition and Effectiveness - Avene's thermal water spray is primarily composed of water and nitrogen, with no specific data on the mineral content of the thermal water provided by customer service [3][8]. - Industry experts express skepticism about the actual benefits of the spray, noting that its main function is to provide a temporary feeling of hydration and relief for sensitive skin [9][10]. - The spray's effectiveness is largely based on subjective user experiences, with limited objective data available to support its claimed benefits [9][10]. Group 2: Pricing and Market Position - The price of Avene's thermal water spray has significantly decreased, with current prices for a 300ml bottle dropping to double digits, compared to nearly 200 yuan in the past [3][12]. - Avene's spray is currently a best-seller on e-commerce platforms, reportedly selling 35 bottles per second and accumulating over 1 million orders [12]. - The article highlights consumer concerns regarding the value proposition of Avene's spray, suggesting that the cost may be more reflective of branding and marketing rather than actual product efficacy [13][14]. Group 3: Brand Background and Future Outlook - Avene, part of the Pierre Fabre Group, has been a prominent player in the Chinese market since its entry, with the thermal water spray being a key product for market penetration [13][14]. - The brand aims for double-digit growth in total sales across all channels for 2024, driven by a trend towards functional skincare products among Chinese consumers [14]. - The ongoing debate about the product's value and effectiveness raises questions about Avene's ability to maintain its reputation in the market [14].

Core Viewpoint - The article discusses the controversy surrounding the efficacy of Avene's thermal water spray, questioning whether it represents a "smart tax" for consumers due to its high price and minimal active ingredients [1][8]. Group 1: Product Composition and Efficacy - Avene's thermal water spray is primarily composed of water and nitrogen, with the official customer service stating that the water has low mineral content and matches the natural pH of human skin [3][5]. - The specific mineral content of Avene's thermal water is not disclosed, with only a mention of 266mg/L low mineral content and a calcium-magnesium ion ratio of 2:1 [3][5]. - Industry experts express skepticism about the actual benefits of the spray, suggesting that its primary function is to provide a temporary feeling of hydration and comfort rather than long-term skin care benefits [5][6]. Group 2: Market Performance and Pricing - Avene's thermal water spray is currently being promoted on e-commerce platforms, with prices significantly lower than in the past, indicating a drop in perceived value [8][9]. - The spray is reported to be a best-seller on Avene's official store, selling approximately 35 bottles per second and accumulating over 1 million orders [8]. - The parent company, Pierre Fabre, aims for double-digit growth in total sales across all channels for Avene in 2024, driven by a trend towards functional skincare products among Chinese consumers [9]. Group 3: Consumer Perception and Brand Positioning - There is a growing consumer sentiment questioning the value of high-priced sprays, likening them to bottled water with significant markup for branding and marketing [9]. - The article highlights the historical context of Avene's entry into the Chinese market, emphasizing its reputation as a pioneer for sensitive skin care since 1990 [9].

Core Viewpoint - The popularity of "internet celebrity salts" with exotic appeal is rising on e-commerce platforms, despite their prices being dozens to hundreds of times higher than regular salt, leading to concerns about consumer awareness and potential exploitation through misleading marketing [1][2]. Group 1: Market Trends - Various "internet celebrity salts" are marketed as "natural," "specific origin," and "rich in special minerals," claiming benefits such as calcium and zinc supplementation, which drives up their prices significantly [1][3]. - A 200g bottle of Himalayan pink salt is priced at 58 yuan, while a 454g package of French gray salt costs 108 yuan, indicating a price increase of approximately 50 times compared to regular salt [1]. Group 2: Consumer Awareness - Experts urge consumers to develop a correct consumption mindset and to be cautious of the extravagant claims surrounding "internet celebrity salts," which may lead to unnecessary spending [1][7]. - The term "natural" used in marketing is deemed to have little significance in the current food landscape, as all edible salts are derived from natural sources [5]. Group 3: Nutritional Claims - Claims that "eating salt can supplement calcium" are scientifically unfounded, as excessive salt intake can actually lead to calcium loss in the body [6]. - A recent study by the Chongqing Consumer Association tested 27 salt samples and found negligible amounts of trace minerals, suggesting that the mineral content in these salts is minimal and not a reliable source for supplementation [6][7]. Group 4: Regulatory Insights - Regulatory bodies are encouraged to enforce stricter guidelines against misleading advertising and to promote consumer education regarding the actual benefits of "internet celebrity salts" compared to regular salt [7].