2026年春节9天假期，广东交出亮眼成绩单：据广东省文化和旅游厅初步测算，2月15日至2月23日（年 廿八至初七），全省接待游客8658.9万人次，较2025年春节假期（8天）增长8.1%（以下均按此可比口 径对比）；实现旅游收入848.9亿元，增长13.9%；纳入监测的14段古驿道沿线重点区域接待游客617.5 万人次，增长12.9%；纳入监测的13家红色旅游经典景区接待游客195.9万人次，增长18.5%；纳入监测 的100个乡村旅游点和历史古村落接待游客401.5万人次，增长14.3%；纳入监测的80个重点公共文化机 构接待市民游客179.5万人次，增长17.4%。 此外，作为第十五届全国运动会后的首个春节，"大湾鸡""飞天鳌鱼"等赛事文旅符号持续"出圈"，"跟 着赛事游广东"的热潮从赛时顺畅延伸至节庆，为文旅市场注入了长效活力。 趋势三 趋势一 来粤旅游团增长，客群结构立体化 春节旅游已深度融入国民生活方式，呈现出鲜明的"全年龄段"特征。广之旅数据显示，19—39岁青壮年 客群与55—70岁银发客群占比旗鼓相当，合计超过六成，三代同堂的"旅途团圆"成为各个目的地常见场 景。 来粤过年，已然成势。这个春 ...

9天的2026年春节假期进入尾声，旅游大省广东交出成绩单：据初步测算，2026年春节假期九天（2月15 日至2月23日，年廿八至初七），全省接待游客8658.9万人次，较2025年春节假期八天增长8.1%（以下 均按此可比口径对比）；实现旅游收入848.9亿元，增长13.9%。 古龙峡等 景区2026年春节假期迎来客流高峰。 受访者 供图 从这张成绩单我们可以看到，在"请到广东过大年"IP的持续深耕下，广东接住了"泼天的富贵"，成为全 国年俗旅游的"顶流"目的地，并展现出旅游业高质量发展的三种新趋势。 趋势一：客群结构立体化 春节旅游已深度融入国民生活方式，呈现出鲜明的"全年龄段"特征。广之旅数据显示，19—39岁青壮年 客群与55—70岁银发客群占比旗鼓相当，合计超过六成，三代同堂的"旅途团圆"成为一道亮丽风景。 清远长隆 度假区成为热门目的地之一。 受访者 供图 来粤过年，已然成势。这个春节假期，广东成功构建了外省游客、国际游客、本地游客多元叠加的立体 化客群格局。以广之旅为例，该社接待来粤旅游团订单量同比激增123%，浙江、福建、湖南等地游客 举家南下，青睐高品质定制包团。同时，入境游市场表现活跃，该社 ...

春节期间清晨8点，开封万岁山武侠城门前已排起百米长队，队列中人头攒动，一位身着粗布麻衣、挎着布袋的"丐帮弟子"突然朝队伍拱手："兄台，可否 帮在下寻个包袱？"游客尚未入园，好戏已开场。 走进园区，水浒街区的"王婆"正拉着游客调侃，"客官相貌堂堂，要不要寻个良缘"；城墙下，《三打祝家庄》剧目中，梁山好汉们的呐喊与兵器碰撞声交 织，引得路人纷纷驻足围观。 这座三日票价仅100元的武侠主题乐园，在这个春节迎来了前所未有的热闹，其人流量甚至一度超越河南老牌景区云台山、开封的门面清明上河园。 据万岁山武侠城发布的《万岁山武侠城及合作景区经营数据2025年报》显示，2025年景区入园游客达2452.2万人次，同比暴涨146.9%；售票1162.2万张， 同比增幅高达1191%；综合营收为12.7亿元，同比增长136.5%。 细分来看，万岁山的门票营收部分为7.9亿元，占比62.2%；其余则是商业二次消费，营收为4.8亿元，占比37.8%。而拉长周期来看，万岁山武侠城在2019 年至2022年的年度综合营收在8000多万元，但是2023年—2025年的营收陡峭上升，分别为1.8亿元、5.4亿元、12.7亿元，三年实现了超1 ...

夜幕降临，千灯巡游队伍汇成流动的光河。百戏广场上，红动音乐节激情开唱，游客挥舞着手中的荧光 棒，随音乐律动。拦门酒、竹竿舞、斗诗飞花令等互动节目，更是让游客深度参与，沉浸式体验黔北民 俗的魅力。 "精彩纷呈的年俗活动，有效地带动了周边的民俗及农家乐经营。春节假期，景区开放的800间客房入住 率显著提升，多家特色民宿和酒店都一房难求。"遵义土城文化旅游管理有限公司总经理杨均说。 沉浸式体验是今年贵州春节文旅活动的一大亮点。贵阳市花溪区青岩古镇化身非遗大剧场，以"贵阳旅 发 非遗潮年·六福青岩 夜游古镇过福年"为主题，自农历正月初一起，打铁花、火壶秀、傩戏祈福舞轮 番上演，每日吸引游客5万人次左右；毕节市九洞天景区，国家级非遗代表性项目苗族芦笙舞"滚山 珠"以"地龙滚荆""双飞燕"等高难度动作惊艳观众；铜仁市中南门古城引入智能机械臂与格莱美慢镜头 技术，免费开放非遗旅拍体验，让石阡说春、德江傩堂戏、思南花灯戏等非遗走进日常生活；黔南州都 匀市贵州绿博园上演"非遗傩戏＋花车巡游"贺春活动。 贵州日报天眼新闻记者 姜雨熙 在"贵州烟火气·黔味中国年"的文旅大餐中，1000余场精彩活动覆盖9个市州，一场场春节主题活动将 ...

Core Viewpoint - The article highlights the unique cultural experience offered by the Yunfeng Tunpu Scenic Area during the 2026 Spring Festival, focusing on the deep exploration of six hundred years of Tunpu culture through the theme "On Yunfeng Tunpu · Visiting the Ming 'Tide' Market" [1]. Group 1 - The scenic area breaks traditional sightseeing models by implementing Ming Dynasty service etiquette, featuring a parade team composed of staff and over a hundred NPCs, providing an immersive experience throughout the ancient alleys [3]. - A variety of performances, including Ming Dynasty micro-dramas, blessings from the God of Wealth, matchmaking by the God of Marriage, flash dances of traditional styles, and performances of ancient musical instruments, will be held continuously [3]. - Visitors can follow the character "Yun Niang" through the Tian Street, experiencing the bustling market and festive atmosphere of the Ming Dynasty in an immersive manner [3]. Group 2 - The newly opened Tunpu Cultural Exhibition Center and the "Four Workshops and Five Crafts" experience points are highlights, showcasing the historical origins of Tunpu and allowing visitors to engage in ancient craftsmanship [5]. - The event features new popular spots such as the Yun Niang themed photo point, a scenic waterfall, a wishing pool, and a path of blessings, combining aesthetic appeal with auspicious meanings for visitors during the New Year [5]. - The article encourages families and friends to visit Yunfeng Tunpu to touch the historical warmth and enjoy a culturally rich and joyful Spring Festival [6].

黄鹤楼此次"全员穿越"并非简单换装。据黄鹤楼公司文艺演出部负责人邵山明介绍，为让工作人员真正融入景区文化氛围，园方提前 组织了系统培训，内容涵盖汉服妆造、传统礼仪、古典话术等。"我们的目标，是让每一位员工都成为移动的'文化触点'。"邵山明说，"游 客遇到的不是服务人员，而是能与他们自然互动、讲述黄鹤楼千年故事的人。" BER L 11 FINE . . . . 108 Fit f t p T 20 11 T 155 800 ..... 1 ctill STEN WARE 11 -15 ar single HASTO 8 election 7 t 游客沉浸式体验。 漫步黄鹤楼，游客邂逅的将不再仅仅是历史建筑。从检票导览到文艺演出，从导游讲解到安全巡护，从文创销售到游客服务，所有一 线员工以古风造型融入景区，为游客打造一个从踏入景区便开始、贯穿全程的沉浸式历史文化体验场景。 "这想法太酷了！问路时遇到的是古装仕女，看表演时仿佛置身古代雅集，这种沉浸感是普通的观光旅游无法比拟的。"2月13日，来自 广州的游客、国风爱好者王女士提前体验到"古人"服务，她兴奋地说，这种全方位的国风氛围，极大增强了游览趣味性和故事感，让 ...

Group 1 - The article highlights a shift in travel preferences among young people, focusing on personal enjoyment and immersive experiences rather than merely visiting tourist spots [2][4] - Cultural venues such as museums and art galleries are becoming the preferred destinations for young travelers, reflecting a desire for deeper emotional connections during their trips [2] - The "Red Ribbon" project in Guizhou combines advanced technology with historical storytelling, enhancing visitor engagement and participation [3] Group 2 - The "Red Ribbon" venue has welcomed 2 million visitors over two years, indicating its popularity and success in attracting tourists [3] - The venue offers a variety of experiences, including cafes, bookstores, and XR experience halls, creating a comprehensive "tourism-shopping-entertainment" chain [3] - Visitors are encouraged to purchase local products and cultural items, which enhances their emotional connection to the region and its offerings [4]

Core Insights - The tourism sector in the province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and a revenue of 194.387 million yuan, reflecting a daily average increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [1][2] Group 1: Tourism Performance - A total of 200 key monitored tourist attractions received 4.682 million visitors during the holiday period [1] - The total revenue generated by these attractions was 194.387 million yuan [1] - The growth rates in visitor numbers and revenue were 14.0% and 12.2% respectively, on a comparable basis [1] Group 2: Innovative Activities and Experiences - Various attractions implemented creative activities to enhance visitor engagement and experience, such as the interactive script play and traditional craft experiences in Zibo [1] - The Tai'erzhuang Ancient City in Zaozhuang combined traditional ceremonies with themed parades and cultural exhibitions to create immersive experiences [1] - The Naxianghai Scenic Area in Rongcheng hosted the "Swan Fairy Tale Festival," offering a range of winter vacation activities [1] Group 3: Diverse Tourism Trends - The winter tourism market saw a rise in ice and snow tourism, with the launch of themed events and immersive experiences in Zibo [2] - There was a strong demand for wellness tourism, with the integration of various hot spring resources in Weifang to promote winter wellness brands [2] - Rural tourism continued to gain popularity, with activities like fruit and vegetable picking in Binzhou enhancing the rural experience for visitors [2] - Night tourism was upgraded with modern technology, exemplified by the drone light show in Jining, merging technology with cultural heritage [2]

Group 1 - The holiday tourism sector is seen as a barometer of the national economy and a thermometer for social development, with a shift in tourist preferences from sightseeing to experiential travel [1] - During the New Year holiday, the ice and snow economy is thriving, with various events boosting regional economic development and a strong consumer potential emerging from diverse activities [4] - The post-00s generation is leading a change in travel preferences, favoring "slow enjoyment" experiences over traditional sightseeing, indicating a shift towards more meaningful travel [4][6] Group 2 - New travel trends such as "low-consumption tourism" are gaining popularity, focusing on comfort and reduced physical exertion, which enhances tourism spending [7] - The integration of culture and tourism is expanding the boundaries of travel, with combinations like "tourism + rural," "tourism + health," and "tourism + technology" becoming more common [9] - The concept of travel is evolving from merely visiting places to enjoying experiences, reflecting an upgrade in lifestyle and emotional value in travel [9] Group 3 - The term "Ben County" has become a keyword for travel, with county tourism heating up and local economies being revitalized through service and industry upgrades [10] - The "Guangde three-piece set" has sparked a trend for visitors to specifically travel for local food experiences, showcasing the potential for local culinary tourism [12] - Qinghai's Dato County is expected to receive over 100,000 tourists this snow season, highlighting the importance of improving local infrastructure and public services for tourism [14] Group 4 - Innovative tourism experiences are emerging, such as immersive cultural activities and hands-on traditional crafts, which are appealing to younger travelers [16] - The popularity of traditional culture is rising among young people, as seen in the increased sales of traditional products like handmade ink [20] - Technology is enhancing the experience of traditional culture, with interactive projects in places like Qufu, allowing visitors to engage with historical themes in a modern context [23][25]

Group 1 - The article highlights various nighttime activities launched in cities like Huai'an, Hefei, and Linzhang during the New Year holiday to enhance visitor experiences [1][3][5] - In Huai'an, the Xiyou Paradise introduced a drone show featuring 2,000 drones creating various shapes, attracting many visitors [1] - Hefei's Xiaoyaojin Park hosted a lantern festival themed "Galloping Horse Welcomes Spring," showcasing over 50 unique lantern displays and various performances [3] Group 2 - The Yan City Light Show in Handan combines sound, light, and electric technology to create a dreamlike experience for visitors, featuring interactive experiences and folk performances [5] - The lantern festival in Hefei will continue until March 4, providing an extended opportunity for visitors to enjoy the festive atmosphere [3]