记者丨孙静芳 编辑丨蒋韵 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六 大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入 澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产 业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启 幕之际，广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国 际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独 具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的 粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术 应用，从人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部 门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等 地，岭南地域特色为作品注入独特 ...

南方财经记者孙静芳广州报道 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的 文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入澎湃动能。如今， 半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕之际， 广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国际化方向加速迈 进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电 影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从 人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部门主动协调拍摄场 景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入 独特情 ...

Group 1 - Southbound capital has accumulated a net inflow exceeding 50 billion HKD, setting a new record, with a net purchase of 6.654 billion HKD on November 10, marking 14 consecutive trading days of net inflow and over 1.3 trillion HKD net purchases year-to-date [1] - China Galaxy Securities suggests that the new consumption sector has improved its fundamental and valuation alignment after a correction, recommending leading companies in the industry. The leading new tea brand's FY25 PE has returned to a reasonable range after Q3 correction, with expectations of high double-digit profit growth for Mixue and Guming in Q3-Q4, aligning with annual performance expectations [1] - The investment focus for 2026 is expected to shift towards market share enhancement, with Mixue and Guming benefiting from stronger brand momentum, anticipating increased market share after the exit of delivery platform subsidies in 2H26, with Guming's FY26 adjusted net profit expected to grow by 25%, corresponding to a PE of approximately 18X [1] - The concert economy and sports event demand remain robust, supported by policy guidance and venue supply optimization, indicating high growth potential for the industry. Damai Entertainment, as a leading live entertainment and IP licensing company, is expected to achieve steady growth in ticketing business, with IP business potentially exceeding expectations driven by Chiikawa [1] Group 2 - The Hong Kong Stock Consumption ETF (513230) tracks the CSI Hong Kong Stock Connect Consumption Theme Index, packaging internet e-commerce leaders and new consumption sectors, including major players like Pop Mart, Laoputang, Miniso, Tencent, Kuaishou, Alibaba, and Xiaomi, highlighting a strong technology and consumption attribute [2]

Core Insights - The music event in Jiaozuo has significantly boosted local cultural tourism consumption, generating 145 million yuan in total spending from nearly 20,000 attendees [1] - The concert has effectively integrated music with local culture, enhancing the city's image and attracting visitors from eight provinces [1] - The event has created a new economic model of "music + cultural tourism," linking ticket sales to broader local consumption across various sectors [1] Group 1 - The concert attracted approximately 20,000 attendees, leading to a total consumption of 145 million yuan across the local economy [1] - Around 6,000 attendees utilized their concert tickets to explore Jiaozuo's natural scenery and Tai Chi culture [1] - The event's online exposure exceeded 120 million views, showcasing the integration of celebrity influence and local culture [1] Group 2 - The concert has been described as a "magnifier" for the city's image, with drone displays and stage designs incorporating local cultural elements [1] - The "concert economy" has not only generated direct ticket revenue but also stimulated various local businesses, including food, accommodation, and tourism [1] - Jiaozuo is establishing a new ecosystem of "driving tourism through music and promoting consumption through tourism" [1] Group 3 - The organization of the event demonstrated high efficiency and humanized service, ensuring safety and order for attendees [2] - Previous incidents during events were handled promptly, earning positive feedback and highlighting the professionalism of Jiaozuo's service [2]

Core Viewpoint - The concert industry is experiencing unprecedented growth despite economic challenges, with ticket sales and attendance reaching record levels, indicating a shift in consumer behavior towards experiential spending rather than material possessions [6][18]. Group 1: Concert Industry Growth - In 2025, over 330 concerts were held in May alone, averaging more than 10 concerts per day, showcasing the rapid expansion of the concert market [6]. - Total attendance reached 4.484 million, generating ticket sales of 3.333 billion, with an average ticket price of approximately 750 yuan [7]. - In the first eight months of 2025, concert ticket sales exceeded 20 billion, with concerts alone accounting for 16.46 billion, reflecting a year-on-year growth of 43% [7]. Group 2: Consumer Behavior and Emotional Value - Consumers are prioritizing experiences over material goods, viewing concert tickets as "emotional power banks" that provide a necessary escape from daily stress [8][10]. - The phenomenon is described as a "high emotional premium scarce experience," where individuals are willing to spend significantly on concerts to feel a sense of belonging and release [10]. - The modern concert experience has evolved into a comprehensive social event, with extensive planning and social media engagement before, during, and after the event [11][12]. Group 3: Economic Impact and Tourism - Concerts are driving significant economic activity, with an average cross-city attendance rate exceeding 60%, leading to increased local spending on accommodation, food, and transportation [13][15]. - For every yuan spent on concert tickets, approximately 4.8 yuan is generated in related local spending, indicating a strong multiplier effect on the local economy [15]. - Local governments are incentivizing concerts through subsidies, recognizing their potential to boost tourism and local economies [17]. Group 4: Cultural Shift - The concert economy reflects a broader cultural shift among younger generations, who prioritize experiences over ownership, signaling a transformation in consumer values [18]. - This trend highlights a collective desire for shared experiences and emotional connections in an increasingly uncertain world, where concerts provide a sense of certainty and community [18].

Core Insights - The concert market in China is shifting from first-tier cities to second-tier cities, with ticket sales for large concerts in second-tier cities expected to rise from 56.2% in 2023 to 61.9% in 2024 [1][5] - The report highlights that cities with strong cultural demand and youthful consumer power are becoming focal points for the concert market [3][6] Market Trends - The 2024 concert market report indicates that the number of large concerts in second-tier cities will increase from 56% in 2023 to 62.4% in 2024, while first-tier cities will see a decline in both ticket sales and concert numbers [1][5] - Cities like Chengdu, Hangzhou, Chongqing, Nanjing, Wuhan, and Suzhou are leading the ticket sales for large concerts in 2024, with Hangzhou, Suzhou, and Taiyuan making significant gains [5][6] Factors Influencing Market Growth - Government support and policy initiatives are crucial for promoting concert economies, as seen in Changzhou's financial incentives for large events [6][7] - Strong local cultural consumption and disposable income levels are essential, with Hangzhou ranking in the top ten for per capita spending and income [6][7] - Infrastructure and location advantages, such as efficient transportation networks and modern venues, are vital for hosting high-profile events [6][7] Unique City Characteristics - Taiyuan, despite its economic disadvantages compared to major cities, is leveraging its cultural resources to attract concert-goers [6][7] - The success of events like the Dao Lang concert in Taiyuan demonstrates the importance of local engagement and unique experiences to build a positive reputation [7][9] Integration of Culture and Events - The concert economy is increasingly focused on creating unique music brands and integrating them with local cultural resources [9][10] - Taiyuan's strategy includes deep integration of concert activities with local IPs, enhancing the overall experience for attendees [9][10] Emerging Music Festival Trends - Changzhou is making strides in the music festival sector, with significant ticket sales and attendance figures, indicating a robust market presence [10] - The Taohuawan Music Festival is set to generate substantial revenue and attract a large audience, showcasing the city's growing influence in the music festival landscape [10]

Core Insights - The concert market is shifting from first-tier cities to second-tier cities, with ticket sales for large concerts in second-tier cities expected to rise from 56.2% in 2023 to 61.9% in 2024, while the share for first-tier cities is declining [1] - Cities with strong cultural consumption demand and young consumer power are becoming focal points for the concert market, with Chengdu, Hangzhou, Chongqing, Nanjing, Wuhan, Suzhou, and Taiyuan ranking in the top ten for ticket sales in 2024 [2][3] - The success of cities in attracting concerts is influenced by both "hard power" (infrastructure and policies) and "soft power" (service and experience) [1][2] Hard Power and Soft Power - Cities like Hangzhou and Changzhou have seen significant growth in concert ticket sales due to strong government support and effective collaboration among various departments to ensure event safety [2] - Changzhou's concert economy is bolstered by policies such as financial incentives for large events, while Hangzhou ranks high in per capita consumption and disposable income [2] - Taiyuan, despite lacking some advantages of larger cities, is leveraging its unique cultural resources and effective collaboration with event organizers to enhance its concert economy [3] Unique Cultural Identity - The concert economy in Taiyuan is focusing on creating a unique cultural identity by integrating local cultural elements into events, as seen in the successful promotion of a concert featuring artist Dao Lang [5] - The city is developing its brand as a "City of Fans" by enhancing services and creating memorable experiences for concert-goers, which is crucial for attracting audiences [3][5] - Changzhou is also developing its music festival brand, achieving significant ticket sales and audience engagement, with 1.9 billion in ticket sales for music festivals in 2023, accounting for 32.5% of Jiangsu's total music festival revenue [6] Market Trends - The concert market is experiencing rapid growth, with a focus on creating unique music brands and integrating them with the city's cultural resources [5] - The trend of cross-city and cross-province audience participation is significant, with Changzhou attracting a large percentage of young audiences and cross-city attendees [6] - The overall concert market is expected to continue evolving as cities enhance their cultural offerings and improve the concert-going experience [7]

Core Insights - The concert industry is experiencing unprecedented growth despite economic challenges, with ticket sales and attendance skyrocketing [2][4][22] - Young consumers are prioritizing experiences over material possessions, viewing concerts as emotional investments and social events [6][13][40] Group 1: Industry Performance - In May 2025, there were 330 concerts held nationwide, averaging over 10 concerts per day [2] - Total attendance reached 4.484 million, generating ticket revenue of 3.333 billion [3] - By August 2025, concert ticket revenue surpassed 20 billion, with concerts alone accounting for 16.46 billion, a 43% year-on-year increase [4][22] Group 2: Consumer Behavior - Young people are not just buying tickets; they are purchasing emotional experiences, viewing concerts as a form of stress relief and social connection [6][7][40] - The phenomenon reflects a shift from material consumption to experiential consumption, with concerts serving as a "collective memory" and a way to cope with uncertainty [39][41] Group 3: Economic Impact - Concerts are driving significant economic activity, with cross-city attendees spending between 500 to 2000 per visit, contributing to over 200 billion in related consumption [25][30] - The "3-hour economy effect" indicates that every 1 yuan spent on concert tickets can generate 4.8 yuan in local hospitality and transportation spending [30][32] Group 4: Government Support - Local governments are incentivizing concerts with subsidies based on attendance and cross-city visitor numbers, recognizing the economic benefits of large-scale events [36][38] - For example, Hainan offers substantial rewards for consistent performances, while Sichuan has set high subsidy limits based on ticket sales [36][38]

Core Viewpoint - The article discusses the trend of hosting concerts in lower-tier cities in China, highlighting the economic impact and challenges faced by organizers in these markets [9][10][12]. Group 1: Concerts in Lower-Tier Cities - Many artists have begun performing in lower-tier cities, with notable examples including Xue Zhiqian and Jay Chou, indicating a shift in concert locations [6][9]. - The demand for concerts in lower-tier cities is often underestimated, as evidenced by high attendance rates in cities that have not previously hosted large-scale events [13][14]. - Local governments are actively seeking to attract concerts to boost local economies, offering various incentives such as venue subsidies and logistical support [14][21]. Group 2: Economic Impact - Concerts can significantly boost local economies, with large events generating substantial consumer spending, as seen in Jay Chou's concert in Sanya, which brought in over 11 billion yuan in local consumption [10]. - The average cross-city attendance rate for large concerts is around 60%, contributing to over 200 billion yuan in direct consumer spending [9][10]. Group 3: Challenges Faced - Organizers face challenges such as limited funding, inadequate facilities, and logistical issues in lower-tier cities, which can affect the quality of the concert experience [16][18]. - There is a prevalent belief among local consumers that ticket prices will drop closer to the event date, leading to lower initial sales and potential last-minute discounts [18][20]. - The approval process for concerts in first-tier cities is complex and competitive, prompting some companies to focus on lower-tier markets where the barriers to entry may be lower [11][12]. Group 4: Audience Experience - Concertgoers in lower-tier cities often express excitement and appreciation for the opportunity to see their favorite artists without the high costs associated with first-tier cities [24][28]. - The atmosphere at concerts in lower-tier cities can be more enthusiastic, as audiences may feel a stronger connection to the performers [24][29]. - Local fans benefit from reduced competition for tickets and often enjoy lower prices due to government subsidies, enhancing their overall experience [25][27].

Core Viewpoint - The concert economy in Hong Kong is thriving, driven by a combination of local and international artists, creating significant economic benefits and showcasing the city's cultural soft power [2][4][12]. Group 1: Concert Market Dynamics - The concert market in Hong Kong has seen a surge in demand, with tickets for major events selling out quickly, indicating a robust audience interest [1][2]. - The Hong Kong Cultural, Sports and Tourism Bureau reported that over 285 large concerts will be held from 2024 to the first half of 2025, attracting more than 3.9 million attendees, including over 1.4 million tourists, generating approximately HKD 3.4 billion in consumer spending [2][9]. - The opening of the Kai Tak Sports Park, which can accommodate around 50,000 spectators, enhances Hong Kong's capacity to host large-scale international concerts, addressing previous venue limitations [6][8]. Group 2: Cultural and Economic Impact - The concert industry in Hong Kong has established a high standard of production quality and audience engagement, making it a benchmark for live performances in the Chinese-speaking world [4][6]. - Concerts not only boost local tourism but also contribute to the economy by increasing hotel prices during major events, with rates rising by 20% to 50% [15]. - The government aims to solidify Hong Kong's status as a cultural hub by promoting more diverse and innovative cultural events, which could further enhance the local economy [17][18]. Group 3: Enhancing Audience Experience - Suggestions have been made to extend concert end times to improve the overall experience for attendees, potentially increasing post-concert spending in the area [11][12]. - Initiatives like "Concert Night Extravaganza" could provide additional attractions such as food and shopping markets after concerts, encouraging visitors to stay longer and explore the city [12][13]. - The integration of concert-related merchandise and collaborations with local brands can enhance the cultural impact and commercial value of events, particularly among younger audiences [15][16]. Group 4: Competitive Landscape - Other Asian cities, such as Singapore and Bangkok, are actively competing for the title of "Concert Capital," with governments providing financial incentives to attract major artists [17][18]. - Legislative suggestions have been made to lower taxes on event-related activities and streamline approval processes to enhance Hong Kong's competitiveness in hosting large-scale events [17][18].