Core Insights - The public relations vice president of Xibei, Song Xuan, announced his departure after 10 years with the company, expressing gratitude towards the founder, Jia Guolong, and emphasizing the hard work of the Xibei team during challenging times [1][4] - Jia Guolong confirmed the closure of 102 stores, which represents 30% of Xibei's total locations, and stated that the closures would be completed in the first quarter [7][12] - Jia Guolong defended Song Xuan's contributions and clarified that decisions regarding public relations and the recent controversies were made solely by him, distancing the company from external public relations firms [4][13] Company Developments - Song Xuan, who previously led brand promotion and other key areas, has left Xibei for personal development reasons, and Jia Guolong expressed his support for Song's future endeavors [4][7] - The closure of 102 stores is part of a strategic move to streamline operations, with commitments made to employees regarding their wages and to customers regarding the use of stored value cards at other locations [12][14] - Jia Guolong emphasized the company's focus on authenticity and quality, rejecting criticisms related to pre-made dishes and asserting that Xibei has no formal public relations team [13][14] Leadership Statements - Jia Guolong highlighted his personal commitment to Xibei, stating that he has no assets outside the company and has dedicated his life to it [12][14] - He called for regulatory action against online harassment and emphasized the importance of maintaining a stable business environment for private enterprises [13][14] - Jia Guolong reiterated his long-standing partnership with the consulting firm Hua Yu Hua, emphasizing their role in brand building and operational consulting over the past decade [13][14]

Core Viewpoint - The founder of Xibei, Jia Guolong, publicly supports Hua Yu Hua amidst controversy, emphasizing the importance of food quality and safety over public relations tactics [1][9] Group 1: Company Response and Strategy - Jia Guolong confirmed that Xibei will close 102 stores, approximately 30% of its total locations, in the first quarter of the year [9][11] - The company has been facing online criticism regarding its use of pre-prepared dishes, which Jia Guolong refutes, stating that Xibei's food quality is among the industry's best [9][11] - Xibei has been in partnership with Hua Yu Hua for over 10 years, paying more than 60 million yuan in consulting fees [4][11] Group 2: Public Relations and Online Criticism - Jia Guolong criticized the online backlash against those who supported Xibei, calling for regulatory action against online harassment [2][9] - He expressed that the best public relations is authenticity and sincerity, rather than traditional PR tactics [1][9] - The founder's comments reflect a shift from previous reflections on handling public relations, indicating a more combative stance against online criticism [11] Group 3: Financial and Operational Impact - Following the store closures, Xibei will have approximately 247 locations remaining, a significant reduction from nearly 400 previously reported [11] - The company is committed to ensuring that departing employees receive their wages and that customer loyalty cards remain valid at other locations [11]

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledged the company's plan for "large-scale store closures" while defending Huashan against online attacks, emphasizing the need for better public relations and support for private enterprises facing online harassment [1][3][4]. Group 1: Company Actions and Statements - Xibei is facing significant challenges, including a decision to close multiple stores, which Jia Guolong publicly admitted [1][3]. - Jia Guolong expressed that he has been the target of online harassment and that anyone who spoke in support of Xibei faced similar backlash [1][2][5]. - The company has a long-standing partnership with Huashan, focusing on brand building and operational consulting, and Jia reaffirmed his commitment to this collaboration despite the current challenges [4][5]. Group 2: Industry Context and Concerns - Jia highlighted the broader issue of online bullying and the need for regulatory bodies to address the negative impact of such behavior on the business environment [2][4]. - He criticized the perception that only foreign brands are legitimate, questioning why domestic entrepreneurs are often labeled as "local bosses" [5]. - The statement emphasized the importance of maintaining a stable business environment and supporting private enterprises that may lack public relations expertise [2][4].

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's plan for "large-scale store closures" while defending Huashan against online attacks, emphasizing the need for better public relations and support for private enterprises facing online harassment [1][4]. Group 1: Company Background and Operations - Xibei has been collaborating with Huashan for ten years, focusing on brand building and operational consulting, and has not engaged in public relations efforts, prioritizing customer service and food quality [5][6]. - The company trains all employees with the motto of "real, sincere, and genuine," which Jia believes is the best form of public relations [5][6]. Group 2: Online Harassment and Response - Jia highlights that anyone who spoke in support of Xibei faced online harassment, citing examples of individuals like Yu Donglai and Yu Minhong who were attacked for their comments [1][4]. - He questions the lack of regulatory oversight regarding online harassment and the need for a stable business environment to support private enterprises [4][6]. Group 3: Commitment to Collaboration - Jia expresses a commitment to continue collaborating with Huashan, stating that Huashan is a loyal partner and the best consulting company [5][6].

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's plan for "large-scale store closures" while defending the brand against negative public sentiment regarding its pre-made dishes, emphasizing the importance of authenticity and sincerity in their operations [1][3]. Group 1: Company Operations and Public Relations - Xibei has been training its employees with the principles of "real, sincere, and genuine" for decades, which Jia believes is the best form of public relations [1][4]. - The company has faced online harassment and negative publicity, which Jia attributes to a lack of understanding of public relations rather than issues with the food quality or service [2][4]. - Xibei has a policy of refunding customers if they are not satisfied, indicating a strong commitment to customer service [4]. Group 2: Collaboration and Industry Context - Xibei has collaborated with the consulting firm Hua Yu Hua for ten years, focusing on brand building and operational consulting [4]. - The firm has worked with numerous well-known companies, raising questions about the perception of entrepreneurs in the industry and the challenges faced by private enterprises in managing public relations [2][4]. - Jia expresses concern over the negative impact of online bullying on business leaders who support Xibei, highlighting the need for regulatory oversight to improve the business environment [2][4].

Core Viewpoint - The chairman of Xibei, Jia Guolong, acknowledges the company's significant store closures while defending the brand and its partnership with Huashan, emphasizing the importance of authenticity and customer service over public relations efforts [2][6]. Group 1: Company Response to Online Criticism - Xibei faced online harassment and defamation in September of the previous year, which Jia Guolong claims he personally addressed without relying on public relations strategies [2][6]. - Jia Guolong expresses that he is open about the company's kitchen operations and has no secrets to hide, questioning the need for public relations when the company prioritizes food quality and customer satisfaction [7]. Group 2: Partnership with Huashan - Xibei has collaborated with Huashan for ten years, focusing on brand building and operational consulting, and Jia Guolong defends this partnership against online attacks [2][6]. - The chairman highlights the loyalty and character of Huashan's founder, stating that despite the backlash, he intends to continue the partnership as long as Xibei remains operational [4][7]. Group 3: Industry Context and Challenges - Jia Guolong criticizes the online environment, suggesting that those who speak in support of Xibei face backlash, which raises concerns about the overall business climate and the need for regulatory oversight [4][7]. - He questions the perception of local entrepreneurs versus foreign brands, implying a bias against domestic companies in the public eye [3][7].

Core Viewpoint - The chairman of Xibei, Jia Guolong, emphasizes the importance of authenticity and sincerity in public relations, asserting that the company has faced unjust online attacks and does not engage in traditional public relations practices [1][2][3]. Group 1: Company Operations and Philosophy - Xibei has been collaborating with Huashan for ten years, focusing on brand building and operational consulting, without engaging in public relations [2][5]. - The company prioritizes customer service, offering refunds if customers are dissatisfied, which Jia believes negates the need for public relations [2][5]. - Xibei claims to be among the industry leaders in food quality and safety, stating there are no secrets to hide, thus questioning the necessity of public relations [2][5]. Group 2: Response to Online Attacks - Jia Guolong recounts the online harassment Xibei faced in September, highlighting that he was advised not to respond but chose to do so, believing in transparency [1][6]. - He criticizes the online environment, suggesting that those who speak in support of Xibei face backlash, as seen with public figures like Yu Donglai and Yu Minhong [3][6]. - Jia expresses frustration over the lack of regulatory oversight regarding online harassment and the impact on private enterprises that do not understand public relations [7]. Group 3: Company Values and Training - Xibei has trained all employees with the principles of being real, sincere, and genuine, which Jia considers the best form of public relations [3][6]. - The company maintains that it has nothing to hide, as evidenced by its willingness to open its kitchen for public scrutiny [2][5].

Group 1 - The article highlights the issue of fake content in the online world, where individuals create misleading narratives to gain attention and profit, undermining public trust and social order [1][30] - A specific case involves a streamer named "Song Yufei" who fabricated a story about being saved from drowning, which garnered nearly 30 million views and significantly increased her follower count [3][13] - The investigation revealed that the content was scripted, with the team behind it admitting to creating false personas and scenarios to manipulate public emotions and generate revenue through advertising and merchandise [10][15] Group 2 - The article discusses the broader implications of such deceptive practices, indicating that they contribute to a toxic online environment and highlight the tendency of some platforms to prioritize traffic over content verification [30][34] - Experts emphasize the need for platforms to implement proactive measures to verify popular content and prevent the spread of misinformation, suggesting that current practices allow for a breeding ground for false narratives [36][34] - The rapid dissemination of false information, as seen in both the "search for the savior" case and a fabricated murder rumor, underscores the role of the flow economy in amplifying such issues [32][30]

Group 1 - The core issue revolves around the manipulation of public trust through fabricated narratives for profit, as exemplified by the case of a streamer named "Song Yufei" who staged a rescue story to gain followers and views [1][9] - The fabricated story involved a series of 11 videos where the streamer offered a reward of 200,000 yuan for information about a supposed rescuer, which significantly increased her follower count and video views [2][4] - The police investigation revealed that the videos were scripted and staged, with the involved parties admitting to creating false personas to mislead the public and generate revenue through advertising and merchandise [8][11] Group 2 - The rapid spread of false information highlights a troubling trend in the digital landscape, where self-media creators exploit sensationalism to attract attention, undermining the integrity of online platforms [24][26] - Experts emphasize that the current "traffic economy" incentivizes the dissemination of false information, which can overshadow positive and constructive content, leading to a detrimental impact on the online ecosystem [26][28] - There is a call for platforms to adopt proactive measures to verify high-traffic content, rather than relying solely on user reports or post-event responses, to mitigate the spread of misinformation [28]

Core Viewpoint - The central government has taken action against several online influencers for spreading harmful content and creating social divisions, highlighting the need for stricter regulation in the digital space [1][30]. Group 1: Online Influencers and Their Actions - The account "户晨风" has been reported for inciting division between groups labeled as "Android people" and "Apple people," leading to the closure of related accounts across multiple platforms [4][8]. - "户晨风" has constructed an extreme narrative around the use of Apple and Android products, portraying "Apple people" as elites and "Android people" as lower-class individuals, which has been deemed a disruption to the online information ecosystem [10][12]. - Other accounts, including "郭美May努力努力," have been penalized for promoting ostentatious wealth and negative values, with the account holder previously imprisoned for serious crimes [18][22]. Group 2: Regulatory Actions and Responses - The Central Cyberspace Administration of China has initiated a series of "清朗" (Clear) campaigns to address various online issues, including malicious marketing and the spread of harmful information [30][34]. - New regulations, including a revised cybersecurity law set to take effect in January 2026, will enhance the accountability of platforms and strengthen penalties for non-compliance [35][37]. - The shift towards "penetrative regulation" indicates a move from reactive to proactive measures in managing online content, aiming to prevent the spread of harmful information before it proliferates [34][37].