阿尔法战略落地：从AI生态蓝图到实景体验场 2025年3月MWC大会上，荣耀阿尔法战略正式发布，标志着荣耀从智能手机制造商向全球领先的 AI终端生态公司转型，体现了品牌锚定"全球高端AI生态圈"的核心布局。此次阿尔法全球旗舰店的开 业，标志着荣耀阿尔法战略从规划阶段正式走向实体化落地，并迎来阶段性成果集中展示。 2025年9月30日，荣耀阿尔法全球旗舰店在深圳湾万象城正式开业。作为荣耀阿尔法战略线下落地 的核心载体，该旗舰店以"AI终端智慧生活创新工坊"为核心定位，既是科技与人文交融的全球旗舰新地 标，也是链接AI领域志趣人群、生态伙伴的开放平台，为大湾区AI产业升级、新质生产力提升带来了 具象化场景支撑，也为国庆中秋双节的大众科技文旅体验注入全新动能。 对此，荣耀CEO李健表示，此次开业的全球首家阿尔法旗舰店，是与华润及各产业合作伙伴携手共 创的成果。它不仅汇聚技术灵感与前沿创新，也让AI真正流淌进消费者的每台设备、每个场景、每次 体验，真正发挥产业价值、释放人的潜能。这不仅是荣耀阿尔法战略落地的重要里程碑，更是携手产业 伙伴共同迈向未来AI智慧生活的新起点。 双节热潮来袭：旗舰店开业成科技文旅的破圈实践 ...

【导读】荣耀阿尔法全球旗舰店开业，荣耀CEO李健详解阿尔法战略三步走 9月30日，荣耀阿尔法全球旗舰店在深圳湾万象城开业，标志着荣耀阿尔法战略从规划阶段走向实体化 落地。 荣耀在今年3月发布荣耀阿尔法战略，意图从智能手机制造商向全球领先的AI终端生态公司转型。荣耀 CEO李健在开业仪式上表示："荣耀阿尔法战略分三步走。" 具体来看，在AI智能体时代，打开技术边界，共创AI终端新范式；在物理AI时代，打开产业边界，共 创AI生态新范式；在AGI（通用人工智能）时代，打开人类潜能边界，共创人类文明新范式。 同时，荣耀阿尔法全球旗舰店是荣耀与华润合作的成果。荣耀计划通过荣耀阿尔法全球旗舰店，为粤港 澳大湾区的AI产业升级带来具象化场景支撑。 荣耀阿尔法战略线下落地核心载体 此外，荣耀试图打造创意者灵感共创的舞台。李健表示，荣耀阿尔法全球旗舰店将定期举办全球科技沙 龙与用户创新工坊，让每个创意者都能亲手打造独特作品，与荣耀的工程师一起定义未来AI生活方 式。 李健表示，通过荣耀阿尔法全球旗舰店，荣耀要让AI真正流淌进消费者的每台设备、每个场景、每次 体验，发挥产业价值、释放人的潜能。 打造粤港澳大湾区AI产业协同窗口 ...

近日，荣耀终端股份有限公司（以下简称"荣耀"）阿尔法全球旗舰店在深圳湾万象城正式开业。据了 解，作为荣耀阿尔法战略线下布局的核心实体，该店以"AI终端智慧生活创新工坊"为定位，以构建链接 全球AI开发者、合作伙伴与用户的"全球会客厅"，为大湾区AI产业集群发展与新质生产力提升提供场景 支撑，也为双节科技消费注入新动能。 荣耀CEO李健表示，该旗舰店是阿尔法战略从蓝图迈向实景的关键一步。他系统阐释阿尔法战略的"三 步走"路径：在AI智能体时代，打开技术边界，共创AI终端新范式；在物理AI时代，打开产业边界，共 创AI生态新范式；在AI时代，打开人类潜能边界，共创人类文明新范式。这是荣耀对未来技术发展的 洞察和追求，也是荣耀对AI智慧生活的畅想和探索。 适逢国庆与中秋双节，旗舰店融合机器狗舞狮、水幕光影等科技展演，迅速跻身深圳热门科技打卡地。 构建协同生态 此次，荣耀联合华润邀请大湾区AI企业参与场景共创与方案展示。店内设置的智能制造展区，呈现AI 将制造精度提升至亚微米级的实际案例，为区域制造业智能化提供参照。 "荣耀旗舰店扮演了'生态接口'角色，"业内分析人士表示，"它不仅展示终端产品，更通过开放空间促进 跨 ...

凤凰网科技讯（作者/于雷）9月30日，荣耀阿尔法全球旗舰店今日在深圳湾万象城正式开业。荣耀CEO 李建在开业致辞中表示，此次开业视为荣耀阿尔法战略落地的重要里程碑，以及携手产业伙伴共同迈向 未来AI智慧生活的新起点。该旗舰店是荣耀阿尔法战略在线下落地的核心载体，其核心定位为"AI终端 智慧生活创新工坊"，旨在成为一个链接AI领域人群与生态伙伴的开放平台。 作为店内核心社交区域的"AI灵感Café"，则扮演着"AI孵化平台"的角色。开业当天，这里便成为科技从 业者与创作者的交流枢纽，他们围绕"AI 如何优化办公效率"等话题展开讨论。同时，荣耀也邀请了大 湾区AI创新企业到店交流，展示各自的核心产品与技术方案，让旗舰店成为产业与创意连接的枢纽。 正值国庆与中秋假期，该旗舰店迅速成为深圳的热门地点，将体验式消费与科技文旅进行了融合。开业 仪式上机器狗与真人舞狮的互动也吸引了大量人群到场体验。 荣耀的阿尔法战略于2025年3月的MWC大会上首次发布，该战略标志着荣耀从智能手机制造商向全球领 先的AI终端生态公司转型的决心。据介绍，Alpha作为古希腊字母的首字母，象征对卓越的追求。荣耀 的阿尔法战略规划分三步走，致力 ...

开业当日，门店空间全然呈现眼前，设计理念深度呼应深圳湾"山与海交融"的地域特质，营造通透松弛 的体验感。室内景观瀑布与旋转楼梯形成视觉呼应，灵动水流与科技感曲线碰撞，让门店的每一处设计 都诠释"科技与人文相结合"的理念。门店内聚焦全场景AI生活的核心体验，无需复杂动线，即可直观感 受荣耀打造的AI生态的多元价值。在全场景体验区，手持仅350g的三折叠投影仪、无弦吉他、影石全 景相机等产品有序陈列，从出行到娱乐，展现AI智能对大众"衣食住行"的渗透。 官方图片 来到荣耀AI助手YOYO的专属体验区，AI生活方式、AI用机助理、AI创作以及AI陪伴四大主题场景， 呈现出"万事找YOYO"一般触手可及的便捷感。此外，这个进化为智能体的AI助手已经展现出"可看可 记可执行"的核心能力。例如，依托其强大的个人知识库，能够实现当你随口提及"喜欢靠窗座位"，下 次规划行程时，YOYO会自动将这一偏好融入餐厅推荐，这种"润物无声"的贴心服务，正是AI人性化的 最佳诠释。 2025年9月30日，荣耀阿尔法全球旗舰店在深圳湾万象城正式开业。作为荣耀阿尔法战略线下落地的核 心载体，该旗舰店以"AI终端智慧生活创新工坊"为核心定位， ...

人民财讯9月30日电，9月30日，荣耀阿尔法全球旗舰店在深圳湾万象城正式开业。荣耀CEO李健在现场 表示，这标志着荣耀阿尔法战略从规划阶段正式走向实体化落地，并迎来阶段性成果集中展示。今年3 月MWC大会上，荣耀阿尔法战略正式发布，荣耀宣布将从智能手机制造商向全球领先的AI终端生态公 司转型。 ...

Core Viewpoint - Transsion Holdings, known as the "King of Mobile Phones in Africa," is reportedly planning a secondary listing in Hong Kong to raise approximately $1 billion, following its 2019 debut on the STAR Market in China. This move comes amid declining market share and increasing competition in Africa, where its smartphone market share has dropped from 47% to 42% [3][6][7]. Group 1: Company Overview - Transsion Holdings was founded in Huaqiangbei, Shenzhen, and has successfully captured a 40% market share in Africa by focusing on local needs and preferences, such as camera optimization for darker skin tones and multi-SIM capabilities [4][5]. - The company has three major brands: TECNO, itel, and Infinix, covering a wide price range from budget feature phones to mid-range smartphones, and has become a household name in several African countries [5][6]. Group 2: Financial Performance - In 2024, Transsion's revenue reached approximately 68.743 billion yuan, with Africa contributing around 22.7 billion yuan and a gross margin of 28.6%, making it a significant cash cow for the company [5][6]. - However, the first quarter of 2025 saw a 25.45% year-on-year decline in revenue and a staggering 69.87% drop in net profit, indicating serious challenges in maintaining growth [6][9]. Group 3: Market Dynamics - The smartphone market in Africa is becoming increasingly competitive, with brands like Samsung and Xiaomi gaining ground through differentiated strategies, leading to a decline in Transsion's market share [6][9]. - The overall smartphone shipment volume has stagnated globally, forcing companies to adapt to a more competitive environment characterized by price erosion and longer replacement cycles [8][9]. Group 4: Strategic Initiatives - In response to market pressures, Transsion is exploring new business avenues, including entering the electric motorcycle market in Africa and developing a foldable smartphone to target the high-end segment [6][9]. - The potential secondary listing in Hong Kong is seen as a critical move to secure funding for these strategic initiatives and to counteract the pressures from competitors [7][10].

Core Viewpoint - Honor is facing significant challenges in the smartphone market despite recent product launches, with a notable decline in market share and a need for a breakthrough product to regain competitiveness [2][12]. Group 1: Product Launches and Market Performance - Honor held its second smartphone launch event in a short span of two weeks, introducing the X70 after the MagicV5 [1]. - The X70's launch was characterized by a brief presentation led by a product manager rather than the new CEO, Li Jian, indicating a continuation of a trend where CEO involvement in product launches is minimal [1]. - Despite the launch events, Honor's market share has declined, falling out of the top five smartphone brands in China, with a year-on-year drop of 8.1% [2][7]. - The X70, positioned as a mid-range product, is perceived as lacking distinctiveness compared to competitors, which may hinder its market impact [2][4]. Group 2: Sales and Consumer Perception - The Honor 400 series is currently the most popular model among mid-range consumers, while the newly launched Power model is struggling to achieve similar sales [4][5]. - The 400 series has seen a significant increase in sales, with a 195% year-on-year growth on its first sales day compared to the previous series, indicating a strong consumer response [11]. - However, the overall market performance remains weak, with Honor's market share at 13.7% and a year-on-year decline in shipment volume of 12.8% [7][11]. Group 3: Strategic Initiatives and Future Outlook - Li Jian has implemented various strategic changes, including personnel restructuring and a focus on competitive pricing to stabilize the brand [10][11]. - Honor aims to transition from a smartphone manufacturer to an AI ecosystem company, with plans to invest $10 billion over the next five years [14]. - The company has also initiated steps towards an IPO, with a current estimated valuation between 180 billion to 225 billion yuan, reflecting a decrease from its previous valuation [13][14].

Core Viewpoint - The article discusses the leadership changes at Honor and the company's strategic efforts to revitalize its market position and prepare for an IPO by 2026, emphasizing the need for product innovation and sales recovery amid a challenging competitive landscape [2][9]. Group 1: Leadership Changes - Li Jian took over as CEO from Zhao Ming and has implemented significant personnel changes, including a major restructuring of the sales and marketing teams [4][8]. - Under Li Jian's leadership, Honor has seen a high turnover rate, with 45% of key positions being replaced, and a notable increase in younger employees [6][7]. - Li Jian's management style is described as strong and decisive, contrasting with his predecessor's more lenient approach [2][4]. Group 2: Market Performance - Honor's market share has declined significantly, dropping to 13.7% in Q1 2025, marking its lowest position in two years [4][9]. - The company has faced intense competition from Huawei and Xiaomi, particularly in the high-end smartphone market, where its market share for models priced over $600 fell by 34% [9][10]. - Despite these challenges, the launch of the Honor 400 series has shown promising sales, with over one million units activated within a month, representing a 195% increase compared to previous series [11][12]. Group 3: Product Strategy - The Honor 400 series features competitive specifications, including a Snapdragon 7 Gen4 processor and a starting price of 2499 yuan, positioning it as a value-for-money option in the mid-range market [11][12]. - The recent launch of the Magic V5 foldable phone aims to capitalize on Honor's strengths in this segment, with a focus on lightweight design and advanced technology [12][13]. - Honor's strategy includes a shift towards AI and smart devices, with plans to invest $10 billion over five years to build an AI ecosystem [16][17]. Group 4: Financial Outlook - Honor's valuation is projected at 200 billion yuan ahead of its IPO, necessitating a strong performance in sales and profitability to attract investor interest [2][16]. - The company is focusing on maintaining core profits from its digital and mid-range products while cautiously managing R&D investments [18][19]. - Employee sentiment regarding stock options and internal morale appears to be mixed, with some expressing skepticism about the company's future valuation [19][20].

Core Viewpoint - Honor has successfully transitioned from a struggling company to one of the top three smartphone manufacturers in China, initiating a significant AI transformation and preparing for an IPO, marking a pivotal moment in its strategic evolution [3][5][30]. Group 1: Company Evolution - Honor began its independent journey in late 2020, requiring a complete rebuild of its technology, brand, and market capabilities [2]. - Despite initial skepticism from the market, Honor has not only survived but thrived, establishing itself among the leading smartphone brands in China [3][30]. - The company is now positioned to become the first "AI terminal ecosystem" company listed on the A-share market, indicating a shift from traditional hardware manufacturing to a focus on AI-driven ecosystems [5][6]. Group 2: Strategic Transformation - Honor's strategic shift reflects a deep understanding of the evolving consumer electronics landscape, moving from hardware-centric models to creating a comprehensive AI terminal ecosystem [6][7]. - The launch of the IPO process is seen as a critical step in accelerating the development of this AI ecosystem, providing necessary capital support [5][6]. - The company's approach emphasizes the integration of AI into user experiences, moving beyond mere hardware performance to delivering seamless, intelligent interactions [7][8]. Group 3: Product Innovation - The release of the Honor Magic V5 marks the first flagship product following the company's transition to an AI terminal ecosystem, showcasing advanced features and capabilities [10][24]. - Honor positions the Magic V5 as a leading AI smartphone, integrating cutting-edge technology and design to enhance user productivity and experience [10][15]. - The device aims to address contemporary challenges faced by users, such as time management and efficiency, through innovative AI functionalities [17][24]. Group 4: AI Strategy - Honor's "Alpha Strategy" outlines a three-phase approach to AI integration, focusing on developing smart devices, building an AI ecosystem, and exploring human-machine collaboration [21][24]. - The company plans to invest over $10 billion in the next five years to establish a comprehensive AI ecosystem, indicating a long-term commitment to this strategic direction [24][29]. - Honor's AI strategy emphasizes collaboration with various stakeholders to create a robust ecosystem, moving away from traditional hardware competition towards a more integrated AI-driven approach [29][30].