【导读】智能手机的下一次变革，已被AI启动？ 【编者按】2025年接近尾声，中国基金报推出"2025年终报道"，梳理总结2025年公募基金、券商行业、 热门产业发展变化和大事件，展望2026年股市机会和基金行业发展前景，以飨读者。 如果要为2025年的手机行业选出一个最具代表性的关键词，"AI"几乎没有悬念。 在过去很长一段时间里，AI更像是智能手机行业反复讲述却始终难以落地的"未来时"。它被写进发布会 PPT，被贴在拍照、性能和系统优化的功能标签上，却很少真正改变用户每天使用手机的方式。 这一年，手机厂商仍在密集发布新机。但不同的是，硬件参数不再是舞台中央的主角，发布会的叙事重 心开始明显转向"AI如何介入操作本身"。 当年底豆包AI手机亮相，并以"AI代替人完成操作"的方式引发热议时，行业突然发现，一个被讨论已久 的问题，终于有了具体形态——如果AI不再只是工具，而是操作主体，智能手机会变成什么？ 中国基金报记者 牛思若 同时按下"AI键"的发布会 2007年，乔布斯在Macworld大会上发布初代iPhone、用手指完成缩放与滑动的那一刻，彻底改变了人们 对手机的传统认知，也迅速推动了人机交互方式的演变 ...

【导读】 智能手机的下一次变革，已被AI启动？ 【编者按】2025年接近尾声，中国基金报推出"2025年终报道"，梳理总结2025年公募基 金、券商行业、热门产业发展变化和大事件，展望2026年股市机会和基金行业发展前景，以 飨读者。 此后的十多年，智能手机完成了对功能机的全面替代，出货量迅速攀升，成为全球最重要的 消费电子产品之一。然而，当渗透率不断逼近上限，行业的创新节奏却开始明显放缓。 2017年之后，手机发布会的关键词逐渐变化。"颠覆""革命"等宏大叙事开始减少，取而代之 的是更高像素、更快充电、更强性能、更大电池……虽然手机硬件参数仍在进化，但缺乏杀 手级应用支撑、用户对功能升级的感知逐渐弱化，硬件创新的边际效应也在持续递减。 中国基金报记者 牛思若 如果要为2025年的手机行业选出一个最具代表性的关键词，"AI"几乎没有悬念。 在过去很长一段时间里，AI更像是智能手机行业反复讲述却始终难以落地的"未来时"。它被 写进发布会PPT，被贴在拍照、性能和系统优化的功能标签上，却很少真正改变用户每天使用 手机的方式。 这一年，手机厂商仍在密集发布新机。但不同的是，硬件参数不再是舞台中央的主角，发布 会的叙 ...

12月17日，由21世纪经济报道举办的"2025新消费大会"盛大启幕，会议汇聚了来自众多消费品牌、知名投资机构和券商，以及平台等各领域上 百名嘉宾。 消费科技案例 荣耀 荣耀Magic8系列 快手科技 快手电商国补专项 MOVA 扫地机器人MOVA V60 MOBIUS | 成长企业案例 | | | --- | --- | | 塔斯汀 | 手辩现烤中国汉堡开创者 | | 袁记云饺 | "N+1"战略引领饺子文化走向世界 | | 凤集食品集团 | 黄天鹅:品牌引领 树立中国蛋品价值新标杆 | | 柠季 | 数智化供应链生态圈 | | 钱大妈 | 社区生鲜品牌成长实践 | | 伯希和 | 以"高性能"+"生活方式"成为中国户外领军品牌 | | 杨国福集团 | 杨国福麻辣烫 | | 巨星传奇 | 以明星 IP 激活文旅消费 | | 鹿客 | 鹿客Al智能锁V6 Max: Al家庭安全领域新标杆 | | 蓝月亮集团 | 至尊 浓缩+ 生物科技洗衣液 | | 大窑饮品 | 大汽水战略驱动质价比，重构饮料行业价值坐标 | | 西微念 | 臭宝柳州螺飾粉 | 杰出服务企业案例 领主 领羊营销Agent 极兔速递 本届大会以 ...

Core Viewpoint - The China Telecom 2025 Smart Technology Ecological Conference showcased a range of AI terminal products from Honor, emphasizing the theme of "Smart Navigation, Intelligent Coexistence" and highlighting the company's advancements in AI technology and ecosystem integration [1][3]. Product Highlights - Honor presented its flagship products, including the Honor Magic 8 series and Honor 500 series, along with other devices such as the Honor Magic V5 foldable phone, Honor MagicBook Art 14 2025, and Honor Watch 5 Ultra, demonstrating a comprehensive AI terminal ecosystem [3][10][11]. - The Honor 500 series, launched on November 24, features significant upgrades in imaging, performance, battery life, appearance, and user experience, setting new standards in the light flagship category [4]. - The Honor Magic 8 series, released on October 15, is positioned as a pioneering AI smartphone with advanced AI capabilities and a self-evolving operating system, MagicOS 10, establishing a new benchmark in the industry [9]. AI Integration and Features - The Honor 500 Pro Telecom version integrates AI functionalities such as intelligent fraud prevention, call summaries, real-time subtitles, and smart translation, enhancing user experience in communication and daily life [7]. - The Honor Magic V5 is noted for being the thinnest and lightest foldable phone globally, featuring advanced manufacturing techniques and comprehensive flagship performance [10]. - The Honor AI terminal ecosystem includes various products like the Honor Earbuds, which support AI translation and act as a personal AI assistant, showcasing the company's commitment to integrating AI across its product range [16]. Industry Positioning - Honor aims to be a global leader in the AI terminal ecosystem, focusing on human-centered technology that combines innovation with cultural elements to enhance user potential [16]. - The company emphasizes its strong hardware innovation capabilities and advanced system-level AI technologies, which facilitate seamless integration across devices and enrich user experiences [16].

Core Viewpoint - Meizu Technology congratulated Doubao on the successful release of its technical preview version, highlighting the expansion of AI smartphone possibilities and expressing interest in future collaboration to create better AI phones [1] Group 1: Company Developments - Meizu's Flyme AIOS 2 was released in May this year, featuring the Aicy assistant that integrates deep thinking capabilities, supporting both online search and deep reasoning, allowing users to inquire about industry trends, research ideas, and understand the stories behind hot topics [1] - Doubao's collaboration with ZTE resulted in the launch of the "Doubao Assistant" smartphone, which has generated significant buzz in the market, prompting other manufacturers to promote their AI capabilities [1] Group 2: Industry Trends - Honor's product line president, Fang Fei, commented on the Doubao Assistant, noting its support for general scenarios through UI Agent, aligning with Honor's development path from specific tasks to general execution in AI [1] - Honor claims to be one of the earliest smartphone manufacturers to initiate research and application of edge AI, with its Magic8 series capable of automatically executing over 3,000 daily life scenarios, expressing anticipation for more partnerships in the AI sector to build a prosperous ecosystem [1]

Core Insights - Qualcomm's fifth-generation Snapdragon 8 Gen 2 mobile platform sets a new performance benchmark for flagship smartphones, showcasing exceptional performance, energy efficiency, and AI processing capabilities [1][17] - The platform has been adopted by 12 flagship smartphone models, including Xiaomi 17 series, Honor Magic8 series, and others, marking a significant advancement in mobile technology [1][17] Performance Enhancements - The Snapdragon 8 Gen 2 is built on a 3nm process and features a custom third-generation Qualcomm Oryon CPU, a new architecture Adreno GPU, and an enhanced Hexagon NPU, achieving significant breakthroughs in peak performance and energy efficiency [3][17] - The CPU shows a 20% increase in single-core performance, 17% in multi-core performance, 32% in response speed, and a 35% improvement in energy efficiency compared to the previous generation [3][17] Graphics and Gaming - The new Adreno GPU reaches a peak frequency of 1.2GHz and introduces dedicated high-speed memory, resulting in up to 38% performance improvement in mobile gaming and a 10% reduction in overall power consumption [4][17] - The platform supports high-load gaming scenarios with enhanced graphics capabilities, providing a smoother and more immersive user experience [4][17] AI Capabilities - The Hexagon NPU offers a 37% increase in overall AI performance and supports processing speeds of up to 220 Tokens/s, enabling advanced features like real-time image recognition and natural language processing [4][17] Flagship Smartphone Models - The Xiaomi 17 series, launched on September 25, features the Snapdragon 8 Gen 2, optimizing performance and power consumption for enhanced user experience [8] - Honor Magic8 series, released on October 15, leverages the platform's AI capabilities for advanced photography and smart interactions [9] - The Red Magic 11 Pro series, aimed at gamers, combines the Snapdragon 8 Gen 2 with proprietary gaming technology for superior performance [10] - Other models like iQOO 15, Realme GT8 Pro, Nubia Z80 Ultra, and Redmi K90 Pro Max also highlight the platform's versatility in gaming and imaging [11][12][13][14][15][16] Market Impact - The rapid adoption of the Snapdragon 8 Gen 2 by multiple flagship models within a month of its release indicates strong market recognition and sets a new standard for mobile device performance [17]

Core Insights - The Chinese smartphone market is expected to see a slight year-on-year increase of 3% in sales during the 2025 Double Eleven shopping festival, primarily driven by Apple's iPhone 17 series, which experienced a significant year-on-year sales surge of 37% [1][3] Market Performance - Excluding Apple's contribution, the actual market sales would have declined by 5% year-on-year, highlighting the stark contrast between Apple's growth and the struggles of domestic brands [3] - Honor's sales fell by 14% year-on-year, with a market share of 11%, down 2% from the previous year, ranking sixth among major brands [3] Competitive Landscape - Honor's third-quarter sales decreased by 8.1%, the largest drop among mainstream manufacturers, with its market share falling to 14.4%, ranking fifth in the domestic market [5] - Honor's Magic series faces intense competition from Apple's iPhone, Huawei's Mate series, and Xiaomi's digital Ultra series, indicating a need for breakthroughs in brand appeal and unique technological selling points [5][6] Product Performance - The weekly sales of Honor's Magic 8 series were reported at 248,000 units, which is relatively low compared to other flagship models during the same period [5] - The initial sales of the Honor Magic 8 series were over 50,000 units, approximately 50% of the previous generation's first-day sales [5] Market Challenges - Despite recovering market share since its independence, Honor's growth model is seen as heavily reliant on its previous channel system and technology legacy from Huawei [6] - The return of Huawei and the aggressive push from other domestic brands may pose further risks to Honor's market share, especially as consumer upgrade cycles lengthen and purchasing decisions become more cautious [6]

Core Insights - The article highlights the launch of the Honor Magic8 series as the first "self-evolving AI native smartphone," marking a significant innovation in the consumer electronics industry [1][2] - Honor's approach integrates user co-creation, an open ecosystem, and hardware AI empowerment, aligning with China's "Artificial Intelligence +" initiative, which aims for over 70% application penetration of new intelligent terminals by 2027 [1][2] Industry Overview - By 2025, the AI smartphone market in China is projected to reach 118 million units, reflecting a year-on-year growth of 59.8%, with a market share of 40.7% [2] - The shift from "parameter competition" to "experience revolution" is driving leading manufacturers to innovate continuously in the smart terminal sector [2] Product Innovation - The Honor Magic8 series is positioned as an "8848 peak flagship," introducing a self-evolving concept that reshapes user perceptions of smart devices and offers new insights for the global AI terminal industry [2][3] - The series features the MagicOS 10 self-evolving AI intelligent operating system, with the AI agent YOYO capable of evolving through user interactions, expanding its supported scenarios from over 200 to 3,000 in just three months [3][4] AI Capabilities - YOYO demonstrates impressive scene understanding, enabling seamless user interactions such as automatic Wi-Fi connections and real-time price comparisons during shopping events [4][5] - Honor has invested in a dedicated AI R&D team of 2,600 members and collaborated with Qualcomm to enhance AI deployment efficiency, addressing industry pain points like high latency and privacy risks associated with cloud AI [5][6] Hardware Integration - The self-evolving capabilities of the Magic8 series are built on a "growth-capable" hardware foundation, achieving breakthroughs in imaging, performance, battery life, communication, and security [6][7] - The Magic8 Pro features a 200MP ultra-night telephoto camera and an upgraded AiMAGE imaging system, enhancing the hardware's capabilities with advanced AI algorithms for superior photography [6][7] Performance Enhancements - The entire Magic8 series is powered by the fifth-generation Snapdragon 8 processor, significantly improving CPU, GPU, and AI computing power compared to previous generations [7] - The series includes a 7000mAh battery with dual fast charging capabilities, addressing user concerns about battery life while optimizing power consumption through AI management [7][8] Security Features - The Magic8 Pro incorporates dual 3D security unlocking and advanced AI fraud detection capabilities, ensuring user privacy and financial security [8][9] Ecosystem Development - Honor aims to redefine lifestyles in the AI era through the "Honor Alpha Strategy," which includes a five-year plan to invest $10 billion in building a leading AI terminal ecosystem [9][10] - The strategy focuses on breaking down barriers between different operating systems and devices, enabling seamless interaction across various platforms, including HarmonyOS and iOS [10][11] Conclusion - The Honor Magic8 series exemplifies the "Artificial Intelligence +" initiative in the consumer electronics sector, creating a virtuous cycle of technology development, user co-creation, and open ecosystems [11]

Core Insights - The article emphasizes the importance of innovative consumer products that go beyond mere functionality, focusing on user experience and addressing pain points in daily life [1][2] - The 2025 Annual Focus Product Plan aims to showcase a diverse range of products across various categories, highlighting their role in enhancing quality of life and driving industry innovation [1][2] Group 1: Consumer Electronics - The iPhone AIR and Honor Magic8 series are highlighted as key mobile products, showcasing advancements in technology and user experience [3][15] - The Honor Magic8 series features a self-evolving AI system and impressive battery life, appealing to users who prioritize performance and convenience [15][16] Group 2: Home Appliances - The Angel Space Master series water purifier is noted for its compact design and high performance, achieving top sales in its category [20][22] - The Lenovo Zhaoyang X7 laptop is recognized for its powerful processing capabilities and reliability, making it suitable for high-demand professional environments [25][26] Group 3: Health and Wellness - The Mounjaro peptide and MitoQ + turmeric capsules are mentioned as innovative health products that address specific consumer needs [7] - The DeRUCCI AI smart mattress is highlighted for its advanced sleep management features and significant sales achievements, appealing to health-conscious consumers [30][33] Group 4: Beauty and Personal Care - The Color Repair Whitening Toothpaste is presented as a product that caters to the growing demand for effective personal care solutions [9] Group 5: Food and Beverage - The article mentions popular food products like the spicy rice noodles from Ma Liu Ji and bottled tea from Let Tea, reflecting consumer preferences in the food and beverage sector [10] Group 6: Automotive - The Aion M9 and Zeekr ES8 are noted for their innovative features and strong market performance, appealing to high-end consumers [5][76] - The Aion M9 has achieved significant sales milestones, establishing itself as a benchmark in the luxury vehicle segment [76] Group 7: Digital and Smart Devices - The Shokz OpenDots ONE earphones are recognized for their lightweight design and advanced sound technology, leading the open-ear headphone market [54][57] - The Baidu AI glasses Pro are highlighted for their stylish design and practical AI features, enhancing user experience in daily activities [60][61] Group 8: AI and Technology - The Lenovo ThinkStation PGX AI workstation is noted for its ability to run large AI models locally, significantly improving efficiency and reducing costs [28][29] - The iFlytek mobile digital human is recognized for its advanced interaction capabilities, enhancing user experience in various applications [72][73]

Core Insights - The collaboration between ByteDance's AI assistant "Doubao" and ZTE marks a significant entry of a major player into the AI smartphone sector, focusing on redefining the hardware ecosystem through AI capabilities rather than manufacturing devices directly [1][2] - The partnership is seen as a critical variable in the industry's evolution, with the AI smartphone sector index rising following the announcement, indicating positive market sentiment [1] Group 1: Cross-Industry Collaboration - Doubao is a solution that requires deep collaboration with smartphone manufacturers at the operating system level, with ByteDance's strategy centered on "ecological cooperation" rather than self-manufacturing devices [2] - The initial batch of Nubia M153 prototypes, featuring Doubao's AI capabilities, is approximately 30,000 units, with ZTE announcing a strong market response and plans for a second-generation model [2] - ByteDance's hardware team, Ocean, has integrated members from various projects, indicating a long-term strategy of combining large models, super apps, and hardware terminals [2] Group 2: Market Dynamics and Competition - The entry of cross-industry players like ByteDance is expected to disrupt existing smartphone brands and user experience, compelling traditional manufacturers to either develop their own solutions or rely on ecological partners for AI capabilities [3] - Leading smartphone manufacturers have established their own competitive advantages, with Huawei, Honor, OPPO, and Vivo enhancing their AI capabilities and user experiences through innovative technologies [4] - IDC forecasts a strong growth in smartphone sales by the end of the year, benefiting the entire supply chain, including component suppliers and companies like ZTE and Sichuan Furong Technology [5][6]