南都湾财社记者从荣耀方面获悉，荣耀产品线总裁方飞在现场发表了主题演讲，并公布了一系列最新成 果：即将推出的荣耀Magic8系列和荣耀MagicPad3 Pro，将首批搭载第五代骁龙8至尊版移动平台。 此次发布，被行业视为荣耀迈向全球市场的关键一步。更深层次的变革在于，荣耀与高通正联手重塑 AI在终端上的生产力，试图向世界输出一种更普惠、更安全、也更具经济性的"中国模式"。 这也预示着，中国科技企业在全球AI的牌桌上，正从一个聪明的"跟牌者"，悄然转变为一个敢于制定新 规则的"发牌人"。 当AI在"螺蛳壳"里起舞 长期以来，芯片厂商与终端厂商的关系，更多被理解为上游供应商与下游采购方的合作。但在AI时 代，这种简单的"供需"关系正在被彻底颠覆。 核心的变革，始于对端侧AI根本性难题的解答——要将动辄千亿参数的大模型，塞进功耗和空间都极 其有限的手机里，无异于"螺蛳壳里做道场"。长期以来，这都是阻碍AI体验真正走向每个人的核心难 题。 "真正的智能，不应完全依赖云端。"方飞在演讲中如是说。方飞介绍，荣耀此次联合高通带来了一 套"高效能端侧AI模型方案"，对端侧AI模型进行了巧妙的"结构改造"。 该方案包含两大技术 ...

AI革命的奇点已至，但一个新的问题摆在了所有科技巨头的面前：AI，如何更好地栖身于终端？ 9月24日-25日，在高通一年一度的骁龙峰会上，荣耀给出了一个新答案——从AI模型与底层架构两方面 同时入手，系统性解决大模型在终端运行的功耗、性能与隐私难题。 南都湾财社记者从荣耀方面获悉，荣耀产品线总裁方飞在现场发表了主题演讲，并公布了一系列最新成 果：即将推出的荣耀Magic8系列和荣耀MagicPad3 Pro，将首批搭载第五代骁龙8至尊版移动平台。 此次发布，被行业视为荣耀迈向全球市场的关键一步。更深层次的变革在于，荣耀与高通正联手重塑 AI在终端上的生产力，试图向世界输出一种更普惠、更安全、也更具经济性的"中国模式"。 这也预示着，中国科技企业在全球AI的牌桌上，正从一个聪明的"跟牌者"，悄然转变为一个敢于制定新 规则的"发牌人"。 当AI在"螺蛳壳"里起舞 长期以来，芯片厂商与终端厂商的关系，更多被理解为上游供应商与下游采购方的合作。但在AI时 代，这种简单的"供需"关系正在被彻底颠覆。 核心的变革，始于对端侧AI根本性难题的解答——要将动辄千亿参数的大模型，塞进功耗和空间都极 其有限的手机里，无异于"螺蛳 ...

9月25日，在2025高通骁龙峰会上，高通第五代骁龙8至尊版移动平台（骁龙8 Elite Gen5处理器）正式 亮相。后续，该平台预计将陆续登陆荣耀、小米、iQOO、一加等主流手机品牌的高端旗舰机型，成为 2025年下半年安卓手机产品的核心动力。 随着智能手机市场进入存量竞争阶段，旗舰处理器性能日益同质化。一场围绕处理器芯片的"深度融 合"之战悄然打响。而近年来，各家手机厂商也在加码与高通的合作，不再满足于处理芯片的"拿来主 义"，而是通过联合定制、深度融合、底层算法优化等策略，力图在影像、AI、性能调度上打造差异化 体验。对此，荣耀也给出了自己的解题思路。 《中国经营报》记者了解到，荣耀产品线总裁方飞在高通骁龙峰会上表示，荣耀与高通在端侧AI领域 的合作取得重大突破。双方通过底层芯片级联调，成功突破了端侧AI的算力与能效瓶颈，为大规模AI 模型在终端设备上的高效、稳定运行开辟了新路径。 "构建端侧多模态感知能力，不仅大幅降低了AI调用对硬件存储和算力的依赖，也让终端设备能够高效 构建个人知识库，支持多模态数据的实时理解与结构化处理。"方飞表示。 端侧AI突破：低比特量化与向量检索技术 Canalys分析师钟 ...

人民财讯9月26日电，9月26日，荣耀宣布荣耀Magic8系列支持换购，支持机型为搭载第五代骁龙8至尊 版、天玑9500、A19系列的旗舰机型。 ...

Core Viewpoint - Qualcomm has launched its new flagship mobile SoC, Snapdragon 8 Elite Gen5, claiming it to be the "world's fastest mobile SoC" [1] Group 1: Product Features - Snapdragon 8 Elite Gen5 features a third-generation Oryon core with a "2+6" CPU cluster architecture, where two super-large cores operate at 4.6GHz and six large cores at 3.62GHz [1] - The integrated Adreno 840 GPU utilizes a "sharded" architecture with dedicated cache for developers, reducing power consumption by up to 10% [1] - Compared to its predecessor, the third-generation Oryon CPU offers a 20% performance increase, while the Adreno GPU enhances graphics performance by 23% [1] Group 2: AI Capabilities - The Snapdragon 8 Elite Gen5 emphasizes personalized AI experiences, featuring a faster Hexagon NPU with a 37% performance improvement over the previous generation, achieving an AI inference speed of 220 tokens per second [1] Group 3: Benchmark Performance - During the Snapdragon Summit, Qualcomm showcased the Snapdragon 8 Elite Gen5's benchmark scores, achieving a single-core score of 3832 and a multi-core score of 12329 on Geekbench 6.4 [2] - The multi-core performance surpasses that of MediaTek's Dimensity 9500 and Apple's A19 Pro, which scored 11217 and approximately 11000, respectively [2] Group 4: Product Launch and Partnerships - The flagship devices featuring the Snapdragon 8 Elite Gen5 are set to launch soon, with Xiaomi's 17 series being the first to debut [2] - Other confirmed devices include iQOO 15 series, OnePlus 15 series, Red Magic 11 series, Nubia Z80 series, and Honor Magic8 series and MagicPad3 Pro [2][3] Group 5: Strategic Collaboration - Xiaomi's executives highlighted Qualcomm as a crucial partner in their high-end strategy, with the Xiaomi 17 series being the first to feature the Snapdragon 8 Elite Gen5 [3]

Core Insights - Qualcomm has officially launched its new flagship mobile platform, Snapdragon 8 Gen 5 Elite, positioning it as the fastest mobile SoC globally [1][2] - The platform features significant enhancements in CPU, GPU, and AI performance, along with innovations in imaging technology [1] Performance Enhancements - The Snapdragon 8 Gen 5 Elite utilizes advanced 3nm process technology, with the third-generation Qualcomm Oryon CPU achieving a 20% performance increase and a maximum clock speed of 4.6GHz [1] - The new Adreno GPU architecture provides a 23% performance boost, catering to high-load scenarios such as large-scale gaming [1] - Qualcomm's Hexagon NPU has seen a 37% performance improvement, supporting more complex on-device AI applications [1] AI and Imaging Innovations - A key focus of the upgrade is personalized AI experiences on-device, enabling continuous learning and real-time perception through multimodal AI models [2] - The platform is the first globally to support Advanced Professional Video (APV) codec recording, offering greater post-production flexibility for professional video creators [2] Device Launches - Several smartphone brands have confirmed the launch of new flagship products featuring the Snapdragon 8 Gen 5 Elite, with Xiaomi's 17 series being the global debut model [2] - Other confirmed models include iQOO 15 series, OnePlus 15 series, RedMagic 11 series, Nubia Z80 series, Honor Magic 8 series, and Honor MagicPad 3 Pro, with additional support from major manufacturers like ZTE, Samsung, Sony, OPPO, and realme [2]

Core Viewpoint - Apple has launched the iPhone 17 series, marking a significant upgrade compared to previous models, aiming to regain market competitiveness against Android devices [1][13]. Group 1: Product Features and Market Response - The iPhone 17 series includes major upgrades such as ProMotion refresh rates across all models, with the iPhone Air being notably thin at 5.6mm [3][14]. - The iPhone 17 standard version has seen a surge in pre-orders, totaling 2.78 million units, with 41.9% for the standard version, indicating a shift to a more balanced market structure [8][24]. - The iPhone 17 standard version has been equipped with flagship-level features, including LTPO screens and enhanced durability, which reflects Apple's strategy to compete more effectively in the mid-range market [16][25]. Group 2: Competitive Landscape - The launch of the iPhone 17 series is seen as a response to the increasing pressure from Android manufacturers, which have been offering high-spec devices at lower prices [8][26]. - Apple's market share has been declining, with its shipments in China dropping significantly, leading to concerns about its competitive position [12][13]. - The iPhone 17 series aims to establish a new benchmark in the entry-level flagship smartphone segment, challenging the narrative of "alternative" Android devices [26][30]. Group 3: Financial Implications and Strategy - Despite rising costs due to tariffs, Apple has opted to maintain competitive pricing for the iPhone 17 standard version, which is priced lower than its predecessor [25][30]. - The company has experienced a rebound in sales in the Greater China region, with a 4% year-on-year increase in Q3 2025, suggesting that the new pricing strategy may be effective [25][30]. - Apple's shift towards hardware improvements indicates a strategic pivot as its software ecosystem faces increasing competition from Android manufacturers [30][34].

（文/观察者网 吕栋 编辑/张广凯） 5月28日晚间，荣耀新任CEO李健一身浅蓝色西装现身发布会，完成了国内首次亮相。 相比年初在巴塞罗那的全球首秀，李健少了一些紧张，多了一些幽默。开场，他并没有讲产品，而是先 用一段视频调侃自己是"鼓掌狂魔"，随后又讲了三个故事，包括自己如何在母亲辛苦支撑下走出大山； 荣耀工程师如何在兴趣和热爱之下打破机器人行业纪录；荷兰渐冻症患者如何在AI技术支持下完成画 展。 "罗曼罗兰说过，世界上只有一种真正的英雄，就是在认清生活的真相后，依然热爱生活。"在这种哲学 语境中，李健讲述了荣耀三部曲：回归真实和灵魂对话；让科技与人文结合，最大限度释放人的潜能； 实现自我超越。 会后，李健并没有像前任赵明那样独自面对观察者网等媒体，而是带领首席财务官彭求恩，产品线总裁 方飞，销售与服务总裁王班，品牌营销总裁、首席营销官郭锐等高管完成了集体亮相，并强调了"集体 领导"的理念。 图源：观察者网 当下对荣耀来说，正处在挑战和机遇并存的环境中。随着华为手机全面回归，市场竞争进一步加剧，国 内份额的连续下滑，成为荣耀无法回避的挑战；但另一方面，AI技术的蓬勃发展，又给荣耀带来了向 AI终端生态公司转 ...