南方财经全媒体记者郑玮 广州报道 一个工作日晚上9点多，在广州正佳广场2楼的番茄口袋店内，尽管商场营业时间快要结束，但仍有不少消费者在选购商品。潮 玩、文创、配饰、食品……这家集纳了多种日用杂货的新零售品牌于2023年在正佳开设广州首店，目前淡季日均销售额在3万元 至4万元区间，旺季还能增长三倍以上。在拥有超过400家商户的正佳广场，像番茄口袋这样的首店占比达到40%。 在位于"华南第一商圈"的正佳广场内，像番茄口袋这样的首店占比达到了40%。正佳集团新媒体及品牌发展部总监雷婉倩向记者 表示，正佳广场一直将首店作为核心招商目标，2023年以来已陆续引进麻六记华南首店、WM华南超级1号旗舰店、FMG集团旗 下全新品牌OF全国首店等多家品牌首店，覆盖餐饮、零售、彩妆、珠宝等多种业态。 正佳不是唯一"盯住"首店、首展的商圈。同在天河，广州K11相关负责人告诉南方财经全媒体记者，从2024年第三季度开始，广 州K11已累计引进Au Départ、Yohji Yamamoto等7家品牌首店，涵盖珠宝、时装、鞋履、配饰等多个领域，并策划推出《瞬时狂 想》——艺术×时尚现象级跨界中国首展。 商圈为何"偏爱"首店？"首店经济 ...

当前，消费端和生产端的变化和诉求，能否在首发经济中找到解法？ 4月15日，浙江省商务厅等10部门印发《关于促进首发经济高质量发展的实施方案》，自2025年5月15日 起施行，统筹推进门店首开、活动首秀、场景首建、模式首创和品牌建设，全力打响"浙里首发"品牌。 不止浙江，今年以来，福建、吉林、四川、江苏等多省份重点提出发展首发经济，北京、上海则在2024 年就出台首发经济专项政策。 首发经济是指企业发布新产品，推出新业态、新模式、新服务、新技术，开设首店等经济活动的总称， 涵盖了企业从产品或服务的首次发布、首次展出到首次落地开设门店、首次设立研发中心，再到设立企 业总部的链式发展全过程。 中国信息协会常务理事、国研新经济研究院创始院长朱克力在接受21世纪经济报道记者采访时表示，首 发经济的核心在于通过前端需求洞察直接驱动后端供给创新，打破传统产业链条中生产端闭门造车、消 费端被动接受的割裂状态。 不过，朱克力也提醒，首发经济这种模式的风险在于，部分企业可能陷入追逐网红爆款的陷阱，破解关 键在于建立用户资产沉淀机制，将首发爆款与品牌技术护城河绑定。 在张春龙看来，首发经济通过首店、首发、首展等创新模式，可以成为江 ...

截至当日收盘，国芳集团、宁波中百、国光连锁均涨停，赫美集团（002356）、ST步步高（002251） 涨幅超5%，三江购物、丽尚国潮（600738）、中央商场（600280）、杭州解百涨幅居前，涨幅分别为 4.74%、4.56%、4.48%、4.46%，百大集团、美凯龙（601828）、徐家汇（002561）等跟涨。 其中，国芳集团4天3板，拉长时间看，4月该股已收9个涨停，最高涨幅达121%，昨日该股因上涨 10.01%登上龙虎榜，连续三个交易日内，涨幅偏离值累计达20%；国光连锁走出4连板，当日盘后，该 股发布公告称，公司股票在2025年4月16日、17日连续两个交易日内收盘价格涨幅偏离值累计达20%， 构成异常波动；宁波中百于当日9点43分涨停，未打开涨停，截至收盘封单资金为2774.58万元，占其流 通市值1.21%，近3日该股主力资金持续流入，共净流入6710.27万元；此外，杭州解百昨日早盘直线涨 停，但盘中快速回调，主力(dde大单净额)净流入7865.56万元。 商报讯(记者叶晓珺)近日，大消费主线持续走强，首发经济概念亦获益不少。昨日，首发经济概念股表 现抢眼，安记食品（603696）、国 ...

今年内，浙江、福建、吉林、西藏等多地印发文件，积极发展首发经济，为消费注入更多新动能。 日前，浙江省商务厅网站公布《关于促进首发经济高质量发展的实施方案》的通知，提出到2027年，新 品研发、生产、服务、发布、展示、推广、销售等首发经济体系基本健全，形成以创新为动力、产业升 级为导向、融合多元消费场景的首发经济生态圈。 福建省也印发了《促进首发经济高质量发展的若干措施》，省级商务发展专项资金安排2000万元，支持 打造国内外品牌首发、首秀、首展、首店的集聚高地和原创品牌孵化地。 吉林省商务厅也发布了《关于支持城市发展首发经济的若干措施》，支持建设首发集聚区，对固定资产 投资额亿元以上的，按照一定比例给予投资主体一次性补贴，最高补贴不超过1000万元。 西藏自治区也出台措施促进首发经济高质量发展，对符合中国（内地）首店、西南首店、西藏首店、旗 舰店要求的，分别给予150万元、100万元、70万元、40万元的一次性落户奖励，并在支持举办首发活动 方面，给予最高100万元补贴。 除上述省区外，上海明确对在3月份至5月份"首发上海"活动期间开设的亚洲及以上级别首店，予以120 万元的一次性奖励。成都提出力争到2027 ...

Domestic News - The Ministry of Commerce stated that it maintains communication with the U.S. counterpart and is open to trade negotiations, urging the U.S. to stop unilateral tariff measures initiated by them [1] - Six departments, including the People's Bank of China, issued guidelines to promote and regulate the cross-border flow of financial data, aiming for more efficient and standardized data movement [1] - The State Administration for Market Regulation held a meeting to enhance the healthy development of the live e-commerce industry, emphasizing strict enforcement against illegal activities and the establishment of a long-term regulatory mechanism [2] - The China Sports Goods Industry Association initiated a global market survey to create a fast track for Chinese sports goods companies to reach overseas buyers, particularly in Southeast Asia [2] Company News - Taobao ranked first in the app download charts in 16 countries and top ten in 123 countries, with overseas downloads increasing from 104,000 to 326,000 in just three days, a 222% increase [3] - NVIDIA's CEO Jensen Huang reaffirmed the company's commitment to the Chinese market, stating that U.S. export controls on chips have significantly impacted their business, but they will continue to optimize their product offerings to comply with regulations [3] Economic Developments - The Zhejiang Provincial Department of Commerce and ten other departments issued a plan to promote the high-quality development of the "first launch economy," aiming for a well-established ecosystem by 2027 [4] - Qingdao City implemented a housing "old-for-new" scheme, planning to purchase over 1,200 second-hand homes to support the housing market and encourage residents to upgrade their living conditions [5] International News - The UN Conference on Trade and Development predicted a slowdown in global economic growth to 2.3% by 2025 due to escalating trade tensions and rising uncertainties [6] - Japan reported a trade deficit of 5.2217 trillion yen for the fiscal year 2024, marking the fourth consecutive year of deficits, although the deficit decreased by 15% year-on-year [6] - The Bank of Korea maintained its benchmark interest rate at 2.75%, with the governor emphasizing readiness to address economic uncertainties [6]

首发经济涵盖了企业从产品或服务的首次发布、首次展出到首次落地开设门店、首次设立研发中心，再 到设立企业总部的链式发展全过程，是引领消费潮流、推动产业升级、实现经济繁荣的关键。为深入贯 彻落实党中央、国务院和省委、省政府决策部署，积极推进首发经济，结合浙江实际，提出以下实施方 案： 一、主要目标 坚持以习近平新时代中国特色社会主义思想为指导，全面贯彻党的二十大和二十届三中全会精神，紧密 围绕中央及省委经济工作会议部署，大力实施提振消费专项行动，拓展消费新业态新场景，加快释放消 费潜力。统筹推进门店首开、活动首秀、场景首建、模式首创和品牌建设，全力打响"浙里首发"品牌， 着力打造高能级首店汇聚地、新品首发优选地、国货潮品集聚地、浙江新品孵化地、消费生态融合创新 区。到2027年，新品研发、生产、服务、发布、展示、推广、销售等首发经济体系基本健全，形成以创 新为动力、产业升级为导向、融合多元消费场景的首发经济生态圈。全省引进各类首店2000家以上，高 能级首店200家以上，其中全国级别及以上首店超20家，孵化浙江本土首发品牌50个以上，引进培育总 部型企业20家以上，培育一批跨国公司和世界知名企业，举办新品首发首秀 ...

央视网消息：前不久，"首发上海3.0"政策重磅发布，进一步优化全球新品首发环境，吸引国内外大牌"抢滩"首秀。首发经济正成为 上海建设国际消费中心城市的新引擎。 自2022年焕新开放，张园已化身"国际品牌竞技场"，平均每周就有1.5场"全球上新"，日均客流3万人。近日，来自法国、日本等多个 国际品牌的首秀活动轮番上演，前来"尝鲜"的消费者络绎不绝。 12米高的充气雕塑，再加上全球首发的动画片，这几天，这个充满童年回忆的动漫形象，在上海迎来了它在中国内地的首展。不同 的特色美食再加上特色的展区，为大家打开了一扇通往动漫世界的任意门。 位于上海静安区的张园已经有140多年的历史。如今，这里已经吸引了30多个国内外品牌在这里开设"首店"。从百年石库门到新品首 发地，上海正以首发经济定义消费新玩法。 从"买得到"转向"最早拥有"，为了让消费者最早"尝鲜"，上海不断刷新创新速度。在张园的石库门里，国际品牌新品可以"一站式"完 成保税展示、验货和交易。 开"首店"、布首展、做首秀，如今，平均每天就有3家"首店"在上海与消费者见面，成为上海建设国际消费中心城市的新引擎。 坐落在上海张园的这栋石库门建筑，别看只有奶茶店大小，但 ...

金十数据4月14日讯，广州市培育建设国际消费中心城市工作领导小组办公室印发《广州市培育建设国 际消费中心城市2025年工作要点》，其中提到，落实首发经济促进政策奖励，发布首发空间指南2.0 版，推动成立广州首发促进中心。促进"IP+消费"，强化消费品牌引领，支持开发原创品牌产品，孵化 更多本土高层级新消费品牌。用好各类首发发布平台，支持国内外优质品牌在广州开展新品首发首秀首 展活动，打造特色首发活动品牌，推动更多首店落户广州。 （广州市商务局） 广州：积极推进首发经济 推动成立广州首发促进中心 ...

Core Viewpoint - The article highlights the significance of the fifth China International Consumer Products Expo (CICPE) as a platform for showcasing global consumer goods and promoting trade cooperation, particularly in the context of China's expanding market and the establishment of the Hainan Free Trade Port [2][6][10]. Group 1: Event Overview - The CICPE, held from April 13 to 18, features over 1,700 consumer enterprises and more than 4,100 brands from 71 countries and regions, with participation from 65 Fortune 500 companies [3][6]. - The event includes eight major exhibition halls focusing on various consumer trends such as technology, health, and green consumption [3][6]. Group 2: Economic and Trade Cooperation - The expo serves as a significant platform for deepening economic and trade cooperation, aiming for mutual benefits and enhanced interaction between global and Chinese enterprises [5][9]. - The Hainan Free Trade Port is expected to facilitate smoother trade and investment with policies like "zero tariffs, low tax rates, and simplified tax systems" [7][10]. Group 3: Consumer Market Insights - China's retail sales are projected to reach 48.8 trillion yuan in 2024, reflecting a 3.5% increase from the previous year, with a cumulative import of 7.4 trillion yuan in consumer goods from 2021 to 2024 [10][11]. - The government is focused on expanding domestic demand and enhancing consumer spending through various initiatives, including promoting consumption upgrades and organizing consumption activities [11][12]. Group 4: Participation of Global Brands - The UK is the guest country of honor at this year's expo, showcasing 53 brands, which is double the number from the previous year [16][17]. - Major global brands like Estée Lauder, Volkswagen, and Charoen Pokphand Group are participating, indicating the expo's role as a barometer for the Chinese consumer market [13][19]. Group 5: Innovations and New Products - The expo will feature a new consumption technology exhibition area, showcasing innovations from leading tech companies like Huawei and Tesla [18]. - Numerous listed companies are participating, with many launching new products, highlighting the vitality of the "first launch economy" [20][22].

Core Insights - The fifth China International Consumer Products Expo has opened, showcasing the "Beautiful Guangxi" theme pavilion with a focus on "New Vitality of Intangible Cultural Heritage and New Life with AI" [1] - The expo, running from April 13 to 18, has attracted over 1,700 consumer enterprises and more than 4,100 brands from over 70 countries and regions [1] - The Guangxi pavilion features eight thematic exhibition areas, displaying over 150 products from nearly 50 quality enterprises in Guangxi [1] Group 1 - The "Intelligent Manufacturing Guangxi" area showcases advanced technologies such as intelligent cloud platforms and quadruped robots, including an AI guitar that simplifies complex playing techniques [2] - The "Old Brand" area features local specialties like Guilin Sanhua liquor and various handicrafts, appealing to consumers with high-quality and colorful products [2] - The "Purchasing in Guangxi - Foreign Trade Quality Products" area highlights unique consumer goods from six pilot cities in Guangxi, showcasing the region's consumption charm and industrial characteristics [2] Group 2 - Guangxi Nongken Xijiang Dairy Co., Ltd. is debuting eight water buffalo milk products at the expo, receiving significant interest from over 50 professional visitors on the first day [3] - The Guangxi pavilion will host activities focusing on "Artificial Intelligence + Consumption," promoting "Guangxi Products" and enhancing market recognition to accelerate the export of local products [3] - The expo aims to build an open consumer market that integrates domestic and foreign trade, facilitating a "buy globally, sell globally" approach [3]