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谁是演唱会第一城?1926场演出的增值“魔法”
Jing Ji Guan Cha Wang· 2025-06-27 09:53
Group 1 - The concert market in China is experiencing explosive growth, driven by changes in consumer demand and economic conditions, with a notable shift towards cultural consumption as GDP per capita surpasses $10,000 [2][8] - The number of large-scale concerts is projected to increase significantly, with a 49.9% growth in concerts with over 5,000 attendees and an 84.37% increase for those with over 10,000 attendees in 2024 compared to 2023 [1][2] - Concerts are becoming a key driver for the cultural tourism industry, with cities like Qujing and Sanya seeing substantial economic benefits from hosting large concerts, generating billions in local consumption [3][9] Group 2 - The concert market is expanding beyond first-tier cities, with a significant number of concerts planned in new first-tier and lower-tier cities, indicating a shift in audience demographics and consumption patterns [4][7] - The competition in first-tier cities is becoming saturated, leading to a search for growth opportunities in emerging markets, where demand is rapidly increasing [8][12] - The multiplier effect of concerts is evident, with local economies benefiting significantly from the influx of visitors, as concert-goers tend to spend on accommodation, dining, and tourism activities [9][10] Group 3 - Cities are implementing various strategies to attract concert-goers, including transportation initiatives and promotional policies, to enhance the overall experience and boost local economies [11][12] - The long-term sustainability of the concert economy will depend on cities' ability to convert short-term visitor influx into lasting cultural and economic benefits, requiring a focus on infrastructure and service quality [12][13] - Future trends in the concert industry will likely include diversification in concert formats and experiences, catering to both large-scale events and smaller, more intimate performances [13]
一票难求,多少人为一场演唱会赴一座城?
3 6 Ke· 2025-06-25 10:57
Core Insights - The concert market in China is experiencing a significant resurgence post-pandemic, with increasing audience enthusiasm and ticket demand [3][4][5] - Major artists are seeing sold-out shows, indicating a shift in audience demographics where non-fans are also attending concerts for the experience [5][11] - The ticketing platform, Damai, has seen substantial revenue growth, reflecting the booming live entertainment sector [15][16] Group 1: Market Trends - In May 2023, the total number of concerts reached 330, a year-on-year increase of 20.9%, with 4.484 million attendees, up 23.2% from the previous year [4][12] - The audience demographic is expanding, with 21.6% of attendees aged 35 and above, a 2% increase from the previous year [14] - Concerts are attracting a diverse audience, including older generations, as seen with artists like Dao Lang and other veteran performers [14][22] Group 2: Economic Impact - The concert industry is not only benefiting artists but also boosting the revenue of related businesses, including ticketing platforms and local economies [15][22] - Damai's revenue for the fiscal year 2025 is projected to be approximately 2.057 billion RMB, a 236% increase, making it the second-largest revenue source for Alibaba Pictures [15][16] - Concerts are driving tourism, with significant percentages of attendees coming from outside the host city, leading to increased local spending [22][23] Group 3: Ticketing and Consumer Experience - The implementation of a strict real-name ticketing system has reduced ticket scalping but has also led to consumer complaints regarding refund policies [17][19] - The ticketing revenue distribution shows that artists and promoters take the majority of the income, with ticketing platforms receiving only 3%-20% [19][21] - The concert market's growth has prompted ticketing platforms to explore new business models, integrating travel and entertainment services [25][30]
任贤齐、五月天等公仔空降北京地标景点,演唱会未唱文旅打卡先热
夏季的北京又迎来演唱会旺季,大批歌手火热开唱。任贤齐、五月天等歌手(组合)的演唱会尚未正式开启,其歌手形象公仔已经空降北京,在 北海公园、朝阳公园、居庸关长城、首钢园等地亮相,"萌"态可掬的人物公仔与或古朴或时尚的城市地标搭配在一起,成为全新的城市景观,吸 引无数歌迷和市民打卡。当演唱会经济从体育场馆蔓延至城市街头,文旅融合的无限活力又一次显现。 歌手公仔为地标景点添新意 走进北海公园南门,步行没多远,就能看见一个两人高的公仔矗立湖边。公仔底座上写着"任学长",他戴着黑框眼镜,弧形上翘的嘴型仿佛向游 客笑着问好,沿着它背后的湖水碧波望去,远处就是北海的白塔,为宁静典雅的古典园林增添了 一丝可爱的气息。 "任学长"是歌手任贤齐的人物公仔。今年7月初,任贤齐将携"齐迹"巡回演唱会登台北京首都体育馆。北京对任贤齐来说有着特别的意义,25年前 的7月,他在首都体育馆举办了他人生中在大陆的第一场演唱会。为了给此次演唱会预热,"任学长"率先来到北京。 无独有偶,近日,朝阳公园北码头附近的湖面上新添五个10米高的充气大球,粉色、黄色、绿色等不同的颜色,对应的是乐队组合五月天的不同 成员,也与今年7月25日至8月9日,五月天 ...
演唱会火爆的背后,还有这些需要注意
Jin Rong Shi Bao· 2025-06-16 14:56
Group 1: Concert Industry Trends - The concert industry is experiencing a significant surge in popularity, with major events occurring regularly in both first and second-tier cities, attracting diverse audiences including younger and older demographics [1] - Notable artists such as Jay Chou, Stefanie Sun, and Lin Junjie are among those performing, contributing to a vibrant cultural consumption landscape [1] Group 2: Economic Impact - The concert economy is positively impacting the overall economy, with the national performance market projected to generate total revenue of 79.629 billion yuan in 2024, reflecting a year-on-year growth of 7.61% [2] - Ticket sales are expected to account for 57.954 billion yuan of this revenue, while other income sources will contribute 21.675 billion yuan [2] Group 3: Consumer Rights Issues - Despite the growth, consumer rights issues related to ticket sales have become a significant concern, with complaints about refund policies and ticket quality frequently arising [2] - A recent court case highlighted the need for clear and fair ticket refund policies, emphasizing that ambiguous terms should be interpreted in favor of consumers [3][4] Group 4: Legal Precedents - The Supreme People's Court ruled that ticket refund policies must be clear and reasonable, and any ambiguity should favor the consumer, as demonstrated in a case where a ticket platform was ordered to refund a consumer [4][5] - The ruling underscores the importance of balancing the interests of ticket sellers with consumer rights, which is crucial for sustaining the growth of the concert economy [5]
演唱会:让快乐持久的密码
Jin Rong Shi Bao· 2025-06-06 03:21
"乌蒙山连着山外山,月光洒下了响水滩"……5月31日,在北京国家体育场(鸟巢),6万名观众在凤凰 传奇"吉祥如意"巡回演唱会上齐声合唱,氛围火热。2025端午假期,各类演唱会"遍地开花",携程平台 上,端午期间陶喆福州演唱会、邓紫棋贵州演唱会、张学友重庆演唱会、北京·奇遇海音乐节、长沙草 莓音乐节等热门演出举办地的出游热度上涨40%。 演唱会市场持续火热 近几年,演唱会市场呈现出蓬勃发展的态势,根据中国演出行业协会近日发布的《竞逐升级、多元发展 ——2024大型营业性演出市场趋势及特点分析》报告,2024年大型营业性演出依然保持高速增长态势, 票房收入达296.36亿元,同比2023年增长66%,占2024年演出市场总票房51.1%。 北京市文化和旅游局数据显示,端午假期3天,全市开票营业性演出316台1119场,观众45.8万人次,票 房1.4亿元,演出场次、观众人数、票房收入同比分别增长32%、75%、130%。其中,鸟巢凤凰传奇演 唱会场均观众6.5万人、刷新单场观演人数纪录,两场票房收入约7900万元。 来自山东的李琦听了凤凰传奇北京场的演唱会,她告诉记者:"因为抢到了票,我们一家人就把端午的 旅行目 ...
驭风而行,湖山之间见未来——打造文化与旅游协奏共鸣的“杭州样本”
Hang Zhou Ri Bao· 2025-06-06 02:43
Group 1 - The core idea emphasizes the integration of culture, tourism, sports, technology, and ecology in Hangzhou, enhancing its identity as a world-class historical and cultural city and international tourist destination [2][4] - Hangzhou's cultural tourism industry is advancing towards high-quality development, focusing on enhancing cultural soft power and creating a tourism spatial structure of "one core, three belts, and three poles" [4][11] - The city has successfully implemented innovative tourism reforms, such as the free opening of West Lake, which has redefined the relationship between residents and tourists, paving the way for deeper cultural and tourism integration [3][4] Group 2 - In 2024, Hangzhou is expected to receive 240 million tourists, a 7.5% increase year-on-year, generating a total tourism revenue of 345.03 billion yuan, with inbound overnight tourists increasing by 107.8% [5] - The "CityWalk" initiative is transforming urban tourism by combining academic research with local history, creating over 50 unique walking routes that highlight the city's cultural heritage [6][7] - The "concert economy" in Hangzhou is booming, with 154 concerts and music festivals planned for 2024, generating over 2 billion yuan in ticket sales, marking a 400% increase [9][10] Group 3 - The integration of concerts and local tourism experiences is being promoted through initiatives like the "concert + performance" super linkage plan, which offers discounts on local attractions for concert-goers [10][11] - Hangzhou's cultural tourism policies are evolving to promote a model where large events like concerts and sports become new cultural symbols, enhancing the city's appeal to tourists [11]
为追星女孩保驾护航,能做成一门赚钱的生意吗?
3 6 Ke· 2025-06-03 12:09
最近一个爱追星的朋友兴致冲冲的发了一张产品图给我,惊讶现在旅行社也太会玩了,都开始拿难抢的演唱会门票做噱头来出线路产品。 图上演唱会信息是7月在韩国首尔举办的"BLACKPINK 2025世界巡演",产品特色主打演唱会+沉浸式追星。除看演唱会之外,推荐的景点基本也 都跟明星相关,以"打卡爱豆CityWalk一日游"为主题串联了许多首尔网红景点和商圈。 1 从定价看,这款产品人均8980元人民币,主要覆盖往返大交通,酒店、往返接送机+演唱会当天用车这些基础服务费用,再加上演唱会门票成 本。(公开可查BLACKPINK首尔站演唱会门票官方最高价格在1500元人民币左右) 而同时间段北京至首尔单纯机+酒三晚四天自由行产品价格两人出行基本在7000元左右,首尔市区或者周边一日包车8小时价格2000元左右,当地 包车接送机单程价格在900元左右,整体花费大约在11000元。 | 套餐费 (?) | ¥ 7658.67 | | --- | --- | | 如您预订了机票,价格中已含民航发展基金、燃油费及税费 | | | 成人 | ¥ 3829.34 | | | ×2人 | | 可选产品 | ¥ 3752 | | 【用车】 ...
提振消费进行时丨前五月南宁演唱会拉动经济增长超16亿元
Guang Xi Ri Bao· 2025-05-31 02:11
此外,南宁演唱会突出在地文化,如刀郎演唱会上刀郎献唱广西民歌、伴唱身着民族服装,嘉年华 活动设置漂流夜市,涵盖规上旅行社、限上餐饮、星级宾馆、A级旅游景区、特色文创、非遗美食等商 家,向全国歌迷展示南宁本地特色文化,打造全方位、多层次的文化体验空间。与此同时,南宁演唱会 着重提升歌迷互动体验,活动现场免费发放包含广西本土特色商品、手绘南宁地图、美食兑换券等物品 在内的南宁文旅宠粉大礼包,设置南宁文旅老友南宁音乐季打卡点,并开设5个群众舞台、3个老友互动 现场,为未能买到演唱会门票的各地歌迷提供展示平台和沉浸式的互动体验,实现城市与粉丝之间 的"双向奔赴"。(沈程) 5月24日至25日,刀郎演唱会在南宁火热上演,吸引了全国各地歌迷观众约4.76万人次,拉动经济 增长近1亿元。5月27日,记者从南宁市文化广电和旅游局获悉,今年1至5月,南宁共举办8场5000人以 上大型演唱会,接待观众约24.05万人次,拉动经济增长约16.43亿元。 据了解,今年以来,南宁市通过一系列创新举措和精细化服务管理,推动演唱会经济蓬勃发展,实 现"以文促旅、以旅兴商、以商带体"的良性循环。为塑造南宁市演唱会友好城市形象,该市深度创新活 ...
110万人次“鸟巢”观演!大型演唱会点燃京城文旅消费热潮
Core Insights - The article highlights the significant impact of concert events at the "Bird's Nest" stadium, attracting over 1.1 million attendees in 2023 and boosting surrounding commercial consumption by 30% [1][7][12] Concert Attendance and Economic Impact - From May 23 to 25, 2023, the Phoenix Legend held three concerts at the "Bird's Nest," drawing over 190,000 attendees [1] - Since the beginning of the year, major artists like Wang Sulong, A-Mei, and Zhang Jie have performed, contributing to a total attendance of nearly 1.1 million [7][9] - The concert economy has led to a 30% increase in commercial consumption around the venue [1][12] Venue and Surrounding Commercial Activities - The "Bird's Nest," as a unique dual Olympic venue, integrates concert events with commercial activities, showcasing sustainable use of Olympic heritage [1][13] - Surrounding areas have seen the establishment of various commercial entities, including international product experience centers and food markets, enhancing the overall visitor experience [9][11] - The opening of Beijing Aoyuan City Street has attracted over 50,000 visitors since its launch, featuring over 40 cultural and dining shops [11] Future Projections and Trends - The concert market in Beijing is thriving, with projections for 2024 to host 39 concerts with over 2.16 million attendees, and 2025 expected to exceed 50 concerts with an estimated 2.8 million attendees [15][16] - The concert ticket sales in 2024 are projected to surpass 26 billion yuan, marking a 78.1% increase year-on-year, indicating a growing trend in the live performance sector [15][16]
鸟巢放歌引爆双奥场馆新热潮
Core Insights - The Phoenix Legend concert series at the Bird's Nest attracted nearly 190,000 attendees over three days, contributing to a significant increase in surrounding commercial activity [1][4] - The Bird's Nest has hosted multiple concerts this year, with a total audience nearing 1.1 million, leading to a 30% growth in local consumption [1][4] - The concert economy is revitalizing local businesses, with food and retail sectors experiencing notable growth due to increased foot traffic from concert-goers [3][4] Group 1 - The Bird's Nest is set to host over 50 concerts in 2025, with expected attendance reaching 2.8 million, showcasing its role as a major venue for large-scale events [5] - The venue's integration with the concert economy demonstrates sustainable use of Olympic heritage, enhancing commercial and cultural tourism [5] - The surrounding areas, including the Olympic Center and various food markets, are benefiting from the influx of visitors, with some businesses reporting a nearly 30% increase in revenue [4][5] Group 2 - The concert market has seen a significant rise in popularity, with major artists like Wang Sulong and Zhang Jie performing at the Bird's Nest, indicating a strong demand for live entertainment [2][5] - The establishment of themed markets and food courts around the venue has created a vibrant atmosphere, attracting both concert attendees and tourists [3][4] - The Bird's Nest's status as a dual Olympic venue enhances its appeal, driving further investment and interest in hosting large-scale events [5]