文旅融合
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在武汉 游美好中国
Chang Jiang Ri Bao· 2025-09-13 03:50
Core Insights - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, attracting 30,000 visitors on its first day, showcasing innovative cultural and tourism experiences [2][4][10] Group 1: Event Overview - The expo features a 60,000 square meter indoor exhibition area, highlighting new business models, scenarios, and products in the cultural tourism sector [7] - The theme of the expo is "Deepening Cultural and Tourism Integration, Enjoying a Beautiful Life," covering four major consumption dimensions: "seeing, playing, buying, and eating" [7][11] Group 2: Innovative Experiences - Attendees can enjoy immersive experiences, such as an 8K ultra-high-definition LED dome and interactive sensory zones that engage multiple senses [6][7] - The expo includes high-tech attractions like AI coffee-making robots and holographic photography machines, enhancing visitor engagement [7][10] Group 3: Cultural Representation - The event showcases cultural diversity from 31 provinces and regions, allowing visitors to experience various local customs, foods, and performances [10][11] - Notable exhibits include a performance featuring humanoid robots and traditional dancers, blending technology with cultural expression [11] Group 4: Consumer Engagement - The expo has created numerous new consumption scenarios, leading to high purchasing enthusiasm among visitors, with some items selling out quickly [13][14] - Young consumers are particularly drawn to the "Guochao" cultural and creative theme area, indicating a trend towards integrating culture with modern consumerism [14][15]
中国银联携手商业银行亮相第二届文旅博览会 以金融力量赋能文旅消费高质量发展
21世纪经济报道· 2025-09-13 02:49
Core Viewpoint - The article highlights the significant role of China UnionPay in promoting the integration of culture and tourism, showcasing various initiatives aimed at enhancing consumer engagement and supporting the high-quality development of the cultural tourism industry [1][4]. Group 1: Event Overview - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, focusing on "Deepening Cultural and Tourism Integration for a Better Life" [1]. - The event is organized by the Ministry of Culture and Tourism, featuring a "Hundred Cities, Hundred Districts" cultural and tourism consumption exhibition area [1]. Group 2: Government and Financial Collaboration - China UnionPay, in collaboration with commercial banks and cultural tourism enterprises, has implemented the "Hundred Cities, Hundred Districts" initiative for three consecutive years, driving cultural tourism-related consumption exceeding 2 trillion yuan [4]. - The "Jinxiu Action" has been promoted, supporting 131,000 key scene merchants to accept UnionPay cards, enhancing payment convenience for users [4]. Group 3: Consumer Engagement Initiatives - UnionPay has launched various platform-based activities to stimulate consumer enthusiasm, including support for government-issued consumption vouchers and the development of new business formats [6]. - Notable activities include Shanghai's "Le You Series," Qinghai's "Mountain Source Water, Enjoy Qinghai" vouchers, and Shandong's "Food Super Competition," benefiting over 10 billion people and covering more than 60,000 cultural tourism enterprises [6]. Group 4: Digital Service Development - UnionPay is exploring cross-scenario integration, collaborating with ticketing platforms to launch innovative consumption activities linked to events and performances [8]. - The establishment of the "Tourism Economy Key Laboratory" and "Tourism Consumption Big Data Joint Laboratory" aims to provide comprehensive services for cultural tourism departments and investment groups, serving over 200 cultural tourism units [8]. Group 5: Future Directions - The participation in the expo represents an important practice for China UnionPay in deepening cooperation and supporting the cultural tourism industry [8]. - The company aims to continue its commitment to "Payment for the People," collaborating with various industry stakeholders to promote innovative integration in cultural tourism [8].
桂林持续雕琢世界级旅游城市
Guang Xi Ri Bao· 2025-09-13 01:50
Group 1: Core Insights - The press conference highlighted the significant progress in building Guilin as a world-class tourist city, driven by innovation and the integration of culture and tourism [1][3] - Guilin has established the first municipal-level AI task force in the region and launched the first domestically produced commercial large model, "Guilin version of Ascend DeepSeek," showcasing the integration of technology and tourism [1] - The city achieved a remarkable 8.421 million visitors and a total tourism revenue of 103.6 billion yuan in the first half of the year, reflecting a year-on-year growth of 12.1% and 12.2% respectively [2] Group 2: Technological Innovations - The development of 27 AI travel companion products and 50 AI open scenarios demonstrates the deep integration of smart technology into Guilin's tourism landscape [1] - Collaboration with Zhejiang University to create a new innovation model, including an alliance, center, fund, and system, accelerates the establishment of innovation platforms [1] Group 3: Cultural and Tourism Integration - The expansion of the "Guilin Classic" brand matrix and the inclusion of Lingqu Scenic Area in the national 5A tourist attraction list inject modern vitality into traditional landscapes [2] - The rapid recovery of inbound tourism is evident with 674,500 overnight international visitors and an international tourism revenue of 263 million USD, marking year-on-year increases of 79.7% and 82.4% respectively [2] Group 4: Economic Impact - New activities such as the Rainy Marathon and Spring Fireworks Show generated over 234 million yuan in consumption, while innovative tourism formats like immersive performances and low-altitude tourism are thriving [2] - The total retail sales of consumer goods grew by 3.8% in the first half of the year, indicating a strong internal driving force for Guilin's development [2]
深化文旅融合 2025中国文化旅游产业博览会开幕
Zheng Quan Shi Bao· 2025-09-12 19:27
Core Viewpoint - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, focusing on the theme of "Deepening Cultural and Tourism Integration for a Better Life" [1] Group 1: Event Overview - The expo features four main functions: exhibition, performance, sales, and tourism [1] - The outdoor exhibition area spans 40,000 square meters, showcasing cultural tourism IP floats under the theme "Rivers and Mountains Add Splendor" [1] - The indoor exhibition hall covers 60,000 square meters, highlighting new business formats, scenarios, and products in cultural tourism, including digital clusters, smart navigation, low-altitude cultural tourism, and intangible cultural heritage creative products [1] Group 2: Participation and Scale - The event attracted over 2,000 domestic exhibitors and 50 overseas travel merchants [1]
唤醒文化力量 打造缤纷新城
Qi Lu Wan Bao· 2025-09-12 16:27
Core Insights - The Taibai Lake Music Festival has successfully hosted over 20 free concerts, attracting nearly 40,000 attendees and achieving an average online viewership of 200,000 per event, totaling 2.3 million views [2][3] - The festival integrates music with poetry, enhancing cultural tourism and providing an immersive experience for citizens, while promoting the rich cultural heritage of the Taibai Lake New Area [3][4] - The Taibai Lake New Area is leveraging its connection to the poet Li Bai to enhance cultural tourism, with initiatives like poetry recitation events and the establishment of a "Li Bai Poetry Recitation Base" [4][5] Cultural and Tourism Integration - The Taibai Lake New Area is focusing on the integration of traditional culture and modern tourism, with plans to develop more cultural activities and enhance the "Li Bai IP" for economic benefits [5][6] - Digital technology is being utilized to create immersive cultural experiences, such as the full-sensory XR experience center, which has seen high visitor engagement [6][7] - The area is also developing AR and VR products to further engage visitors with historical narratives and cultural experiences [6][8] Community Engagement and Development - The establishment of cultural spaces like the "Taibai Book House" aims to blend culture with leisure, providing a community hub for cultural enthusiasts [7][9] - Projects like "I Live on the Shore" in the Grand Meng Village are revitalizing traditional culture through technology, creating an interactive cultural museum experience [8][9] - The Taibai Lake New Area is committed to enhancing public cultural services and promoting local cultural heritage, contributing to the broader goal of establishing Jining as a world-class cultural tourism city [9][10]
喀什古城焕新颜:文旅融合创造幸福生活
Xin Hua She· 2025-09-12 14:08
Core Viewpoint - The transformation of Kashgar Ancient City showcases a successful integration of traditional culture and modern tourism, significantly improving the living conditions of local residents while enhancing the area's appeal to visitors [1][4]. Group 1: Urban Development and Renovation - A major renovation project initiated in 2010 involved an investment of over 7 billion yuan, targeting the improvement of living conditions for over 200,000 residents across an area of 8 square kilometers [1]. - The renovation adhered to principles of preserving historical aesthetics while incorporating modern amenities, resulting in earthquake-resistant homes equipped with contemporary utilities [1]. Group 2: Tourism and Cultural Experience - Kashgar Ancient City was designated as a national 5A-level tourist attraction in 2015, leading to a significant increase in tourism and local economic activity [1]. - In the first seven months of 2025, the ancient city received 16.686 million visitors, generating a total tourism revenue of 7.47 billion yuan [4]. Group 3: Local Entrepreneurship and Cultural Heritage - Local residents have actively engaged in the tourism industry, exemplified by the transformation of personal spaces into cultural and hospitality venues, enhancing the immersive experience for tourists [2][3]. - Traditional crafts and cultural practices, such as herbal tea preparation and copperware production, have been adapted for tourism, allowing visitors to experience and purchase local heritage products [3]. Group 4: Community and Cultural Integration - The integration of various traditional markets into cultural nodes has expanded social interaction among diverse ethnic groups, fostering a sense of community and shared identity [4].
砥砺奋进七十载 天山南北谱华章丨喀什古城焕新颜:文旅融合创造幸福生活
Xin Hua She· 2025-09-12 13:57
Core Viewpoint - The revitalization of Kashgar Ancient City through significant investment and cultural integration has transformed it into a thriving tourist destination, enhancing both local living conditions and economic opportunities for residents [1][6]. Group 1: Urban Development and Investment - A major renovation project initiated in 2010 involved an investment of over 7 billion yuan, targeting the improvement of living conditions for over 200,000 residents across an area of 8 square kilometers [1]. - The renovation adhered to principles of preserving historical aesthetics while incorporating modern amenities, resulting in earthquake-resistant homes equipped with contemporary utilities [1]. Group 2: Tourism and Cultural Integration - In 2015, Kashgar Ancient City was recognized as a national 5A-level tourist attraction, showcasing a blend of traditional architecture and modern facilities [1]. - The city has seen a surge in tourism, with 16.686 million visitors recorded from January to July 2025, generating a total tourism revenue of 7.47 billion yuan [6]. - Local residents have actively engaged in the tourism industry, with initiatives such as "Guli's Home" homestay offering immersive cultural experiences for visitors [2][4]. Group 3: Local Artisans and Economic Opportunities - Artisans in the ancient city, such as those producing traditional copperware and herbal tea, have adapted their offerings to meet tourist demands, creating customized products that blend traditional craftsmanship with modern aesthetics [5]. - The transformation of local markets into cultural hubs has facilitated greater interaction among diverse communities, enhancing cultural exchange and economic value [6].
砥砺奋进七十载 天山南北谱华章|喀什古城焕新颜:文旅融合创造幸福生活
Xin Hua She· 2025-09-12 12:25
Core Insights - The article highlights the successful transformation of Kashgar Ancient City through a significant investment in urban renewal and cultural tourism integration, enhancing both the living conditions of residents and the tourist experience [1][2][4] Group 1: Urban Renewal and Investment - A major urban renewal project was initiated in 2010, involving an investment of over 7 billion yuan, aimed at improving living conditions for over 200,000 residents in an 8 square kilometer area [1] - The renovation adhered to principles of preserving historical aesthetics while incorporating modern amenities, resulting in earthquake-resistant homes equipped with modern utilities [1] Group 2: Cultural Tourism Development - In 2015, Kashgar Ancient City was designated as a national 5A-level tourist attraction, featuring well-maintained stone roads and a blend of traditional architecture with modern facilities [2] - The integration of cultural tourism has allowed local residents to benefit economically, with many transforming their homes into guesthouses and cultural experiences for tourists [2][3] Group 3: Economic Impact and Visitor Engagement - In the first seven months of 2025, the ancient city received 16.686 million visitors, generating a total tourism revenue of 7.47 billion yuan [4] - The transformation of traditional markets into cultural hubs has enhanced community interaction and provided diverse experiences for both locals and tourists, fostering a sense of shared identity among different ethnic groups [4]
文旅融合升级 点亮美好生活
Sou Hu Cai Jing· 2025-09-12 12:21
Core Insights - The 2025 China International Service Trade Fair showcased the integration of culture and tourism, highlighting innovative products and services that attracted numerous visitors [2][3]. Group 1: Technological Empowerment in Cultural Tourism - AI technologies such as the "AI Little Ant ROBOT" and "Xiao Yi" AI digital human were featured, enhancing visitor experiences by providing interactive guidance and personalized travel itineraries [3][4]. - Mixed reality experiences, like the Amazon rainforest simulation, allowed visitors to engage in immersive storytelling through advanced technology [3][4]. Group 2: Creative Integration and New Consumption Scenarios - New cultural IPs, such as "He Xi" and "Shui Yun Er," were introduced to engage younger audiences with the Grand Canal's heritage through various merchandise [5][6]. - Interactive cultural experiences, including customizable coffee printing and traditional craft workshops, showcased the blending of modern technology with historical culture [6][7]. Group 3: International Collaboration in Cultural Services - The "Colorful World" cultural exchange event featured diverse international products, enhancing cultural exchange and showcasing global goods [7][8]. - The fair emphasized China's role as a preferred destination for inbound tourism, with various exhibitors presenting comprehensive travel services and solutions [7][8].
超2000家参展商齐聚2025中国文化旅游产业博览会
Xin Hua Wang· 2025-09-12 10:41
Core Insights - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, showcasing the integration of culture and tourism with a focus on high-tech innovations [1][3][5] - The expo features over 2,000 domestic exhibitors and 50 international travel companies, covering an exhibition area of 100,000 square meters [1][3] - The event highlights the strong growth of China's cultural and tourism sectors, with significant increases in revenue and domestic travel [5] Group 1: Event Overview - The expo is themed "Deepening Cultural and Tourism Integration, Enjoying a Better Life," and includes four main functions: exhibition, performance, sales, and tourism [3] - The outdoor exhibition area of 40,000 square meters showcases cultural tourism IP floats, while the indoor area of 60,000 square meters presents new business models, scenes, and products in the cultural tourism sector [3] Group 2: Technological Integration - High-tech elements are a highlight of the expo, with robots performing tasks such as guiding, providing dining services, and entertaining as musicians and dancers [5] - Major cultural institutions, including the National Museum of China and the Palace Museum, are participating, presenting over 400 popular cultural and creative products [5] Group 3: Industry Performance - In the first half of the year, 80,000 large-scale cultural and related enterprises in China achieved a revenue of 7.13 trillion yuan, marking a year-on-year growth of 7.4% [5] - Domestic travel reached 3.285 billion trips, with total spending of 3.15 trillion yuan, reflecting year-on-year increases of 20.6% and 15.2%, respectively [5]