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“文化+”“赛事+”“消费+”成功“引客入琼” 冬季度假掀热潮
Yang Shi Wang· 2025-11-14 03:17
Core Insights - Hainan's tourism market is experiencing a significant increase during the winter season, driven by its warm climate and diverse cultural tourism activities [1] - The winter tourism market in Hainan has started earlier than in previous years and features a stronger cultural emphasis [1] Group 1: Tourism Activities - Various cultural and tourism activities have been meticulously planned across Hainan to attract visitors, allowing them to experience the unique charm of the island's culture [1] - In Chengmai, activities such as "study tours," "culinary gatherings," and "poetry and wine appreciation" have been introduced, focusing on the Dongpo culture and attracting many cultural enthusiasts [4] Group 2: Shopping and Events - The duty-free shopping policy in Hainan continues to attract visitors during the winter, with duty-free stores launching discounts and new products to stimulate tourism consumption [7] - The warm climate has facilitated the hosting of several winter sports events, including the International Sailing Regatta around Hainan Island and the Haikou Marathon, enhancing the appeal of the region for sports tourism [7] - A basketball super league involving local towns and youth in Dongfang City has attracted professional players and sports tourism enthusiasts, creating a new consumption model of "watching events + tourism" [7]
“双红”交织绘就文旅新图景
据了解,近期每天自发前来无名英雄纪念广场缅怀英烈的游客达2000余人,周末高峰时达5000余 人。"为了让更多人了解英雄事迹,西山林场设置流动服务站和党员先锋岗,每日免费提供讲解两次, 11月11日,游客在北京西山国家森林公园拍照。 近日,网友热议,一部热播的电视剧带火了一座国家森林公园。立冬刚过,北京西山国家森林公园依然 山色斑斓,远山如黛,红叶如画。本报记者日前来到这里探访。 近期,西山国家森林公园第14届红叶文化节火热举行,活动将持续至11月中旬。本次红叶文化节以"双 红融合"为主题,游客可漫步林间饱览自然之美,在层林尽染的山间,无名英雄纪念广场庄严肃穆,以 信仰之光照亮游人的初心。 无名英雄纪念广场于2013年10月在西山国家森林公园内落成,主要由景观墙、铭文铜板、纪念碑、英雄 雕像等组成。电视剧《沉默的荣耀》热播后,前来无名英雄纪念广场追思先烈的市民游客更多了。记者 看到,很多人都是一进公园大门,就询问怎么去无名英雄纪念广场。 来到广场前,沿着台阶一路向上,吴石、朱枫、陈宝仓、聂曦4位英雄的雕像巍然矗立,四周松柏环 绕。雕像前,人们自觉地排成一队,向英雄敬献鲜花,鞠躬缅怀。"英雄们为了信仰付出了生命 ...
旅游演艺持续迭代升级,内涵与形式不断丰富——“老戏新演”也精彩
Core Insights - The national tourism performance in the first three quarters of this year has shown significant growth in terms of performance, box office revenue, and audience numbers, indicating a vibrant market [1] - The tourism performance market is characterized by a rich supply of products and continuous release of market vitality, with traditional formats like real-scene performances and themed parks undergoing quality upgrades [1] Industry Developments - The large-scale historical dance drama "The Longing Song," which premiered in 2006, has performed over 6,500 shows, attracting 12.9 million viewers and generating over 3 billion yuan in revenue [3] - Shaanxi province, a major tourism hub, has been a pioneer in the domestic tourism performance industry, with notable performances dating back to 1982 [4] - The Ministry of Culture and Tourism has issued guidelines to promote the healthy development of the tourism performance industry, emphasizing innovation in operational models [4][6] Technological Integration - The integration of technology in performances, such as the use of hidden LED screens and special effects, enhances audience immersion, as seen in the recent performances at the Huaqing Palace [2][5] - The upgraded version of "The Underground War" incorporates interactive elements, allowing audience participation and deepening emotional engagement [5] Cultural Significance - Tourism performances serve as a vibrant medium for the public to experience cultural beauty, with a focus on high-quality content and the fusion of traditional and modern elements [6][7] - The "Dragon and Phoenix Dance of China" has been innovated to appeal to younger audiences by combining traditional cultural elements with modern stage technology [8] Regional Highlights - The "Impression Liu Sanjie" performance has been a significant contributor to the tourism industry in Guilin, with over 9,000 shows and 22 million viewers, continuously evolving to maintain high standards [9] - In Dunhuang, performances like "Seeing Dunhuang" and "Dunhuang Melody" have become key attractions, enhancing the local tourism experience [10][11] Economic Impact - The "performance + tourism" model is expanding, becoming a new driving force for regional economic growth, as evidenced by the substantial audience numbers and revenue generated from various performances [12][13]
2025国际山地旅游暨户外运动大会在贵阳启幕
Zhong Guo Xin Wen Wang· 2025-11-13 22:32
Group 1 - The 2025 International Mountain Tourism and Outdoor Sports Conference opened in Guiyang, China, focusing on the theme of "Integration of Culture, Tourism, and Sports for a High-Quality Life," with over 350 guests from 30 countries and regions attending to explore new paths for the integration of mountain tourism [1] - Dominique De Villepin, President of the International Mountain Tourism Alliance, emphasized the need for international cooperation to drive high-quality development in mountain tourism, advocating for policy dialogue and strategic alignment among governments and organizations [1] - Guizhou Province is actively promoting high-quality development in its tourism industry, aiming to build world-class tourist attractions and cities, transitioning from a large to a strong cultural tourism sector [1] Group 2 - The International Mountain Tourism Alliance plans to promote Guizhou's experiences in "village IP," red tourism, ecological research, and digital tourism both domestically and internationally, while establishing a cross-border platform with Southeast Asian countries [2] - According to the UN World Tourism Organization, global international tourism reached 690 million visitors in the first half of 2025, an increase of 33 million compared to the same period in 2024, indicating a growing trend towards nature, health, and deep cultural experiences [2] - Lebanon's temporary charge d'affaires highlighted the country's commitment to sustainable development and plans for knowledge exchange in biodiversity management and ecological tourism planning with Guizhou [2] Group 3 - The conference included the signing of cooperation memorandums between the International Mountain Tourism Alliance and various organizations, as well as the release of a special edition on "Innovation in Mountain Tourism and Community Co-Building" [3] - New members, including the Colombia Cycling Trails Foundation and Liberia National Tourism Association, were awarded certificates during the event, which featured a series of activities aimed at promoting mountain tourism resources and sharing development experiences [3] - The conference encompassed various events, including the annual meeting of the International Mountain Tourism Alliance and an exhibition of mountain culture, tourism, and outdoor sports equipment, further supporting Guizhou's goal of becoming a world-class tourist destination [3]
人间瑶池·古韵松潘 四川松潘奋力谱写民族地区文旅融合高质量发展新篇章
Ren Min Ri Bao· 2025-11-13 22:04
松潘县地处川西北高原腹地,雪山巍峨、碧池如镜。 动车组列车往来疾驰,这片古老而神奇的土地,与全国各地更加紧密相连。川青铁路在四川省阿坝藏族 羌族自治州松潘县境内设有镇江关站、松潘站、黄龙九寨站、黄胜关站4个车站,松潘县迎来"高速奔 驰"机遇,聚焦"千万游客"流量,打造"人间瑶池·古韵松潘"文旅品牌,奋力谱写民族地区文旅融合高质 量发展新篇章。 松潘是文旅融合的典范。40余年持续探索,从单一观光到全域融合,松潘文旅产业展现出强大韧性。 2024年,松潘县共计接待游客921.72万人次,同比增长11.8%;实现旅游收入93.79亿元,同比增长 18.9%,旅游业增加值占地区生产总值(GDP)比重达2/3,近3.7万人从事旅游相关行业。今年1—10 月,松潘县共计接待游客988.52万人次,同比增长8.98%;实现旅游收入102.34亿元,同比增长 11.78%。旅游正成为当地的支柱产业、富民产业、幸福产业,"人间瑶池·古韵松潘"的品牌更加响亮。 松潘坚持以文塑旅、以旅彰文,既厚植生态底色,又激活文化动能;既提升城镇风貌,又丰富旅游业 态;既延伸产业链条,又优化公共服务。通过"观光游向体验游、景区游向全域游、团队游 ...
新疆秋冬季旅游推介会走进常州,深化对口援建共绘“冰雪新疆”新画卷
Yang Zi Wan Bao Wang· 2025-11-13 08:03
11月12日,2025年第三届新疆秋冬季旅游推介会在常州举办。本次推介会以"冰雪新疆温暖世界"为主题,通过资源展示、产品发布、合作洽谈等多元形 式,全方位展现新疆秋冬季旅游的独特魅力,并深化新疆与常州基于对口援建背景的文旅合作,为两地协同发展注入新动能。 活动现场 常州作为新疆克州等地的重要对口援建城市,多年来在产业协作、民生改善、人才交流等领域为新疆发展提供了坚实支持。本次推介会选址常州,正是两 地援建成果的延伸与拓展。通过文旅融合进一步串联市场资源,常州成为新疆开拓长三角客源市场的重要枢纽。活动现场,新疆文旅部门代表特别感谢江 苏省及常州市长期以来的无私援助,并强调:"以文旅协作为媒介,两地的情感联结与经济合作将迈向更深层次。" 现场推介 本次推介会不仅提升了"冰雪新疆"品牌的知名度,更通过搭建景区、文旅企业与旅行社的对接平台,推动旅游产业链上下游协同发展。此次推介会的成功 举办,标志着新疆与常州在对口援建框架下的合作迈向新阶段。以冰雪为媒、以文化为桥,两地正携手书写区域协同发展的生动篇章。扬子晚报/紫牛新 闻记者马奔 推介会现场通过精美PPT、旅游宣传片轮播、文创产品陈列、特色特产品鉴等形式,打造沉浸式 ...
安徽淮南:文旅融合绘就城市转型新画卷
Xin Hua Wang· 2025-11-13 07:14
"自去年底开业以来,街区总营业额已突破1.2亿元,带动就业超过3000人次。"春申里文旅街区相 关负责人介绍,作为淮南首个文旅街区,项目融合"文化""会客""活力"三大主题,涵盖主题文化区、精 致餐饮区、品质生活区、城市会客区、休闲娱乐区五大功能区,已成为城市文旅新地标。 春申里的繁荣是淮南市推动文旅产业高质量发展的一个缩影。近年来,当地依托丰富的历史文化资 源,系统构建"一线、三区、十节点"旅游空间格局。其中,"一线"聚焦打造寿州古城至八公山的"古城· 名山"旅游主线,"三区"涵盖历史文化、生态文化和休闲度假三大功能区,"十节点"则包括武王墩考古 遗址公园、九龙岗历史文化街区、春申里文旅街区等特色项目,推动旅游资源从分散走向整合。 11月11日,"皖美十四五 再启新征程"2025网聚美好安徽网络主题活动采访团走进安徽省淮南市。 在该市春申里文旅街区,楚汉风韵的建筑与现代商业业态相映成趣,游客们在古朴街巷中流连忘返,感 受着这座资源型城市转型升级的勃勃生机。 业态创新持续释放消费活力。安徽楚文化博物馆"文博游"、八公山"奇幻夜游"、寿县古城沉浸式光 影秀等新业态备受游客青睐。借电视剧《六姊妹》热播契机打造的九 ...
蜀地新韵:文旅融合绘就消费“立体画卷”
Jin Rong Shi Bao· 2025-11-13 02:05
Core Insights - Sichuan's consumption market is a significant driver of regional economic development, with a retail sales total of 2.8 trillion yuan, serving nearly 400 million people [1] - The province's retail sales are projected to grow by 4.2% in 2024, surpassing the national average by 0.7 percentage points, ranking fifth in the country [1] - In the first half of this year, Sichuan welcomed 682 million tourists, generating a total expenditure of 912.5 billion yuan [1] Group 1: Transformation of Consumption Spaces - The Dongjiao Memory International Fashion Industry Park in Chengdu has transformed from an old electronic factory into a cultural and fashion hub, blending industrial heritage with modern trends [2][3] - The park's management shifted from a traditional property management model to a professional commercial management approach, focusing on content and quality over mere rental income [2][3] - After the transformation, visitor numbers surged to over 10 million in 2023, with revenue exceeding 900 million yuan, and projections for 2024 indicate 17.8 million visitors and over 1.4 billion yuan in revenue [3] Group 2: Rural Tourism and Economic Development - The Hailong Village in Suining has successfully integrated agriculture and tourism, with local entrepreneurs like "Auntie Xie" turning their businesses into popular attractions [5][6] - The village has adopted a comprehensive development model that includes community involvement and profit-sharing mechanisms, leading to significant increases in local income [7] - Since its opening, the Hailong Kai Ge Cultural Tourism Park has received 3.64 million visitors, generating a total tourism revenue of 310 million yuan [7] Group 3: Ecological and Cultural Integration - The Fengyi Bay Agricultural Science and Technology Park has transformed from a simple sightseeing destination to a complex consumer experience hub, emphasizing ecological preservation and cultural integration [8][9] - The park features diverse attractions, including a smart greenhouse and various recreational activities, contributing to its status as a "flow high ground" for cultural tourism in the Sichuan-Chongqing region [10] - In 2024, Fengyi Bay is expected to attract over 1.2 million visitors, generating a total tourism revenue of 800 million yuan [10]
屯昌启动“寻味屯昌 共享食光”美食评选活动
Hai Nan Ri Bao· 2025-11-13 01:42
通过此次活动,屯昌将整合传统媒体与新媒体资源,邀请文旅博主、美食达人实地探店,通过"线 上种草+线下体验"等形式,不断丰富屯昌美食的传播维度。接下来,还将更新《屯昌美食旅游地 图》,推出"美食打卡路线",组织获奖商户参与各级展销活动,让"名菜、名店"成为吸引游客、提升文 旅消费活力的金字招牌,活动将持续至今年底。 海南日报屯城11月12日电 (海南日报全媒体记者 曾毓慧 见习记者 祁夏 通讯员 唐晓云)11月12日, 以"寻味屯昌·共享食光"为主题的屯昌县美食评选活动启动,将采用"全民参与、公开评选"方式,挖掘 藏于街巷、源于民间的"屯昌记忆"特色美食,最终形成权威部门认证的"屯昌宝藏美食"与"屯昌宝藏小 吃目录",持续擦亮"跟着美食游屯昌"的文旅IP品牌影响力。 屯昌县旅文局有关负责人介绍,此次活动以美食为纽带,既是对文化根脉的守护传承,也是"以美 食聚人气、以人气兴文旅、以文旅促发展"的有力尝试,邀请广大游客走进屯昌生态农庄、探访文化村 落,体验民俗风情,助力文旅融合与乡村产业实现双赢。 ...
呼伦贝尔机场联合市文旅局开展“歌游内蒙古 愉悦随心飞”主题活动
Core Viewpoint - The event "Singing and Traveling in Inner Mongolia, Enjoying a Free Flight" at Hohhot Airport showcased unique cultural experiences, enhancing the understanding of Northern Border culture among travelers [1] Group 1: Event Overview - Hohhot Airport collaborated with the Municipal Cultural and Tourism Bureau to host a cultural performance in the airport terminal [1] - Performers in traditional ethnic costumes entertained travelers with lively songs and dances, creating an engaging atmosphere [1] - The event attracted many travelers, including children who participated in the dancing, resulting in a joyful and interactive experience [1] Group 2: Cultural Promotion - The cultural performance is part of a series of initiatives to promote the "Singing and Traveling in Inner Mongolia" brand, with five similar events held this year, all receiving positive social feedback [1] - The airport aims to serve as a cultural showcase and enhance the city's image through ongoing collaboration with cultural and tourism departments [1] - Future plans include regular, diverse cultural promotional activities to deepen the integration of culture and tourism, expanding the reach of Northern Border culture through the aviation network [1]