农文旅融合

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“鹅荔CP”正式出道,打造农文旅融合新名片
Nan Fang Nong Cun Bao· 2025-06-27 03:00
Core Viewpoint - The launch of the "Goose and Lychee CP" initiative aims to create a new brand identity that integrates agriculture, culture, and tourism, promoting local specialties and enhancing market visibility [1][10][51]. Group 1: Event Overview - The "Goose and Lychee" promotional event took place on June 26, 2025, featuring over 20 leading companies from the Ma Gong Goose and lychee sectors [2][3]. - The event showcased the "Goose and Lychee" superfood IP, emphasizing innovative culinary creations that combine the flavors of Ma Gong Goose and Guangdong lychee [4][10]. Group 2: Product and Market Insights - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with over 800 breeding farms in Jiangmen Kaiping, producing more than 17 million goose chicks and over 10 million meat geese annually, contributing to a total industry value of 3 billion yuan [12][13][14]. - Guangdong lychee is a well-known fruit with a projected production of approximately 1.6 million tons by 2025, featuring various popular varieties [15][16]. Group 3: Culinary Innovations - New dishes such as "Lychee Flavored Goose" and "Goose with Lychee" were introduced, successfully attracting consumer interest and redefining healthy eating trends [20][22][23]. - The combination of Ma Gong Goose's rich flavor and lychee's sweetness has been highlighted as a unique culinary pairing, enhancing the appeal of both products [26][32]. Group 4: Industry Collaboration and Development - The event facilitated partnerships between Ma Gong Goose and lychee enterprises, addressing branding and product diversity challenges within both industries [45][46]. - The initiative aims to integrate resources across the supply chain, promoting deep processing products and establishing a comprehensive online and offline sales network [47][48]. Group 5: Cultural and Tourism Integration - The "Goose and Lychee" event serves as a model for the integration of agriculture, culture, and tourism, enhancing the visibility of local products through creative experiences [52][54]. - Future developments of the "Goose and Lychee" super IP are expected to contribute significantly to rural revitalization and brand value enhancement [58][59].
周红波在高淳区调研时强调
Nan Jing Ri Bao· 2025-06-27 01:52
Core Viewpoint - The article emphasizes the importance of accelerating high-quality development in Gaochun District, focusing on leveraging local advantages and enhancing development capabilities to achieve significant progress in the upcoming "15th Five-Year Plan" [1][2]. Economic and Social Development - Gaochun District has maintained a good development momentum in recent years and is recognized as a crucial part of Nanjing's coordinated development strategy [1]. - The district's economic and social development report highlights the initial considerations for the "15th Five-Year Plan" [1]. Industrial Development - The focus is on establishing a robust industrial system tailored to Gaochun's realities, with an emphasis on key industries such as automotive parts, medical devices, and food production [2]. - There is a push to cultivate emerging industries like high-end equipment manufacturing and to enhance the scale of existing industries [2]. Brand and Market Development - The strategy includes creating distinctive brands and developing new products and business models around ecological tourism, leisure, and vacation markets [2]. - The aim is to promote the integration of agriculture, culture, and tourism, enhancing the "International Slow City" brand [2]. Infrastructure and Support Mechanisms - The article calls for optimizing support mechanisms for high-quality development, particularly in major infrastructure projects and key industries [2]. - There is a need for better planning coordination and demand alignment with neighboring areas to foster coordinated development [2]. Safety and Emergency Preparedness - Emphasis is placed on the importance of flood prevention measures, particularly concerning the Shuiyang River, with a call for thorough preparation and vigilance [3].
兴化以水为媒打造文旅新地“最忙的时候,一天接待400多人,一顿饭翻台三次”
Xin Hua Ri Bao· 2025-06-25 23:14
Core Insights - The integration of agriculture, culture, and tourism in Xinghua is being accelerated, leveraging its unique water resources to create a vibrant tourism economy [1][3][4] - The city has seen significant growth in tourism, with a total of 7.652 million visitors and a tourism revenue of 5.13 billion yuan in the previous year, marking year-on-year increases of 22.9% and 23.9% respectively [3] Group 1: Tourism Development - The "千垛" scenic area has become a major attraction, hosting approximately 100,000 visitors during the Qingming holiday alone, and has been a top destination in the Yangtze River Delta for 16 consecutive years [3] - The city is developing a four-season tourism brand, featuring activities such as flower viewing in spring, lotus appreciation in summer, chrysanthemum tasting in autumn, and reed viewing in winter [3] Group 2: Economic Impact - Jiangsu Dingneng Technology Co., Ltd. has grown into a leading agricultural enterprise with an annual output value of 240 million yuan, benefiting around 2,000 farmers [2] - The bamboo and wood boat cultural industry park has generated over 700 million yuan in annual output value, exporting products to countries like Japan, Germany, and the Netherlands [2] Group 3: Ecological and Cultural Significance - Xinghua's ecological quality is highlighted by an 84.7% rate of good air quality days and a 100% rate of Class III water quality in national and provincial assessments [4] - The city has been recognized as a national civilized city and a historical cultural city, showcasing its blend of modern civilization and rich cultural heritage [4]
平头村里麦收记
Ren Min Ri Bao Hai Wai Ban· 2025-06-25 22:21
Group 1: Agricultural Innovation - The introduction of artificial intelligence and automated machinery has transformed traditional farming practices, allowing younger farmers to operate equipment more efficiently and effectively [4][6][7] - The use of advanced technologies such as GPS navigation and automated systems has increased the efficiency of agricultural operations, leading to a 5% increase in effective planting area [7] - The shift from manual labor to mechanized and intelligent farming methods is enhancing productivity and reducing labor costs in the agricultural sector [7][8] Group 2: Economic Development through Local Initiatives - The implementation of a unified sowing and harvesting model by local committees has allowed farmers to save time and energy, enabling them to engage in value-added activities such as milling and selling flour [9][10] - Local farmers are now able to purchase wheat at prices 10% higher than market rates, significantly improving their income [9][10] - The integration of agricultural production with tourism and cultural activities, such as the "Wheat Aroma Micro Marathon" and "Wheat Field Music Festival," is creating new economic opportunities and attracting visitors [12][14] Group 3: Community and Cultural Engagement - The establishment of local markets and community events is fostering a connection between urban consumers and rural producers, enhancing the visibility of local agricultural products [13][14] - New entrepreneurs in the region are leveraging the appeal of rural life and agricultural experiences to create businesses that combine farming with tourism and education [14] - The focus on community-driven initiatives is not only boosting local economies but also promoting cultural heritage and agricultural education among younger generations [14][11]
从插秧到“出圈” 一粒米长出产业链(人民网)
Ren Min Wang· 2025-06-25 08:53
五月末的沈北平原,风里透着新稻的清润。在辽宁沈阳兴隆台锡伯族镇兴光村,1500亩稻田正铺展 新绿,彩色秧苗在水田里勾勒出若隐若现的轮廓。 站在27米高的瞭望塔上,沈阳锡伯龙地创意农业产业园负责人赵爱军望着脚下忙碌的插秧场景,眼 中闪烁着与这片土地共同生长的故事。 在园区的水稻图书馆,赵爱军捧起一把刚研磨的糙米:"一粒米虽小,但它能裂变出无限的可 能。"赵爱军感慨地说,"我们希望通过我们的努力,让这粒米成为乡村振兴的'金种子',让更多的人享 受到农业发展的成果。" 近年来,当地通过清水大米为核心,通过科技赋能,将传统农业与文化创意、乡村旅游等产业深度 融合,打造了一条集水稻种植、加工、销售、科普、旅游于一体的全产业链。园区内的米制咖啡、彩稻 米冰糕等新品,这些"稻田文创"尚未正式上市,但已成为游客中心的试吃热点。 "地理标志就是金字招牌。"赵爱军翻开手机,展示2024年辽宁省地理标志宣传活动的部分图 片,"去年9月那场活动后,清水大米单价涨了1元/斤。"数据显示,园区三产收入中,农产品衍生品销 售占比从2022年的15%提升至2024年的30%,"游客来了不光看景,还会带袋米、买份米糕,这就是'地 标+文旅'的 ...
山东巨野:小小葡萄串起超亿元“甜蜜链”
Zhong Guo Jing Ji Wang· 2025-06-24 08:10
Core Insights - The grape industry in Juye County, Shandong, has transformed from small-scale trials to a significant economic driver, generating over 100 million yuan annually and benefiting thousands of farmers [1][3] - The establishment of standardized greenhouses and cooperative farming has led to increased production and profitability, with an average yield of 4,000 pounds per acre and profits exceeding 20,000 yuan per acre [1][3] - The integration of agriculture with tourism has created a multifaceted economic model, enhancing both agricultural and tourism revenues [2][3] Group 1 - Juye County's grape industry has evolved into a key pillar of local economic development, with over 60 standardized greenhouses and 200 acres of cultivation area [1] - The establishment of the Shenyang Grape Planting Cooperative has facilitated the growth of the grape industry, directly creating over 200 jobs and generating an annual output value exceeding 5 million yuan [1] - The deep processing of grapes into wine has significantly increased value, with 450 tons of quality wine grapes producing over 240,000 bottles and generating an annual output value of over 5 million yuan [2] Group 2 - The integration of agriculture and tourism has been highlighted through events like the "Grape Fragrance Picking Festival," turning the vineyard into a popular tourist destination [2] - The county has strategically planned the cultivation of early, mid, and late-maturing grape varieties to meet market demand, promoting sustainable development [3] - The collaboration between agricultural enterprises and local farmers has fostered a robust ecosystem for grape production and processing, enhancing overall economic resilience [3]
宝藏村里“绿生金”
Jing Ji Ri Bao· 2025-06-23 22:04
Core Insights - The article highlights the development of Baocang Village in Yunnan Province, which has successfully integrated ecological preservation with economic growth through the cultivation of Tianma, a traditional Chinese medicinal herb [1][2]. Group 1: Ecological and Economic Development - Baocang Village utilizes a "forest-maize intercropping" model for Tianma cultivation, covering over 3,000 acres, ensuring organic growth without chemical fertilizers or pesticides [1]. - The village's Tianma sales reached nearly 4 million yuan, with over 80,000 pounds sold last year, showcasing the economic benefits of this agricultural practice [1]. Group 2: Tourism and Infrastructure Development - The village has initiated the "Secret Treasure" rural revitalization project, enhancing infrastructure such as water, electricity, and sewage systems, and adding facilities like a visitor center and boutique homestays [1][2]. - Baocang Village attracts over 500,000 tourists annually, promoting local employment and income through various tourism projects, including bamboo shoots harvesting experiences and Tianma culinary events [2]. Group 3: Future Development Plans - The local government plans to develop a four-season tourism brand centered around Baocang Village, focusing on flower viewing in spring, summer wellness retreats, autumn Tianma harvests, and winter snow scenery [2].
一条文旅路,解锁壮乡“芒”里偷闲的N种可能
Nan Fang Nong Cun Bao· 2025-06-23 09:34
一条文旅路,解 锁壮乡"芒"里偷 闲的N种可能_ 南方+_南方plus "咚——咚!"壮 乡歌声震响,头 戴壮族特色头饰 的壮家姑娘甩动 斑斓裙摆,踏歌 而来。6月22 日,在广州市北 京路恒润广场举 行的2025年百色 市田阳区"壮山 农鲜"(芒果) 走进粤港澳大湾 区品牌消费季产 销对接会上,一 曲原生态壮乡快 闪舞蹈表演引得 市民纷纷举起手 机。壮乡姑娘们 拉着湾区市民的 手,一同加入这 欢快的舞蹈中, 现场气氛热烈非 凡,将丰收喜悦 洒满珠江畔。 再一起跳舞!" 对接会上,当大 屏幕亮起航拍镜 头——右江河谷 的万亩芒果园如 绿色海洋,金黄 果实缀满枝头, 镜头旋即切换至 矗立的瓦氏夫人 抗倭雕像、古朴 的布洛陀文化遗 址,最终定格在 右江革命纪念馆 的鲜红旗帜。这 条"粤来田阳 红 色壮乡"精品路 线,首次系统串 "今天穿的是我 们壮族民族服 饰,跳的是我们 平时在节庆或者 丰收时跳的舞 蹈,希望通过我 们的舞蹈,能让 大家感受到我们 壮族的热情好客 和对丰收的喜 悦。"一位壮家 姑娘笑着 说,"暑假来我 们这里吃芒果, 台,进一步建立 田阳农产品产销 对接、农文旅宣 传推广的长效机 制,开辟更广阔 ...
山西岢岚:千年宋长城下绘就农文旅融合新图景
Zhong Guo Xin Wen Wang· 2025-06-21 08:50
Core Viewpoint - The eighth "6·21" Rural Cultural Tourism Season in Kelaan County aims to enhance the integration of culture and tourism, fostering new consumption scenarios and promoting high-quality county development through a model of "urban-rural linkage and three-industry integration" [1][2]. Group 1: Event Overview - The event is themed "Enjoy Kelaan, Beautiful Countryside" and features a variety of activities across major scenic spots such as Songjiagou, Kelaan Ancient City, and Song Great Wall [2]. - The tourism season will run until October and includes various cultural and sports events, as well as exhibitions of local agricultural products [4]. Group 2: Economic Impact - The integration of agriculture, culture, and tourism in Kelaan County has not only stimulated local economic growth but also revitalized rural areas [3]. - The transformation of Songjiagou Village into a well-known beautiful village exemplifies the success of this model, with improvements in tourism infrastructure and the introduction of diverse activities [3][4]. Group 3: Tourism Development - Two new premium tourism routes have been launched, connecting various scenic areas and showcasing the region's natural beauty and cultural heritage [2]. - The local community is actively participating in tourism services, including homestays, specialty dining, and cultural product development, leading to a shift from farming to tourism-related occupations [4].
重庆江津 椒香满城产业兴
Jing Ji Ri Bao· 2025-06-20 21:59
Core Insights - The article highlights the thriving pepper industry in Jiangjin District, Chongqing, which has become a significant contributor to local economic development and farmer income [1][2][3] Industry Overview - Jiangjin District is known as "the hometown of Chinese pepper," producing 90% of the national market share for fresh pepper [1] - The total planting area for pepper in Jiangjin has reached 530,000 acres, with an overall industry output value exceeding 5.5 billion yuan [1] - The pepper industry has transitioned from traditional cultivation to a comprehensive industrial chain, benefiting over 600,000 farmers [1][3] Economic Impact - Farmers in Baoping Village have seen their pepper planting area grow from half an acre to over 100 acres, generating annual incomes exceeding 100,000 yuan [2] - The entire village has developed over 7,000 acres of pepper base, with collective operational income reaching over 700,000 yuan in 2024 [2] - The pepper industry in Jiangjin has created an average annual income increase of over 6,000 yuan for farmers [3] Technological Advancements - The introduction of advanced processing technologies has improved efficiency and quality in pepper production [4][5] - Jiangjin has developed new varieties and innovative cultivation techniques, increasing yield by over 40% [5] - The use of drones for agricultural tasks has streamlined operations, reducing labor intensity for farmers [5] Product Development - Jiangjin has expanded its product range to include over 40 derivative products, achieving an output value of over 50 million yuan [6] - The establishment of the Jiangjin International Pepper Industry City aims to enhance the entire industrial chain, providing comprehensive services for stakeholders [6][7] Brand Building - Jiangjin's pepper brand value has surpassed 6.6 billion yuan, with ongoing efforts to enhance brand influence through trade fairs and cultural events [7] - The district aims to achieve a "100 billion yuan level" for the entire pepper industry chain, focusing on base enhancement, chain extension, brand innovation, and technological empowerment [7]