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潮州市进一步推动凤凰单丛茶标准化建设
Zhong Guo Fa Zhan Wang· 2026-02-27 09:26
中国发展网讯 黄思程 记者罗勉报道 近日,由潮州市市场监管局组织制定的《单丛茶 第1部分-第5部分 (系列标准)》5项省级地方标准正式发布,并将于4月27日正式实施。 据了解,这是潮州市深入实施标准化战略、推动单丛茶产业高质量发展的重要成果。此次发布的5项标 准,亮点突出:新增"丛韵""山韵"等特色描述,填补我国标准在单丛茶领域的空白;首次以可视化图 卡、色卡呈现单丛茶的外形和汤色;新增品质分类指标,进一步明确单丛茶品质要求;从规范产品质量 入手,系统研究单丛茶感官审评术语、单丛茶形状图卡、汤色图卡、质量要求、感官审评方法等5个部 分的标准化技术;规定单丛茶感官审评方法,进一步推动单丛茶标准化建设进程。 潮州市市场监管局表示,将持续加强标准的宣传和推广,为单丛茶产业标准化、规范化、高质量发展提 供更加完善的标准支撑。 目前,潮州单丛茶产业共有国家标准2项、地方标准8项、团体标准20项,标准体系已初步构建,实现茶 叶、茶器和茶艺等领域标准全覆盖。 2024年7月,《单丛茶 第1部分-第5部分 (系列标准)》通过省市场监管局立项,由广东省农业科学院 茶叶研究所牵头,联合潮州市市场监管局等22家单位共同起草,非遗" ...
在广式茶楼品一盅两件,慢叹人情味浓|马年新春·来粤叹茶⑤
Nan Fang Nong Cun Bao· 2026-02-20 00:33
Core Viewpoint - The article highlights the cultural significance and evolution of Cantonese morning tea, emphasizing its role as a social and culinary tradition in Guangdong, particularly during the Lunar New Year celebrations. Group 1: Historical Context - The origins of Cantonese morning tea can be traced back to the Qing Dynasty during the Xianfeng period, where street tea stalls began to emerge in the Pearl River Delta region, offering simple tea and snacks for travelers [9][10]. - By the late Qing Dynasty, Guangzhou became a major trading port, leading to the transformation of simple tea stalls into elegant tea houses, which became central venues for business discussions and social gatherings [12][13]. Group 2: Cultural Significance - "Dine on morning tea" has evolved from a mere eating habit to a lifestyle deeply ingrained in the local culture, reflecting the essence of the Cantonese way of life [14]. - The practice of enjoying morning tea involves a unique pairing of tea and dim sum, with a focus on flavors that aid digestion and enhance the dining experience [17][18]. Group 3: Diversity of Tea Culture - Cantonese morning tea is just one aspect of Guangdong's rich tea culture, which also includes the distinct styles of Chaozhou Gongfu tea and Hakka Lei tea, each showcasing unique characteristics and traditions [23][24][27]. - Chaozhou Gongfu tea is known for its meticulous brewing techniques and emphasis on the sensory experience of tea drinking, reflecting the refined nature of Chaozhou culture [30][32]. - Hakka Lei tea, on the other hand, is a rustic beverage made from a blend of tea leaves and various ingredients, symbolizing the resourcefulness of the Hakka people and serving as a means of hospitality [34][36]. Group 4: Invitation to Experience - The article encourages readers to immerse themselves in Guangdong's tea culture during the Spring Festival, starting with the vibrant atmosphere of Cantonese morning tea and exploring the intricacies of Chaozhou Gongfu tea and the charm of Hakka Lei tea [37][38].
潮汕茶·襄阳雪丨家乡的广货
Nan Fang Nong Cun Bao· 2026-02-19 23:34
Core Viewpoint - The article reflects on the evolving relationship between family members through the shared experience of tea drinking, highlighting the cultural significance of tea in fostering connections and traditions. Group 1: Family Dynamics and Cultural Exchange - The protagonist's wife brings tea and tea-making equipment to introduce a new cultural practice to the family [8][10] - The father initially prefers traditional green tea but gradually embraces the new tea culture, indicating a shift in his preferences and openness to change [12][52] - The father finds joy and meaning in the ritual of making and drinking tea, describing it as "interesting" rather than just enjoyable [27][53] Group 2: Tea as a Symbol of Connection - The father showcases his newfound tea skills during a family gathering, demonstrating the cultural exchange and bonding that tea facilitates [30][32] - The article emphasizes the importance of tea in bridging geographical and cultural gaps, as the family shares experiences from different regions [48][56] - The protagonist's father expresses appreciation for the tea-making methods learned from his daughter-in-law, highlighting the respect for cultural practices [52][53] Group 3: Personal Growth and Tradition - The father's journey from a casual tea drinker to someone who appreciates the nuances of tea preparation illustrates personal growth [41][52] - The article captures the essence of family traditions being passed down and adapted, as seen in the father's evolving tea-drinking habits [40][56] - The act of sharing tea becomes a metaphor for familial love and connection, transcending the physical distance between different regions [55][60]
30万人次打卡,销售突破500万元!兴宁文明集市引爆新春消费热潮
Nan Fang Nong Cun Bao· 2026-02-14 09:34
Core Insights - The event "Guanghuo Xing Tianxia · Xingning Ge Fei Xiang Shijie" successfully attracted over 300,000 visitors and generated sales exceeding 5 million yuan, marking a significant boost in consumer activity during the Spring Festival [7][8]. Group 1: Event Overview - The event lasted for ten days and was part of the "Spring Action" initiative, integrating local cultural heritage with commerce [2][5]. - It was held at the Mingzhu Cultural Square, creating a comprehensive platform for cultural experiences, product exhibitions, and leisure consumption [5][6]. Group 2: Participation and Sales - Over 120 local and external businesses participated in the market, contributing to the sales surge [7]. - The event's sales performance of over 5 million yuan indicates a strong consumer interest and engagement [7]. Group 3: Product Highlights - The market featured local signature products such as Xingning pigeon, Dan Cong tea, silk rice, Hakka liquor, and tofu skin, alongside various regional goods and cultural creations [9][10]. - This diverse offering created an immersive shopping experience characterized by "eating, strolling, playing, and purchasing" [11]. Group 4: Organizational Support - The event was jointly organized by the Xingning Municipal Bureau of Science, Industry, Commerce, and the Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, among others [14]. - It exemplifies the integration of agriculture, culture, tourism, and commerce, enhancing the visibility and influence of local brands [15][16].
平和县国强乡新建村:一个小山村的逆袭之路
Xin Lang Cai Jing· 2026-01-15 03:58
Core Insights - The article highlights the transformation of XinJian Village in Pinghe County, which has shifted from an economically struggling community reliant on pomelo farming to a thriving village focused on tea production and tourism, achieving significant economic growth [4][8]. Economic Development - XinJian Village's collective economic income exceeded 1.29 million yuan last year, with per capita net income rising from 19,000 yuan in 2018 to 35,000 yuan [4]. - The village invested over 2 million yuan to build a collective tea factory and obtained SC certification, facilitating the transition from pomelo to tea cultivation [5][6]. Agricultural Transformation - The village faced challenges with pomelo farming due to inadequate fruit quality at higher altitudes, prompting a shift to tea cultivation, which was identified as a more viable agricultural option [5]. - The introduction of a "retreat fruit for tea" initiative encouraged villagers to convert pomelo orchards into tea gardens, leading to increased income for many households [5][8]. Community Engagement and Leadership - The village implemented a "Party member + farmer" pairing model to assist farmers in accessing low-interest loans and expert guidance [6]. - The return of experienced individuals, such as Lai Wenda, has been pivotal in revitalizing the village, with a focus on enhancing local governance and attracting talent [7][8]. Tourism Development - XinJian Village has developed into a tourist destination, with over 260,000 visitors in the past year, thanks to environmental improvements and the establishment of scenic spots [9][12]. - The construction of a 3.2-kilometer waterfront path along the Shuanglu Creek has transformed the area into a picturesque location, enhancing its appeal to tourists [9][10]. Environmental Improvements - A series of environmental beautification projects, including sewage rerouting and garbage classification, have significantly improved the village's landscape [11][12]. - The village now features parks, sports facilities, and a variety of flora, contributing to its reputation as "Pinghe's Little Jiuzhaigou" [13].
南农晨读 | 千山万弄 天选好鸡
Nan Fang Nong Cun Bao· 2026-01-09 01:04
Group 1 - The article discusses the challenges faced by China's economy, highlighting a disconnect between macroeconomic data and the micro-level experiences of the populace [3][4][5] - It emphasizes that the public is not unable to understand the complexities of economic development but is unwilling to accept a reality that is masked by false data [4][5] Group 2 - Guangdong Province has officially released three group standards for the breeding and management of the Lufeng Old Water Chicken, marking a significant step towards standardization and branding in the poultry industry [29][31][32] - This initiative represents the first time that a comprehensive technical specification has been established for the entire industry chain of Lufeng Old Water Chicken, moving away from traditional experience-based farming methods [31][32] Group 3 - The article highlights the integration of technology and traditional practices in the tea industry, specifically mentioning the unique development path of Junzong Tea Industry in Guangdong, which combines tea tourism and tea-wine co-development [35][36][38] - It notes that the company has been rooted in the region for 11 years and has leveraged its red cultural heritage and technological innovation to create a distinctive market presence [35][36] Group 4 - The Newhui Chenpi industry is adopting modern public storage management practices to enhance its development, ensuring the authenticity and market competitiveness of its products through intelligent storage management and a full-chain traceability system [40][43][44] - This modernization effort aims to connect traditional products with contemporary market demands, thereby increasing brand value [43][44]
军枞茶业:茶香融酒韵,为乡村振兴赋能
Nan Fang Nong Cun Bao· 2026-01-07 12:36
Core Viewpoint - Junzong Tea Industry integrates tea and wine, leveraging local resources for rural revitalization and innovation in the tea industry [3][4][21]. Group 1: Company Overview - Junzong Tea Industry has been established in Jiangjun Lake Village for 11 years, focusing on single bush tea and combining it with red culture and technological innovation [3][4]. - The company has received multiple certifications, including "National Women's Modern Agricultural Technology Demonstration Base" and "National High-tech Enterprise" [13][14]. Group 2: Product Development - The company has developed a unique tea-wine preparation process using local rice and carbon-roasted single bush tea leaves, resulting in a product that combines the aromas of tea and wine [15][16]. - Research indicates that this product possesses antioxidant properties, marking it as an innovative creation in the tea-wine fusion sector [16]. Group 3: Environmental and Cultural Aspects - The ecological environment of Jiangjun Lake, with an altitude of 500 to 700 meters, provides ideal conditions for the growth of single bush tea, supported by organic farming practices [8][9]. - The historical significance of Jiangjun Lake Village, as a revolutionary base during the land reform period, adds cultural depth to the tea gardens [10][11]. Group 4: Future Plans - Junzong Tea Industry is planning to develop new business models that include "low-altitude economy + tea tourism + research and study + health care," enhancing visitor experiences through tea picking, factory tours, and exploration of historical sites [18][19][20].
一叶茶、一尾鱼、一把“金钥匙”……文明集市展现潮州饶平农业全景丨文明集市县域行④
Nan Fang Nong Cun Bao· 2025-12-23 11:32
Core Viewpoint - The article highlights the vibrant cultural market in the Beijing Road business district, showcasing the unique agricultural products and cultural heritage of Chaozhou Raoping, which is actively promoting local specialties and enhancing consumer engagement through a series of promotional activities [7][10][36]. Group 1: Agricultural Products - Raoping County, located in eastern Guangdong, is known for its diverse agricultural products, including single bush tea, lion head geese, and lychee, which are gaining national recognition [12][13]. - The county has a tea planting area of 155,600 acres, producing 23,200 tons of tea with a value exceeding 5.7 billion yuan, supporting the livelihoods of 200,000 people [15][16]. - The seafood industry in Raoping is significant, with a projected total aquatic product output of 204,700 tons and an estimated value of 6 billion yuan in 2024, establishing it as an important marine aquaculture base in Guangdong [24]. Group 2: Cultural and Creative Products - The market features various local delicacies and cultural crafts, such as green bean cakes and shell crafts, which reflect the rich culinary culture and heritage of the Chaoshan region [19][23]. - Creative products like lychee woven ornaments and mini tea sets are being produced by local artisans, providing them with additional income and promoting traditional craftsmanship [28][29]. Group 3: E-commerce Development - Raoping County has implemented a three-year action plan for high-quality rural e-commerce development, aiming to integrate agricultural resources and promote local specialties to larger markets [31][32]. - The county is encouraging partnerships between enterprises and farmers to enhance product development and market access, effectively opening up new opportunities for agricultural products [33][34].
南农晨读 | 融深入湾
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Group 1 - The article discusses the trend in Guangdong where some mothers are experiencing minimal out-of-pocket expenses for childbirth, reflecting a shift in the perceived value of childbirth [3][4] - Several provinces, including Jilin, Jiangsu, and Shandong, have implemented policies that allow for childbirth with little to no cost, indicating a broader regional movement towards subsidizing childbirth [4] - The article highlights the importance of addressing misinformation that can harm agricultural producers, as seen in the case of farmers in Chifeng who suffered significant losses due to rumors about free cabbage [5][6][7] Group 2 - The rise of generative AI is changing consumer decision-making processes, with more individuals relying on AI for product recommendations based on brand strength, product advantages, and cost-effectiveness [9][10] - Being selected by AI is becoming a critical threshold for agricultural enterprises to reach core consumers, emphasizing the need for brands to adapt to this new landscape [10][11] - The article notes that as of June 2023, Guangdong has been approved for 229 geographical indication products, ranking first in the country, which enhances the region's agricultural branding and export potential [17][18][19]
潮州市饶平县:推动传统农业大县向数字农业强县跨越
Zhong Guo Fa Zhan Wang· 2025-11-13 06:04
Core Insights - The article discusses the initiatives taken by Raoping County to enhance rural e-commerce development through government guidance and association leadership [1][2] - A three-year action plan for high-quality rural e-commerce development has been implemented, focusing on resource integration and providing comprehensive services [1] - The county has established a service system consisting of 112 e-commerce service institutions to connect farmers with quality product channels [2] Group 1 - Raoping County has launched a three-year action plan for rural e-commerce, integrating supply chains and providing one-stop services such as training and live-streaming incubation [1] - The county is creating a dual-platform exhibition to showcase local specialties like tea, seafood, and lychee, facilitating partnerships between enterprises and farmers [1] - The county emphasizes deep processing and product development, nurturing leading enterprises in seafood processing and exporting products to over 30 countries [1] Group 2 - A service system with 112 e-commerce service institutions has been established to connect farmers with e-commerce associations, providing a one-stop service for product commercialization [2] - The county has implemented a logistics model to efficiently connect southern e-commerce sales resources with northern high-quality agricultural products, supported by 360 logistics stations [2] - Significant projects like the 175 million yuan cold chain logistics industrial park aim to enhance the commercialization of agricultural products and ensure a continuous cold chain from production to market [2] Group 3 - The county has trained over 200 local e-commerce talents and provided nearly 1,000 training sessions this year, promoting entrepreneurship among new farmers [2] - Policy support includes tax reductions, entrepreneurial loans, and the establishment of legal service teams to assist rural e-commerce businesses [2] - The county has served over 1,000 enterprises through legal service initiatives, including the creation of a legal risk prevention manual for rural e-commerce [2]