齐鲁晚报·齐鲁壹点记者 戚淑军 2025年5月25日，继"烟花三月遇江南、国韵新生见今朝"加新发布会成功举办及大运河溯源于杭州首航，扬州第二站圆满落幕之后，中国星文旅中国探索计 划第三季暨"车轮上的中国试驾会"驶向大运河第三站——济宁。 济宁的"乐"，既有孔子"有朋自远方来，不亦乐乎"的"好客之道"，又有孟子"与民同乐"的"生活之乐"，还有"我有嘉宾，鼓瑟吹笙"的"礼乐之待"和"一条大 河，波浪宽"的深情咏唱。本次试驾会，中国星借"运河音乐生活节"再次奏响济宁儒韵与诗乐，在"运河音乐会"上让传统与潮音共舞，在"运河上的非遗市 集"上看非遗、吃非遗、玩非遗，更有中国星·东方曜双车及中国星智擎双车带来卓越驾乘以及"运河十二时辰色"车色大秀带来极致中式豪华之美。以文化为 纽带，以品质为根基，中国星的科技驾控与千年运河文明再一次实现同频共振，彰显出中国品牌的非凡品质和自信风采。 l / s s th - 10 - the state a - s - - r 1 the p - 音乐生活节律动济宁运河，中国星创新演绎多彩非遗 南接江淮，北通燕幽，济宁段运河是整个京杭大运河上最具科技性和技巧性的一段，由明朝宋礼与白英精心 ...

Core Viewpoint - The article highlights the cultural significance of the Dragon Boat Festival in China, emphasizing its historical roots and the introduction of the "Mythical Blessing" cultural gift box by Xiaohutuxian, which embodies traditional Chinese values and the spirit of well-being and happiness [1][8]. Group 1: Cultural Significance of the Dragon Boat Festival - The Dragon Boat Festival is one of China's four major traditional festivals and the first to be recognized as a UNESCO Intangible Cultural Heritage, reflecting the customs of blessing and warding off evil that have been passed down for over two thousand years [1]. - The festival's origins are linked to the commemoration of Qu Yuan, a patriotic figure from the Warring States period, and the worship of dragon deities by the southern Wu and Yue peoples [3]. Group 2: Mythological Inspirations - Xiaohutuxian's gift box draws inspiration from two significant Chinese myths: "Shennong Tasting Herbs" and "Nüwa Mending the Sky," which symbolize health and hope, respectively [9][11]. - The stories of Shennong and Nüwa are integral to Chinese civilization, representing the virtues of hard work, wisdom, and creativity, which are echoed in the design and purpose of the gift box [6][8]. Group 3: Product Details and Design - The "Mythical Blessing" gift box features a dual-door structure with intricate design elements, including a turquoise color scheme that reflects the themes of health and hope [9]. - The gift box contains two types of creative wines, each with unique packaging inspired by imperial crowns, and is designed for different gifting occasions, catering to both casual and formal settings [11][12]. Group 4: Cultural and Brand Value - Xiaohutuxian aims to strengthen its brand value through cultural innovation, creating products that resonate with deep cultural meanings and distinctive designs, thereby establishing a competitive edge in the market [14]. - The company continues to build on its "cultural liquor" heritage, using the Dragon Boat Festival as an opportunity to express its mission of crafting a "happy life" through thoughtful and culturally rich offerings [14].

Group 1 - The "Shopping in China 2025 Greater Bay Area Consumption Season" was launched in Guangzhou, showcasing the city's new consumption brand "Same Boat Crossing: Cantonese Rhythm Guangzhou" [1] - The event aims to create a multi-stop shopping experience in collaboration with Hong Kong and Macau, focusing on four themes: premium shopping, exquisite dining, exciting tourism, and fine performances [1] - Guangzhou will distribute consumption vouchers and expand the range of duty-free shops to enhance the experience for global tourists [1] Group 2 - During the Dragon Boat Festival, Guangzhou is extending the "Dragon Boat+" consumption chain, integrating cultural, commercial, and tourism elements to stimulate urban consumption [2] - Various promotional activities, including discounts and themed markets, are being organized to attract both residents and tourists [2] - The city will issue exclusive dining vouchers for the "Same Boat Crossing: Cantonese Rhythm Guangzhou" initiative, offering discounts up to 200 yuan [2] Group 3 - Over 20 traditional dragon boat cultural events will be organized during the festival, linking sports with tourism and shopping [3] - Guangzhou is enhancing cross-border consumption by expanding duty-free shop offerings and improving payment convenience for inbound tourists [3] - The city aims to establish itself as an international consumption center, with a focus on innovative cultural and commercial integration through the new consumption brand [3]

环境好、活力足，优化消费环境是提振消费信心、激发经济活力的重要举措。"消费季"聚焦入境消费， 推出增加离境退税商店数量、推广"即买即退"措施、打造云闪付国际版、提供翻译等一站式服务等，正 是诚迎天下客之举。广州正在培育建设国际消费中心城市，打造国际化消费环境是提升广州消费能级与 全球影响力的必由之路，务必行稳致远、进而有为。 龙舟鼓劲，湾区向前。5月24日，由商务部、中央广播电视总台、广东省人民政府联合举办的"购在中国 2025大湾区消费季"（以下简称"消费季"）启动活动及系列配套活动在广州市正式开启。活动现场重点 展示了广州市于今年初创新打造的"羊城消费新八景"城市消费品牌的第四景——"同船渡·粤韵广州"多 元消费场景。 百舸争流处，消费逐浪高。广州这座千年商都正以"最岭南"的方式打开端午，欢迎来自各地的消费者！ 你既可以在龙舟市集里享受吃喝玩乐一条龙服务，也可以在主题乐园中体验科技感十足的VR划龙舟、 机甲醒狮Show，还可以品尝地道的龙舟饭。各种与龙舟文化相关的消费活动丰富多彩，让人目不暇 接，买得开心、玩得尽兴，也让传统文化活力尽显、文旅消费潜力尽展。 唤醒传统文化IP，催生消费新场景。在全球化大背景 ...

新华社深圳5月25日电（记者陈宇轩）点击屏幕，选择一块唐代的石碑，历经千年风霜，石碑上的汉字已经模糊不清。不过没关系，只需要 点击旁边的微痕修复、数字拓片等功能按钮，高清的石碑图片瞬间映入眼帘，汉字的笔画完整饱满，还能自动生成对应的白话文，阅读起来毫不 费劲。 5月23日，观众在文博会现场体验VR修复永乐宫壁画。 新华社记者 梁旭 摄 在甘肃展区，敦煌研究院与腾讯公司的合作让"数字敦煌"成为"顶流"。借助虚实融合技术，莫高窟第285窟得以1:1还原，观众只需扫码，就 能随时随地欣赏高清壁画，深入了解洞窟知识，仿佛身临其境。在技术的帮助下，甲骨文、北京中轴线也在数字世界获得新生。 在河南展区，洛阳与深圳元象信息科技有限公司联合对龙门石窟进行了实地全息扫描，依托AI大模型实现高精度重建还原，开发了沉浸式 VR互动电影《永远的盛唐》，观众能够在虚拟世界里走进龙门石窟、盛唐街市，体验盛唐时期古都洛阳的繁盛景象，感受历史人物的风采。 元象科技副总裁孔博表示，前沿技术激发了文旅消费市场的活力，希望通过文博会这一平台，让更多人了解VR大空间这一新兴沉浸娱乐业 态，感受AI+3D技术的魅力。 5月24日，在第二十一届文博会上 ...

文博会河南馆洛阳礼物文创产品。 李赟 摄 5月24日，在第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）河南馆，牡丹香非遗技 艺展演正在进行，缕缕淡雅的香气飘散开来，观众围聚在四周，闭眼轻嗅，沉醉于这千年雅韵之中，时不时 发出赞叹："这味道太独特了，花香和檀香结合，让人感觉很舒服。" 河南馆以"行走河南·读懂中国"为主题，围绕"读懂厚重历史、读懂中华文脉、读懂壮丽山河、读懂美好生 活"，以"探源—传承—创新—赋能"为叙事逻辑，通过"华夏源脉""匠心豫造""新潮豫韵""豫赋华章"4大板块， 集中呈现河南守护文明根脉、激活文化基因、赋能产业发展的新实践、新成果。 中牟新区携中牟艺秀小镇、只有河南·戏剧幻城、电影小镇、海昌海洋公园、方特旅游度假区及绿博园等相关 文化产品亮相文博会16号馆——艺术设计·时尚生活·文化科技金融展馆，在"幻乐中牟艺秀中原"展区，将"文 旅+时尚"的概念展现得淋漓尽致。 艺秀小镇、只有河南·戏剧幻城、建业电影小镇等项目的介绍与展示错落有致，主题乐园文创品、"行走的花· 熏香"服装展示，将传统文化与现代流行相结合，打造当代中国式人文表达的时尚范本。不少观众看完都顺手 带走了 ...

文化艺术的生命力在于创新创造。1000多年前，敦煌的艺术家在继承传统的基础上广泛吸收南亚、中 亚、西亚等地传来的艺术样式，创造出独具中国特色的彩塑、壁画等，成就中华文化艺术阆苑中的一朵 奇葩。今天，敦煌已然成为代表中国的标志性文化符号，敦煌主题的作品、展览不断在海内外亮 相，"敦煌热"持续升温，引发人们思考：敦煌艺术为何能在传承中不断实现创新发展？ 在北京展览馆，另一处令观众惊喜的亮点是常书鸿的女儿常沙娜为该馆原电影厅设计的敦煌风格天顶彩 画。常沙娜自幼跟随父亲在敦煌临摹壁画，深受敦煌艺术的熏陶和启发，并成功把敦煌元素运用在人民 大会堂、民族文化宫等建筑的装饰中，成为时代经典。今天，敦煌艺术的研究与应用已从涓涓细流变为 滔滔洪流，大量创新成果不断涌现，不仅涉及绘画、雕塑和装饰领域，也体现在服饰设计、音乐、舞蹈 等方面。曾任北京服装学院院长的刘元风先生，作为常沙娜教授的高足，退休后仍带领团队与敦煌研究 院合作，致力于挖掘、提炼敦煌服饰美学精髓，设计出兼具传统韵味与现代风尚的优秀作品。最近在中 国工艺美术馆举办的"云衣霓裳——2025敦煌服饰文化研究暨创新设计展"便展示了刘元风及团队取得的 诸多成果：一大批敦煌壁 ...

Core Insights - The article highlights the growing international presence of Chinese animation, showcasing successful titles and collaborations that have expanded their reach beyond domestic markets [3][4][6]. Group 1: Industry Trends - Chinese animation has increasingly moved towards international markets, with notable successes such as "Ne Zha" and "White Snake: Origin," which have achieved impressive box office results and critical acclaim abroad [4][6]. - The emergence of streaming platforms like Bilibili and Netflix has provided a more dynamic and flexible distribution channel for Chinese animated content, allowing for quicker feedback and broader audience reach compared to traditional cinema [4][5]. - The narrative style of Chinese animation is evolving, focusing on universal themes and human experiences, which helps in resonating with global audiences [6][7]. Group 2: Content and Cultural Integration - Recent works like "The King's Avatar" and "Time Agent" have successfully integrated Chinese cultural elements while addressing universal themes, enhancing their appeal to international viewers [7][8]. - The storytelling approach in Chinese animation is shifting from merely exporting cultural symbols to embedding deeper philosophical and emotional narratives that resonate with global audiences [8][9]. Group 3: Platform and Collaboration - Major platforms such as Bilibili, iQIYI, and Youku are collaborating with international production companies to enhance the quality and global appeal of their animated content, marking a shift towards a more collaborative production model [9][10]. - Bilibili has established a significant presence in the global market, with over 60 original IPs and nearly 1500 episodes of Chinese animation distributed worldwide, indicating a robust international distribution network [9][10].

Core Insights - The article emphasizes the revitalization of the cultural industry in China, driven by the creative transformation and innovative development of traditional culture under the guidance of President Xi Jinping [2][3]. Group 1: Cultural Industry Development - The cultural industry is experiencing a renaissance, with local intangible cultural heritage skills being passed down and integrated into tourism, leading to economic growth [2][3]. - The "Dongpin Source" cooperative in Guizhou has seen its revenue grow from over 1 million to more than 18 million yuan, creating flexible employment for over 1,200 people across 123 villages [4]. - The annual output value of the ethnic handicraft industry in Chifeng, Inner Mongolia, has reached 200 million yuan, showcasing the economic potential of traditional cultural elements [5]. Group 2: Cultural Tourism Integration - The integration of culture and tourism in Lijiang has led to a record 80.64 million tourists in 2024, with visitors staying an average of 15 to 30 days, significantly longer than previous averages [6][7]. - The restoration of historical residences in Lijiang has created new cultural experiences for tourists, enhancing the connection between local residents and visitors [6][7]. Group 3: Traditional Clothing Industry - The Hanfu industry in Caoxian has become the largest original Hanfu production cluster in China, with total sales exceeding 12 billion yuan in 2024, capturing a significant market share [9][10]. - The industry has implemented efficient supply chain practices, allowing for rapid production and distribution, with products reaching international markets in under an hour [10]. - The Hanfu products have gained international recognition, with sales expanding to over ten countries, including Australia and Canada, showcasing the global appeal of traditional Chinese clothing [10][11].

Group 1 - The core idea of the article emphasizes the significance of the "Great Party Spirit" as a vital component of Xi Jinping's cultural thought, rooted in Marxism and Chinese traditional culture, reflecting the unwavering commitment of the Communist Party of China (CPC) to its mission and ideals [1][2][3] - The historical context highlights the struggles faced by the Chinese nation, particularly after the Opium War, which led to the emergence of the "Great Party Spirit" as a response to national humiliation and the quest for rejuvenation [2][4] - The theoretical foundation of the "Great Party Spirit" is linked to the early exploration of Marxism in China, which provided a framework for the CPC's formation and its revolutionary activities [2][4] Group 2 - The cultural heritage of Chinese traditional culture is identified as a crucial element that nourished the "Great Party Spirit," emphasizing values such as self-improvement, integrity, and collective well-being [3][4] - The practical basis for the "Great Party Spirit" is rooted in the founding and development of the CPC, which marked a significant turning point in the struggle for national independence and social progress [4][5] Group 3 - The "Great Party Spirit" encompasses key attributes such as "adhering to truth and ideals," which reflects the CPC's commitment to Marxism and its mission to serve the people [5][6] - The spirit also emphasizes "practicing the original intention and shouldering the mission," highlighting the CPC's dedication to the well-being of the Chinese people and national rejuvenation [6][7] - The qualities of "fearlessness in sacrifice and courageous struggle" are portrayed as essential characteristics of the CPC, demonstrating its resilience and determination throughout history [7][8] Group 4 - The article stresses the importance of loyalty to the Party and the people, which is seen as the foundation of the CPC's political character and its commitment to serving the public [9][10] - The call to inherit and promote the "Great Party Spirit" is framed as essential for advancing the modernization of the socialist state and achieving national rejuvenation [10][11] - The need for continuous self-improvement and adherence to revolutionary traditions is emphasized as a means to navigate the complexities of contemporary challenges [12][13]