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从支付宝到滴滴,酒店集团下一个“会员联姻”对象会是谁?
3 6 Ke· 2025-05-29 01:05
Core Insights - Hotel groups are increasingly partnering with ride-hailing services like Didi to enhance their membership ecosystems, similar to previous collaborations with Alipay [2][3] - The collaboration between Hilton and Didi aims to integrate accommodation and transportation resources, creating a "one-stop" membership benefits system that enhances the travel experience for modern travelers [4][5] - The trend of binding hotel memberships with high-frequency services like transportation is driven by the need to activate "sleeping members" and increase engagement through daily usage scenarios [7][8] Hotel Group Collaborations - Multiple hotel brands, including InterContinental, Marriott, Wanda, and Huazhu, have established partnerships with Didi, offering various member benefits such as ride discounts and exclusive services [5][6] - The partnerships allow for reciprocal benefits, where members can exchange loyalty points and gain access to enhanced services across both platforms [7][8] Membership Engagement Challenges - Hotel membership systems traditionally focus on low-frequency usage, leading to low engagement rates, with some groups reporting active member rates below 10% [7] - The integration with Didi provides a solution by embedding hotel membership into daily commuting and travel needs, thus increasing the frequency of member engagement [8][12] Future Directions - The hotel industry is exploring further collaborations beyond transportation, potentially integrating fitness data or office services to create a more comprehensive membership experience [12][13] - The shift towards a "big membership" era reflects a broader transformation in the hotel industry, moving from a focus solely on accommodation to encompassing a full range of lifestyle services [14][15] User Loyalty and Value Creation - Membership systems are becoming critical for enhancing market competitiveness, with member contributions to direct sales reaching 45%-50% [14] - The evolution of loyalty programs into lifestyle currencies allows for greater user engagement and satisfaction, as members can utilize their points across various services beyond just hotel stays [16][17]
江南布衣20250527
2025-05-27 15:28
江南布衣 20250527 摘要 江南布衣年初至今增速逐月改善,从低单位数增长到高单位数增长,预 计全年收入中个位数增长,利润低个位数增长,内部指引保守,收入或 接近 5%,利润端可能超预期。 大促节日对江南布衣去库存作用有限,主要依赖线上过季打折和线下奥 莱渠道。25 上半财年秋冬货品售罄率下降导致库存增加,但产品生命周 期长,盈利能力仍可观。 LESS 品牌事业部独立运作,以 Classita 品牌进行试验,各职能部门自 主运营。若效果良好,将推广至其他品牌,旨在提升运营效率和品牌活 力。 江南布衣每月新增会员约 6 万,会员数量稳定增长。复购率高的会员更 看重体验和独特特权,如新品秀场活动和造型师陪逛服务,线上微商城 提供搭配咨询。 2025 财年上半年江南布衣折扣同比改善,预计下半年保持相同趋势, 整体折扣管理良好,零售增长健康且高质。7 个品牌已打通会员体系, 金卡会员享受全品牌权益。 Q&A 请更新一下四五月份的经营表现。 四五月整体有环比改善。从全渠道流水来看,4 月为中单位数增长,5 月因黄 金周前半个月势头明显改善,零售流水增长超过双位数,但后半月有所放缓, 目前 5 月整体为高单位数增长。 ...
亚朵集团一季度财报:营收19.06亿元 GMV达8.45亿元
亚朵集团同步公告了股东回报计划。根据公告,亚朵集团2025年首次派息总额预计约为5800万美元,同 时还宣布了为期三年的回购计划,累计回购金额不超过4亿美元。 零售业务方面,一季度,亚朵集团零售业务GMV(商品交易总额)达到8.45亿元,同比增长70.9%,其 中,线上渠道占比超过90%。 亚朵集团持续完善会员体系,推动住宿业务与零售业务融合联动,促进交叉消费。截至今年3月31日, 亚朵集团注册会员数突破9600万人,同比增长35.4%。 基于零售业务的强劲表现以及对全年业绩稳健增长的预期,亚朵集团上调全年收入指引,预计2025年营 收同比增长25%-30%。 北京时间5月22日,亚朵集团(NASDAQ:ATAT)发布2025年第一季度财报。财报显示,一季度,亚朵集 团实现营收19.06亿元(人民币,下同),同比增长29.8%;调整后净利润3.45亿元,同比增长32.3%;调整 后EBITDA(除利息、税项及折旧前盈利)为4.74亿元,同比增长33.8%。 一季度,亚朵集团平均可出租客房收入(RevPAR)为304元,为2024年同期水平92.8%;日均房价(ADR)为 418元,为2024年同期水平97.2 ...
2025音乐App终极对决:QQ曲库最大,网易评论最疯,Apple Music最纯粹
3 6 Ke· 2025-04-29 00:56
Core Viewpoint - The article discusses the competitive landscape of music streaming platforms in China, highlighting the differences in membership systems, music libraries, and additional features among QQ Music, NetEase Cloud Music, Apple Music, and Migu Music [1][2][26]. Membership Systems - QQ Music, NetEase Cloud Music, and Migu Music offer free membership tiers, allowing users to access a portion of the music library without payment, while Apple Music requires a paid subscription after a one-month free trial [2][3]. - QQ Music has multiple membership levels, including luxury green diamond and super membership, while NetEase Cloud Music offers several tiers, including black vinyl VIP and SVIP [2][3]. Music Library Size - QQ Music is noted for its extensive music library, covering a wide range of genres and eras, making it a top choice for users seeking variety [5][10]. - Apple Music, while lacking in the ability to purchase music directly in China, has a rich library due to its global partnerships and is particularly strong in classical music [10][11]. - NetEase Cloud Music excels in independent music, attracting many independent artists through its music creator program [13]. - Migu Music, while not as extensive in mainstream music, has a unique advantage with its comprehensive collection of Jay Chou's songs due to a long-standing partnership with China Mobile [14][16]. Additional Features - NetEase Cloud Music is recognized for its vibrant user community and engaging comment sections, which enhance user interaction [17][19]. - QQ Music has developed a diverse audio content ecosystem, including audiobooks and podcasts, through partnerships with external platforms [21][22]. - Apple Music lacks additional content features, focusing solely on music, while Migu Music offers limited features compared to its competitors [22][26]. Platform Compatibility - All four music apps are available on mobile and tablet platforms, but only QQ Music and Migu Music offer native apps for HarmonyOS 5 [23][24]. - QQ Music, NetEase Cloud Music, and Apple Music provide desktop applications, while Migu Music only has a web version due to copyright restrictions [24][25]. User Preferences - QQ Music is recommended for users who prioritize a large music library and additional audio content, while Apple Music is suitable for those who prefer a straightforward subscription model [26][28]. - NetEase Cloud Music is ideal for fans of independent music and those who enjoy community engagement through comments [28]. - Migu Music is suggested as a supplementary option for Jay Chou fans or China Mobile users with bundled membership benefits [28]. Industry Trends - The article notes a shift in music consumption habits, with short video platforms like Douyin (TikTok) emerging as significant competitors to traditional music apps, emphasizing the need for music apps to evolve beyond just music listening [29].
同程旅行会员体系全新升级,推出超50项权益
Zhong Jin Zai Xian· 2025-04-25 08:41
Group 1 - The core viewpoint of the news is that Tongcheng Travel is launching a new membership system that integrates various travel and lifestyle services, enhancing user experience and satisfaction [1][2][4] - Starting from April 2025, the new membership system will offer over 50 benefits across accommodation, travel, and lifestyle services, creating a comprehensive "travel + lifestyle" service matrix [1][3] - The membership system is divided into five tiers: Basic Card, Silver Card, Gold Card, Platinum Card, and Black Card, allowing users to upgrade through consumption points earned from bookings [2][4] Group 2 - The upgraded membership benefits extend beyond traditional travel services, providing a complete service loop that includes health guarantees during travel and convenience after returning home [3][4] - Members can enjoy various privileges such as hotel room upgrades, free breakfasts, and airport lounge access, as well as health-related services like medical recommendations and emergency assistance [3][4] - The new system emphasizes a user-centric approach, aiming to reduce travel costs and improve service efficiency through the integration of resources across the entire travel industry [4]
4年亏12亿,「连锁火锅第一股」开始关店
36氪· 2025-03-31 09:24
以下文章来源于融中财经 ,作者吕敬之 融中财经 . 中国领先的股权投资与产业投资媒体平台。聚焦报道中国新经济发展和创新投资全产业链。通过全媒体资讯平台、品牌活动、研究服务、专家咨询、投资顾 问等业务,为政府、企业、投资机构提供一站式专业服务。 从好股,到"仙股",如何自救? 文 | 吕敬之 编辑 | 吾人 来源| 融中财经 (ID:thecapital) 封面来源 | Pixabay 成立27年,上市11年,昔日的"连锁火锅第一股"熬了十年,成了股价跌倒1港元之下的"仙股"。 2008年英联资本5000万美元注资后,呷哺呷哺开启资本化狂飙。2012年随着新一轮美国泛大西洋资本的进驻,呷哺呷哺开启了高速扩张时代;截至2022 年,呷哺呷哺在中国拥有近1000家直营餐厅,服务顾客超过1亿人次,成为中国十大火锅品牌及中国餐饮百强企业之一。 2014年12月17日,呷哺呷哺在港股上市,成为"连锁火锅第一股",更是以分餐制、一人锅、性价比高等被称为"火锅界的麦当劳"。巅峰时期,呷哺呷哺的股 价更是在2021年一度站上26港元的高峰。 2024年,呷哺呷哺全年亏损3.98亿元,自2021年以来累积亏损已达12亿元,股价更 ...
速领!超800元礼包即将过期
中国建设银行· 2025-02-27 07:11
3 T 2月最高超800元福利速领! 到计时 Q 8 C e 最高超800元福利等您领! 最高206元好礼 今年首次晋升至更高等级 可领对应档位等级晋升礼 次跨越多个等级 可同时领取多档奖励 最高可领206元福利 立即参与 2月福利领取倒计时2天! 现在转入工资、零花钱 资产提升达标 3月叠加帶走最高超800元福利 TV | 全页 EV 财富会员是什么? 财富会员根据客户月日均金融资产规模进行等级 评估,并按月进行权益回馈。 2月转入金融资产并保有, 3月即可领取对应等级权益! Före'aves a TRE - PR 领了吗? 领了吗? ire sin! 2日 12 PP 11 活动时间:2025年2月10日至2025年2月28日 88元好 載高1 任意等级财富会员 2025年1月月日均金融资产>2024年12月 2月即可抽取资产保有礼 最高 188元 京东E卡 立即参与 a 最高60元好礼 自银级及以上等级财富会员 每月10日至最后一日 可领本月等级礼 月最高可领价值60元好补 亚即参与 2月正资别闲置,闲钱理财现在投 理财小自也能赚收益 转入资金到花 2号 R1低风险,随取随用 目目有限度, 财富高峰 ...