（来源：光明日报） 这些需求和痛点，也是《"健康中国2030"规划纲要》要求"创新健身休闲运动项目推广普及方 式""推动全民健身生活化"的原因所在。而数字化成为高效连接健身供需两侧、精准破解痛点的妙招， 各类到家服务的蓬勃发展也为体育"上门服务"蹚了路。 依托数字技术、网络平台，"体育外卖"实现了针对个体需求的"精准匹配"，不同的体育服务需求者 可以与专业的教练、运动员对接，个性化定制训练计划，获得专属指导。需求者定好时间、地点，服务 者备好计划、器械，健身也从"麻烦事"变成了"舒心事"，从而解决学生家长的"接送难"，匹配上班族的 快节奏，免了银发族的奔波苦…… 创新，激活"一池春水"。"体育外卖"既践行"投资于人"理念，覆盖各类人群，又促进体育产业升 级，由"重场馆"转向"重服务"，培育消费新业态，推动高质量发展与高品质生活互促共进。 "体育外卖"成为"健康中国""体育强国"的新抓手。随着这两大战略的协同推进，全民健身已取得显 著的成效，面向"十五五"，人民对健身、体育锻炼的需求正从"有没有"变为"好不好"。"体育外卖"作为 公共体育场馆、群众赛事活动等传统体育服务的有力补充，将服务"最后一公里"延伸到家庭 ...

Group 1 - The company Dong-E E-Jiao has been awarded the title of "National Advanced Unit for Mass Sports" for the period of 2021-2024 by the General Administration of Sport of China, recognizing its efforts in promoting health services and mass fitness activities [1][3] - Dong-E E-Jiao has actively implemented the "Strong Sports Nation" strategy and has committed to safeguarding public health by organizing various employee sports activities and supporting high-quality development in sports [3] - Starting in 2024, Dong-E E-Jiao will establish a strategic partnership with the Shandong Provincial Sports Bureau, sponsoring the Shandong team in the National Super League and the Shandong Marathon, while also becoming a strategic partner for the Shandong delegation at the 15th National Games [3] Group 2 - The company's core products, including "Dong-E E-Jiao," "Compound E-Jiao Syrup," and "Peach Blossom Princess E-Jiao Cake," have been designated as the official products for the Shandong sports delegation at the 15th National Games [3] - Dong-E E-Jiao is planning to build employee health service centers and is focused on enhancing the physical fitness and health levels of its employees through various sports activities [3] - The company aims to integrate traditional Chinese medicine with sports health initiatives, driving innovation in the TCM sector and contributing to the national health development strategy [3]

Group 1 - The third China-ASEAN National Physical Fitness and Health Promotion International Academic Conference was held in Nanning, Guangxi [1] - Guangxi Sports Bureau and the National Sports General Administration Sports Science Research Institute signed a strategic cooperation agreement for the deep integration of national fitness and health [1] - The cooperation aims to provide technological support for the integration of national fitness and health, improve public health levels, and contribute to the construction of a sports power and a healthy China [1]

Group 1 - The 2025 Shanghai Marathon took place with 23,000 runners, showcasing the vitality of national fitness and supported by Yuyue Medical, emphasizing the theme "Health Pays Tribute to Sports Spirit" [1][5] - The 2025 Shanghai International Sports Culture and Sports Goods Expo featured over 200 brands across a 50,000 square meter area, highlighting the significant potential of China's sports consumption market [3] - In 2024, Shanghai's sports industry output reached 316.9 billion yuan, with added value exceeding 100 billion yuan, accounting for 1.9% of GDP, indicating rapid growth as a vital part of the national economy [3] Group 2 - Yuyue Medical's participation in the expo and sponsorship of the marathon reflects the deep integration trend between the health and sports industries [5] - The company aims to merge professional health management concepts with sports through innovative products and services, promoting scientific exercise and healthy living [7][10] - On the marathon day, Yuyue Medical established four professional support stations along the route, providing comprehensive support for runners, including the distribution of health monitoring devices [8][10]

Group 1 - The core viewpoint of the article emphasizes the success and historical significance of the 15th National Games held in Hunan, marking a new era for sports events in the region [1][2] - The event showcased technological integration, with innovations such as robots delivering the torch and smart venues enhancing the overall experience [1] - The collaboration among Guangdong, Hong Kong, and Macau demonstrated seamless coordination in organizing the event, setting a model for regional cooperation in sports [1][2] Group 2 - The narrative of the National Games is evolving, focusing on three dimensions: public engagement, regional collaboration, and national significance [2] - The concept of "全民全运" (National Fitness for All) remains central, but the public's interest has shifted towards the overall experience and empowerment through sports [2] - The event aligns with national goals for a strong sports culture, health initiatives, and cultural development, highlighting the importance of sports in driving regional growth and integration [2]

Core Insights - Sports have evolved into a significant cultural phenomenon, transcending mere competition and commercial value, and transforming event traffic into economic growth [1][2] - The development of sports infrastructure is crucial for promoting public health and enhancing national sustainable development [1] - The goal of building a strong sports nation by 2035 is integrated into China's modernization process, emphasizing the importance of both competitive and mass sports [2] Group 1: Economic Impact - The number of sports venues in China is projected to reach 4.8417 million by the end of 2024, representing a year-on-year growth of 5.42% [1] - The total area of sports venues is expected to be 4.23 billion square meters, with per capita sports venue area increasing to 3.0 square meters [1] Group 2: Cultural Significance - Sports serve as a powerful cultural soft power and cohesion force, shaping national identity and promoting civilizational progress [2] - High-profile moments in sports history contribute to collective memory and national spirit, exemplified by events like the 2008 Beijing Olympics and achievements of athletes like Liu Xiang and the Chinese women's volleyball team [2] Group 3: National Goals - The strategic task of developing both competitive and mass sports is outlined in the 15th Five-Year Plan, aiming for comprehensive growth in the sports sector [2] - The notion that a strong sports nation equates to a strong China reflects the deep integration of sports into national development and identity [2]

Core Insights - The article emphasizes the significant progress in promoting mass sports and competitive sports in Jiangsu, highlighting the transformation of public demand for sports facilities from mere availability to quality and accessibility [3][4][5]. Group 1: Development of Sports Infrastructure - Jiangsu has built over 1,400 sports parks and 5.23 million kilometers of fitness trails, with a total of 363,700 sports venues [4]. - The "Village World Cup" football tournaments have expanded, with participation from over 70 teams across various provinces, enhancing brand influence and local tourism [4][5]. - The "Su Super" event attracted over 22 billion viewers across 85 matches in six months, showcasing the growing interest in sports [3]. Group 2: Community Engagement and Participation - The article discusses the shift in public perception towards sports facilities, with a focus on quality and user experience, as evidenced by community feedback on sports equipment and venues [4][6]. - Various local sports initiatives, such as "Village BA" and "Village Run," have emerged, reflecting the diverse interests of the community [5]. - The integration of sports into daily life is evident, with increasing participation from families and individuals in community sports activities [5][6]. Group 3: Future Goals and Initiatives - The focus for the "15th Five-Year Plan" includes enhancing the accessibility and quality of public sports services, promoting scientific exercise, and fostering a culture of active participation [6][8]. - The aim is to transition public engagement in sports from mere interest to informed participation, improving overall health outcomes [6][8]. - The article highlights the importance of top-level design and collaboration among various sectors to meet the diverse fitness needs of the population [8].

Core Viewpoint - The article emphasizes the significance of the 15th National Games held in Guangdong, Hong Kong, and Macau, highlighting the importance of sports in promoting national fitness and the development of a sports powerhouse in China [2][3]. Group 1: National Fitness Development - The "14th Five-Year Plan" has allocated 5.65 billion yuan to support the opening of public sports venues to the public for free or at low cost, enhancing accessibility to fitness activities [2]. - Currently, over 38.5% of the population regularly participates in sports, with expectations for this percentage to increase in the future [2]. Group 2: Sports Industry Integration - The comprehensive value of sports is creating new development opportunities across various sectors, with events serving as a catalyst for local economies [3][4]. - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate exceeding 10% over the past five years [4]. Group 3: Economic Impact of Sports Events - Major events like the Asian Games have led to significant increases in local consumption, with surrounding areas experiencing consumption growth of over 40% during the event [4]. - The "Su Super" league has seen a 23.22% increase in visitors to host cities on match days, with sales in monitored commercial enterprises rising by 33.7% [4]. Group 4: Cultural and Spiritual Significance - The spirit of sports reflects the essence of Chinese culture, promoting values such as perseverance, teamwork, and personal growth, which are increasingly embodied through public participation [5]. - This positive spirit is expected to project a vibrant and hopeful image of China to the world [5].

Core Insights - The 15th National Games are being jointly held in Guangdong, Hong Kong, and Macau, marking the first collaboration of these regions for this event, showcasing the vibrant atmosphere of sports and the importance of public participation in building a strong sports nation [1] - The "14th Five-Year Plan" emphasizes the development of both mass sports and competitive sports, aiming to enhance the overall fitness of the population and promote a culture of sports participation [1] Group 1: Sports Participation and Infrastructure - The investment of 5.65 billion yuan has been made to support the opening of public sports venues to the public for free or at low cost, contributing to the growth of community sports [1] - The current participation rate in regular physical exercise exceeds 38.5%, with expectations for this figure to continue rising as sports become a lifestyle choice [1] Group 2: Economic Impact of Sports Events - The sports industry in China reached a total scale of 3.67 trillion yuan in 2023, with an average annual growth rate exceeding 10% over the past five years [3] - Events like the Asian Games have significantly boosted local economies, with surrounding areas experiencing consumption growth of over 40% during the event period [3] - The "Su Super" league has also shown positive economic impacts, with a 23.22% increase in visitors to host cities and a 33.7% increase in sales for monitored commercial enterprises [3] Group 3: Cultural and Spiritual Development - The spirit of sports reflects the essence of Chinese culture, promoting values such as perseverance, teamwork, and personal growth, which are increasingly embodied through public participation [3] - This positive and competitive spirit is expected to project a vibrant and hopeful image of China to the world [3]

Core Points - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, exemplifies the "One Country, Two Systems" policy in sports and contributes to the goal of building a strong sports nation [1] - The event serves as a platform for integrating competitive and mass sports, promoting public health and fitness [1][2] Participation and Engagement - The National Games features 23 major events and 166 sub-events, with over 14,000 athletes in competitive events and approximately 11,000 in mass sports activities [2] - The event has seen participation from 73 representative units, including provinces, municipalities, and educational institutions, highlighting the broad engagement in sports [2] - The popularity of mass sports is reflected in the hundreds of thousands participating in preliminary events and activities, showcasing the "National Fitness" initiative [2] Infrastructure and Investment - During the 14th Five-Year Plan, the government invested 5.65 billion yuan to support the opening of public sports venues, aiming to enhance accessibility [3] - By the end of 2024, the number of sports venues is expected to reach 4.8417 million, with a total area of 4.23 billion square meters, equating to 3.0 square meters per person [3] Talent Development - The National Games acts as a selection platform for the Olympics, showcasing young talents such as 18-year-old Zhang Zhanshuo and 11-year-old Cao Shiqi, who are seen as future stars [4] - The event has produced significant achievements in recent Olympic Games, with China winning 519 world championships and setting 68 world records during the 14th Five-Year Plan [5][6] Sports Industry Growth - The sports industry in China has seen steady growth, with a total scale of 3.67 trillion yuan in 2023, reflecting an annual growth rate of 10.3% [7] - Different provinces are developing unique sports industries, such as Guangdong's focus on smart sports and Jiangsu's emphasis on high-end, intelligent, and green development [7] - The integration of sports with tourism and technology is enhancing the overall sports ecosystem, providing a solid foundation for mass sports events [7] Vision for the Future - The goal of building a strong sports nation by 2035 is a key task outlined by the 20th National Congress, emphasizing the importance of sports in the broader context of national development [8]