据智通财经10月10日报道，记者从知情人士处获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公 司法人代表、董事及董事长等相关职务并已通过集团股东会和董事会的相关程序。 宗馥莉1982年1月出生于浙江杭州，为杭州娃哈哈集团创始人宗庆后之女。2018年4月，宗馥莉担任娃哈 哈集团品牌公关部部长，2020年3月起兼任娃哈哈集团销售公司副总经理，2021年担任娃哈哈集团副董 事长兼总经理。 2024年8月，娃哈哈集团发生工商变更，宗馥莉接替去世的宗庆后，出任娃哈哈法定代表人、董事长， 继续兼任总经理。 2025年10月，娃哈哈集团接班人宗馥莉面临多重挑战：其核心高管严学峰因涉嫌违纪被立案审查，港台 媒体传闻"宗馥莉被带走调查"遭公司否认；香港高等法院9月26日驳回其上诉，维持对汇丰账户的资产 冻结令，此前其三名弟妹曾起诉索要家族信托资产。 知情人透露，辞职系因商标使用不合规，将经营自己的品牌"娃小宗"。 此前，一份《关于开展2026销售年度经销商沟通工作的通知》显示，自娃哈哈集团创始人离世后，公司 一直努力推进解决各项历史相关遗留问题，为维护"娃哈哈"品牌使用的合规性，公司决定从2026年新的 销售年度起，更换使 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 上述通知也给出了更换品牌的深层原因，"因复杂的历史相关问题不能在近期得到有效地解决，导致公司经营始终暴露在相关法律风险之下。因此，我们 不得不做出以上的安排，在现行股权架构下，'娃哈哈'商标的使用，须获得娃哈哈集团全体股东的一致同意，否则任何一方均无权使用。" 上述通知的日期为9月12日，落款企业一共7家，均是由宗馥莉实际控制的"宏胜系"，包括杭州娃哈哈宏辉食品饮料有限公司、浙江娃哈哈食品饮料营销有 限公司、杭州宏胜营销有限公司、拉萨宏胜营销有限公司、杭州恒泽食品饮料有限公司等。 10月10日晚，多家媒体报道，从知情人士处获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通过集团 股东会和董事会的相关程序。 《每日经济新闻》记者10月10日晚间向娃哈哈方面求证，娃哈哈回应属实。 宗馥莉，图片来源：视觉中国 另外，据媒体报道，一名消息人士表示，宗馥莉此次辞职，是因为商标使用"不合规"，宗馥莉决定经营自己的品牌"娃小宗"。 此前，一份《关于开展2026销售年度经销商沟通工作的通知》显示，自娃哈哈集团创 ...

宗馥莉，图片来源：视觉中国 《每日经济新闻》记者10月10日晚间向娃哈哈方面求证，娃哈哈回应属实。 每经编辑｜何小桃 10月10日晚，多家媒体报道，从知情人士处获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代表、董事及董事长等相关职务并已通过集团 股东会和董事会的相关程序。 另外，据媒体报道，一名消息人士表示，宗馥莉此次辞职，是因为商标使用"不合规"，宗馥莉决定经营自己的品牌"娃小宗"。 此前，一份《关于开展2026销售年度经销商沟通工作的通知》显示，自娃哈哈集团创始人离世后，公司一直努力推进解决各项历史相关遗留问题，为维 护"娃哈哈"品牌使用的合规性，公司决定从2026年新的销售年度起，更换使用新品牌"娃小宗"。 上述通知也给出了更换品牌的深层原因，"因复杂的历史相关问题不能在近期得到有效地解决，导致公司经营始终暴露在相关法律风险之下。因此，我们 不得不做出以上的安排，在现行股权架构下，'娃哈哈'商标的使用，须获得娃哈哈集团全体股东的一致同意，否则任何一方均无权使用。" 上述通知的日期为9月12日，落款企业一共7家，均是由宗馥莉实际控制的"宏胜系"，包括杭州娃哈哈宏辉食品饮料有限公司、浙江娃哈哈 ...

10月10日晚，智通财经自一位娃哈哈内部人士获悉，宗馥莉已于9月12日向娃哈哈集团有限公司辞去公司法人代 表、董事及董事长等相关职务并已通过集团股东会和董事会的相关程序。 对此，每日经济新闻记者向娃哈哈方面求证，娃哈哈方面表示属实。 另自两处信源获悉，娃哈哈集团的核心成员、宗馥莉"心腹"严学峰，已于10月5日被解除立案审查，目前已经回到 宏胜集团正常上班。 就此智通财经向娃哈哈官方求证，暂未得到回应。 香港高院此前驳回宗馥莉的上诉申请 9月26日，香港高等法院在官网公布相关文件，判决结果是驳回以宗馥莉为代表的被告人在传票中提出的上诉许可 申请。这一案件的原告为宗继昌（Jacky Zong）、宗婕莉（Jessie Jieli Zong）、宗继盛（Jerry Jisheng Zong）；被 告为宗馥莉（Kelly Fuli Zong）、建浩创投有限公司（Jian Hao Ventures Limited）。 最新的判决书显示，被告人寻求暂时搁置披露令，等待他们向上诉法院重新申请上诉许可。在考虑了原告、被告 双方的陈词后，香港高院法官决定批准暂时搁置披露令。 10月2日，有媒体报道称，严学峰因涉嫌违纪，被杭州市上城 ...

Core Viewpoint - Wahaha Group is facing significant challenges, including internal investigations and brand changes, amidst ongoing legal disputes and declining sales performance [2][4][5]. Group 1: Internal Investigations and Leadership Issues - Recent reports indicate that Yan Xuefeng, a key executive at Wahaha Group, is under investigation for disciplinary violations, which has raised concerns about the company's leadership stability [2]. - Despite rumors of her being taken away for questioning, Zong Fuli, the current leader of Wahaha, was reported to be at work as usual [2]. Group 2: Brand Changes and New Initiatives - Wahaha Group plans to transition to a new brand, "Wah Xiaozong," starting from the 2026 sales year to address historical compliance issues related to the "Wahaha" brand [4]. - The trademark for "Wah Xiaozong" is currently owned by Hongsheng Group, which is fully controlled by Yan Xuefeng, indicating a strategic shift in branding [4]. Group 3: Sales Performance and Market Position - Sales for Wahaha this year are reported to be at 80% of last year's peak performance, indicating a decline in market presence [5]. - The Shanghai Wahaha Drinking Water Co., Ltd. has launched a new brand, "Hu Xiaowawa," due to brand authorization disputes, which has led to operational challenges [5][10]. Group 4: Legal and Operational Challenges - The company is embroiled in a legal dispute over a billion-dollar inheritance involving its founder, which has compounded its operational difficulties [2]. - The Shanghai Wahaha Drinking Water Co., Ltd. has been unable to continue using the "Wahaha" brand due to expired trademarks, leading to the need for a rebranding strategy [10].

Core Viewpoint - The recent launch of the "沪小娃" brand by Shanghai Wahaha Drinking Water Co., Ltd. is a response to brand authorization disputes and operational challenges faced by the company, which has historically been profitable and is now seeking to adapt to changing circumstances [1][7]. Company Overview - Shanghai Wahaha Drinking Water Co., Ltd. has been operational for over 20 years without incurring losses, with revenue exceeding 1.2 billion yuan last year [3][7]. - The company is a subsidiary of Zhejiang Wahaha Industry Co., Ltd., which holds a 70% stake, while the remaining 30% is owned by its chairman, Zong Wei [4][6]. Brand and Trademark Issues - The "娃哈哈" trademarks used by Shanghai Wahaha have expired, leading to the necessity of creating a new brand [8][11]. - The Wahaha Group has requested the cessation of the use of the "娃哈哈" brand, and there are indications that Zong Wei has been unable to contact Zong Fuli, the representative of the Wahaha Group, to resolve these issues [6][7]. Future Brand Strategy - There are plans for the Wahaha Group to potentially adopt a new brand, "娃小宗," starting from the 2026 sales year, as part of a strategy to address historical trademark issues [13][14]. - The trademark for "娃小宗" is currently owned by the Hongsheng Group, which indicates a shift in branding strategy for the company [14].

Core Viewpoint - The article discusses the ongoing power struggle and brand transition within Wahaha Group, led by Zong Fuli, as she attempts to establish her authority and navigate the complexities of ownership and brand identity following the death of her father, Zong Qinghou [5][27]. Group 1: Background and Initial Actions - Zong Fuli initiated a significant move by resigning from her position, which was perceived as a "self-harming attack" to assert her leadership, ultimately leading to her becoming the chairman of Wahaha and acquiring all shares held by Zong Qinghou [6][11]. - The brand "Wahaha" is currently valued at over 90 billion, making it a crucial asset for the company, and any transition to a new brand like "Wawa Xiaozong" could erase decades of brand equity [12][21]. Group 2: Brand Transition and Challenges - A recent notification indicated that starting from the 2026 sales year, the company would transition to the new brand "Wawa Xiaozong," which has raised concerns among distributors about the brand's market acceptance [8][9]. - Distributors have expressed significant resistance to the new brand, with reports indicating that 99% of Wahaha distributors are unwilling to sell "Wawa Xiaozong" products, highlighting the challenges of brand loyalty and market trust [21][23]. Group 3: Financial Performance and Market Dynamics - In 2024, under Zong Fuli's leadership, Wahaha's revenue surged to 70 billion, a significant increase attributed to emotional consumer spending following Zong Qinghou's passing, but this growth is seen as unsustainable [24][27]. - The company has been cutting ties with underperforming distributors, which has created additional pressure on smaller distributors, leading to concerns about profitability and market stability [24][26]. Group 4: Legal and Ownership Issues - Zong Fuli's control over the Wahaha brand is complicated by ongoing legal disputes regarding employee stock ownership, which could impact her ability to fully leverage the brand [13][30]. - The inheritance dispute involving Zong Fuli and her siblings adds another layer of uncertainty, as the outcome could affect her control over Wahaha and its assets [31][32].

Core Viewpoint - The Wahaha Group will replace its brand "Wahaha" with a new brand "Woxiao Zong" starting from the 2026 sales year due to ongoing legal risks and compliance issues related to the brand's usage [2][3][6]. Group 1 - The decision to change the brand is a response to unresolved historical issues that have left the company exposed to legal risks [3][6]. - The company aims to maintain compliance with brand usage regulations, requiring unanimous consent from all shareholders for the use of the "Wahaha" trademark [3][6]. - The new brand "Woxiao Zong" is part of a broader strategy, with the company also applying for additional trademarks such as "Zongxia Ha" and "Woxiao Ha" [6]. Group 2 - The sales target set for the new brand "Woxiao Zong" is 30 billion RMB, which represents nearly 80% of the current annual sales volume of the "Wahaha" brand [7]. - The Wahaha Group, founded in 1987, is one of the largest food and beverage companies in China, with significant ownership held by the Hangzhou Shangcheng District Cultural and Tourism Investment Holding Group [7]. - The majority of employees from the Wahaha Group have been transferred to Hongsheng Beverage, which is controlled by Zong Fuli, the daughter of the late founder Zong Qinghou [6][7].

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year to ensure compliance with brand usage, which has raised concerns internally about the potential risks associated with this decision, deemed critical for the company's survival [1][4][15]. Group 1: Brand Change Decision - The decision to change the brand name is attributed to unresolved historical issues that expose the company to legal risks, necessitating this strategic shift [7][5]. - The current ownership structure complicates the use of the "Wahaha" trademark, requiring unanimous consent from all shareholders for its use [9][8]. - Previous attempts by the company's leader, Zong Fuli, to transfer the trademark to a controlled entity failed due to the need for shareholder approval [10]. Group 2: Internal Restructuring - Since Zong Fuli's appointment, the company has undergone significant restructuring, including two major rounds of personnel changes within six months, affecting numerous mid-level and senior management positions [2][17]. - In April, the company issued eight dismissal notices affecting various regional managers across multiple areas, followed by further adjustments in July [19][18]. - Reports indicate that many long-term employees are facing salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [21][20]. Group 3: Market Performance and Future Outlook - The company's sales have reportedly declined compared to previous years, raising concerns about its market position and future growth prospects [21]. - Zong Fuli has expressed a desire to own the company rather than inherit it, indicating a potential shift in strategy, but the current challenges may hinder this ambition [21].

Core Viewpoint - Wahaha is planning to change its brand name to "Wah Xiaozong" starting from the 2026 sales year due to compliance issues related to the "Wahaha" trademark, which has raised concerns internally about the potential risks associated with this decision, described as a matter of "life and death" for the company [3][9][13]. Group 1: Brand Change and Compliance Issues - The decision to change the brand name is driven by the need to address historical compliance issues and legal risks associated with the "Wahaha" trademark, which is owned by a complex shareholding structure [7][9]. - The current shareholding structure requires unanimous consent from all shareholders for the use of the "Wahaha" trademark, complicating any attempts to transfer the trademark to a different entity [9][10]. - The company has been preparing for this brand change since February 2023, with multiple trademark applications for "Wah Xiaozong" and related names filed under a company controlled by the founder's daughter, Zong Fuli [10][11]. Group 2: Internal Restructuring and Management Changes - Since Zong Fuli took over, Wahaha has undergone significant internal restructuring, including two major rounds of personnel changes within six months, affecting many mid-level managers [4][15]. - In April 2023, the company issued eight dismissal notices affecting various regional managers and departments, followed by further adjustments in July that impacted sales managers across twelve regions [15][16]. - Reports indicate that many long-term employees have faced salary reductions and job relocations, leading to increased turnover and dissatisfaction among staff [17]. Group 3: Market Performance and Future Outlook - Wahaha's sales have reportedly declined compared to previous years, raising concerns about the company's future performance amid ongoing internal challenges [17]. - Zong Fuli has expressed a desire to own and potentially acquire Wahaha, indicating a vision for revitalizing the brand, but the current situation presents significant hurdles [17].