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洋河股份深化产品战略布局 海之蓝单品焕新登场
Zheng Quan Ri Bao· 2025-03-27 07:44
Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. has launched its upgraded products, the seventh generation of Hai Zhi Lan and Yanghe Gao Xian light bottle liquor, aiming to enhance its market position and consumer connection in the competitive liquor industry [2][3]. Product Strategy Upgrade - The seventh generation of Hai Zhi Lan has been designed with a new "exploration blue" color to convey a spirit of innovation, while maintaining the classic Mei bottle design with added wave relief at the bottom for a refined aesthetic [3]. - Hai Zhi Lan has achieved annual sales exceeding 100 million bottles and annual revenue surpassing 10 billion yuan, establishing itself as a "national classic" in the liquor market [2][3]. Market Positioning - Yanghe Gao Xian light bottle liquor is positioned to offer "the quality of famous liquor, the convenience of light bottles, and a consumer-friendly price," aiming to create a differentiated competitive edge in the market [3]. - The dual strategy of Yanghe Brewery focuses on leveraging production capacity and base liquor reserves to initiate a "quality revolution" in the mass liquor market, aiming to balance price and quality through supply chain advantages [3].
洋河股份举行战略产品升级发布会第七代海之蓝和高线光瓶酒登场
Xin Lang Cai Jing· 2025-03-24 07:38
Core Viewpoint - Yanghe Co., Ltd. has launched the seventh generation of its Hai Zhi Lan product and the Yanghe High-Line Glass Bottle Wine, aiming to continue its legacy and adapt to changing consumer trends in the Chinese liquor market [2]. Group 1: Product Launch and Performance - The seventh generation of Hai Zhi Lan has achieved annual sales exceeding 100 million bottles and has over 300 million annual consumers, making it the only product in the Chinese liquor industry priced at around 100 yuan to reach the 10 billion yuan sales milestone [2]. - The product has undergone six iterations, with each generation improving upon the last, establishing itself as a "national classic" in the market [2]. Group 2: Market Strategy and Consumer Trends - The company identifies three consumer trends: rational consumption, self-indulgence, and cultural appreciation, and aims to leverage these trends to enhance its product offerings [2]. - Yanghe's dual-line strategy focuses on leveraging production capacity and base liquor reserves to initiate a "quality revolution" in the mass liquor market, aiming to balance price and quality through supply chain advantages [2].