Core Viewpoint - The Jiangsu City Football League (referred to as Su Chao) has gained significant popularity and engagement, becoming a notable sports IP in China, comparable to previous grassroots initiatives like Village BA and Village Super [2][5][25]. Group 1: Event Organization and Participation - Su Chao features a higher organizational standard, with participation from all 13 prefecture-level cities in Jiangsu, creating a league structure similar to professional leagues and reaching a population of over 100 million [3][4]. - The attendance at Su Chao matches significantly surpasses that of professional leagues, with a recent match in Nanjing attracting 15,669 spectators compared to only 3,318 for a recent China League One match [4]. Group 2: Government Involvement and Cultural Impact - The league is heavily supported by local governments, which recognize the social and cultural value of football, using it to foster community engagement and regional pride [6][12][22]. - Su Chao is characterized as a government-initiated cultural event rather than just a sports competition, highlighting its role in enhancing local cultural life [8][12]. Group 3: Economic and Social Benefits - The league generates significant social benefits, including increased local engagement, community identity, and stimulation of local economies through increased consumer spending during events [14][15][22]. - The cost structure of Su Chao is favorable, as it benefits from government support that reduces expenses related to venue rental and security, allowing for low ticket prices [19][20]. Group 4: Unique Positioning and Future Considerations - Su Chao's success may not be easily replicable in other provinces, indicating a unique positioning within the Chinese sports landscape [25]. - The league serves as a model for smaller cities to engage in larger sporting events, emphasizing the need for regional leagues to connect with local communities and fill gaps in the current football structure in China [26][28].

Core Viewpoint - The article discusses the prevalence of facial paralysis advertisements in Quanzhou, particularly in Jinjiang, and how they have become a unique aspect of the city's tourism experience, sparking curiosity and conversation among visitors [4][15][21]. Group 1: Advertising Phenomenon - Quanzhou is characterized by an abundance of facial paralysis advertisements, which stand out compared to other cities focusing on different medical issues [15][21]. - These advertisements have become a quirky tourist attraction, with visitors sharing photos of themselves with the ads on social media [17][18]. - The ads are prominently displayed on tricycles, creating a unique street marketing strategy that also serves as effective internet marketing [65][66]. Group 2: Local Beliefs and Myths - Various theories have emerged regarding the high number of facial paralysis cases, including local folklore and beliefs about supernatural influences [25][29][46]. - Some locals attribute the phenomenon to the region's diverse belief systems and the idea that facial paralysis may be caused by evil spirits [29][46]. - There are anecdotal accounts from residents and visitors claiming sudden onset of facial paralysis after arriving in Quanzhou, contributing to the urban legend surrounding the condition [37][40]. Group 3: Medical Insights - Medical professionals note that about 70% of facial paralysis cases are idiopathic, often linked to cold weather and seasonal changes [51]. - The coastal climate of Quanzhou, with its strong winds, is believed to exacerbate the incidence of facial paralysis, leading to higher patient numbers in local hospitals compared to other regions [55][58]. - Treatment typically involves medication and rehabilitation, with most patients expected to recover [51].