然而，流量触达的"快"也带来了"浅"的困境：用户的注意力被碎片化内容稀释，文化传播缺乏深度共鸣 与情感沉淀。 文化传播的目标不是流量为王，而是留量长青。如何让流量转化为留量，从流量触达走向留量沉淀？ 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 从流量触达走向留量沉淀 中国人民大学新闻学院教授 唐 铮 过去10年，数字技术重塑文化内容的传播逻辑。短视频平台、社交媒体算法、大数据推荐系统让传播内 容实现了指数级触达，展现了技术对传播效率的赋能。 留量沉淀的关键是从"被看见"到"被记住"。数字技术为文化内容提供了精准触达用户的工具，但只有打 动人心的内容，才能与用户建立深度连接，构建情感共同体，从而被长久记住。留量沉淀的过程不 是"摘果子"，而是"种树"；不是"圈地"，而是"盖楼"。 2025媒体融合发展论坛"数智融合新实践新前景"分论坛现 场。 本报记者 张武军摄 首先，要提高内容触达的精准性。利用大数据分析用户兴趣，实现千人千面的内容推荐，避免广撒网式 的无效传播。其次，要维护内容运营的持续性。通过定期更新、社群运营、用户反馈的机制，保持与用 户的长期互动。最后，提升传播 ...

Core Points - China Eastern Airlines has launched a new direct flight route from Shanghai to Buenos Aires, marking the longest single-route flight in the world, covering a distance of 20,000 kilometers [1][3] - The new route includes a stopover in Auckland, New Zealand, optimizing travel time from nearly 30 hours to approximately 25 hours, compared to previous routes that required transfers through Europe or North America [3][6] - The New Zealand government has simplified transit procedures for Chinese passport holders, allowing them to transit through Auckland without a visa for stays under 24 hours, enhancing the convenience of this new route [3][6] - The inaugural flight utilized the "Guobiao" themed aircraft, designed in collaboration with the National Museum of China, showcasing Chinese cultural elements [6][8] - The route is also significant for trade, as China Eastern Airlines has obtained fifth freedom rights, enabling the transport of passengers and cargo between Auckland and Buenos Aires, facilitating trade in high-value agricultural products and precision instruments [6][8] - The return flight is expected to carry 2.1 tons of cherries from Argentina and 10.5 tons of fresh salmon from Chile, highlighting the route's role in enhancing logistics for international trade [6]

"2025从都国际论坛"在广州开幕。 南都记者 朱唯信 摄 在新一轮科技革命与地缘政治变迁的激荡下，传统与非传统安全威胁交织叠加。全球发展失衡、地缘冲 突风险、人工智能治理、气候变化应对等议题，前所未有地呼唤全球合作与共同行动。 嘉宾对"从都国际论坛"的独特价值给予高度评价。第八任联合国秘书长潘基文认为，本届论坛的主题恰 逢其时——它倡导在相互理解与对话中凝聚共识。"这一点至关重要，我们亟须弥合信任的裂缝，消除 国际社会中的隔阂与分裂，夯实合作根基，从而共同守护世界和平、推动可持续发展，真正造福于今世 后代。" 12月1日至3日，由澳中友好交流协会、中国人民对外友好协会、广东省人民政府和世界领袖联盟共同主 办的"2025从都国际论坛"在广州从都国际会议中心举行。来自全球各地的30多位前国家元首、政府首 脑、国际组织负责人，100多位中外知名专家学者、国际友人和商界领袖等共200多位嘉宾齐聚一堂，共 商全球发展大计。 本届论坛以"同球共济 共赢未来"为主题，举行开闭幕式、闭门会议、大会讨论、平行论坛、"广州之 夜"共十场活动，议题包括"不确定性时代所面临的全球安全挑战""改革完善全球治理，增强稳定性和确 定性" ...

《国家记忆：故宫文物南迁史》：郑欣淼著；生活·读书· 新知三联书店、吉林人民出版社出版。 保护好故宫，发挥好故宫的作用，是故宫人的光荣使命。郑欣淼新近出版的《国家记忆：故宫文物南迁 史》（以下简称《国家记忆》）一书，讲述的就是故宫人不辱使命的历史。全书依托大量首次披露的档 案、日记、书信与影像，重现了1933—1949年间故宫文物南迁这场世界文物史上规模最大、历时最久、 行程最长的文化大迁徙，讲述了具有文明史意义的文化壮举。 作者在书的开篇即以历史细节生动呈现了南迁动议在当时引起的社会波澜之大。书中写道天津博物馆首 任院长严智怡1933年初致故宫博物院函："况值此国家危难之时，敌忾同心，正宜示镇定坚决之心，励 一往无前之气。已经迁洛之政府，近且回京，何以独于敌氛未及之北平，岌岌若不克保，又专措意于古 物？"书中还影印了一份北平政务委员会决定呈请国民政府拍卖故宫文物用以购买飞机的电文，这项议 案在当时也掀起轩然大波。通过这些历史现场的照片、档案和文件，读者可以看到身处众声喧哗之中做 出故宫南迁的决策是何等不易。作者指出，故宫文物南迁是基于敌强我弱、抗日战争将是一个持久长期 过程所作出的决策。不只是文物，当时政府 ...

Core Viewpoint - Recent comments by Japanese Prime Minister Sanae Takaichi regarding Taiwan have sparked significant controversy within Japan, highlighting the sensitive nature of Japan-China relations [1] Group 1: Cultural Exchange - Japanese artist Miri Reiya expressed her deep connection to China, referring to it as her "second hometown" and emphasizing her support for the "One China" principle, which resonated positively with Chinese netizens [1] - Miri Reiya's popularity surged in China after her song "Gokuraku Jodo" went viral on platforms like Bilibili, particularly among ACG enthusiasts [1] - In 2023, Miri Reiya's performance on the variety show "Sisters Who Make Waves 4" showcased her enduring influence, as she received the highest votes for her rendition of "Gokuraku Jodo" [2] Group 2: Music as a Bridge - Miri Reiya actively promotes cultural exchange by performing Japanese songs in China and attempting to sing in Chinese, fostering bilateral cultural interactions [2] - She highlighted the universal nature of music as a means of communication, stating that it allows for emotional connections despite language barriers [2]

Core Viewpoint - The 2025 World Internet Conference in Wuzhen highlighted the integration of e-commerce, agriculture, culture, and tourism, emphasizing the role of cultural expression in enhancing communication and engagement [1]. Group 1: Event Overview - The forum titled "Cultural Exchange and Development in Cyberspace" featured Dong Yuhui, who discussed the impact of the "Agricultural, Commercial, Cultural, and Tourism" integration model on cultural dissemination [1]. Group 2: Cultural Significance - Dong Yuhui illustrated the cultural power of storytelling through the example of the Yellow River, emphasizing the emotional impact of music, specifically symphonic music, in conveying cultural narratives [1]. - The use of symphonic music in conjunction with visual elements, such as the Hukou Waterfall, was described as a profound cultural expression that can inspire and resonate deeply with audiences [1].

Core Insights - The article emphasizes the profound transformation of urban culture in the data era, highlighting the importance of preserving and promoting traditional Chinese culture while adapting to technological advancements [1][2][3] Group 1: Opportunities in the Data Era - The data era is reshaping urban cultural ecology, providing new momentum for the protection, inheritance, innovation, and dissemination of urban culture [2] - Cultural preservation is shifting from "rescue-based restoration" to "preventive preservation," utilizing technologies like 3D scanning and digital modeling to create permanent digital archives of cultural heritage [2] - Cultural transmission is evolving from "one-way instruction" to "immersive experiences," leveraging AR, VR, and MR technologies to engage audiences interactively with historical contexts [3] - Cultural innovation is moving from "resource dependence" to "creative drive," with data analysis enabling personalized cultural offerings and the emergence of new artistic forms like digital art and metaverse exhibitions [4] - Cultural dissemination is expanding from "regional limitations" to "global coverage," as internet platforms allow unique cultural aspects of cities to reach a worldwide audience [4] Group 2: Challenges in the Data Era - The "digital divide" may lead to unequal access to cultural resources, marginalizing groups less familiar with digital technologies [5] - "Algorithmic bias" could result in cultural content homogenization, creating "information cocoons" that threaten cultural diversity [5][6] - Over-reliance on digital representations may dilute the authenticity of cultural experiences and historical connections [6] - "Data security" and "cultural security" face new risks, necessitating robust measures to protect cultural heritage in the digital realm [6] Group 3: Pathways for Cultural Development - Emphasizing a people-centered approach, efforts should be made to bridge the digital divide and ensure equitable access to cultural resources [7] - Value-driven algorithms should be developed to promote diverse and high-quality cultural content, countering the effects of "information cocoons" [7] - A focus on integrating digital technology with physical cultural experiences can enhance engagement and appreciation of cultural heritage [8] - Establishing a governance framework for cultural heritage in the digital age is essential to ensure the safety and sustainable development of cultural resources [8]

Core Viewpoint - The 6th International College Student Voice Acting Competition and Jianhu Sound Art Season successfully held in Shaoxing, Zhejiang, aims to promote voice art education and foster the professional development of voice acting in China, while integrating industry, academia, and research [1]. Group 1: Event Overview - The competition attracted youth from both domestic and international backgrounds, emphasizing the resonance of youth and faith through artistic expression [1]. - The event is recognized as one of the most prestigious voice art competitions in China, focusing on talent cultivation and innovation in the voice economy [1]. - A panel of national experts and industry leaders was invited to ensure the professionalism and fairness of the competition through comprehensive evaluations based on multiple criteria [1]. Group 2: Sohu Video's Role - Sohu Video, as a co-organizer, aims to build a creative platform for youth and promote the charm of Chinese voices [2]. - The company emphasizes the integration of content and social interaction, attracting a diverse young audience [2]. - Sohu Video launched the "Voice Has Drama" online community to engage participants and expand the reach of the competition [5]. Group 3: Activities and Engagement - Various activities such as "Voice Wave Meet," "Cloud Gathering Night Talk," and "Voice Wave Live Room" were organized to facilitate interaction between established artists and young talents [7]. - The competition serves as a platform for showcasing the artistic creativity and cultural dissemination capabilities of youth [8]. - The event is positioned as a significant practice in cultural education and regional cultural tourism integration [8]. Group 4: Cultural Impact - The competition aims to enhance the quality of talent cultivation and contribute to the development of the voice industry, reflecting the cultural confidence of the new era [8]. - Sohu Video is committed to promoting the youth-oriented development of voice art and inviting global voice enthusiasts to participate [8].

Core Insights - Adidas showcased its Spring/Summer 2026 collection at the Shanghai Fashion Week, marking a significant event for the brand in the Chinese market [1] - The local team has driven a turnaround in performance, achieving growth for nine consecutive quarters since the appointment of the new managing director in 2022 [1][2] - The Shanghai Creative Center (CCS), celebrating its 20th anniversary, plays a crucial role in this success, with over 60% of products designed locally and 95% manufactured in China [1][2] Group 1: Event Highlights - The fashion show featured a diverse range of elements including racing, ice hockey, martial arts, and street dance, which resonated with various consumer interests [1] - Over 80% of the showcased items will be available to consumers in stages, emphasizing the local team's creative expression [2][4] - The event was a culmination of four months of preparation by the CCS team, highlighting their commitment and innovative approach [2] Group 2: Strategic Focus - Adidas emphasizes a localized approach to product development, with CCS evolving through key milestones such as the 2008 Beijing Olympics and collaborations with local celebrities [3] - The brand aims to explore new possibilities by understanding consumer needs and engaging in co-creation with younger audiences [5][7] - The CCS has become a central hub for global product distribution, with approximately 25% of locally designed products being exported [8] Group 3: Consumer Engagement - The company prioritizes direct interaction with consumers to gather insights and feedback, which informs product development [6][9] - The focus is on creating emotional connections with consumers, recognizing the shift towards co-creation in brand-consumer relationships [7][9] - The CCS aims to integrate traditional Chinese culture into its products, enhancing their appeal both domestically and internationally [10][12]

Core Insights - The 2025 Shanghai Book Fair "Old Books New Knowledge: Treasure Book Fun" will take place from October 11 to 17 at Suzhou River Huazheng Bay, showcasing a blend of cultural heritage and modern reading experiences [1][2] Group 1: Event Overview - The event marks the second collaboration between the "Treasure Book Fun" initiative and Huazheng, following its debut in Shanghai campuses last November [1] - The market will feature over 20,000 ancient texts and publications, with nearly 3,000 types of literature, children's books, art, politics, law, history, and popular science books available at discounts as low as 30% [1] - A special section will highlight rare books, including signed editions and limited publications, enhancing the cultural experience for attendees [2] Group 2: Cultural Significance - The event aims to celebrate the historical intersection of Eastern and Western cultures, particularly at the site of St. John's University, which serves as a testament to Shanghai's rich cultural legacy [1] - The market will incorporate a "reading can be fashionable" theme, promoting the idea that historical reading experiences can be engaging and enjoyable [2][3] Group 3: Activities and Engagement - A series of lectures and exhibitions will be held, including a talk by Zhou Limin on Shanghai's cultural characteristics and an exhibition on historical architecture and local chronicles [3] - The "Book Aroma Wheel" service will be launched, allowing for the collection of old books in a nostalgic manner while integrating modern efficiency through online valuation and appointment scheduling [3] - Attendees will have the opportunity to learn about ancient book restoration techniques and printing methods, further enriching the cultural experience [3]