■中华神话，这个拥有数千年历史积淀的文化宝库，正通过《黑神话》系列这样的数字内容走向世 界舞台 ■在信息过载的时代，同质化的产品很难在激烈的竞争中脱颖而出，只有那些具有独特价值主张和 鲜明文化特色的产品，才能在消费者心中留下深刻的印象 当《黑神话：钟馗》在2025年的科隆游戏展上以先导预告片的形式正式公开时，许多人尚沉浸于 《黑神话：悟空》带来的视觉盛宴之中。从七十二变美猴王到驱魔判官钟馗，游戏科学的这次选择显然 带着深层的定位与文化考量。钟馗，这一在中华民间信仰中占据重要地位的神祇，既不如孙悟空那般耳 熟能详，也不像哪吒、杨戬等神话人物那样拥有丰富的故事脉络。这种"熟悉的陌生感"似乎为创作者与 玩家留下了广阔的想象空间。 在全球文创产业激烈的竞争中，中华神话体系的价值正在被重新发现和阐释。从古希腊神话支撑起 的漫威宇宙，到北欧神话催生的雷神系列，西方神话体系早已在今天的创意内容中建立起成熟的商业模 式和文化输出体系。而中华神话，这个拥有数千年历史积淀的文化宝库，眼下正通过《黑神话》系列这 样的数字内容走向世界舞台。 为什么是钟馗 钟馗这一人物选择的巧妙之处，在于文化深度与创作空间的平衡——既具备足够的文化辨 ...

Group 1 - The memoir "My Life as a Philosopher" by Karl Löwith discusses his relationship with Heidegger and the impact of Nazi ideology on philosophy [1] - Löwith, a Jewish scholar, reflects on his forced exile from Germany and his analysis of Heidegger's "Being and Time" in the context of extreme right nationalism [1][2] - The book highlights Löwith's gratitude for his experiences in Italy, contrasting the humanity he found there with the brutality of Germany under Nazi rule [2] Group 2 - The biography "The Unequaled Self" by Claire Tomalin focuses on Samuel Pepys, emphasizing his self-interest and the value of his diaries as a record of personal experiences [3] - Pepys's diaries document his life during significant historical events, including the English Civil War and the Great Fire of London, showcasing his keen observational skills [3] - Tomalin's work illustrates the importance of personal narrative in understanding historical context and individual character [3] Group 3 - Simone de Beauvoir's "Old Age" confronts the realities of aging and death, challenging societal norms around these topics [4] - The book reflects Beauvoir's personal experiences and observations, emphasizing the need for honesty in discussing aging and mortality [4] - Beauvoir critiques the commercialized and sanitized discourse surrounding death in contemporary society [4] Group 4 - "Camus the Journalist" by Maria Santos-Sainz explores Albert Camus's journalistic career, particularly his writings during the rise of fascism and the Algerian crisis [5] - Camus's work as a journalist is characterized by a critical approach to political systems and social issues, reflecting his commitment to moral integrity [5] - The book highlights the distinction between journalism and literature, noting that while journalism addresses contemporary issues, literature speaks to both contemporaries and future generations [5] Group 5 - "The Story of Culture" by Martin Puchner examines the transmission and transformation of cultural works across different contexts and eras [7] - The narrative illustrates the chaotic and interconnected nature of cultural exchange, emphasizing that works cannot be fully understood in isolation [7] - Puchner uses anecdotes to demonstrate how cultural artifacts evolve and are reinterpreted through various lenses [7]

Group 1 - The Shanghai Cooperation Organization Tianjin Summit successfully concluded, highlighting the role of youth volunteers from 10 universities who participated in various tasks during the event [1][11] - A total of 998 youth volunteers were selected from 19,000 applicants, showcasing their professionalism and enthusiasm in roles such as guest reception and logistics [1][11] Group 2 - Tianjin Normal University volunteer Qi Tianzi effectively communicated the traditional craft of Tianjin Zheng's lacquerware to foreign guests, demonstrating cultural confidence and the ability to bridge language barriers [2][5] - The collaborative efforts of volunteers in cultural display roles contributed significantly to the dissemination of Chinese traditional culture during the summit [5] Group 3 - Tianjin Foreign Studies University volunteer Ma Yucong undertook dual responsibilities during the summit, reflecting a family commitment to service, as her parents also participated in various roles [6][7] - The dedication of 235 language service volunteers from Tianjin Foreign Studies University emphasized the importance of using professional knowledge for urban service [7] Group 4 - Nankai University graduate student Su Yuchen showcased advanced technology, including the world's first "dual-modal bionic dexterous hand," during the summit, impressing foreign journalists with its capabilities [8][11] - Su Yuchen's preparation and engagement with foreign guests highlighted the pride in China's scientific achievements and the commitment to advancing research in functional materials [8][11]

Core Viewpoint - Bawang Chaji, the first stock of new tea drinks in the US market, reported better-than-expected financial results for Q2, showcasing resilience amid a challenging economic environment and a slowing domestic tea drink industry [3] Financial Performance - Total revenue for Q2 reached 3.3319 billion RMB, a year-on-year increase of 10.2% [3] - Adjusted net profit was 629.8 million RMB, with a net profit margin of 18.9% [3] - Gross margin improved to 53.9% [3] - Overseas GMV reached 253.2 million RMB, a significant increase of 77.4% year-on-year [3] - The number of global stores reached 7,038, and registered members surpassed 200 million, with a quarterly net increase of 14.55 million, up 42.7% year-on-year [3][10] Strategic Positioning - The company refrains from engaging in price wars, focusing instead on high-value brand strategy and operational efficiency through technological innovation [5][6] - Bawang Chaji emphasizes product innovation and supply chain refinement to achieve sustainable growth [6] - The company has maintained a consistent pricing strategy while increasing the proportion of GMV from takeout to 52% [10] Product Innovation and Cultural Integration - Bawang Chaji has introduced regionally and seasonally limited products, enhancing its market presence and emotional connection with consumers [9] - The company launched products that respect local cultures, such as "谷香焙茶" in Malaysia and "兰花碧螺春" in Singapore, which have become popular [14] - The brand aims to spread tea culture globally, integrating local traditions and community engagement into its business model [18] International Expansion - Bawang Chaji has expanded its international footprint, opening 208 overseas stores in markets like Malaysia, Thailand, and Singapore [12] - The company has successfully entered the Indonesian market, with significant initial sales and user registrations [12][14] - Bawang Chaji's global strategy includes hiring experienced local management to enhance its market presence in North America [15][16] Employee Welfare and Corporate Culture - The company prioritizes employee welfare, offering supplemental medical insurance and implementing initiatives like "夜洁计划" to improve work-life balance [19][20] - Bawang Chaji promotes a culture of employee-first values, believing that satisfied employees lead to better customer service and, ultimately, improved company performance [19][21] Future Outlook - The company plans to initiate a core ingredient upgrade plan in the second half of the year, focusing on key raw materials [21] - Bawang Chaji aims to transition from rapid expansion to a more refined operational approach, ensuring sustainable growth and value creation for its membership ecosystem [21][22]

Core Viewpoint - The company, Bawang Chaji, has demonstrated resilience in a challenging market by focusing on product innovation and operational efficiency rather than engaging in price wars [4][5][7]. Financial Performance - For the second quarter ending June 30, 2025, Bawang Chaji reported total revenue of 3.3319 billion RMB, a year-on-year increase of 10.2% [4]. - The adjusted net profit was 629.8 million RMB, with a net profit margin of 18.9% and a gross margin of 53.9% [4]. - Overseas market performance was strong, with a GMV of 253.2 million RMB, up 77.4% year-on-year [4]. Market Strategy - Bawang Chaji's founder emphasized the importance of not participating in price wars, advocating for a high-value brand strategy and operational efficiency through technological innovation [7][9]. - The company has maintained a consistent pricing strategy while increasing its GMV from takeout orders to 52% [15]. Product Innovation - Bawang Chaji focuses on product innovation to differentiate itself in a market known for homogenization, launching regionally and seasonally limited products [10][14]. - Signature products like "Boyar Absolute String" have been developed to appeal to a broad consumer base, contrasting with the fruit tea trend [13]. Global Expansion - The company has made significant strides in international markets, with 208 overseas stores opened in regions like Malaysia, Thailand, and Singapore [18]. - Bawang Chaji's entry into new markets, such as Indonesia and the Philippines, has been met with strong consumer interest, evidenced by high initial sales and user registrations [19][20]. Cultural Integration - Bawang Chaji integrates local culture into its product offerings, enhancing its appeal in international markets [27]. - The company has also engaged in community initiatives, such as employing individuals with disabilities and providing healthcare benefits to employees [28]. Future Outlook - The company plans to upgrade core raw materials and continue focusing on sustainable growth strategies, aiming to solidify its position in the market [30]. - Bawang Chaji aspires to become the "Starbucks of the East," indicating ambitious growth and brand recognition goals [31].

Core Viewpoint - The micro-short drama industry is experiencing rapid growth and is becoming a significant cultural export for China, but it faces challenges related to content quality and cultural representation [2][4][6]. Group 1: Industry Growth and Characteristics - The micro-short drama market is projected to exceed 50 billion yuan in 2024, indicating explosive growth in recent years [2]. - Zhejiang province has emerged as a leader in the micro-short drama sector, with a complete production chain and a high number of production agencies and platforms [3]. - In the first seven months of this year, over 2,300 micro-short drama crews have been hosted in Hengdian, with an expected total of over 4,000 crews for the year [3]. Group 2: Challenges and Criticisms - The industry is facing criticism for a perceived "low-level" quality in content, attributed to three imbalances: commercial versus artistic focus, global versus local cultural elements, and technology versus content innovation [4]. - The reliance on proven "hit" formulas has led to a saturation of similar themes, such as revenge and family drama, which diminishes artistic diversity [4]. - Simplifying content to remove Chinese cultural elements has resulted in a loss of cultural identity, failing to resonate with international audiences [4]. Group 3: Recommendations for Improvement - Experts suggest that micro-short dramas should focus on enhancing quality, rooting in local culture, and expanding internationally while balancing local expression with global appeal [5][7]. - There is a call for deeper exploration of Chinese cultural essence in micro-short dramas, integrating local narratives that reflect real-life experiences [7]. - Establishing a collaborative mechanism between academia and industry is recommended to maintain artistic exploration while ensuring scalability and platform development for micro-short dramas [8].

Core Viewpoint - The rise of short video platforms has enabled various fields, including meteorology, literature, and classical music, to cultivate internet influencers and generate significant traffic, with Shanghai emerging as a hub for quality content creation following the implementation of supportive policies [1][3]. Group 1: Event Overview - The "Reading New Shanghai" salon, held on August 15, was organized by the Shanghai Municipal Cyberspace Administration and featured discussions among internet influencers from cultural and artistic backgrounds [1][3]. - The event highlighted the importance of transforming professional cultural content into engaging formats that resonate with the audience, emphasizing the need for authenticity and relatability in content creation [3][8]. Group 2: Influencer Insights - Influencers like Song Yingjie and Zhu Tingting have successfully combined expertise with engaging presentation styles, attracting diverse audiences by making complex topics accessible and enjoyable [5][7]. - The concept of "living feeling" is crucial for internet influencers, as it reflects their genuine personalities and everyday experiences, which helps in building a connection with the audience [8][10]. Group 3: Cultural Impact - The salon served as a platform for sharing insights on the significance of literature and art in contemporary society, with discussions on how personal experiences and emotions can enhance storytelling and content creation [11][13]. - The event underscored the potential of internet influencers to foster a sense of community and support among their followers, emphasizing the intrinsic value of reading and cultural engagement beyond mere commercial success [7][23]. Group 4: Industry Trends - The rise of quality content in internet literature has been notable, with a shift towards realistic themes and relatable characters, reflecting broader societal changes and audience preferences [25]. - The collaboration between traditional media and internet platforms is seen as a way to reach younger audiences, with initiatives like "Youth Shanghai" successfully engaging millions through innovative content strategies [19][21].

Core Viewpoint - The event in Guizhou, featuring international football stars and local cultural heritage, highlights the intersection of sports and traditional craftsmanship, showcasing the potential for cultural exchange and global recognition of local art forms [1][6][7]. Group 1: Event Highlights - The "Village Super" football event in Guizhou has gained international attention, evolving from grassroots initiatives to a platform for cultural exchange, attracting over 1,200 players from more than 50 countries in 2024 [6]. - The encounter between Robert Carlos and local wax dye artist Wu Dehua symbolizes the merging of sports and traditional culture, with Carlos expressing admiration for a wax dye portrait inspired by his iconic goal from the 1997 World Cup [1][3]. Group 2: Cultural Significance - Wu Dehua's creation of a unique wax dye piece, which took seven days to complete, reflects the intricate craftsmanship of Guizhou's traditional art, emphasizing the cultural significance of the work as a bridge between different cultures [5][7]. - The "Village Super" initiative not only promotes local football but also serves as a means for Guizhou's cultural heritage to gain international visibility, demonstrating the power of sports as a universal language [6][7].

Core Insights - The article highlights the cultural significance and global influence of the Chinese classic tale "The Legend of the White Snake," showcasing its evolution and adaptation across different cultures and mediums [1][2][3][4][5]. Group 1: Cultural Significance - "The Legend of the White Snake" has deep cultural roots, originating from the Tang and Song dynasties, and has evolved through various forms, including literature and drama, reflecting themes of love and resistance [1][2]. - The tale has been translated into multiple languages and adapted into various artistic forms, making it a popular subject for international audiences and scholars [2][3]. Group 2: Global Adaptations - The story has been adapted into different formats, including a 1958 animated film by Toei Animation in Japan, which was the first full-length color animated film in Japanese cinema and received several awards [3]. - The opera version of "The Legend of the White Snake," composed by Chinese-American composer Zhou Long, premiered in Boston and was recognized with the Pulitzer Prize for Music, showcasing the blend of Eastern and Western musical traditions [3][4]. Group 3: Modern Innovations - The integration of technology and culture has revitalized the tale, with various games and AI-generated stories based on "The Legend of the White Snake" gaining popularity [4]. - Cultural exchange programs and events continue to promote the story, with international participants engaging in performances that highlight its themes and cultural significance [4][5].

Group 1 - Jinan University, founded in 1906, is recognized as the "highest institution for overseas Chinese" and has significantly contributed to the education of talented individuals in Malaysia [1] - The university is one of the earliest Chinese institutions to enroll students from Malaysia and currently has around 200 Malaysian students [1] - The cultural exchange facilitated by Jinan University has created a lasting connection between Chinese and Malaysian cultures, as evidenced by the innovative teaching methods employed by alumni like Yu Weijun [1][2] Group 2 - Yu Weijun's classroom exemplifies the importance of Chinese language education in Malaysia, emphasizing its role as a key to new opportunities and cultural identity [2] - The integration of literature and cultural studies in education is highlighted by scholars like Zeng Weilong, who focuses on the development of Malaysian Chinese literature and its recognition in international studies [2] - The media sector is also a vital platform for cultural dissemination, with alumni like Chen Yunchuan leveraging digital platforms to enhance the influence of Chinese culture in Malaysia [3] Group 3 - Jinan University will celebrate its 120th anniversary, marking a significant milestone in its history of cultural and educational contributions to Malaysia [3] - The collective efforts of Jinan University alumni illustrate the transformative power of education in transcending geographical boundaries and fostering cultural understanding [3]