文旅商融合

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坝河蝶变:漕运水道正转型世界级滨水经济区
Bei Jing Ri Bao Ke Hu Duan· 2025-08-14 00:41
Core Viewpoint - The article highlights the transformation of the Bahe River into a vibrant public space that integrates nature and urban life, promoting recreational activities and economic development through the establishment of a world-class waterfront economic zone [2][3][7]. Group 1: Urban Development and Infrastructure - The Bahe River has undergone significant improvements, with a 2.3 km demonstration section completed, featuring a total area of approximately 21.6 hectares, including 14.6 hectares of greenery and 7 hectares of water [3][4]. - The newly opened Yiti Port Bay Terminal, covering about 18,000 square meters, serves as the starting point for a planned tourist yacht route, enhancing the river's recreational appeal [7]. - The Bahe River's historical significance as a transportation route is being revived with the planned opening of the city's first tourist yacht line, connecting various urban landmarks [6][7]. Group 2: Environmental and Community Impact - The Bahe River's revitalization aims to create a shared space for people, water, and greenery, addressing the need for high-quality public spaces in a water-scarce city like Beijing [3][9]. - The project has fostered collaboration among multiple departments, leading to the successful integration of community needs into the river's management and beautification efforts [8][10]. - The transformation has resulted in increased foot traffic and commercial activity along the river, with local businesses adapting to the new environment and experiencing revenue growth [11][12]. Group 3: Cultural and Recreational Opportunities - The Bahe River area has become a popular destination for leisure activities, with facilities for cycling, yoga, and picnicking, enhancing the quality of life for residents [2][3]. - The integration of cultural spaces, such as the Langyuan Station creative park, has attracted new businesses and visitors, contributing to a vibrant cultural scene along the river [11][12]. - The ongoing development of the Yiti Port and surrounding areas is expected to further enhance the region's appeal as a destination for both locals and tourists, with plans for additional commercial and cultural projects [12].
深圳南山:首店经济“潮”领商圈升级,文旅商“融”出烟火气
Nan Fang Du Shi Bao· 2025-08-06 08:36
Economic Performance - In the first half of 2025, Nanshan District's GDP reached 498 billion CNY, laying a solid foundation for achieving the annual GDP target of over 1 trillion CNY [1] - The primary industry added value was 0.53 billion CNY, with a year-on-year growth of 4.3%; the secondary industry added value was 105.77 billion CNY, growing by 5.3%; the tertiary industry added value was 392.19 billion CNY, increasing by 4.7% [1] - The total retail sales of consumer goods reached 95.96 billion CNY, with a growth rate of 13.1%, driven by high-tech industries and a booming consumer market [1] Retail and Commercial Development - The opening of Shenzhen's first JD MALL in the Houhai business district marks a significant step in digital transformation, featuring over 200 top brands and innovative shopping experiences [3] - The "first store economy" has become a core growth driver in the Nanshan business district, with 24 new first stores added in Q1, bringing the total to 141, the highest in the city [3] - In Q1, Nanshan's total retail sales of consumer goods reached 45.135 billion CNY, with a year-on-year increase of 11.5%, and 30% of the foot traffic attributed to first stores [3] Cultural and Tourism Integration - Nanshan District is enhancing consumer experiences through the integration of culture, tourism, and commerce, with significant increases in visitor numbers and engagement in cultural events [4] - During the May Day holiday, K11 ECOAST hosted various events, attracting up to 300,000 visitors in a single day, significantly boosting local retail and dining sales [4] - The Nanshan Lychee Tourism Consumption Season launched six themed tourism routes, promoting traditional agriculture's transformation into cultural tourism experiences [4] Consumer Incentives - During the Spring Festival, Nanshan issued 10 million CNY in dining and retail consumption vouchers, alongside automotive subsidies to stimulate purchasing [5] - The district introduced a "Tuesday Gift" promotion totaling 24 million CNY to enhance summer shopping experiences [5] - Cross-border consumption initiatives included exclusive discounts for overseas electronic wallets, facilitating a seamless shopping experience for international visitors [5]
“一城双景”活力迸发 第35届青岛国际啤酒节崂山会场激发消费新动能
Sou Hu Cai Jing· 2025-07-27 07:31
Core Insights - The Qingdao International Beer Festival's 35th edition features the Qing-Gang-Ao Food and Cultural Carnival, showcasing Hong Kong and Macau's culinary and cultural heritage [1][3] - The event includes 39 participating enterprises and 55 booths, offering over 200 unique products, enhancing local consumer demand and market channels for Hong Kong and Macau products [1][3] - The festival promotes a new interactive model for economic and cultural exchanges between Qingdao and Hong Kong-Macau, moving from traditional cooperation to more grassroots interactions [3][7] Event Highlights - The carnival provides a dual experience of taste and visual appeal, stimulating local consumption and promoting regional consumption upgrades [3] - A notable feature is the 5-meter high intelligent beer column displaying "beer stock prices," integrating financial elements into the traditional beverage experience [4] - The event includes a complete experiential ecosystem with seven beer gardens and over 30 activities, enhancing the festival's local flavor and consumer engagement [5] Festival Structure - The festival runs from July 18 to August 16, lasting 30 days, with a unique layout offering differentiated experiences of "Chinese elegance" and "European fashion" [7] - The event features creative activities, cultural performances, and diverse dining options, aiming to maximize the economic potential of the festival [7]
盛世非凡在文化浪潮中破圈前行
Bei Jing Shang Bao· 2025-07-22 07:25
Core Viewpoint - The performing arts market in Beijing has shown strong recovery and growth since 2021, with companies like 盛世非凡 actively innovating and expanding their offerings to capitalize on cultural trends [1] Group 1: Company Growth and Strategy - 盛世非凡 started as a Live House in 2017 and has since expanded to hosting large-scale events at venues like Wukesong Arena and the National Stadium, developing its own IP with outdoor music festivals [3] - The company has partnered with 苏州盛泽堂 to organize 光良's concert tour, including a 3.0 version scheduled for June 21, 2025, at the National Stadium, showcasing its ambition to grow in the live performance sector [3] - In 2024, 盛世非凡 will introduce the American electronic music group The Chainsmokers to Beijing, enhancing the domestic music market and providing a platform for cultural exchange [3] Group 2: Content Innovation and Audience Engagement - The company emphasizes high-quality content innovation as a key driver for attracting audiences, investing significant resources in project planning and execution [4] - The 张北 music festival features themed programming over three days, allowing diverse audience engagement and enhancing the festival's interactive experience [4] - 盛世非凡 aims to promote Chinese traditional music globally by integrating it with modern music and collaborating with both international and domestic artists [4] Group 3: Enhancements in Experience and Services - The company has implemented various innovations to improve audience experience, such as providing free drinking water at music festivals and upgrading sanitation facilities to fixed independent restrooms [5] - 盛世非凡 has also ventured into the food and beverage sector by co-founding the restaurant brand "刘肉面" in Chengdu, integrating its entertainment resources to create a local chain [5] - Plans are in place to open a branch of "刘肉面" in Beijing, further expanding the company's business model [5]
泸州:高质量建设区域消费中心城市的“三新”实践
Si Chuan Ri Bao· 2025-07-14 22:43
Core Viewpoint - Luzhou is transforming its consumption ecosystem by leveraging its reputation as a "Chinese Liquor City" and integrating cultural tourism with commerce to create a globally influential destination for liquor culture tourism [5][6]. Group 1: Economic Development - Luzhou's total retail sales of consumer goods reached 60.56 billion yuan from January to May, marking a year-on-year growth of 6.8%, ranking third in the province [5]. - The city is investing 1.5 billion yuan in the construction of the China Baijiu Museum, which aims to enhance the city's appeal and extend visitor stay [5]. Group 2: Tourism and Cultural Integration - Luzhou is focusing on deepening the integration of culture, tourism, and commerce, aiming to create a leisure vacation area and a vibrant health zone [5]. - The city plans to develop themed commercial districts and enhance the night-time economy by promoting the "Night Tour of the Two Rivers" brand [5][6]. Group 3: Consumer Experience Enhancement - Luzhou is introducing diverse consumption experiences, such as immersive liquor culture tours and themed food festivals, to attract more visitors [6]. - The city is also developing outdoor sports and cultural events to boost local tourism and consumer engagement [6]. Group 4: Policy and Infrastructure Support - Luzhou's government is set to implement 19 policies aimed at enhancing consumer experiences and supporting local businesses, focusing on performance in entertainment, first-store economy, and consumer incentives [6]. - The Luzhou Wanxianghui shopping center has introduced over 80 first stores in the region, maintaining a high percentage of new brands to attract younger consumers [6].
吉林长春:新民大街焕新开街 文化赋能街区经济成效显著
Zhong Guo Fa Zhan Wang· 2025-07-09 07:47
Core Insights - The revitalization of Changchun's Xinmin Street has successfully attracted 520,000 visitors in a single day, generating direct economic revenue of 170 million yuan [1] Group 1: Cultural Activation - Xinmin Street, recognized as a "Chinese Historical and Cultural Street," showcased its historical resources through immersive experiences, including the "One Museum and Three Halls" and 14 static performance points, attracting 230,000 visitors on the opening day [2] - A grand evening performance featuring 13 artists from the Central Opera House added vibrancy to the opening event, with thousands of attendees enjoying the cultural spectacle [2] - The "One Museum and Three Halls" received 6,700 visitors, highlighting the appeal of cultural intellectual property [2] Group 2: Business Model Upgrade - The introduction of 29 unique brands, including 13 first stores in Northeast China, reflects a "historical architecture + emerging business" model that meets diverse visitor needs and enhances the commercial value of the street [3] - The integration of trendy dining options with local time-honored brands has created a "reading + art + social" space, driving foot traffic to the adjacent commercial areas, with 110,000 and 180,000 visitors recorded in the two major shopping districts on the opening day [3] Group 3: Economic Ripple Effect - The overall visitor count in Changchun reached 1.07 million, with tourism revenue hitting 1.4 billion yuan on the same day, demonstrating the significant spillover effects of the street's revitalization [4] - The successful combination of cultural activities and commercial strategies at Xinmin Street serves as a replicable model for urban renewal in Northeast China, contributing to regional economic growth [4] - Future plans for Xinmin Street include ongoing cultural events and brand collaborations to further stimulate urban consumption [4]
哈尔滨香坊区启动“票根+”活动激发消费新活力
Zhong Guo Jing Ji Wang· 2025-07-07 06:34
Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]
借“网红”之势与“暑期”之热,天水文旅商融合开启火爆消费季!
Sou Hu Cai Jing· 2025-07-06 12:49
Core Viewpoint - Tianshui has transformed into a vibrant tourist destination during the summer, driven by its unique culinary offerings, particularly its spicy hot pot, which has attracted visitors from all over the country and beyond [1][3]. Group 1: Culinary Market - The restaurant market in Tianshui has experienced a significant surge, with local specialties like spicy hot pot becoming major attractions for tourists [3][5]. - During the 2025 Fuxi Sacrifice Ceremony, Tianshui gained global attention, drawing visitors who are eager to experience the rich cultural heritage associated with Fuxi [3]. - Many restaurants have extended their operating hours to accommodate the influx of customers, with some reporting revenue increases by several times during the ceremony period [5]. Group 2: Accommodation Market - The accommodation sector is facing a "high-light moment," with a significant increase in demand leading to a shortage of available rooms [7]. - Hotels and guesthouses in Tianshui are experiencing high occupancy rates, with some areas fully booked weeks in advance due to the influx of tourists from various regions [7]. - Data indicates that the average occupancy rate during the summer is 60%, with both visitor numbers and revenue quadrupling compared to the previous year [7]. Group 3: Rural Tourism - Tianshui's rural tourism is emerging as a new highlight, with areas like Suwan Folk Manor focusing on agricultural culture and eco-tourism [9]. - The manor has introduced various activities such as boating, dance performances, and bonfire parties, enhancing the overall tourist experience [9]. Group 4: Cultural and Educational Activities - Local libraries have become popular spots for residents during the summer, implementing extended hours to accommodate increased reading activity [11]. - The summer consumption boom in Tianshui reflects the city's efforts in integrating culture, tourism, and commerce, successfully attracting a large number of visitors and enhancing the city's economic growth and visibility [11].
哈尔滨“五一”消费活力足
Ren Min Ri Bao Hai Wai Ban· 2025-05-02 22:01
Group 1 - Harbin is experiencing a surge in tourism and consumption during the May Day holiday, showcasing a vibrant holiday atmosphere with various cultural and entertainment activities [2] - The first Kite Festival at Harbin Ice and Snow World is being held, featuring free kite distributions and activities like traditional kite shows and parent-child sports events, attracting families [2] - Data from Meituan Travel indicates that tourism searches in Heilongjiang during the May Day holiday have increased by over 500% year-on-year, with a significant rise in searches for local attractions and accommodations [2] Group 2 - The introduction of national subsidy policies has led to a noticeable increase in the consumption of smart devices, with trade-in subsidies making products like computers and smartphones more appealing to consumers [3] - Harbin has launched the "Le You Er Bin" cultural tourism promotion campaign, distributing 10 million yuan in tourism consumption vouchers to stimulate local economic activity [3] - The city is integrating historical architecture with new business models, enhancing cultural tourism experiences through the revitalization of historical districts and the introduction of both traditional and modern brands [3]
文旅焕新、场景升级:哈尔滨“五一”消费市场热力十足
Xin Hua Wang· 2025-05-02 01:17
原标题:文旅焕新、场景升级:哈尔滨"五一"消费市场热力十足 松花江畔,丁香盛放。文旅花式"上新",消费场景创新,补贴政策赋能……哈尔滨这座兼具历史底 蕴与时尚活力的"网红"城市,迎来"五一"消费旺季,展现出文旅热、消费兴、活力足的假日图景。 文旅"上新",释放春日魅力 在东北虎林园,不少市民和游客坐在"惊险车"上,伴随讲解员的生动解说,投喂老虎、开心拍照; 在哈尔滨极地公园,网红"逃学企鹅"吸引了众多小朋友的目光;作为哈尔滨"必打卡地"之一,中央大街 整合音乐、美食等元素,推出特色市集和文化展演,丰富游客体验…… 哈尔滨市文化广电和旅游局局长王洪新说,随着"迷人的哈尔滨之夏"系列活动拉开帷幕,"尔滨"即 将开启夏季模式。太阳岛的湖畔音乐派对、龙塔的AI科技主题展、东北虎林园的萌虎见面会等20条主 题线路串联起城市风光。 5月1日,为期5天的哈尔滨冰雪大世界首届风筝节举办,每天1000只免费风筝分时段发放。非遗风 筝秀、亲子运动会、国风巡游等活动,让游客在蓝天白云下感受"冰城夏都"的浪漫。"没想到家门口也 有风筝节了,适合带着孩子来踏青,给眼睛放个假。"哈尔滨市民马女士说。 美团旅行数据显示,黑龙江"五一假期旅 ...